What Effective Logistics does

Effective Logistics (legal entity: Efflog Operations Pty Ltd, ABN 83 111 402 192) is a privately held, sales-led third-party logistics (3PL) provider headquartered in Melbourne, Australia. The company operates from a primary warehouse in Truganina with a secondary office in Tottenham, and serves e-commerce, food & beverage, retail, manufacturing, and importer/exporter clients with warehousing, 3PL, transport & distribution, storage/overflow, container cartage, and pallet storage services. Its Truganina facility holds AQIS approval, Food Quality accreditation, Biosecurity Class 2.2 rating, and DAFF approval for dry milk, nut, grain, and seed exports — credentials that gate access to regulated food-grade and agricultural export work.

The operational backbone is an in-house Warehouse Management System (WMS) providing real-time inventory visibility, order tracking, and reporting across all six service lines, complemented by CCTV, alarm, and access-control security systems. The company owns a fleet of prime movers, side-loaders, trailers, trucks, and vans, operating a two-shift pick-up and delivery model that capitalises on its 13 km distance to Port Melbourne and 23 km distance to Melbourne Airport for container cartage and interstate freight work. Pricing is quote-based and not publicly disclosed, with multi-year managed-service contracts structured around bespoke client requirements rather than standardised tiers. GTM is principally direct sales driven by inbound content (blog, SEO on Melbourne/3PL/warehousing keywords) plus phone and email enquiries routed through 03 8376 3300 and [email protected].

The business is independently held with no disclosed external investors, parent entity, M&A, or leadership transitions in the source material. Marketing intelligence is built on Microsoft Clarity and Microsoft Advertising integrations, with Trust.Reviews powering customer-review social proof on the website. Service delivery is concentrated in the Melbourne metropolitan area with interstate reach; there are no disclosures on revenue, headcount, app/API exposure, or international expansion.

Name

Effective Logistics

Legal name

Efflog Operations Pty Ltd

Website

https://efflog.com.au

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Effective Logistics is a privately held Melbourne-based third-party logistics provider offering warehousing, transport and distribution, container cartage, pallet storage, and 3PL services from its AQIS-approved, DAFF-licensed Truganina facility, serving e-commerce, food and beverage, retail, manufacturing, and import/export clients across Victoria and interstate.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) Services

NAICS

General Warehousing and Storage (493110), Freight Transportation Arrangement (4885), Transportation and Warehousing (48-49), Farm Product Warehousing and Storage (493130)

SIC

Public Warehousing & Storage (4220), Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

Keywords

• Third-party logistics services
• Warehousing services
• Transport and distribution
• Container cartage
• Pallet storage solutions

Headquarters

HQ city

Truganina

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Third-Party Logistics (3PL) Services: Comprehensive logistics services including warehousing, storage, container cartage, transport and distribution, and pallet storage. Services are provided through ongoing customer consultation with ongoing feedback provision to address issues and fine-tune supply chains. Cost-effective pricing model with flexible solutions at competitive rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Effective Logistics is a Melbourne-based third-party logistics (3PL) provider offering warehousing, third-party logistics management, transport and distribution, container cartage, storage/overflow, and pallet storage from a Biosecurity Class 2.2 rated, AQIS-approved and Food Quality-accredited facility in Truganina, Victoria. Services are supported by an in-house Warehouse Management System (WMS) enabling real-time inventory tracking, order tracking, and reporting from wharf through warehouse to last-mile distribution. The company also offers DAFF-approved export handling for dry milk, nuts, grains, and seeds.

Product overview

Effective Logistics is a third-party logistics (3PL) provider offering an integrated suite of logistics services from its warehouse facility in Truganina, Melbourne. The portfolio comprises six core service lines — Warehousing, (3PL) Third Party Logistics, Transport & Distribution, Storage/Overflow, Container Cartage, and Pallet Storage — underpinned by a Warehouse Management System (WMS) technology platform. The WMS serves as the operational backbone across all services, enabling real-time inventory visibility, order tracking, and reporting. Services are delivered from a Biosecurity Class 2.2 rated, AQIS-approved, and Food Quality-accredited facility supporting food, agricultural, and general cargo clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Warehousing

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Microsoft AdvertisingminorGTM or Marketing PartnerMicrosoft Advertising partnership for capturing how customers use and interact with the website through behavioural metrics and analytics for marketing purposes.
• Trust.ReviewsminorGTM or Marketing PartnerTrust.Reviews platform powers the customer review functionality on the Effective Logistics website, providing social proof and review management capabilities.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pacific International Logistics: Australian transport and logistics provider offering warehousing, container handling and interstate freight — a comparable mid-market operator in adjacent freight verticals.
• Northline: Australian transport and warehousing 3PL with national road freight network and contract warehousing, directly comparable on the integrated warehousing-plus-interstate-transport service stack.
• Kings Transport: Melbourne-headquartered 3PL offering warehousing, transport, distribution and container cartage to e-commerce, retail and manufacturing clients — a closely comparable mid-market 3PL competing in the same Melbourne catchments.

Broad incumbents

• DB Schenker Australia: International freight forwarder and contract logistics operator with Australian warehouse and transport services, comparable as a broad incumbent in freight forwarding and 3PL warehousing.
• DHL Supply Chain Australia: Global 3PL operating multi-site contract warehousing and integrated logistics across Australia, directly overlapping with Effective Logistics on e-commerce and retail fulfilment.
• Linfox: Major Australian privately-held 3PL with extensive warehousing, distribution and cold-chain capabilities, comparable as a broad incumbent serving retail, FMCG and industrial customers.
• StarTrack (Australia Post): Australia Post-owned parcel and freight logistics arm offering warehousing, fulfilment and last-mile services across Australia, comparable on parcel/3PL services targeting e-commerce shippers.
• CEVA Logistics Australia: Global contract logistics provider with Australian operations spanning warehousing, transport management and end-to-end supply chain solutions, comparable as a broad incumbent targeting similar verticals.
• Toll Group: Australia's largest domestic 3PL offering warehousing, freight, container transport and contract logistics across all major verticals — the dominant broad incumbent against whom Effective Logistics competes for mid-market accounts.

Emerging players

• BCR Australia: Australian freight forwarding and 3PL specialist focused on SME importers/exporters, comparable as a smaller-scale player in the same freight forwarding and warehousing niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/JordanPacker7
• LinkedInlinkedin.com/company/efflog

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Effective Logistics