Name

Dog Point Vineyard

Legal name

Dog Point Vineyards Limited

Website

https://dogpoint.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Premium Organic Wine

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Organic winery
• Marlborough wine
• Wine club subscription
• Vineyard tours
• Premium wine

Headquarters

HQ city

Marlborough

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales (E-commerce): Online sales of current release wines and Library wines through their Shopify e-commerce platform. Includes 750ml bottles and magnum formats.
2. Wine Club Subscription (The Library): Annual subscription model requiring purchase of 6-pack of Library wines per year. Provides 15% discount on current releases, free NZ shipping, access to back-vintage wines, and complimentary tours.
3. Vineyard Tours and Tastings: Personalized vineyard tours and wine tastings at $50 per person, including tasting of four current release wines plus a 10-year aged Library wine. By appointment only, groups of 2-4 people.
4. Accommodation (The French Barn): Self-contained 2-bedroom villa rental at $450 per night with minimum 2-night stay. Includes 15% discount for Library members.
5. Wholesale/Distribution: Sales through global network of distributors in North America, Europe, Asia, Australia, and New Zealand.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Dog Point Vineyard is a family-owned Marlborough winery that produces four certified organic (Biogro NZ) wines — Sauvignon Blanc, Section 94 barrel-fermented Sauvignon Blanc, Chardonnay, and Pinot Noir — made from vines planted in the late 1970s using indigenous yeast fermentation and extended French oak aging. The winery also sells magnum formats and a twin-pack gift set, operates The Library subscription wine club offering back-vintage wines, runs appointment-only vineyard tours and tastings, and rents out The French Barn, a two-bedroom on-site villa.

Product overview

Dog Point Vineyard is a family-owned winery in Marlborough, New Zealand producing four primary wines: Sauvignon Blanc (standard and Section 94 barrel-fermented single vineyard), Chardonnay, and Pinot Noir. All wines are certified organic under Biogro NZ, vegan, vegetarian, and gluten-free, reflecting a low interventionist ethos. The winery offers wine-related experiences including tour/tasting sessions and The Library wine club membership. Additionally, The French Barn is a 2-bedroom self-contained villa on the property providing accommodation. Magnum formats are available for all wine varietals, and a Twin Pack gift option combines Sauvignon Blanc and Pinot Noir.

Differentiator

Problem solved

Functional benefit

Brands

• The Library: A wine club offering limited quantity back vintage wines, exclusive to members with 1 x 6-pack per year commitment
• The French Barn

Products and services

• Sauvignon Blanc Classic dry aromatic Marlborough Sauvignon Blanc with saline acidity and bright citrus fruit characters. Grapes from Wairau Valley vineyards are whole-bunch pressed, cold settled, and aged five months in stainless steel with indigenous yeast fermentation (100% wild yeasts in 2025 vintage). Released at $30 per 750ml bottle.
• Section 94 Single-vineyard barrel-fermented Sauvignon Blanc from vines planted in 1992. Hand-picked, whole-bunch pressed, fermented and aged 18 months in older French oak barrels with indigenous yeast. Complex, full-bodied style with chalky minerality, 14% ABV. Priced at $60 per bottle.
• Chardonnay Pure, bright citrus-driven Chardonnay with complex smoky, flint, toast and biscuit notes from extended barrel aging on full solids. Mendoza and B95 clones, hand-picked, whole-bunch pressed, aged 18 months in French oak (10% new) with indigenous primary and secondary malolactic fermentations. Vines date back to 1984. Priced at $60 per bottle.
• Pinot Noir Bright, perfumed, supple Pinot Noir from clay hill slopes with rose and violet florals, crunchy red berry fruit, and silky fine-boned tannins. Six different clones from vines dating back to 1983. Hand-harvested, de-stemmed with 25% whole bunch, indigenous yeast fermentation, 18 months in French oak (30% new). Priced at $60 per bottle.
• Magnum Wines (1.5L formats)

Quantifiable outcome

• Wines rated up to 97 points by Shanteh Wale, Halliday Wine Companion (Sauvignon Blanc 2025)
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Wine Collective DirectcoreTechnology or IntegrationThird-party logistics partner for international direct-to-consumer wine shipping. Handles overseas delivery to China, Hong Kong, Japan, Singapore, South Korea, UK, USA and other destinations. Enables subscription and one-time purchases to be shipped internationally.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ata Rangi: Ata Rangi is a family-owned Martinborough Pinot Noir specialist with global cult following. Comparable in scale, family ownership, premium pricing, and reliance on old-vine terroir expression; offers useful benchmarks for small NZ premium estates.
• Burn Cottage Vineyard: Burn Cottage is a Central Otago biodynamic Pinot Noir estate with US-NZ ownership and global fine-wine distribution. Comparable boutique scale, organic/biodynamic credentials, and premium on-trade positioning.
• Greywacke Vineyards: Greywacke is a Marlborough-based boutique producer of Sauvignon Blanc, Chardonnay, Pinot Noir, and aromatic varieties using wild-yeast fermentation. Founded by Kevin Judd, former Cloudy Bay winemaker, it shares Dog Point's low-intervention ethos and premium single-vineyard approach.
• Pyramid Valley Vineyards: Pyramid Valley is a North Canterbury biodynamic winery producing premium Chardonnay and Pinot Noir from old vines. Closest analogue for organic/biodynamic, old-vine, low-intervention philosophy combined with boutique global distribution.
• Cloudy Bay Vineyards: Cloudy Bay is the most iconic Marlborough winery and shares Dog Point's heritage — both houses were shaped by founders who worked together at Cloudy Bay. Same region, similar varietal mix (Sauvignon Blanc, Chardonnay, Pinot Noir), and same premium export focus. Most directly comparable peer for brand positioning and prestige.
• Rippon Vineyard: Rippon is a Central Otago biodynamic Pinot producer on Lake Wanaka's waterfront with on-site cellar door and accommodation. Comparable family ownership, biodynamic certification, premium pricing, and tourism-driven revenue model.
• Palliser Estate: Palliser Estate is a Martinborough-based premium producer of Sauvignon Blanc, Pinot Noir, and Chardonnay with on-site cellar door, restaurant, and accommodation — directly comparable multi-channel revenue model to Dog Point.
• Craggy Range Vineyards: Craggy Range is a premium family-owned New Zealand winery producing estate-grown Sauvignon Blanc, Chardonnay, and Pinot Noir across Hawke's Bay and Marlborough. Comparable premium positioning, DTC direct sales, hospitality experiences, and global fine-dining distribution.
• Millton Vineyards & Winery: Millton is a Gisborne-based biodynamic/organic producer founded by James Millton, a pioneer of biodynamic viticulture in NZ. Direct peer for organic credentials, low-intervention winemaking, and premium export positioning.
• Felton Road: Felton Road is a Central Otago biodynamic Pinot Noir producer widely regarded as one of the New World's benchmark Pinot estates. Comparable in organic/biodynamic viticulture, low-intervention winemaking, and premium export positioning.

Market position

Strengths2 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/dogpointwines
• YouTubeyoutube.com/channel/UCOBn3Mdwuuq8_3J8Wv5CQpQ
• Facebookfacebook.com/DogPointVineyard
• Instagraminstagram.com/dogpointvineyard
• LinkedInlinkedin.com/company/dog-point-vineyard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dog Point Vineyard