Tour Pitch

What Tour Pitch does

Tour Pitch Limited is a UK-incorporated B2B travel marketplace that connects tour operators and destination management companies (DMCs) directly with travel agencies, OTAs, and independent travel advisors. The platform enables suppliers to list tours with operator-set seller commission rates, while sellers browse and connect for free, with all booking payments and commissions settled directly between operator and seller. Tour Pitch does not take any commission on bookings; instead, operators pay a flat monthly subscription fee equal to 5% of listed inventory value (with a $29/month minimum), creating predictable distribution costs versus the 15–30% commission model of incumbent OTAs such as Viator and GetYourGuide.

The platform is built on a self-serve, product-led growth model with both a web marketplace and a RESTful API for partner integration. Underlying technology components include an AI-powered content enhancement engine that translates and polishes operator-supplied tour descriptions across multiple languages, a smart matching algorithm that pairs suppliers with relevant sellers by tour type and location, and real-time synchronisation of pricing and availability to prevent double bookings. The site supports nine languages and explicitly markets operators from Turkey, Spain, Germany, and the UK, with a stated global footprint claim.

The business operates on a freemium-plus-subscription model: travel agencies access inventory at no cost, while tour operators choose between a free tier (2 listings), Growth ($15/month early access), Professional ($58/month early access), or Custom Enterprise contracts. Early-bird pricing is offered to the first 500 sign-ups. The company is privately held, bootstrapped, headquartered in Poole, UK, and lists 1–10 employees with a four-person leadership team (CEO, two CXOs, CTO). No funding rounds, named customers, revenue figures, or transaction volumes have been disclosed.

Name

Tour Pitch

Legal name

Tour Pitch Limited

Website

https://tourpitch.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Tour Pitch Limited is a UK-based B2B travel marketplace connecting tour operators and DMCs with travel agencies via a flat-fee, zero-booking-commission platform and AI-powered content and matching tools.

Ownership category

akta.pro rank

Product category

B2B Travel Marketplace

NAICS

Travel Agencies (561510), Travel Agencies (56151)

akta.pro primary industry

Package Tour Wholesalers (Pre-Packaged FIT/Group Programs) (THAKAJAC)

Keywords

• B2B travel marketplace
• Tour operator platform
• Travel distribution software
• Travel inventory marketplace
• Tour reseller platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Monthly Platform Fee for Tour Operators: Operators pay a flat monthly fee based on total listed tour inventory value (5% of inventory value), not on bookings. If they receive more bookings in a month, the fee stays the same. No platform commission taken from bookings.
2. Free Access for Travel Agencies: Travel agencies, OTAs, and independent advisors browse and sell for free. No platform fees or commission cuts from Tour Pitch.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Tour Pitch operates a B2B travel marketplace platform that connects tour operators and destination management companies (DMCs) with travel agencies, OTAs, and independent travel advisors. Suppliers list tours and set their own seller commission rates; sellers browse the catalog, view commission terms upfront, and connect directly with operators. Operators pay a flat monthly fee based on listed inventory value (5%, $29 minimum) while travel agencies access the platform for free, with no commission taken by Tour Pitch on individual bookings.

Product overview

Tour Pitch is a B2B travel marketplace platform that connects tour operators and DMCs directly with travel agencies and advisors. The platform consists of two core sides: Supplier Solutions (for tour operators to list tours and set commission rates) and Seller Solutions (for travel agencies to browse and sell exclusive inventory). Pricing follows a flat monthly model (5% of listed inventory value, $29 minimum) with no platform commission on bookings — operators and sellers settle payments directly. Additional paid tiers include Growth ($15/month early access, inventory to $725, then 4%) and Professional ($58/month early access, inventory to $3,300, then 3%) plans that add API access, white-label solutions, dedicated account managers, and AI-powered optimization tools. The Custom/Enterprise tier offers bespoke pricing and implementation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Supplier Solutions (For Tour Operators) B2B listing platform enabling tour operators and destination management companies (DMCs) to publish tours, set seller commission rates, manage pricing, and reach global travel agencies. Operators pay a flat monthly fee based on listed inventory value with no platform commission on bookings.
• Seller Solutions (For Travel Agencies) B2B inventory platform enabling travel agencies, OTAs, and independent travel advisors to browse exclusive tours not available on major OTAs, view commission rates upfront, and connect directly with verified tour operators for booking. Free access with no platform fees.
• RESTful API Access RESTful API for agencies and operators to integrate Tour Pitch inventory into their own systems, enabling automated synchronization, real-time availability updates, and system integration. Manual export option also available for teams not ready for full automation.
• White-Label Solutions White-label solution enabling sellers to present exclusive Tour Pitch inventory under their own brand, maintaining brand identity while offering tours that competitors cannot match.

Quantifiable outcome

• Traditional OTAs take 15-30% commission per booking; Tour Pitch takes 0% commission on bookings
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Ventrata: Tour operator SaaS platform with reservation, distribution, and channel manager features. Comparable as an early-stage technology provider targeting tour operators and DMCs — Tour Pitch's primary suppliers — with overlapping distribution and inventory tools.
• CheckYeti: Online marketplace for ski lessons, instructor-guided tours, and mountain experiences — a verticalized booking platform feeding travel agencies and end customers. Compares as an emerging activity-tour marketplace with similar B2B distribution ambitions.
• TourConnect: B2B network and marketplace connecting tour operators with travel advisors and agencies globally. Direct overlap with Tour Pitch's two-sided model for the independent travel-advisor segment.

Broad incumbents

• GetYourGuide: Large OTA for tours and activities across global destinations. Cited by Tour Pitch as a comparator and entrenched competitor in the same B2B/B2C activities category.
• Booking.com Experiences: Experiences marketplace from Booking.com distributing tours and activities. As an integrated incumbent with massive demand-side traffic, it competes for the same agencies and operators that Tour Pitch serves.
• Viator (Tripadvisor): Dominant OTA for tours, activities, and experiences taking 15-30% commission. Tour Pitch explicitly positions against Viator's commission economics, making it the natural incumbent alternative for operators and agencies.
• Klook: Asia-based OTA for activities, tours, and travel services with B2B partner programs. Comparable as a global multi-product experiences distributor overlapping with Tour Pitch's supplier and seller audiences.
• Hotelbeds / HBX Group: Global B2B bedbank and experiences wholesaler distributing travel inventory (hotels, activities, transfers) to thousands of travel agencies. Compares to Tour Pitch as a larger, established B2B travel distribution incumbent operating across multiple product categories.

Direct peers

• TourRadar: Multi-day escorted tour marketplace connecting tour operators with global travel agents and consumers. Tour Pitch targets the same two-sided B2B distribution problem — operator-to-agency inventory flow with clear terms — making it the most directly comparable peer.
• Travelgate (TravelgateX): B2B travel marketplace and API platform for hotels, flights, and ancillary travel products, connecting suppliers with OTAs and agents. Tour Pitch mirrors this distribution-and-API-first model but specialized in multi-day tours and DMCs rather than accommodation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tourpitch
• Xx.com/tourpitch
• Facebookfacebook.com/tourpitch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tour Pitch