Trinity Hill Winery Ltd

What Trinity Hill Winery Ltd does

Trinity Hill Wines Limited is a privately held New Zealand winery founded in 1993 in Hawke's Bay's Gimblett Gravels winegrowing district. It operates three estate vineyards (125 Gimblett, Gimblett Stones, and Gimblett Estate) totalling roughly 28 hectares within a strictly soil-defined 800-hectare appellation, producing classic varieties (Syrah, Chardonnay, Merlot, Cabernet Sauvignon) alongside a diverse portfolio of lesser-known cultivars (Marsanne, Roussanne, Viognier, Tempranillo, Touriga Nacional, Montepulciano). Its flagship is the Homage Syrah, recognised internationally as a benchmark New Zealand Syrah. Winemaking is traditional — hand harvesting, foot stomping (pigeage), and barrel aging — with sustainability certified under Sustainable Winegrowing New Zealand.

The business runs an integrated direct-to-consumer stack: an e-commerce shop for NZ domestic sales ($10 freight per case), a Cellar Door open Wednesday–Sunday at the Gimblett Gravels winery, three wine club tiers (Regional Club at $245 biannual, Gravels Club at $200–$325 biannual/quarterly, and Homage en Primeur at $620–$1,240 annual), plus a chef-driven food truck menu. International markets are served indirectly through distributors and winecollective.direct. The winery also participates in trade events such as Winetopia Auckland for customer acquisition.

Commercial operations are led by General Manager Sarah Watson and Chief Winemaker Warren Gibson (since 1997, two-time New Zealand Winemaker of the Year), supported by a Director of Sales and Marketing, Export Manager, Hospitality/Cellar Door Manager, Operations Winemaker, and Marketing & Digital Manager. The company has no disclosed funding rounds, parent, or M&A history, and holds Off License 29/OFF/006/21. Revenue, headcount, and club member figures are not publicly disclosed.

Name

Trinity Hill Winery Ltd

Legal name

Trinity Hill Wines Limited

Website

https://trinityhill.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Trinity Hill is a privately held New Zealand winery founded in 1993, producing premium Gimblett Gravels wines across four ranges including the benchmark Homage Syrah, selling via domestic e-commerce, three wine club tiers, Cellar Door, and international distributors.

Ownership category

akta.pro rank

Product category

Premium Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)

Keywords

• Premium wine production
• Hawke's Bay wines
• Gimblett Gravels terroir
• Vineyard estate
• Wine club subscription

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through the Trinity Hill e-commerce website, selling wines across multiple ranges from Hawke's Bay regional wines to premium Single Vineyard and Homage expressions.
2. Wine Club Memberships: Three wine club tiers (Regional Club, Gravels Club, Homage en Primeur) with recurring shipments 2-4 times per year, offering members discounts, exclusive access, and priority allocations.
3. Cellar Door Tastings: On-site wine tastings and platters at the Cellar Door facility, with bookings encouraged. Tastings are offered Wednesday to Sunday from 11am-5pm.
4. International Distribution: Sales through international distributors for overseas markets, with an international shop link provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Trinity Hill Winery produces and sells premium New Zealand wines from its vineyards in Hawke's Bay's Gimblett Gravels district. The winery offers a tiered portfolio spanning entry-level Hawke's Bay wines through to Single Vineyard and flagship Homage bottlings, including an Alcohol Free range, and distributes through an on-site cellar door, a wine club subscription program, and international export channels.

Product overview

Trinity Hill Winery is a New Zealand winery producing premium wines from Hawke's Bay and the Gimblett Gravels sub-region. The product portfolio consists of four distinct wine ranges (Hawke's Bay Range, Gimblett Gravels Range, Single Vineyard Range, and the icon Homage Syrah) plus an Alcohol Free range. The winery operates three estate vineyards (125 Gimblett, Gimblett Stones, and Gimblett Estate) totalling approximately 28 hectares, plus contract grower relationships. Wine sales are supported by three membership clubs (Regional Club, Gravels Club, and premium Homage en Primeur) and a Cellar Door hospitality experience offering tastings, platters, and a food truck menu. The winery was founded in 1993 and has been led by Chief Winemaker Warren Gibson since 1997.

Differentiator

Problem solved

Functional benefit

Brands

• Homage: Icon wine recognised worldwide as one of the benchmark Syrahs produced in New Zealand
• Hawke's Bay Range
• Gimblett Gravels Range
• Single Vineyard Range

Products and services

• Hawke's Bay Range Entry-tier everyday wine collection produced from Hawke's Bay fruit, available to retail and cellar door customers seeking approachable, value-priced New Zealand wines.

Quantifiable outcome

• Icon wine recognised worldwide as a benchmark Syrah
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Gimblett Gravels Winegrowers AssociationcoreStrategic or Co-development Partner · 1 January 2001Formed in 2001 by wine producers and winegrowers with land in the Gimblett Gravels area to collectively promote wines from this special area. Trinity Hill is an active member with three estate vineyards within the district.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Te Mata Estate: Iconic Hawke's Bay producer with Havelock North cellar door and globally recognised Coleraine Bordeaux blend and Bullnose Syrah. Closely comparable to Trinity Hill on terroir, DTC + wine club model, and international reputation.
• Palliser Estate: Martinborough premium winery with cellar door, DTC e-commerce, and a wine club. Comparable on operating model (estate vineyards, DTC + club + export) and small premium NZ producer profile, though in a different region.
• Felton Road Wines: Central Otago Pinot Noir specialist with strong international reputation, biodynamic certification, and DTC + allocation model. Comparable to Trinity Hill as a small, premium NZ producer with cult icon wine status.
• Mission Estate Winery: Historic Hawke's Bay winery with a cellar door, broad portfolio, and strong domestic + export distribution. Comparable to Trinity Hill on Hawke's Bay positioning, DTC experience, and multi-tier wine range structure.
• Dog Point Vineyard: Boutique Marlborough winery with a small estate footprint and reputation for premium, terroir-driven wines sold through DTC and exports. Similar operating profile to Trinity Hill (small scale, estate vineyards, premium positioning, founder-led brand).
• Ata Rangi Pinot Noir: Martinborough Pinot Noir producer with cult international status, vineyard ownership, and DTC / wine club model. Comparable on small-scale, premium NZ boutique winery profile and global fine wine positioning.
• Craggy Range Winery: Premium Hawke's Bay winery with extensive Gimblett Gravels vineyard holdings and a comparable icon wine portfolio (e.g., Sophie's Block, Le Sol Syrah). Directly competes with Trinity Hill in the same terroir, channels (cellar door, DTC, exports), and customer base.
• Esk Valley Winery: Hawke's Bay winery producing Gimblett Gravels Syrah and Bordeaux blends with a similar DTC and trade focus. Direct peer on terroir-driven premium Syrah and Chardonnay portfolio.

Broad incumbents

• Villa Maria Estate: Largest privately owned NZ winery with extensive Hawke's Bay vineyard holdings and premium Single Vineyard wines (e.g., Villa Maria Reserve). Competes broadly with Trinity Hill in NZ trade, DTC, and export channels, but at materially greater scale and portfolio breadth.
• Cloudy Bay Vineyards: Iconic NZ winery (Marlborough Sauvignon Blanc plus Pelorus and Te Koko) with global DTC and wine club reach. Comparable to Trinity Hill on premium NZ icon-wine positioning and international DTC model, but in a different region and at a much larger scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/trinityhillwine
• Facebookfacebook.com/trinity-hill-wines-121859821228689
• LinkedInlinkedin.com/company/trinity-hill-wine
• Instagraminstagram.com/trinityhillwines

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trinity Hill Winery Ltd