Herning Golf Club

What Herning Golf Club does

Herning Golf Klub (Herning Golf Club) is a private, member-based golf club founded in 1964 and located centrally in Herning, Denmark, immediately behind Herning Centeret. The club operates an 18-hole park course (Parkbanen) — self-described as "perhaps Denmark's most beautiful park course" — a shorter course (Kortbanen), a driving range, a short game practice area, and a Trackman SIM indoor simulator. It is governed by volunteer committees (Baneudvalg, Klubledelse, Banekontrol) under a "Golfspilleren i Centrum" (the golfer at the center) member-first philosophy, with club-in-club sub-communities and structured member engagement surveys.

The club generates revenue across six streams: recurring annual memberships (including senior, junior, and rehabilitation tiers), green fees and Pay&Play access for non-members, retail sales from the on-site Herning Golf Shop, tournament entry fees (including Danmarksturneringen and the JBS Herreturnering), professional coaching and Trackman SIM lessons, and on-site café sales through the associated Herning Golf Café. Pricing is published in Danish Krone, with promotional summer green fees as low as 62 DKK. Core technology consists of the Trackman SIM simulator plus third-party integrations with GolfBox (bookings and tournament management), 123booking (tee time reservations), and Dansk Golf Union's Mit Golf app for member handicap tracking.

Distribution is primarily domestic and direct: on-site membership sign-up (office hours 10:00-14:00, Monday-Thursday), online booking, and a dedicated business golf program (Herning-Ikast ErhvervsGolf) for corporate clientele. The club serves individual members, corporate groups, junior golfers, seniors via the Ældresagen partnership, rehabilitation patients via REHAB-golf (in partnership with Diabetesforeningen, Hjerteforeningen, Kræftens Bekæmpelse and Herning Municipality), and visiting green-fee guests. Sponsors include JBS, Vestjysk Bank, Royal Beer, and Bravo Tours, and the club runs the IRONgolf 100 huller charity event for PROPA (prostate cancer association).

Name

Herning Golf Club

Legal name

Herning Golf Klub

Website

https://herninggolfklub.dk

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Herning Golf Klub is a private Danish golf club founded in 1964 in Herning, operating an 18-hole park course, training facilities with Trackman SIM, a pro shop, and café. It serves members, corporate groups, juniors, seniors, and rehabilitation patients through memberships, green fees, coaching, and tournaments.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Club Fitting Retail (CRAMAGAA), Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

Keywords

• Golf course facilities
• Golf club memberships
• Golf training services
• Corporate golf events
• Golf retail shop

Headquarters

HQ city

Herning

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Golf Memberships: Annual and recurring memberships providing access to the 18-hole course, short game facilities, and driving range. Multiple membership tiers including standard, senior (Ældresagen), and rehabilitation programs.
2. Green Fees: Revenue from non-member guest play on both the 18-hole course (Parkbanen) and the shorter course (Kortbanen). Includes Pay&Play options and discounted summer green fee schemes.
3. Pro Shop Sales: Retail sales of golf equipment, clothing, and shoes through the on-site Herning Golf Shop. Also includes custom fitting services and demo days.
4. Tournament and Event Fees: Revenue from club tournaments such as Danmarksturneringen, JBS Herreturnering, and the IRONgolf 100 HULLER prostate cancer charity event. Includes entry fees and sponsorship contributions.
5. Training and Coaching: Revenue from professional golf coaching and training programs offered through the trainer team, including Trackman SIM lessons and training packages.
6. Café Sales: Revenue from the Herning Golf Café, which serves food and beverages to golfers and visitors, operating as a separate linked business at the club premises.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Herning Golf Club operates an 18-hole parkland golf course (Parkbanen) and a short Par-3 course (Kortbanen) in Herning, Denmark. It sells memberships, Pay&Play rounds, lessons, junior/youth and rehabilitation golf programs, corporate golf packages, and runs an on-site pro shop and café for its members and visitors.

Product overview

Herning Golf Club operates as a traditional golf club offering a unified portfolio of golf-related products and services centered around its 18-hole Parkbane (park course) and supplementary Kortbane (short course). The club provides training facilities including a driving range, short game area, and Trackman SIM simulator, alongside a golf shop and café. Membership programs include standard memberships, trial memberships, and specialized programs for seniors (Ældresagen) and rehabilitation (Rehab Golf). Non-members can access courses through Pay&Play greenfee or participate in corporate events and company days. The club integrates with GolfBox for bookings, Mit Golf for member management, and Trackman SIM for advanced training analytics.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Golf players live 5 years longer (research-backed health benefit of golf participation)

Named customers4 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Vestjysk BankminorGTM or Marketing PartnerVestjysk Bank is a sponsor of Herning Golf Club, appearing in the club's sponsor section alongside other commercial partners. As a regional bank, the sponsorship likely provides financial support in exchange for brand visibility at the club.
• JBScoreGTM or Marketing PartnerJBS is a sponsor and supporter of Herning Golf Club's annual JBS Herreturnering men's tournament. The event is named after the sponsor and includes prizes provided by JBS (underwear and apparel). The sponsorship is a key annual fixture in the club's tournament calendar.
• Royal Beer (Royal)minorGTM or Marketing PartnerRoyal Beer is a sponsor of Herning Golf Club, appearing in the club's sponsor section. The sponsorship provides brand visibility in exchange for club support.
• Bravo ToursminorGTM or Marketing PartnerBravo Tours Golf is a sponsor of Herning Golf Club, targeting the golf tourism segment and driving visibility among traveling golfers.
• Herning Golf CafécoreStrategic or Co-development PartnerThe Herning Golf Café operates as an associated hospitality business on the club's premises, serving food and beverages to club members and guests. It is presented as an integrated part of the club's offering alongside golf, training, and the pro shop, forming the complete 'golf experience' proposition.
• PROPA (Prostatforeningen)coreStrategic or Co-development PartnerHerning Golf Club has partnered with PROPA (the Danish Prostate Cancer Association) through the annual 'IRONgolf - 100 huller for prostata' charity event. The event has dual goals: raising awareness about prostate cancer and raising funds to support PROPA's important work. The club has hosted this event for multiple years.
• Diabeticforeningen (Diabetes Association)minorStrategic or Co-development PartnerPartnership focused on rehabilitation golf programs for people managing diabetes, offering structured golf activities as part of health management.
• Hjerteforeningen (Danish Heart Foundation)minorStrategic or Co-development PartnerPartnership providing golf-based rehabilitation programs for people with heart conditions, leveraging golf's health benefits as endorsed by the Danish Heart Foundation.
• Kræftens Bekæmpelse (Danish Cancer Society)minorStrategic or Co-development PartnerPartnership providing golf rehabilitation programs for cancer survivors and patients, integrating golf as a supportive physical and social activity during and after cancer treatment.
• Herning Kommune (Herning Municipality)minorStrategic or Co-development PartnerHerning Municipality is referenced as a health partnership collaborator alongside the Diabeticforeningen, Hjerteforeningen, and Kræftens Bekæmpelse, supporting community health initiatives through golf.
• Ældresagen (Danish Senior Citizens' Association)minorStrategic or Co-development PartnerA dedicated partnership with Ældresagen enabling senior citizens to access golf through structured programs, providing both physical activity and social community for older adults.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Others

• Callaway Golf Company: Global golf equipment and apparel manufacturer and retailer. Comparable only as the upstream supplier to Herning's pro shop and custom-fitting service — not a direct competitor but relevant to the retail segment of Herning's revenue mix.

Regional players

• Holstebro Golfklub: Regional Danish golf club located in Holstebro, less than 50 km from Herning. Directly competes with Herning for members and green-fee players in Central Jutland with a similar mid-sized community-club profile.
• Silkeborg Golfklub: Regional Danish golf club in Silkeborg, also in Central Jutland. Comparable to Herning in scale, member-base model, and course type, competing for the same geographic catchment of golfers.

Broad incumbents

• Topgolf Entertainment Group: Global golf entertainment operator offering technology-driven golf experiences, food & beverage, and event hosting. Comparable as a broader golf entertainment venue operator, though focused on off-course, simulator-anchored experiences rather than traditional parkland play.

Direct peers

• Royal Copenhagen Golf Club: Historic Danish golf club operating an 18-hole course in the Copenhagen region. Directly comparable to Herning as a membership-based Danish golf club offering parkland-style play, training facilities, pro shop, and tournament participation in national leagues.
• Lübker Golf Resort: Large Danish golf resort near Aarhus with multiple courses, training facilities, accommodation, and hospitality. Comparable to Herning as a Danish golf operator, but operates at larger scale and with stronger tourism and lodging components.
• Great Northern Golf Club: Top-ranked Danish golf club with an 18-hole course plus academy and short game facilities. Comparable to Herning in core offering (18-hole course, training, academy) but operates at a higher-end, more nationally recognized tier.
• Scandinavian Golf Club: Premium Danish/Swedish cross-border golf club with 18-hole course, academy, and corporate event hosting. Comparable in course operation and corporate-event positioning, though at a higher price point and international member base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/herninggolfklub
• LinkedInlinkedin.com/company/herning-golf-klub

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Herning Golf Club