Hayden Homes Amphitheater

What Hayden Homes Amphitheater does

Hayden Homes Amphitheater is a privately operated outdoor concert venue located along the Deschutes River in Bend, Oregon's Old Mill District. Constructed in 2001 and opened in 2002 (originally as Les Schwab Amphitheater before being renamed under a 2021 naming rights partnership with Hayden Homes), the venue is Oregon's largest outdoor amphitheater with a maximum capacity of 8,000 concertgoers. It is operated by the Old Mill District with Live Nation as its primary booking, promotion, and ticketing partner (via Ticketmaster), and it hosts 50+ shows per season from Memorial Day through October, including concerts, comedy, graduations, and community events. The venue has hosted more than one million guests cumulatively and draws 250,000+ attendees annually.

The venue's product offering spans multiple seating tiers — General Admission lawn seating, Reserved Seating (Sections A-J), Premium GA (Pit Access), The Deck VIP experience with three-tiered cushioned seating and a club-style lounge, and Luxury Cabanas with chef-curated catering — supported by accessibility services including a ListenTech assistive listening system and on-request ASL interpreters. Distribution runs through three channels: the direct website bendconcerts.com, Ticketmaster/Live Nation online platforms, and an in-person Ticket Mill in the Old Mill District that caps service fees at $7 per ticket. The venue's differentiated offering is anchored in its natural setting (riverfront, Cascade Mountain backdrop), a 25-year artist heritage (Lyle Lovett performed the first show in 2002; the archive includes Bob Dylan, Willie Nelson, Jack Johnson, Dave Matthews Band, Phish, Chris Stapleton, Brandi Carlile), and a Green Team sustainability program that achieved a 93% waste diversion rate in 2025, earning multiple Live Nation and artist-led ESG awards.

Revenue is generated across five streams: ticket sales and service fees (transaction-based), premium seating packages (multi-year VIP contracts), food and beverage concessions from curated Central Oregon food cart concepts and craft beer sponsors, sponsorships and naming rights (Hayden Homes, Deschutes Brewery, Visit Central Oregon), and ancillary services ($10 lawn chair rentals and a cash-to-card exchange). Pricing follows a pay-as-you-go model for GA and reserved seating, while The Deck and Luxury Cabanas are sold on multi-year subscription-style contracts via enterprise VIP sales contacts. Marketing is integrated across the venue website, email concert alerts, social media, Ticketmaster/Live Nation marketplaces, Visit Central Oregon tourism partnership, and promotional activations such as the Golden Ticket Giveaway and Summer Commute Challenge with Commute Options.

Name

Hayden Homes Amphitheater

Legal name

Hayden Homes Amphitheater

Website

https://bendconcerts.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayden Homes Amphitheater is an 8,000-capacity outdoor concert venue in Bend, Oregon, operating seasonally from Memorial Day through October with Live Nation as booking and ticketing partner. It hosts 50+ live music and comedy shows annually, drawing 250,000+ attendees through GA, reserved, VIP, and cabana seating tiers.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industries

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Concerts & Music Festivals (THAJAFAA)

Keywords

• Outdoor concert venue
• Live entertainment
• Event hosting
• Amphitheater operations
• Live music events

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales and Service Fees: Primary revenue stream from ticket sales to concerts and live events. Service fees are charged on transactions, with the Ticket Mill offering capped fees at $7 per ticket for the Locals' Deal.
2. Premium Seating Packages: Revenue from The Deck VIP experience and Luxury Cabana rentals, which include dedicated parking, VIP entry, private restrooms, and in-seat wait service.
3. Food and Beverage Concessions: Revenue from on-site food vendors and beverage sales, featuring local Central Oregon food concepts and craft beer.
4. Sponsorships and Naming Rights: Naming rights partnership with Hayden Homes and sponsorship relationships with sponsors including Deschutes Brewery and Visit Central Oregon.
5. Chair Rentals and Ancillary Services: Lawn chair rentals at $10 per chair for general admission areas. Cash-to-card exchange service at guest services.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Hayden Homes Amphitheater operates Oregon's largest outdoor concert venue along the Deschutes River in Bend, hosting live music, comedy, and community events for up to 8,000 guests per show across a seasonal calendar (Memorial Day through October). It sells general admission, reserved, and premium VIP seating tickets through its own website, Ticketmaster, Live Nation, and an in-person Ticket Mill, while also offering on-site food and beverage concessions, lawn chair rentals, accessibility services, and naming rights and sponsorship packages.

Product overview

Hayden Homes Amphitheater is an independent outdoor concert venue in Bend, Oregon offering a unified live music experience. The core product is the amphitheater itself, hosting up to 8,000 guests with flexible seating configurations (General Admission lawn, Reserved Seating, Premium GA). Premium offerings include The Deck VIP experience with three-tiered seating and dedicated amenities, and Luxury Cabanas with chef-curated catering. The venue's product portfolio spans ticketing (Ticket Mill in-person sales with capped service fees, Ticketmaster, Live Nation), accessibility services (ListenTech assistive listening, ASL interpreters), food and beverage from local food cart vendors, and sustainability initiatives through the Green Team. The venue operates seasonally from Memorial Day through early October, hosting over 50 shows annually including concerts, comedy, and special events.

Differentiator

Problem solved

Functional benefit

Products and services

• Hayden Homes Amphitheater Venue Events Outdoor concert venue along the Deschutes River in Bend, Oregon hosting 50+ live music, comedy, and community events per season for up to 8,000 guests each, operating Memorial Day through October.
• General Admission Lawn Seating Natural grass sloping lawn seating area offered as the standard ticket option at most concerts and events.
• Reserved Seating
• Premium GA (Pit Access)
• The Deck VIP Experience
• Luxury Cabana
• Ticket Mill In-Person Box Office
• Lawn Chair Rental
• Food and Beverage Concessions
• ListenTech Assistive Listening System
• ASL Interpreter Services
• Green Team Sustainability Program Waste sorting, composting, recycling, and diversion program including water fill stations, compostable serviceware, solar phone charging stations, and 150+ bike racks, achieving 93% diversion rate in 2025 with 156,000 pounds of material repurposed, recycled, composted, or donated.

Quantifiable outcome

• 93% waste diversion rate achieved in 2025
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Hayden HomesflagshipGTM or Marketing Partner · 16 November 2021Naming rights partnership established in November 2021, renaming the venue from Les Schwab Amphitheater to Hayden Homes Amphitheater. Hayden Homes is a local homebuilder providing sponsorship and naming rights for the venue.
• Live NationcoreChannel Partner/ Reseller/ DistributorLive Nation is the primary ticketing partner and venue operator, handling ticket distribution through Ticketmaster and Live Nation platforms, venue operations, and VIP package sales.
• TicketmastercoreTechnology or IntegrationPrimary third-party ticketing platform for Hayden Homes Amphitheater concerts. Handles ticket sales, transfers, verified resale, and ADA accessible ticket filtering.
• Visit Central OregoncoreGTM or Marketing PartnerRegional tourism marketing partner. Provided bike racks around venue and supports Green Team sustainability initiatives. Joint marketing for Bend as a concert destination.
• OnPoint Community Credit UnionminorGTM or Marketing PartnerFormer sustainability partner that helped provide bike racks around the venue for sustainable transportation.
• Commute OptionscoreGTM or Marketing PartnerPartnership to encourage alternative transportation options including biking, walking, bus, and carpooling. Running Summer Commute Challenge with prize incentives to reduce single-occupancy vehicle trips.
• Cascades East TransitminorGTM or Marketing PartnerPublic transit partner with Route 2 stopping at multiple locations in Old Mill District near the venue.
• Uber and LyftminorGTM or Marketing PartnerRideshare partners with designated pickup and drop-off locations within steps from the main gate for convenient transportation.
• Old Mill DistrictcoreStrategic or Co-development PartnerThe venue is located within and operated in partnership with the Old Mill District, a historic redevelopment area along the Deschutes River. The Old Mill District co-founder Bill Smith was instrumental in the venue's original development.
• Deschutes BreweryminorGTM or Marketing PartnerLocal craft brewery sponsor for the venue, featured among the sponsors on the website.
• Redmond Municipal Airport (RDM)minorOthersRegional airport serving Bend with 30 daily flights, including direct connections through United, Delta, Alaska, American, and Allegiant airlines. Located 20 minutes from downtown Bend.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• AEG Presents: The primary competitor to Live Nation in the U.S. outdoor amphitheater market, operating and booking amphitheaters such as the Hollywood Bowl and other mid-size venues. Comparable as a competing tour routing and venue management platform.

Regional players

• McMenamins Edgefield: Troutdale, Oregon outdoor concert venue and event space hosting touring acts in the Pacific Northwest. Closely comparable as a regional Oregon outdoor concert venue competing for similar Pacific Northwest acts.
• Pickathon Music Festival: Multi-day music festival operating in the Portland, Oregon area. Comparable as a Pacific Northwest live music operator drawing touring acts to the region, though a festival rather than a venue.

Direct peers

• Greek Theatre: Iconic Live Nation outdoor amphitheater in Berkeley, California, hosting a similar summer concert season of touring acts. Directly comparable in operating model (outdoor seating, named acts, premium tiers) under the same Live Nation umbrella.
• Shoreline Amphitheatre: Live Nation outdoor amphitheater in Mountain View, California, also in the Pacific/Western touring circuit. Directly comparable in scale, Live Nation partnership model, and seasonal show programming.
• Red Rocks Amphitheatre: Iconic natural-setting outdoor amphitheater near Denver, Colorado, with similar capacity to large-tour booking. Comparable as a destination outdoor concert venue leveraging natural acoustics and scenery to differentiate.
• The Gorge Amphitheatre: Live Nation-operated outdoor amphitheater in George, Washington, also serving the Pacific Northwest. Highly comparable as a scenic outdoor Live Nation venue hosting major summer tours at similar scale to Hayden Homes.

Others

• Live Nation Entertainment: The venue's primary booking and ticketing partner. Relevant as the dominant North American outdoor amphitheater operator whose network economics and strategy directly shape this venue's prospects.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bendconcerts
• Facebookfacebook.com/bendconcerts
• LinkedInlinkedin.com/company/hayden-homes-amphitheater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayden Homes Amphitheater