Atlanta Electronics
Atlanta Electronics is an Indonesian multi-channel consumer electronics and home appliances retailer serving household consumers across Indonesia through 7 physical showrooms, its own e-commerce site, and major marketplaces (Tokopedia, Shopee, Blibli).
- Company typePrivate
- Founded-
- HeadquartersSemarang, Indonesia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Atlanta Electronics does
Atlanta Electronics is an Indonesian multi-channel consumer electronics and home appliances retailer headquartered in Semarang, Central Java, serving Indonesian household consumers. The company sells a broad assortment of home electronics — televisions, refrigerators, air conditioners, washing machines, kitchen appliances, small home appliances, and water heaters — sourced from 30+ brands including LG, Samsung, Sharp, Polytron, Panasonic, Toshiba, Sony, Daikin, Philips, and Midea. Customer-facing technology is limited to a standard e-commerce storefront, marketplace listings, and WhatsApp Business ordering tools; the company itself owns no proprietary AI, software, or core technology platforms, acting purely as a distributor of branded OEM hardware.
The business operates a hybrid distribution model: 7 physical retail showrooms (5 in Semarang and 2 in Yogyakarta/Sleman) complemented by its own e-commerce site (atlantaelectronics.co.id), official storefronts on Tokopedia, Shopee, and Blibli, and WhatsApp/telephone ordering channels. Revenue is generated solely through one-time hardware sales, with price points ranging from approximately Rp 150,000 ($10) for entry-level small appliances up to Rp 64,400,000 ($4,000) for premium TVs. The company provides installation and after-sales service in Semarang, Yogyakarta, and Magelang, and accepts a wide range of payment methods including virtual accounts, credit/debit cards, e-wallets (OVO, DANA, LINK AJA, QRIS), and pay-later providers (Akulaku, Kredivo).
Atlanta Electronics is a privately held SMB with 11–50 employees and copyright dating to 2022. No external funding rounds, parent company, or acquirer information are present in the source data. Competitive positioning rests on multi-brand assortment, multi-channel convenience within Central Java and Yogyakarta, and regional brand recognition — not on proprietary technology, unique supply chain economics, or data-driven advantages.
Atlanta Electronics firmographics
Firmographics- Name
- Atlanta Electronics
- Legal name
- Atlanta Electronics
- Website
- https://atlantaelectronics.co.id
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Atlanta Electronics is an Indonesian multi-channel consumer electronics and home appliances retailer serving household consumers across Indonesia through 7 physical showrooms, its own e-commerce site, and major marketplaces (Tokopedia, Shopee, Blibli).
- Ownership category
- akta.pro rank
Atlanta Electronics industry classification
Industry- Product category
- Consumer Electronics Retail
- NAICS
- Electronics and Appliance Retailers (4492), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- akta.pro primary industry
- Consumer Electronics & Appliances Online Retailers (CRAFADAD)
- akta.pro secondary industry
- Consumer Electronics & Appliances Marketplaces (CRAFABAD)
Keywords
Where Atlanta Electronics is headquartered
LocationHeadquarters
- HQ city
- Semarang
- HQ country
- Indonesia
- HQ region
- Asia
Offices7 records
Markets served
Atlanta Electronics business model
Business model- GTM type
- B2C
- Offering type
- Services
Revenue model
- Electronics and Appliances Sales: One-time hardware sales of home electronics including televisions, refrigerators, air conditioners, washing machines, and kitchen appliances. Products are sourced from major brands (LG, Panasonic, Sharp, Polytron, Samsung, Toshiba, Midea, and others) and sold to consumers in Indonesia through both online and offline channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Wide range of consumer electronics at various price points |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Atlanta Electronics product offering
Product offeringCore offering
Atlanta Electronics is an Indonesian multi-brand retailer of home electronics and household appliances, selling televisions, refrigerators, washing machines, air conditioners, kitchen tools, small appliances, water heaters, and accessories. The company operates a hybrid retail model combining physical showrooms in Semarang and Yogyakarta with an e-commerce website and storefronts on major Indonesian marketplaces, serving residential consumers across Indonesia.
Product overview
Atlanta Electronics is an Indonesian consumer electronics and home appliances retail company operating both online and offline through multiple store locations in Semarang and Yogyakarta. The company offers a comprehensive portfolio of electronics and household appliances, primarily acting as a multi-brand retailer. The product portfolio centers on major appliance categories including televisions (LED, QLED, Smart TVs from Sharp, Sony, LG, Samsung, TCL, Changhong, Coocaa, Polytron), refrigerators (Chest Freezer, 1-Door, 2-Door, Side-by-Side from LG, Samsung, Sharp, Polytron, AQUA, Panasonic, Midea, Modena, Toshiba), washing machines (Dryer, 1-Tube, 2-Tube, Front Loading from LG, Samsung, Sharp, AQUA, Polytron, TCL, Electrolux, Toshiba), air conditioners (Cassette, Inverter, Low Watt, Portable, Standard, Standing Floor from Daikin, Midea, LG, Sharp, AQUA, Gree, Polytron, Panasonic, Reiwa, Changhong, TCL), home audio systems, and small kitchen/home appliances (Air Fryer, Air Purifier, Blender, Dispenser, Rice Cooker/Magic Com, Microwave, Vacuum Cleaner from Philips, Sharp, Daikin, Gree, Modena, Maspion, MITO). The company also sells accessories like TV brackets and water heaters from brands including Modena, Rinnai, Midea, Shimizu, and TEKA. Atlanta Electronics provides installation services and accepts various payment methods including virtual accounts, credit/debit cards, e-wallets (OVO, DANA, LINK AJA, QRIS), and pay-later options (Akulaku, Kredivo).
Differentiator
Problem solved
Functional benefit
Products and services
- TV / Televisi
- Lemari Es / Kulkas (Refrigerators)
- Mesin Cuci (Washing Machines)
- AC / Air Conditioners
- Home Audio & Theater
- Kitchen Tools / Food Processing
- Small Appliances
- Aksesoris (Accessories)
- Water Heater
Companies that use Atlanta Electronics
Customer profileSegments1 record
Ideal customer profiles1 record
Atlanta Electronics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Atlanta Electronics partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Atlanta Electronics competitors and assessment
Company assessmentBroad incumbents
- Blibli: Indonesian e-commerce marketplace with a strong focus on electronics and appliances, hosting Atlanta's official store. Operates both as a sales channel and as a direct competitor with its own electronics inventory.
- Tokopedia: Indonesia's largest e-commerce marketplace where Atlanta operates an official store. Functions as both a sales channel and a broad incumbent competitor with marketplace electronics pricing pressure on multi-brand retailers.
- Shopee Indonesia: Major Indonesian e-commerce marketplace hosting Atlanta's official storefront. Comparable consumer electronics transaction channel with massive scale advantage that shapes marketplace pricing dynamics.
Direct peers
- Best Denki: Japanese-affiliated consumer electronics and home appliance retail chain operating across Indonesia. Directly comparable in product category breadth (TVs, refrigerators, ACs, kitchen appliances) and multi-brand positioning for Indonesian households.
- Erafone: Indonesia's largest consumer electronics and mobile device retail chain, part of the Erajaya group. Comparable multi-channel (online + offline) electronics retail model targeting Indonesian consumers, with broader mobile focus but overlapping on consumer electronics and home appliances.
- Electronic City: Indonesian multi-brand electronics and home appliance retailer with both online and offline stores across major Indonesian cities. Directly comparable multi-brand positioning, similar product breadth (TVs, refrigerators, ACs, small appliances), and identical Indonesian consumer target market.
- Bhinneka: Long-standing Indonesian online retailer of consumer electronics, computers, and home appliances. Competes directly with Atlanta's online electronics catalog while also operating physical pickup points across Indonesia.
- Global Teleshop: Indonesian electronics retailer with multi-channel presence selling TVs, refrigerators, washing machines, ACs, and small appliances. Comparable mid-tier positioning and product mix targeting Indonesian household consumers.
Others
- Polytron: Major Indonesian consumer electronics manufacturer whose products Atlanta resells. Functions as a key supplier/brand partner and indirectly as a competitive threat when consumers purchase direct from Polytron brand stores.
Emerging players
- iBox: Premium Apple authorized reseller in Indonesia operating both retail stores and online channels. Comparable premium-electronics retail model and Indonesian omnichannel footprint, though narrower in brand scope.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Atlanta Electronics social profiles
Digital presenceAtlanta Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlanta Electronics leadership team
Management profileNumber of profiles
Atlanta Electronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlanta Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlanta Electronics
What does Atlanta Electronics do?
Atlanta Electronics is an Indonesian multi-brand retailer of home electronics and household appliances, selling televisions, refrigerators, washing machines, air conditioners, kitchen tools, small appliances, water heaters, and accessories. The company operates a hybrid retail model combining physical showrooms in Semarang and Yogyakarta with an e-commerce website and storefronts on major Indonesian marketplaces, serving residential consumers across Indonesia.
Is Atlanta Electronics a public or private company?
Atlanta Electronics is a private company. It is classified as unknown and is currently operating.
When was Atlanta Electronics founded?
Atlanta Electronics was founded in -1. It employs 11 to 50 people.
Where is Atlanta Electronics based?
Atlanta Electronics is headquartered in Semarang, Indonesia, in the Asia region.
How does Atlanta Electronics make money?
One revenue line is on record: electronics and Appliances Sales.
Who are Atlanta Electronics's main competitors?
Broad incumbents on record are Blibli, Tokopedia and Shopee Indonesia. Direct peers are Best Denki, Erafone, Electronic City, Bhinneka and Global Teleshop. Polytron is listed as an others. iBox is listed as an emerging player.
Does Atlanta Electronics have an API?
No public API is recorded for Atlanta Electronics.
What industry is Atlanta Electronics in?
Atlanta Electronics's product category is Consumer Electronics Retail. Its primary akta.pro industry code is CRAFADAD, Consumer Electronics & Appliances Online Retailers, with a secondary code of CRAFABAD, Consumer Electronics & Appliances Marketplaces. Its NAICS code is 4492.