gumi Japan

Name

gumi Japan

Legal name

株式会社グミ

Website

https://gumi.co.jp

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Digital Content Production Services

NAICS

Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB)

akta.pro secondary industry

Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)

Keywords

• Digital content production
• Video production services
• Interactive media solutions
• AR/VR experiences
• Web development services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Professional Content Production Services: Project-based digital content production including video, web, systems/apps, graphics, events, and AR/VR. Revenue recognized per project delivery with pricing based on scope and complexity. Typical project ranges from small campaigns (¥120万–¥250万) to large interactive installations (¥500万+).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

gumi Japan is a Tokyo-based digital content production company that produces video, websites, and digital creative content combining digital technology and design thinking. The firm delivers end-to-end projects spanning corporate videos, websites, AR/VR experiences, interactive installations, and AI-driven content for enterprise clients across advertising, pharmaceutical, retail, and government sectors. It also develops proprietary products such as CATREE (remote work), VR Education, and Platform Clover (SDG platform).

Product overview

gumi Japan is a digital content production company (content content) offering multiple service categories: Video Production, Web Production, and Digital Creative services. The company operates specialized specialty areas in Medical, Advertising/Planning, and Exhibition/Signage sectors. Key products include CATREE (3D avatar remote work solution), VR Education (VR-based foreign worker training), and Platform Clover (online SDG platform). The company also operates Gumi Digital Solution brand offering Customized AR, DX Stamp Rally, Gumi Live Link, and Interactive Content solutions. The GUMIKE exhibition represents the company's annual showcase of experimental interactive content, featuring products like Walk AR, MaboRoshiCube, Feel in the Space, BoxCape, Con-Con, Reaction Wall, ARPOST, Commu-Sign, and BodAi Maestro. Additional proprietary content includes miruwa, Fit de GO!, Edu-Be-Ing Theater, LINK WORLD (VR communication with IBM Watson), AIR (AI-AR), and SUGOROKU. The company has development centers in Tokyo (HQ), Osaka, and Vietnam (established 2012).

Differentiator

Problem solved

Functional benefit

Brands

• GUMIKE（グミケ）: デジタルコンテンツ内覧会展。每年開催しているオリジナルコンテンツ展示・体験イベント
• CATREE（キャトリー）
• Platform Clover
• VR Education
• グミデジタルソリューション

Products and services

• Video Production Full-service video production for enterprise clients including company introductions, product promotional videos, TV commercial opening films, training videos, event coverage, and medical MOA CGI animations. Pricing ranges from ¥500,000 to ¥5,000,000 per project.
• Web Production Website design and development services for enterprise clients covering corporate websites, landing pages, e-commerce platforms, branding sites, and interactive web applications. Pricing ranges from ¥1,000,000 to ¥3,000,000+ per project.
• Digital Creative Digital creative services leveraging IoT, VR, AR, AI, and sensor technologies to build interactive experiences and installations. Projects range from ¥1,200,000 (digital lottery) to ¥5,000,000+ (sensor-linked projection mapping).
• Medical Content Specialty Specialty content production for pharmaceutical and healthcare clients, including medical MOA CGI animations, doctor interview videos, seminar recordings, patient disease awareness sites, MR sales and education tools, and tablet apps for medical representatives.
• Advertising/Planning/Campaign Specialty Specialty advertising campaign planning and execution for consumer brands and ad agencies, including mobile interactive campaigns, social media activations, branded entertainment, stamp rallies, browser games, and broadcast-linked campaigns.
• Exhibition/Signage Specialty Specialty exhibition space design and digital signage solutions including projection mapping, sensor-linked projection mapping, interactive installations, and experiential retail environments.
• CATREE Remote work solution featuring 3D avatars that enable employees to attend a virtual office, providing presence and warmth perception for distributed teams through avatar-based communication in shared virtual spaces.
• VR Education VR-based educational system for foreign workers in Japan, featuring gamified simulations of Japanese daily life scenarios including shopping, cultural experiences, transportation, and workplace communication.
• Platform Clover Online platform for Sustainable Development Goals (SDG) initiatives enabling organizations, companies, and individuals to register, search, and share sustainability efforts and success stories with planned AI-powered matching.

Quantifiable outcome

• Over 80 major client companies served including top Japanese ad agencies (電通, 博報堂, ADK), pharmaceutical firms (中外製薬, 参天, サノフィ), retailers (パルコ, エディオン), and tech companies — demonstrating broad B2B market penetration
• +2 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability10 records

Feature7 records

Partnerships

One partnership is on record.

• IBM株式会社supportingTechnology or Integrationgumi Vietnam became an IBM Registered Business Partner. IBM Watson speech recognition technology was used to build the real-time Japanese-English translation feature in the Link World VR communication platform, enabling cross-language communication in shared virtual spaces.

Scale indicators3 records

Recent moves1 record

Emerging players

• Takram: Tokyo-based design and innovation firm specializing in design engineering, digital products, and technology-driven experiences. Comparable to gumi in digital creative and interactive content capabilities but with stronger focus on design strategy and product innovation.
• Sakura Internet / CREATIVE STUDIO COCONUTS: Japanese digital creative studio producing interactive web experiences, AR/VR content, and branded digital campaigns. Comparable to gumi in digital creative and interactive content production for Japanese advertising and brand clients, with similar boutique scale.

Broad incumbents

• Dentsu: Japan's largest advertising agency and a major gumi client. Operates extensive digital creative, content production, and interactive experience capabilities as part of a much broader services portfolio, representing both a partner and large-scale competitor for gumi's digital creative work.
• Hakuhodo: One of Japan's largest advertising agencies and a major gumi client/partner. Comparable in digital content, video, and campaign execution capabilities but operates as a broad incumbent across the full advertising services stack rather than specializing in digital creative production.
• ADK Holdings: Japanese advertising holding company and major gumi client. Provides integrated advertising, digital content, and campaign services as part of a broad portfolio, comparable to gumi's advertising/campaign specialty but at significantly larger scale.

Direct peers

• Rhizomatiks: Tokyo-based digital creative agency specializing in AR/VR, interactive installations, projection mapping, and technology-driven experiences for brands and entertainment. Direct comparable to gumi's digital creative services and exhibition/signage specialty, with overlapping technology stack and client base in advertising and entertainment.
• teamLab: Japanese digital art and experiential technology collective creating large-scale interactive installations, digital art experiences, and immersive exhibitions. Highly comparable to gumi's exhibition/signage specialty and interactive content development, though teamLab operates at significantly larger scale and with more art-focused positioning.
• WOW (Visual Communication): Tokyo-based visual communication and digital creative studio producing video, motion graphics, and interactive experiences for brands. Comparable to gumi's video production and digital creative services, particularly for advertising and brand clients.
• PARTY (now part of Hakuhodo DY): Tokyo-based digital creative agency producing interactive campaigns, branded experiences, and technology-driven creative work. Direct comparable to gumi's advertising/campaign specialty and interactive content capabilities, now operating within Hakuhodo DY Holdings.
• Birdman: Tokyo-based digital production company creating web, video, and interactive content for brands and agencies. Comparable to gumi's web production, video production, and digital creative services across enterprise and advertising clients.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gumi.inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about gumi Japan