Crust Bakery

What Crust Bakery does

Crust Bakery is a female-owned and operated artisan bakery headquartered at 730 Fort Street in downtown Victoria, British Columbia, founded in 2013. The company operates two retail locations — the Fort Street flagship and an Uptown Mall kiosk at 3535 Uptown Blvd — and sells French-inspired pastries (croissants, kronuts, tarts, Danish), artisan breads (sourdough, rye, focaccia, baguettes), savory items (sausage rolls, quiches, sandwiches), cookies, muffins, scones, and custom-order celebration cakes in 7 and 9 inch sizes. Custom cake orders and catering packages require 48 hours advance notice and are fulfilled through a Moduurn-powered online store, with pickup at Fort Street and delivery within a 10km radius. Caffe Umbria espresso-based coffee service is offered as a co-equal offering alongside baked goods.

The business also runs a catering line called the 'Crust Truck' that provides customizable packages and bite-sized mini treats for offices, functions, weddings, and parties, and has extended its brand beyond physical retail through a cookbook, 'Crust: Essential Sweets and Savories from Victoria's Beloved Bakery' by founding chef and co-owner Tom Moore, containing over 85 recipes and distributed through Indigo, Amazon, and Barnes & Noble. The co-owners include Tom Moore, Crystal (a Vancouver Island local and former fine-dining restaurant owner from Australia), and Sherin (a Le Cordon Bleu Bangkok-trained pastry chef who joined as an owner after nine years with the company). Underlying technology is described as traditional and modern baking techniques combined with French-inspired pastry methods, with no proprietary technology stack or AI/ML capabilities disclosed.

Crust Bakery generates revenue through four transaction-based streams: in-store retail bakery sales at two physical locations, custom cake orders (pickup only at Fort Street), catering packages, and cookbook sales through retail partners. The customer base is overwhelmingly individual consumers (primary segment), supplemented by a secondary corporate and event catering use case. The company is privately held with no institutional investors, parent company, or subsidiaries disclosed in the source material.

Name

Crust Bakery

Legal name

Crust Bakery

Website

https://crustbakery.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Crust Bakery is a female-owned artisan bakery in Victoria, BC, operating two retail locations and selling French-inspired pastries, breads, custom celebration cakes, and Caffe Umbria coffee to local consumers, with catering and a published cookbook extending the brand beyond Victoria.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Retail-Eating & Drinking Places (5810), Retail-Food Stores (5400)

akta.pro primary industry

Cafe-Bakeries (Bakery + Coffee/Foodservice) (THAFAFAG)

akta.pro secondary industries

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA), Cookie & Brownie Shops (THAFAGAF), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Artisan bakery
• French-inspired pastries
• Custom celebration cakes
• Artisan bread baking
• Event catering services

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Retail Bakery Sales: In-store sales of pastries, breads, baked goods, and coffee at two physical locations. Products include croissants, tarts, cakes, donuts, muffins, sandwiches, and seasonal items.
2. Custom Cake Orders: Made-to-order cakes in two sizes (7 and 9 inch) with custom chocolate message writing. Requires 48 hours notice, pickup only from Fort Street location.
3. Catering Services: Catering packages featuring mini treats (small versions of tarts and pastries), sandwiches, and savory items for functions, meetings, weddings, and parties. Requires 48 hours notice.
4. Cookbook Sales: Published cookbook 'Crust: Essential Sweets and Savories from Victoria's Beloved Bakery' by Tom Moore with over 85 recipes, available through retail partners including Indigo, Amazon, and Barnes & Noble.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Crust Bakery manufactures and retails a French-inspired range of baked goods including pastries, tarts, artisan breads, cookies, muffins, scones, and savory items from two physical locations in Victoria, BC. It also offers made-to-order custom cakes in 7" and 9" sizes (requires 48 hours notice), catering packages and mini treats via the Crust Truck, Caffe Umbria barista coffee, and a published cookbook with over 85 recipes. Customers can order in-store, online via the Moduurn platform for pickup, or within a 10km delivery radius of the Fort Street location.

Product overview

Crust Bakery is a female-owned and operated artisan bakery offering a unified product portfolio centered on French-inspired baked goods. The core offerings include made-to-order custom cakes (7" and 9" sizes), fresh daily pastries (kronuts, croissants, tarts, Danish), artisan breads (sourdough, rye, focaccia, baguettes), savory items (sausage rolls, quiches, sandwiches), cookies, muffins, and seasonal treats. Additional services include catering with customizable packages and mini treats for events. The bakery also publishes a cookbook with 85+ recipes and serves Caffe Umbria espresso. Products are made from scratch using traditional and modern techniques, with fresh seasonal ingredients, available for dine-in, takeout, and local delivery within 10km of the Fort Street location.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Order Cakes Made-to-order celebration cakes offered in 7-inch and 9-inch sizes with customizable flavors, icings, garnishes and optional chocolate message writing. Seasonal varieties include Aussie-style Pavlova, Spiced Pumpkin and Christmas cakes. Orders require 48 hours notice and are placed via the online store for pickup only from the Fort Street location after 12pm.
• French-Inspired Pastries French-inspired baked goods including kronuts (croissant-donut hybrids), butter croissants, tarts (vanilla crème brûlée, ganache, fruit-curd meringue, cheesecake, frangipane), Danish pastries and puff pastry items, made fresh daily in-store.
• Artisan Breads Freshly baked breads including sourdough varieties (flax, sesame, pumpkin seed whole-wheat sourdough), rustic rye, white loaf, baguettes, focaccia (garlic and rosemary) and specialty rolls.
• Savory Items Savory baked goods including pork and fennel sausage rolls, quiches (tomato smoked cheddar, zucchini feta dill), egg pastries (Farmer Ben's with bacon, tomatoes, rosemary), daily-selection sandwiches, ham tomato provolone pesto croissant, and feta tomato spinach pastry.
• Cookies and Squares Assorted cookies and squares including pecan and dark chocolate chunk cookies, Tom Tams (Australian-style), chocolate and pecan cookies (GF), double chocolate pistachio cookies (GF), jam drop cookies, Abby's favorite chocolate rice krispie squares and brownies.
• Muffins and Scones Fresh daily muffins and scones including banana and macadamia muffins (Australian-inspired), raspberry and white chocolate muffins, and seasonal varieties.
• Catering Services Customized catering packages for functions, office catering, birthdays and events featuring tarts, sandwiches, pastries and savory snacks. Bookings are made through the online store and require 48 hours notice.
• Crust Cookbook Published cookbook 'Crust: Essential Sweets and Savories from Victoria's Beloved Bakery' by founding chef and co-owner Tom Moore, containing over 85 recipes including pies and tarts, muffins and scones, cakes, cookies and breads, with troubleshooting sections for home bakers. Distributed through Indigo, Amazon, Barnes & Noble and Bookshop.org.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Caffe UmbriacoreOthersCaffe Umbria is the coffee supplier for Crust Bakery. The bakery features trained baristas pouring fresh Caffe Umbria espresso daily, with emphasis that coffee is considered just as important as their baked goods.
• ModuurncoreTechnology or IntegrationModuurn provides the online ordering platform for Crust Bakery. All online orders for cakes, catering, and pickup are processed through the Moduurn system at crustbakery.moduurn.com
• IndigominorChannel Partner/ Reseller/ DistributorIndigo serves as a Canadian retail partner for Crust's cookbook 'Crust: Essential Sweets and Savories from Victoria's Beloved Bakery'
• AmazonminorChannel Partner/ Reseller/ DistributorAmazon.com and Amazon.ca serve as retail distribution channels for the Crust cookbook in the US and Canada markets
• Barnes & NobleminorChannel Partner/ Reseller/ DistributorBarnes & Noble serves as a US retail partner for the Crust cookbook distribution

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Panera Bread: A large US-based bakery-cafe chain combining bakery items with coffee service and dine-in/takeout. Operates as a broad incumbent in the cafe-bakery hybrid space that Crust occupies at a local scale, with overlapping product categories.
• Starbucks: The dominant global coffee chain with a large bakery and pastry offering at every location. Adjacent incumbent in the cafe-bakery hybrid category, though it competes more on coffee than artisan baking.

Direct peers

• Butter Baked Goods: A Vancouver-based bakery specializing in nostalgic and classic baked goods, custom cakes, and cafe service. Comparable to Crust in offering made-from-scratch custom cakes, cafe service, and a strong local brand identity with a published cookbook presence.
• Duchess Bake Shop: An Edmonton-based artisan bakery specializing in French macarons, pastries, and custom cakes with a retail storefront. Comparable to Crust in French-inspired artisan positioning, custom cake offering, and dedicated retail bakery-cafe model.
• A Bread Affair: A BC-based artisan bakery producing organic sourdough breads and pastries with multiple retail locations. Comparable to Crust in artisan baking focus, BC market presence, and direct-to-consumer retail bakery model.
• Mon Paris Patisserie: A French-style patisserie in Vancouver offering pastries, breads, cakes, and cafe beverages. Comparable to Crust in product mix, French-inspired positioning, and target market of premium-bakery-seeking consumers in BC.
• Beaucoup Bakery: A French-inspired bakery and cafe in Vancouver, BC offering pastries, croissants, cakes, and viennoiserie. Closely comparable in product mix (French-inspired, made-from-scratch, cafe-bakery hybrid) and target consumer to Crust, operating in the same regional Canadian market.
• Toshi's Patisserie: A Victoria, BC-based patisserie specializing in French and Japanese-inspired pastries, cakes, and breads. Direct local competitor with similar product mix, cafe-retail hybrid model, and premium artisan positioning.
• Fol Epi: An artisan bakery located in Victoria, BC producing French-inspired breads, pastries, and viennoiserie from a production bakery with retail storefront. Operates in the same city as Crust with overlapping French-inspired product positioning and target customers.

Others

• Stumptown Coffee Roasters: A specialty coffee roaster and cafe operator with bakery partnerships. Relevant as a comparable cafe-bakery ecosystem participant; pairs third-wave coffee with artisan baked goods, similar to Crust's Caffe Umbria partnership model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/crustbakeryonfort
• Facebookfacebook.com/crustbakeryonfort
• LinkedInlinkedin.com/company/crust-bakery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crust Bakery