Glazir
Glazir is a Croatian B2B manufacturer of ready-to-use, thermostable fruit, cream, cocoa-cream, jelly, and savoury fillings for the bakery and confectionery industry, exporting to 19 countries via partner networks and supported by a 2022 IREKS Group joint venture.
- Company typePrivate
- Founded1994
- HeadquartersOborovo, Croatia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Glazir does
Glazir d.o.o. is a Croatian private limited company founded in 1994 and headquartered in Oborovo, near Zagreb, that manufactures ready-to-use fruit fillings, cream fillings, cocoa-cream products, jellies, and savoury fillings for the bakery and confectionery industry. The company's core technology centers on thermostable (bake-stable) and freeze-stable formulations with high fruit content — notably Premium Cherry Pie Fill at 80% fruit content and Premium Apple Pie Fill at 90% fruit content — designed to withstand industrial baking temperatures without losing structural integrity or flavor. Products are packaged in flexible formats including 1 kg piping pouches, 5–13 kg plastic pails, and 190–250 kg industrial/custom barrels, with tailor-made solutions for specific customer requirements. Operations run from a 2,700 m² state-of-the-art production facility that includes a dedicated laboratory for product testing and a multifunctional presentation center, supported by a 150 kW solar power plant installed in 2022 for sustainable production.
Glazir operates a B2B sales model with horizontal segmentation across the bakery and confectionery industry — including artisanal bakeries, industrial bakeries, pastry shops, and confectionery producers. Go-to-market is executed through a network of distribution partners covering Croatia and 19+ export countries across Central, Southern, Southeast, and Western Europe as well as Türkiye. In 2022, the company entered a joint venture with the globally operating IREKS Group, a leading producer of baking ingredients and malts for brewing, to reinforce international market development and distribution. International expansion has been supported by two EU co-financed grants — a 2019–2022 European Regional Development Fund project to strengthen competitiveness in foreign markets (total HRK 1.17M, with HRK 909K from the EU) and a 2022–2023 Recovery and Resilience Facility project for processing-facility equipment investment.
The company is led by Managing Directors Darko Glad and Zdenka Kovačević Balen and operates with 30+ employees. It holds FSSC 22000 (GFSI-recognized), ISO 9001, and HALAL certifications, and continues to invest in capacity expansion, including the 2021 installation of a jelly production line and the 2024 implementation of a new filling machine with the highest hygienic standards. Ongoing product development includes pistachio fillings, signaling continued line extension within the bakery ingredients category.
Glazir firmographics
Firmographics- Name
- Glazir
- Legal name
- GLAZIR d.o.o.
- Website
- https://glazir.hr
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Glazir is a Croatian B2B manufacturer of ready-to-use, thermostable fruit, cream, cocoa-cream, jelly, and savoury fillings for the bakery and confectionery industry, exporting to 19 countries via partner networks and supported by a 2022 IREKS Group joint venture.
- Ownership category
- akta.pro rank
Glazir industry classification
Industry- Product category
- Bakery and Confectionery Ingredients
- NAICS
- Flavoring Syrup and Concentrate Manufacturing (311930), Sugar and Confectionery Product Manufacturing (3113)
- SIC
- Bakery Products (2050), Food And Kindred Products (2000)
- akta.pro primary industry
- Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH)
- akta.pro secondary industries
- Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Baking Ingredients & Desserts (Flour, Mixes, Frosting, Gelatin) (CRADAAAD)
Keywords
Where Glazir is headquartered
LocationHeadquarters
- HQ city
- Oborovo
- HQ country
- Croatia
- HQ region
- Europe
Offices1 record
Markets served
Glazir business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Food ingredients and fillings B2B sales: Glazir manufactures and sells fruit fillings, cream fillings, cocoa-cream products, jellies, and savoury fillings to bakery and confectionery industries. Revenue is generated through direct sales to bakeries and via distribution partners across Croatia and 19+ export markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard pail packaging (5-13 kg) |
| Unit Pricing | Pay-as-you-go | Pouch packaging (1 kg) |
| Unit Pricing | Pay-as-you-go | Industrial and custom packaging solutions |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Glazir product offering
Product offeringCore offering
Glazir manufactures and sells ready-to-use, thermostable (bake-stable and freeze-stable) fruit fillings, cream fillings, cocoa-cream products, jellies, and savoury fillings for the bakery and confectionery industry. The company serves artisan bakeries, industrial bakeries, pastry shops, and confectionery producers in Croatia and across 19 export markets, offering flexible packaging from 1 kg pouches to 190–250 kg industrial barrels.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Cherry Pie Fill (Fila višnja premium)
Companies that use Glazir
Customer profileSegments1 record
Ideal customer profiles1 record
Glazir technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Glazir partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- IREKS GroupcoreIn 2022, GLAZIR entered a joint venture with the globally operating IREKS Group, a leading producer of baking ingredients and malts for brewing. IREKS Group supports GLAZIR's distribution and provides strategic partnership backing. GLAZIR cooperates with the global IREKS Group for international market development and distribution support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Glazir competitors and assessment
Company assessmentDirect peers
- Mühlenchemie: Specialist in flour treatment and baking ingredients including functional mixes and fillings for industrial bakeries. Comparable as a specialty supplier targeting the same European bakery B2B segment.
- Bakels Group: Specialist supplier of bakery ingredients including fruit fillings, custards, creams, and toppings for the bakery and confectionery industries. Directly comparable in product mix (fillings, jams, savory fillings) and B2B bakery customer base.
- IREKS Group: Global producer of baking ingredients and malts that entered a 2022 joint venture with Glazir. IREKS offers overlapping bakery fillings, improvers, and mixes, making it the closest partner-competitor in the same product category.
Broad incumbents
- Puratos Group: Belgium-headquartered global bakery, patisserie, and chocolate ingredients supplier with a broad portfolio that includes fruit fillings, creams, and jellies directly competitive with Glazir's range. Operates at multinational scale across the same B2B bakery and confectionery customers.
- AGRANA Fruit: Austrian-headquartered fruit preparations specialist serving dairy, bakery, and ice cream industries with fruit fillings and inclusions. Direct overlap with Glazir's fruit-filling products and a comparable European heritage.
- Lesaffre: Global leader in yeast and bakery fermentation products that has expanded into adjacent bakery ingredients including fillings and improvers. Comparable through its bakery-ingredient portfolio serving industrial bakers.
- Döhler Group: German-headquartered supplier of natural ingredients, flavor systems, and fruit preparations for the bakery, dairy, and beverage industries. Competes with Glazir in fruit-based bakery fillings and inclusions at industrial scale.
- Cargill (Food Ingredients): Global food-ingredients giant whose Food Ingredients segment supplies fruit preparations, cocoa, and sweetener systems to bakery and confectionery manufacturers. Competes at scale with Glazir for industrial accounts.
- Barry Callebaut: World's largest chocolate and cocoa manufacturer with a specialty fillings and inclusions portfolio. Adjacent competitor for Glazir's cocoa-cream products (Ljeskopek) and confectionery customers.
- AB Mauri: Associated British Foods' bakery ingredients division producing yeast, bakery mixes, fillings, and icings for industrial and artisan bakers worldwide. Competes with Glazir in fruit and cream fillings at global industrial scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Glazir financial estimates
Financial estimateRevenue estimate
Valuation estimate
Glazir leadership team
Management profileNumber of profiles
Profiles3 records
Glazir funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Glazir M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Glazir
What does Glazir do?
Glazir manufactures and sells ready-to-use, thermostable (bake-stable and freeze-stable) fruit fillings, cream fillings, cocoa-cream products, jellies, and savoury fillings for the bakery and confectionery industry. The company serves artisan bakeries, industrial bakeries, pastry shops, and confectionery producers in Croatia and across 19 export markets, offering flexible packaging from 1 kg pouches to 190–250 kg industrial barrels.
Is Glazir a public or private company?
Glazir is a private company. It is classified as corporate owned and is currently operating.
When was Glazir founded?
Glazir was founded in 1994. It employs 11 to 50 people.
Where is Glazir based?
Glazir is headquartered in Oborovo, Croatia, in the Europe region.
How does Glazir make money?
One revenue line is on record: food ingredients and fillings B2B sales.
Who are Glazir's main competitors?
Direct peers on record are Mühlenchemie, Bakels Group and IREKS Group. Broad incumbents are Puratos Group, AGRANA Fruit, Lesaffre, Döhler Group, Cargill (Food Ingredients), Barry Callebaut and AB Mauri.
Does Glazir have an API?
No public API is recorded for Glazir.
What industry is Glazir in?
Glazir's product category is Bakery and Confectionery Ingredients. Its primary akta.pro industry code is AFAKAAAH, Bakery Fillings, Icings & Decorations Manufacturing, with a secondary code of AFAIAFAB, Pastry, Cakes & Desserts Wholesale. Its NAICS code is 311930 and its SIC code is 2050.