What CPM Group does

CPM Group GmbH is a Vienna-based commercial performance company founded in 2018 that operates a three-pillar model combining management consultancy, training programs, and software solutions for B2B organizations, primarily in the DACH region. The consultancy pillar delivers engagements in commercial diagnosis, strategic pricing, sales effectiveness, and customer satisfaction, typically run side-by-side with client teams until outcomes show in financial metrics. The training pillar is anchored by the Vienna Institute for Leadership & Sales (VILS), an owned training facility in Vienna's 1st district, and includes the 9-module Peaks of Sales program, the HIGHFLYER 24/7 online academy (19 modules, 300+ sessions), Next Gen Leadership, the Selling Techniques Masterclass, and the Afterwork Series event format. The software pillar centers on My Sales DNA, a commercial performance operating system combining CRM functionality with embedded sales methodology, plus custom Power BI dashboard implementations, with an average go-live time of 7 days.

The company is privately held under sole shareholder Elite Investment Holding GmbH, with founder Ronald Schuster (formerly CCO at enterprises up to €17B) serving as Managing Director. Revenue is generated through a mix of professional services engagements, tiered training subscriptions (€900–€6,900/person/year for HIGHFLYER), structured cohort programs (e.g., €1,980 for Next Gen Leadership), software subscriptions, and venue rental. The customer base is enterprise-leaning, with C-level testimonials from CEOs of organizations with up to €2 billion in revenue, and named clients concentrated in manufacturing/industrial segments (Janoschka, Walstead, Vita, Pfleiderer, Polycine, Mondi). The company holds ISO 9001 and ISO 27001 certifications and operates GDPR-compliant assessment processes.

Name

CPM Group

Legal name

CPM Group GmbH

Website

https://cpm-group.at

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

CPM Group is a Vienna-based B2B commercial performance firm offering consultancy, training, and software (My Sales DNA) to mid-to-large enterprises in the DACH region to improve sales effectiveness, pricing, and leadership capability.

Ownership category

akta.pro rank

Product category

Sales & Commercial Performance Consulting

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Management Services (8741)

akta.pro primary industry

CPQ (Configure-Price-Quote) & Quote-to-Cash CRM Extensions (HDAEAFAK)

akta.pro secondary industry

CRM Managed Services & Support (BPAEAGAD)

Keywords

• Sales consultancy
• Commercial performance software
• Leadership training programs
• Sales force assessment
• B2B sales enablement

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consultancy: Results-oriented consulting engagements covering commercial diagnosis, pricing strategy, sales effectiveness, and customer satisfaction. Engagements are implemented side-by-side with client teams until results show in numbers. Typically multi-month engagements with measurable margin improvement outcomes.
2. Training & Academy Programs: Revenue from structured training programs including Peaks of Sales Academy (9 peaks, 2 days each), Next Gen Leadership (4-month program at €1,980), HIGHFLYER online academy (€900-€6,900/year memberships), Selling Techniques Masterclass (€850/participant), and High-Impact Workshops (93 sessions, 3 hours each). Programs available in-person, online, or hybrid formats.
3. Software Subscriptions (My Sales DNA): SaaS-style software providing commercial performance operating system. Includes CRM functionality, BI dashboards, and pricing optimization tools. Implementation live in average 7 days. Revenue model includes initial setup and ongoing subscription.
4. Venue & Room Rental: Vienna Institute for Leadership & Sales generates rental revenue from four training rooms at Franz-Josefs-Kai 49, 1010 Vienna. Rooms include Coaching Room (€25/hour, €210/day), Meeting Room (€34/hour, €280/day), and two Seminar Rooms (€39/hour, €345/day each). Revenue includes catering and event coordination services.
5. Assessment & Profiling Services: Talent assessment services using validated psychometric tools (DiSC, Profiling Values). Includes Individual Capability Reports, Team Capability Reports, and Talent X-Ray App access. Participants receive 30-minute individual feedback sessions with CPM experts. GDPR-compliant data handling.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

CPM Group delivers a three-pillar commercial performance offering to B2B organizations: (1) Management Consultancy covering commercial diagnosis, pricing strategy, sales effectiveness, and customer satisfaction; (2) People Development including modular sales training (Peaks of Sales), leadership programs (Next Gen Leadership), online academy (HIGHFLYER), and talent assessment services; (3) Software Solutions centered on the My Sales DNA commercial operating system (CRM with embedded methodology) plus custom Power BI dashboard implementation. Deliveries are sold and implemented through the Vienna Institute for Leadership & Sales facility and through CPM PRIME 360° membership.

Product overview

CPM Group operates as a three-pillar commercial performance company offering Consultancy, People Development, and Software Solutions from a single partner. Their product portfolio centers on My Sales DNA as the core CRM/commercial operating system, complemented by custom Power BI BI Implementation services. The consultancy pillar includes offerings such as the Hunting Engine, Commercial Vitality Check, PULS customer satisfaction, Sales Force Assessment, and Strategic Pricing frameworks. The People Development pillar spans the Vienna Institute for Leadership & Sales (VILS) as a dedicated training facility, with programs including Peaks of Sales (9-peak modular training), HIGHFLYER (24/7 online academy with 19 modules), Academy Configurator (tool for building tailored programs from 93 sessions), High-Impact Workshops (3-hour focused sessions), Next Gen Leadership (4-month journey), Selling Techniques Masterclass (1.5-day intensive), World of Better Cooperation (1-day team seminar), The Afterwork Series (evening sessions), and Personality Development Tools (suite of 9 profiling assessments). CPM Prime provides a unified membership combining all three pillars. The company holds ISO 9001 and 27001 certifications and GDPR-compliant assessment processes.

Differentiator

Problem solved

Functional benefit

Brands

• My Sales DNA: Commercial performance software - CRM and BI dashboard tool that provides real visibility into sales pipeline and opportunity management.
• HIGHFLYER
• Peaks of Sales
• CPM PRIME

Products and services

• My Sales DNA CRM and commercial performance operating system combining pipeline management, opportunity management, pricing logic, and customer profitability analysis for B2B sales organizations.
• BI Implementation (Power BI) Custom Microsoft Power BI dashboard implementation service turning client commercial data into actionable visualizations and BI for leadership decision-making.
• Hunting Engine Consultancy offering that combines target group analysis, multi-channel outreach methodology, and systematic prospecting process integration to convert cold outreach into qualified pipeline.
• Commercial Vitality Check Assessment methodology used to diagnose the health and effectiveness of B2B commercial organizations, forming the diagnostic basis for consultancy engagements.
• PULS Customer Satisfaction Customer satisfaction measurement and management program designed for B2B organizations to systematically capture and act on customer feedback.
• Sales Force Assessment Fact-based evaluation of commercial team capabilities combining DISC, Profiling Values, hard skill testing, and business case scenarios to identify strengths, gaps, and development areas for data-driven organizational decisions.
• Strategic Pricing B2B pricing strategy consultancy covering market-based, competition-based, and value-based pricing models to improve margin control and revenue optimization.
• Peaks of Sales Modular sales training program built around 9 milestones (Attitude & Mindset, Influencing, Account Strategy, Value Propositioning, Business Analytics, Negotiation, Customer Centricity, Change Management, Sales Leadership), each delivered as 2 days of intensive training with concrete deliverables.
• HIGHFLYER Online Academy 24/7 online Sales & Leadership Academy combining structured learning across 19 modules (300+ sessions) with personal coaching, peer community, and gamified progress tracking for continuous development.
• Next Gen Leadership 4-month structured leadership development journey combining in-person sessions (6.5h each), virtual coaching (3x 2h), practical fieldwork, expert coaching, peer networking, and C-level guest speakers, priced at €1,980 per participant.
• Selling Techniques Masterclass 1.5-day intensive masterclass covering the full sales conversation arc from questioning to closing, designed for sales professionals in groups of up to 15 participants, priced at €850 per participant.
• High-Impact Workshops Focused 3-hour workshops on leadership, sales, and personal effectiveness drawn from a library of 93 sessions, available individually or combined into tailored training programs.
• The Afterwork Series Short 2-hour evening sessions on communication, influence, and selling followed by networking drinks, covering Read People Like a Pro, Make Your Words Work, Art of Influencing, and Selling Techniques sprints.
• World of Better Cooperation Interactive 1-day team seminar covering Decoding Personalities, Communication Impact, Team Experience, and Cooperation, with catering from €12/person and team events from €29/person.
• Personality Development Tools Suite of nine profiling assessments including DiSC, 5 Behaviours of a Team, Time Mastery, Profiling Values Sales Assessment, Leadership Excellence, Agile EQ, Management Profile, and Balance Report for individual and team development.
• Academy Configurator Free online tool that builds tailored corporate training programs by selecting from a library of 93 sessions across Sales Excellence, Leadership & Mindset, People & Communication, and Strategy tracks.
• Vienna Institute for Leadership & Sales (VILS) Venue Rental Dedicated training facility in Vienna's 1st district offering room rental of four fully equipped spaces: Coaching Room (€25/hour, €210/day, up to 6 people), Meeting Room (€34/hour, €280/day, up to 8 people), and two Seminar Rooms (€39/hour, €345/day, up to 20 people each).
• CPM PRIME Comprehensive 360° membership package combining consultancy, software (My Sales DNA), and academy access in a single ongoing engagement for continuous commercial performance improvement.

Quantifiable outcome

• +5% average margin improvement across business for consultancy clients
• +5 more outcomes

Named customers11 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• Profiling ValuescoreOthersCertified partner for Profiling Values psychometric assessment. Tool used in talent assessment and leadership development programs. Spearman's rho reliability of ρ=.92, placing it in top tier for psychological assessments. Used for soft skill evaluation, role fit assessment, and development planning.
• Wiley (Everything DiSC)coreOthersAuthorized partner for Everything DiSC behavioral assessment framework. Integrated into Peaks of Sales Academy and other training programs. DISC model provides behavioral type identification and communication adaptation methodology.

Scale indicators10 records

Recent moves6 records

Expansion highlights11 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/cpm-group-gmbh
• Instagraminstagram.com/cpm_group.at

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CPM Group