Allureglow USA

What Allureglow USA does

Allureglow USA is a Rancho Cucamonga, California-based manufacturer of photoluminescent, fluorescent, and reflective specialty coatings, pigments, and screen printing inks, founded in 2008 and operating with 11-50 employees under CEO Brian Peters. The company's portfolio spans four categories: raw materials (photoluminescent and fluorescent pigments, color concentrates, additives), paints (the flagship AA Series photoluminescent traffic paints plus safety, fluorescent, reflective, goal post, primer, and clear top-coat formulations), screen printing inks (high solids acrylic, plastisol, discharge, and solvent-based chemistries with glow, fluorescent, reflective, photochromic, and glitter variants), and finished safety/egress products including photoluminescent signs, tapes, vinyl, and a Permanent Stair Marking System. The AA Series traffic paints are positioned as the lead SKU, offering 12+ hour afterglow, 10-minute dry time, low-VOC waterbased formulation, compatibility with standard waterborne striping equipment, and Federal Specification compliance.

Allureglow USA generates revenue through two channels: a direct e-commerce storefront at lightwithoutpower.com that serves SMB and individual buyers across its full catalog, and enterprise field sales to government and institutional clients for project-based and contract supply. Named enterprise customers include the New York City Transit Department & MTA (subway system safety and egress marking), the National Institute of Health (federal healthcare facilities), and the East River Queens, NY infrastructure project. Pricing is not publicly disclosed and is handled via phone (888-493-4569) and email quotes. The company is privately held with no disclosed funding events, parent company, or external investors, and operates exclusively in the United States. Technology development draws on internal expertise supplemented by partnerships with raw material manufacturers providing access to hundreds of chemists and PhDs.

Name

Allureglow USA

Legal name

Allureglow USA Inc.

Website

https://allureglowusa.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Allureglow USA is a California-based manufacturer of photoluminescent, fluorescent, and reflective paints, pigments, and screen printing inks serving government transit, federal healthcare, and industrial safety customers through e-commerce and direct enterprise sales.

Ownership category

akta.pro rank

Product category

Specialty photoluminescent coatings and safety products

NAICS

Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255), Synthetic Dye and Pigment Manufacturing (32513)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Industrial & Protective Coatings (IMAEAGAB)

akta.pro secondary industry

Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)

Keywords

• Photoluminescent safety coatings
• Fluorescent screen printing inks
• Glow in the dark pigments
• Traffic and pavement marking paints
• Photoluminescent egress products

Headquarters

HQ city

Rancho Cucamonga

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Product Sales: Direct sales of photoluminescent and reflective products including traffic paints, screen printing inks, pigments, safety signs, tapes, and vinyl. Products are sold through e-commerce and direct sales to government and institutional customers. Revenue is generated through one-time product purchases with potential for recurring orders from established customers.
2. Custom/Project-Based Sales: Large-scale infrastructure projects such as the East River Queens project and subway system installations for NYC Transit. These project-based engagements involve supplying products for major public safety installations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Allureglow USA manufactures and sells photoluminescent, fluorescent, and reflective specialty coatings and raw materials used for safety, visibility, and emergency egress applications. Its portfolio spans photoluminescent and fluorescent pigments, low-VOC photoluminescent traffic paints (AA Series), safety paints, fluorescent and reflective paints, primers and top coats, multi-chemistry screen printing inks, and finished safety/egress products such as signs, tapes, vinyl, and a permanent stair marking system. Products are sold to government agencies, transit authorities, institutional facilities, and screen printing customers, primarily through a direct e-commerce storefront and direct enterprise sales.

Product overview

Allureglow USA is a manufacturer of photoluminescent, fluorescent, and reflective products focused on safety and visibility applications. The product portfolio consists of three main categories: Raw Materials (photoluminescent pigments, fluorescent pigments, and color concentrates), Paints (photoluminescent traffic paints, safety paints, fluorescent paints, reflective paints, primers, and clear top coats), and Screen Printing Inks (offering multiple ink chemistries including high solids acrylic, plastisol, discharge, and solvent-based formulations with glow in the dark, fluorescent, reflective, photochromic, and glitter properties). Additionally, the company offers Safety and Egress Products including photoluminescent signs, tapes, vinyl, and a permanent stair marking system. The AA Series Traffic Paints are a flagship product featuring 12+ hour afterglow, low VOC water-based formula, and fast 10-minute dry time. The products serve diverse applications including airfields, highways, parking structures, sports facilities, and building safety/egress systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Photoluminescent (Glow in the Dark) Pigments Raw photoluminescent pigments that absorb and store light energy and release it as a visible glow in darkness, supplied to manufacturers of inks, paints, signs, tapes, and vinyl.
• Fluorescent Pigments
• Color Concentrates for Inks, Paints and Coatings
• Paint Additives
• Screen Printing Ink Additives
• Photoluminescent Traffic Paints (AA Series) Low-VOC, water-based photoluminescent traffic paints for airfields, highways, parking structures, and crosswalks, with 12+ hours after-glow, 10-minute dry time, excellent glass bead retention, and Federal Specification compliance.
• Photoluminescent (Glow in the Dark) Safety Paints
• Fluorescent Paints
• Reflective Paints
• Goal Post Paints
• Primers
• Clear Top Coat Paints
• Allureglow USA Screen Printing Ink System
• High Solids Acrylic Glow in the Dark Screen Printing Ink
• High Solids Acrylic Fluorescent Screen Printing Inks
• High Solids Acrylic Reflective Screen Printing Inks
• High Solids Acrylic Photochromic Screen Printing Inks
• Plastisol Glow in the Dark Screen Printing Inks
• Plastisol Fluorescent Screen Printing Inks
• Plastisol Reflective Screen Printing Inks
• Plastisol Glitter Screen Printing Inks
• Plastisol Photochromic Screen Printing Inks
• Discharge Glow in the Dark Screen Printing Inks
• Discharge Reflective Screen Printing Inks
• Discharge Fluorescent Screen Printing Inks
• Solvent Based Glow in the Dark Screen Printing Inks
• Solvent Based Reflective Screen Printing Inks
• Solvent Based Fluorescent Screen Printing Inks
• Photoluminescent Signs
• Photoluminescent (Glow in the Dark) Tapes
• Photoluminescent (Glow in the Dark) Vinyl
• Permanent Stair Marking System Comprehensive photoluminescent stair marking system for permanent safety and egress applications.

Quantifiable outcome

• 12+ hours after-glow duration
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Aexcel Corporation: Manufacturer of traffic paints, road markings, and high-performance industrial coatings, including waterborne striping products. Comparable to Allureglow's AA Series traffic paint offering and to the same municipal/DOT buyer base.
• Crown Technology, Inc. US manufacturer of photoluminescent pigments, inks, paints, and safety products. Direct competitor to Allureglow's photoluminescent pigment, paint, and egress product portfolio.
• Nemoto & Co., Ltd. Japanese specialty chemical company with a leading global position in photoluminescent pigments (LumiNova). Comparable to Allureglow's photoluminescent pigment and egress system business.
• Radiant Color NV: Manufacturer of fluorescent pigments and colorants for inks, paints, and coatings. Direct comparable to Allureglow's fluorescent pigment product line and to screen printing ink applications.
• DayGlo Color Corp: US manufacturer of fluorescent pigments and colorants for inks, paints, and coatings. Direct overlap with Allureglow's fluorescent pigment and fluorescent ink lines.

Broad incumbents

• SWARCO: Global road marking and traffic safety manufacturer with a broad portfolio of paints, glass beads, and systems. Comparable to Allureglow in traffic paint and reflective glass bead technology but with international scale and DOT/municipality footprint.
• Geveko Markings: European-based global manufacturer of road marking materials including thermoplastics, paints, and photoluminescent products. Comparable in photoluminescent and traffic paint technology but with much larger international footprint.
• Ennis-Flint (PPG Traffic Solutions): Leading North American manufacturer of traffic paints and road marking materials, now part of PPG. Direct overlap with Allureglow's AA Series traffic paint category but at far greater scale and with established DOT relationships.

Emerging players

• Pro-Teq Surfacing: UK-based specialist in photoluminescent and anti-slip surface treatments for safety and wayfinding. Comparable niche overlap with Allureglow's photoluminescent safety paint and stair/egress product line.
• LuminoChem: Smaller specialty manufacturer of photoluminescent pigments and materials for safety and security applications. Comparable product overlap with Allureglow's glow-in-the-dark pigment and ink business, though primarily raw materials focused.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AllureglowUSA
• YouTubeyoutube.com/user/Allureglow
• Facebookfacebook.com/allureglowusarc
• LinkedInlinkedin.com/company/allureglowusa

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allureglow USA