What Neobetel does

Neobetel is a privately held Brazilian distributor of Personal Protective Equipment (EPI) and Collective Protective Equipment (EPC), founded in 2000 and headquartered in Jacareí, São Paulo. The company sells helmets, gloves, respiratory protection, fall protection systems, hearing and visual protection, footwear, protective clothing, and signage from major national and imported brands, serving industrial and commercial companies of all sizes that require compliance with Brazilian occupational safety regulations (NR-35, NR-33, and related norms). Its legal entity is NEOBETEL EPI, EQUIPAMENTOS DE PROTEÇÃO INDIVIDUAL LTDA (CNPJ 25.464.260/0001-49), operating as a Brazilian Limitada with no disclosed external funding, parent company, or public shareholders.

Neobetel operates three proprietary technology platforms alongside its distribution business. Click Neobetel is a B2B digital purchasing portal for clients under Contract and Commercial Agreement modalities, tracking the procurement process from requisition to delivery. Neo EPI is compliance software that digitizes EPI delivery registration by homogeneous exposure group (GHE), replacing paper records with configurable delivery rules, expiration alerts, and blocking features. Neomachine is a self-service biometric, badge, or password-authenticated dispensing hardware that automatically logs withdrawals to worker files. The company also publishes a Product Guide and operates the NEO Blog, email newsletter, and active social channels (Facebook, Instagram, LinkedIn) for content marketing around workplace safety.

Revenue is generated through three streams: one-time product sales of EPI and EPC, recurring supply contracts and commercial agreements (the highest-value, stickiest modality), and professional services including technical consulting, NR-35/NR-33 work-at-height projects, training, and EPI book production. Distribution occurs via direct enterprise field sales with technical diagnosis, the Click Neobetel B2B portal, and the Loja Neobetel self-service e-commerce storefront. Pricing is quote-based and not publicly disclosed. Physical footprint comprises 7 units across São Paulo (matriz), Pernambuco, Goiás, Minas Gerais, Rio de Janeiro, Espírito Santo, and Mato Grosso do Sul, supported by an owned tracked logistics fleet.

Name

Neobetel

Legal name

NEOBETEL EPI, EQUIPAMENTOS DE PROTEÇÃO INDIVIDUAL LTDA

Website

https://neobetel.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Neobetel is a Brazilian EPI/EPC distributor founded in 2000, serving industrial and commercial companies across 7 Brazilian states with 25+ years of operating history. It combines PPE product distribution with three proprietary technology platforms (Click Neobetel procurement portal, Neo EPI compliance software, and Neomachine biometric dispensing hardware) under multi-year supply contracts.

Ownership category

akta.pro rank

Headquarters

HQ city

Boa Vista

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. EPI and EPC Product Sales: Sale of Personal Protective Equipment (EPI) and Collective Protective Equipment (EPC) including helmets, gloves, clothing, hearing protectors, footwear, accessories and more from major national and imported brands.
2. Technical Services: Technical consulting including risk identification, technical inspection, training and lectures, EPI book production, projects for work at heights (NRs 35 and 33), and customized technological solutions for purchasing and managing EPIs.
3. Supply Contracts: Spot sales, commercial agreements, and supply contracts for ongoing EPI provisioning to businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Neobetel is a Brazilian distributor of Personal Protective Equipment (EPI) and Collective Protective Equipment (EPC), supplying certified safety products from major national and imported brands across categories such as footwear, gloves, respiratory, fall, head, facial, hearing, visual, skin protection, clothing, and signage. The company complements its product distribution with personalized technical consulting, training, EPI book production, work-at-height projects (NR-35/NR-33), and proprietary technology platforms (Click Neobetel, Neo EPI, Neomachine) for digitizing EPI procurement, delivery registration, and self-service dispensing.

Product overview

Neobetel is a 100% Brazilian distributor of Personal Protective Equipment (EPIs) and Collective Protective Equipment (EPCs), offering a complete product portfolio including footwear, gloves, respiratory protection, fall protection systems, helmets, facial and hearing protection, eye protection, skin care, protective clothing, and safety signage. The company operates as a platform-plus-services model with three proprietary technology solutions: Click Neobetel (B2B digital purchasing platform), Neo EPI (EPI delivery registration software based on homogeneous exposure groups), and Neomachine (self-service vending machine for EPI distribution). Additional offerings include a Product Guide with technical orientations and Technical Consulting services. The portfolio is complemented by proprietary technological packages for streamlining EPI acquisition, delivery, and management processes.

Differentiator

Problem solved

Functional benefit

Brands

• CLICK Neobetel: B2B digital purchasing platform exclusive for clients with Contract and Commercial Agreement modalities. Allows online purchase of contract items and tracking of the entire purchase process from requisition to delivery.
• NEO EPI
• Neomachine

Products and services

• EPI and EPC Product Catalog (Personal Protective Equipment Portfolio) Complete catalog of certified Personal Protective Equipment (EPI) and Collective Protective Equipment (EPC) for industrial and commercial companies, including safety footwear, gloves, respiratory protection, fall protection systems, helmets, face shields, hearing protectors, safety glasses, skin protection, protective clothing, waterproof garments, and safety signage, sourced from major national and imported brands.
• Click Neobetel B2B digital purchasing platform exclusive for clients under Contract and Commercial Agreement modalities, enabling online purchase of contract items and tracking of the entire procurement process from requisition to delivery.
• Neo EPI Software to computerize the registration of EPI delivery to workers based on homogeneous exposure groups (GHE), replacing paper cards with configurable delivery rules, expiration alerts, and blocking features.
• Neomachine Self-service vending machine for dispensing EPIs to workers, supporting withdrawal by biometric identification, badge reading, or password, with automatic registration of each withdrawal in the worker's file.
• Technical Consulting Services (Consultoria Técnica) Specialized technical consulting services for personalized business analysis, risk identification, technical inspection, training and lectures, EPI book production, and customized technological solutions for EPI purchasing and management, including work-at-height projects (NR-35 and NR-33).

Quantifiable outcome

• Complete protection solutions for various sectors of activity
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• MSA Safety: Global manufacturer of safety equipment including the V-Gard helmet line that Neobetel explicitly distributes. Comparable as a major branded supplier whose products flow through Neobetel's distribution channels in Brazil.
• 3M: Global manufacturer of personal safety products (respiratory, hearing, eye, fall protection) distributed in part through Neobetel. Represents both a key supplier relationship and a structural disintermediation risk for pure distributors like Neobetel.
• Ansell: Global specialist manufacturer of hand and body protection PPE with operations in Brazil. Comparable to Neobetel in safety-product focus, though Ansell is a manufacturer with proprietary brands rather than a multi-brand distributor.
• Honeywell Safety Products: Global PPE manufacturer (eye, hearing, respiratory, fall protection, protective footwear) and one of the dominant brands distributed by Neobetel. Comparable as an upstream supplier of the SKUs Neobetel resells in Brazil.

Direct peers

• Delta Plus: Global PPE specialist designing and distributing head-to-toe personal protective equipment across multiple countries, including Latin America. Comparable to Neobetel as a full-range PPE provider combining proprietary product lines with distribution to industrial B2B customers.
• Fastenal: North American industrial supplies distributor with significant safety product offering and proprietary digital procurement platforms. Closely aligned with Neobetel in combining broad industrial SKU coverage with technology-enabled B2B purchasing.
• MSC Industrial: Large US industrial MRO distributor with full safety/PPE category coverage serving metalworking and manufacturing customers. Comparable to Neobetel as a multi-channel industrial safety equipment distributor serving B2B accounts.
• Grainger: US-based global industrial distribution giant with extensive safety/PPE product lines serving B2B customers. Comparable to Neobetel as a multi-channel industrial safety distributor, though at vastly larger scale and global rather than Brazil-only.
• Würth: Global industrial supplies group with strong Brazilian operations distributing PPE, tools, and consumables to industrial B2B customers. Comparable to Neobetel in product mix, multi-channel distribution, and Brazilian market presence.
• SafetyBras: Brazilian PPE manufacturer and distributor serving industrial customers across Brazil. Closely comparable to Neobetel as a domestic Brazilian competitor in the same EPI distribution category with national reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/neobetel
• LinkedInlinkedin.com/in/neobetel
• Instagraminstagram.com/neobetel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neobetel