What Projection does

Projection.eu is a Belgian private lighting manufacturer specializing in LED-based shop lighting for retail environments. Founded and headquartered in Belgium, the company designs, manufactures, and supplies a portfolio of recessed luminaires, surface-mounted and suspended fixtures, and track lighting systems organized under three product lines: Standard, ProLED (premium/latest-generation LED), and ProBudget. Core technology centers on energy-efficient LED modules—integrating Signify's newest-generation LED modules—with proprietary high-performance reflectors engineered for superior light quality at lower energy consumption. The company distributes Global trac components under a partnership with Nordic Aluminium.

The business operates a sales-led, project-based B2B model. Sales representatives conduct comparative light studies and on-site demonstrations in customer shops, and Projection delivers full A-Z project management from light plan design through store opening and after-sales support. Pricing is quote-based with multi-year contracts, and revenue derives primarily from hardware sales bundled with project services. The customer base spans enterprise and mid-market retail across multiple verticals: fashion (JBC, Essentiel, WE Fashion, Brantano, Steve Madden, Claes Retail Group ~100 stores), supermarkets (Delhaize Belgium and its Proxy/AD network, including a 7-store Cora replacement rollout), jewellery (Mauboussin), horeca and fine food (Le Pain Quotidien, Neuhaus, McDonald's), automotive (BMW), and other segments.

Projection serves primarily Western Europe (Belgium, Netherlands, France, Switzerland, Luxembourg, Monaco) with select international flagships including the Essentiel Antwerp store in New York. Operational scale is modest, with approximately 15-20 staff. Recent strategic activity includes a 2023 New Tec audio partnership, a 2026 headquarters relocation to Lot (Beersel), and ongoing large rollouts with Claes Retail Group and Delhaize Belgium, signaling expansion in both scale and product surface (e.g., Ark emergency lighting, Olux linear, Fino display luminaires).

Name

Projection

Legal name

Projection.eu

Website

https://projection.eu

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Projection.eu is a Belgian private LED lighting manufacturer designing and producing custom recessed, surface-mounted, and track luminaires for retail clients across fashion, supermarket, jewellery, and horeca sectors in Western Europe and select international markets.

Ownership category

akta.pro rank

Product category

Commercial Lighting Equipment

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Industrial & Commercial Luminaires (High-bay, Low-bay, Troffers, Downlights) (IMAGAIAA)

akta.pro secondary industries

Commercial Lighting Fixture Installation (HSAOAFAM), Lighting Design Services (BPAHAKAJ)

Keywords

• LED lighting manufacturing
• Retail lighting solutions
• Commercial lighting fixtures
• Track lighting systems
• Shop lighting equipment

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom lighting solutions and luminaires: Projection designs, manufactures, and sells custom lighting concepts and luminaire products for retail environments. Products are born in Belgium from conception and design to final destination. Revenue comes from product sales, project management services, and lighting equipment manufacturing for retail clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Projection designs, manufactures, and sells custom and standard LED lighting luminaires (recessed, surface-mounted, suspended) and track systems for retail environments. The company offers three product ranges — Standard, ProLED, and ProBudget — together with full A-Z project management from light plan design through store opening to after-sales support. Production is carried out in Belgium with strict quality controls and rapid local-stock delivery.

Product overview

Projection is a Belgian lighting manufacturer specializing in retail lighting solutions. Their product portfolio consists of three main categories: Recessed luminaires (including Pro LED and Pro Budget sub-ranges), Surface-mounted and Suspended luminaires, and Track systems. Key product families include Milla (with IN Lens, LENS, and Suspended variants), Midi Luna, Lola, Raya, Cintra, Basic, Carat, Cob, EO, Indra, Multiple, Piazza, Disco, Dixie, EO Round, Larry, LED line, LED stick T8, MappaMundo, Midi Milla, Mona, Soocoop, Trax Line, VAYA, ZeBox, Zoë, Fino, Olux, Olenna, and Ark. The company also offers emergency lighting solutions and the 48V track system and 3C track systems. Their lighting solutions serve fashion, jewellery, health & body, fine food & horeca, supermarkets & showrooms, automotive, culture, and office sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ProLED: Professional LED product range following latest LED technology evolutions closely.
• ProBudget
• Standard

Products and services

• Recessed LED Luminaires (Standard, ProLED, ProBudget ranges)
• Surface-Mounted & Suspended LED Luminaires
• Track Lighting Systems (48V and 3-Circuit)

Quantifiable outcome

• 25-50% energy reduction achieved at Claes Retail Group (~100 stores)
• +4 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

One partnership is on record.

• New TeccoreStrategic or Co-development Partner · 1 December 2023Partnership with New Tec, pioneers in crafting high-quality sound solutions for shops. Together they bring combined lighting and audio solutions using existing lighting tracks for seamless installation without breaking walls or adding extra cables. The partnership enables super easy installation using existing tracks. SMARTcanto product line available for audio integration.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Flos: Italian design-led architectural and decorative lighting brand serving retail, hospitality and residential projects. Comparable in design-forward European positioning and fashion-retail customer base, though more decorative than Projection's functional retail focus.

Direct peers

• Targetti Sankey: Italian architectural lighting company with strong retail and museum heritage, offering track, recessed and accent LED fixtures. Directly comparable in retail-lighting specialization and European mid-market positioning.
• Reggiani Illuminazione: Italian lighting manufacturer producing LED track, recessed and downlight luminaires for retail, architectural and museum applications. Closely comparable in track-based retail lighting focus and project-led GTM.
• ERCO: German architectural lighting manufacturer specializing in LED track, recessed and spot luminaires for museums, retail and offices. Direct peer with comparable high-spec optical engineering and retail/fashion project portfolio.
• Trilux: German family-owned commercial lighting manufacturer offering indoor LED luminaires, track systems and lighting management for retail, office and industry. Comparable in product scope and customer segments, with much broader scale.
• iGuzzini Illuminazione: Italian architectural lighting brand (part of Fagerhult Group) focused on retail, museum, hospitality and urban projects. Direct competitor in retail/commercial lighting with similar track-based product families and design-led value proposition.
• Delta Light: Belgian architectural and commercial lighting manufacturer based in West Flanders with comparable product breadth (recessed, surface, track, outdoor) and similar mid-sized European positioning. Highly relevant given shared Belgian origin, retail/commercial focus, and project-led GTM.
• Zumtobel Group: Austrian-headquartered lighting group (Zumtobel, Thorn, Tridonic) producing commercial and retail luminaires across Europe. Direct competitor in retail/commercial architectural lighting with overlapping track and recessed portfolios, but at significantly larger scale.
• Modular Lighting Instruments: Belgian architectural lighting brand (part of the Delta Light group) specializing in modular recessed and track LED systems for retail, hospitality and office. Directly comparable in product mix, Belgian origin, and design-led retail customer base.

Broad incumbents

• Signify (Philips Lighting): Global lighting leader and Projection's key LED module supplier, also competing in commercial/retail lighting via Philips and Color Kinetics brands. Included as both supplier and broad incumbent competitor across the same end markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/projection.eu

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Projection