Furore

What Furore does

Furore (legal name: furore Strategie + Werbung GmbH & Co. KG) is a full-service advertising agency headquartered in Hövelhof in the Ostwestfalen-Lippe (OWL) region of North Rhine-Westphalia, Germany. The agency delivers integrated marketing services including web design (Typo3 and WordPress), SEO/SEA, social media marketing, print design, film production, 3D animation and visualization, and event/trade show management. It operates under Managing Director Jürgen Vohl as a privately held GmbH & Co. KG with no external institutional investment or parent company.

The agency's core technology stack consists of Typo3 and WordPress content management systems, Google Analytics, Google Tag Manager, and Google Ads, with proprietary service methodologies in cross-media campaign integration and a recently launched GEO/LLMO offering that optimizes client websites for visibility in AI systems such as ChatGPT, Gemini, and Perplexity. Furore maintains in-house 3D animation, film, and design capabilities, enabling full execution without external contractor dependencies.

Furore monetizes through project-based creative engagements, ongoing retainer contracts for continuous marketing support, and Google Ads campaign management fees. The agency primarily targets mittelständische (mid-market) companies in the OWL region, with particular depth in mechanical engineering, agricultural technology, furniture hardware, and building technology verticals. The customer roster includes large enterprise names such as GEA Group Aktiengesellschaft, ThyssenKrupp Fördertechnik, Oventrop, and Franz Kaldewei alongside mid-market and SMB clients. Customer acquisition is sales-led, combining direct consultation, regional event participation, website inquiries, and client referrals.

Name

Furore

Legal name

furore Strategie + Werbung GmbH & Co. KG

Website

https://furore.de

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Furore is a German full-service advertising agency based in Hövelhof serving mittelständische companies in the Ostwestfalen-Lippe region with web design, SEO/SEA, social media, print, film, 3D animation, and event management services.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Full-service advertising
• Web design services
• Search engine optimization
• Social media marketing
• 3D visualization services

Headquarters

HQ city

Paderborn

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Project-Based Creative Services: The primary revenue stream consists of project-based engagements for web design, SEO/SEA campaigns, social media management, film production, 3D animation, print design, and event management. Projects are priced individually based on scope, complexity, and duration.
2. Ongoing Retainer Contracts: Long-term retainer arrangements for continuous marketing support, social media management, SEO optimization, and campaign management. Revenue recurs on monthly or annual billing cycles.
3. Google Ads Campaign Management: Management fees for SEA campaigns on Google Ads, typically combined with media spend pass-through.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Furore is a full-service advertising agency that designs and delivers integrated marketing communication for mid-sized businesses, including website design and development (Typo3 and WordPress), SEO/SEA and AI-era GEO/LLMO optimization, social media marketing, print and corporate design, film and image production, 3D animation and visualization, and event and trade fair management. Services are sold as custom projects, ongoing retainers, or campaign-based engagements, executed by an in-house multidisciplinary team without external contractors.

Product overview

Furore is a full-service advertising agency (Werbeagentur) based in Paderborn, Germany, offering a comprehensive portfolio of marketing and communication services for mid-sized industrial and commercial businesses. The agency's services are organized as interconnected offerings rather than a unified software product: Webdesign (Typo3 and WordPress), SEO/SEA/GEO search marketing, Social Media Marketing, Printdesign/Corporate Design, Film production, 3D Animation, Event management, and specialized AI/GEO optimization services. The agency operates as a traditional service-based business rather than a SaaS platform, with no standalone software products or public APIs.

Differentiator

Problem solved

Functional benefit

Products and services

• Webdesign & Webentwicklung (Web Design and Development) Custom website design and development service using Typo3 and WordPress content management systems, featuring mobile-first responsive design, database integration, and e-commerce capabilities, delivered to mid-sized businesses.
• SEO / SEA / GEO (Search Engine Optimization, Search Engine Advertising, and GEO/LLMO) Integrated search marketing service covering search engine optimization (SEO), search engine advertising (SEA/Google Ads), and generative engine optimization (GEO/LLMO) for visibility in AI-powered search systems, delivered to businesses seeking organic and paid search performance.
• Social Media Marketing Social media strategy, content creation, and campaign management for platforms including Instagram and Facebook, leveraging storytelling and targeted content for business clients.
• Printdesign & Corporate Design Print design services including image brochures, advertisements, corporate identity materials, catalogs, flyers, and trade fair equipment for mid-sized businesses.
• Filmproduktion & Imagefilme (Film Production and Image Films) Video production services including image films, product films, trade fair trailers, explainer videos (Simple Story), social media clips, and drone aerial footage for business clients.
• 3D-Animation & 3D-Visualisierung (3D Animation and Visualization) 3D animation and visualization services for product presentations, architectural renderings, technical 3D models, and animated product demonstrations, particularly for complex industrial and technical products.
• Event- & Messeagentur (Event and Trade Fair Management) Event management and trade fair design services including booth design, promotional materials, event organization, and brand presentations for corporate clients.
• KI-Sichtbarkeit & GEO/LLMO (AI Visibility Optimization) Specialized AI visibility optimization service to improve website presence in AI-generated responses from ChatGPT, Gemini, Perplexity, and other AI systems through structured content and technical accessibility for AI crawlers.
• Unternehmenskommunikation & Reputation (Corporate Communications and Reputation Management) Strategic corporate communications and reputation management service to generate positive media coverage and manage online presence for business clients.

Quantifiable outcome

• 50% conversion rate from Google Ads leads to orders for Lüntech Erodiertechnik

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Independent Hamburg-based agency providing brand, digital, and campaign services across German-speaking markets. Comparable to Furore as a mid-size independent agency serving German B2B and consumer clients with full-service creative offerings.
• Antoni: Berlin-based creative agency known for high-profile campaigns with German enterprise brands. Comparable to Furore as an independent German creative agency integrating strategy, digital, and content production.
• Scholz & Volkmer: Wiesbaden-based German digital creative agency offering brand, web, and digital marketing services to mid-market and enterprise clients. Comparable to Furore as a mid-size German full-service digital agency serving B2B and B2C clients with integrated digital and creative capabilities.
• denkwerk: Cologne-based digital agency delivering digital strategy, UX, web, and digital marketing services to German enterprise clients. Comparable to Furore as a German full-service digital agency with strong technical execution capabilities.
• Grabarz & Partner: Hamburg-based creative agency offering brand strategy, advertising, and digital services to German mid-market and enterprise clients. Comparable to Furore as an independent German agency combining creative and digital capabilities.
• Scholz & Friends: Berlin-based creative agency providing brand strategy, advertising, and digital services to German enterprise clients. Comparable to Furore as a German independent advertising agency with full-service capabilities.
• UEBERBIT: Düsseldorf-based digital agency offering web, e-commerce, and digital marketing services to German mid-market clients. Comparable to Furore as a German full-service digital agency with strong Typo3 and CMS expertise.
• Kolle Rebbe: Hamburg-based independent creative agency delivering brand strategy, digital experiences, and campaigns for German mid-market and enterprise clients. Directly comparable to Furore as a German independent agency with integrated strategy and creative execution.

Broad incumbents

• Serviceplan Group: Europe's largest independent agency group, headquartered in Munich, offering integrated brand, digital, and media services across multiple markets. A broad incumbent comparable to Furore on full-service positioning but operating at much larger scale with global delivery capability.
• Jung von Matt: One of Germany's largest independent creative agency networks, operating across multiple European markets with full-service brand, digital, and campaign capabilities. A broader incumbent overlapping with Furore's full-service model but at significantly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@furore_strategie_werbung
• Facebookfacebook.com/furore
• Instagraminstagram.com/furore_strategie_werbung

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Furore