Lakeview Medical Center Inc.

What Lakeview Medical Center Inc. does

Lakeview Medical Center Inc. is a nonprofit, 40-bed community hospital founded in 1916, operating as Marshfield Medical Center - Rice Lake at 1700 West Stout Street, Rice Lake, Wisconsin. The facility is part of the Marshfield Clinic Health System and serves as a fully integrated medical campus for patients throughout northwest Wisconsin. It combines inpatient hospital care (private patient rooms, intensive care, surgery) with on-campus medical offices offering primary and specialty outpatient services.

The hospital operates across more than 40 medical specialties — from anesthesiology, cardiology, and oncology to vascular surgery, behavioral health, and women's health — and offers an unusually broad service line for a 40-bed rural facility, including cardiac and pulmonary rehabilitation, kidney dialysis, joint replacement, sleep studies, home health and hospice, wound care, and direct access laboratory testing. Patient access is structured through four channels: a 24/7 Emergency Department, walk-in care, same-day primary or specialty appointments, and the Care My Way virtual visit line (1-844-CAREWAY). Technology consists of standard third-party patient portals — MyMarshfieldClinic for Wisconsin locations, FollowMyHealth for Michigan, and Athenahealth for Dickinson clinics — with no proprietary platform or AI capabilities identified.

The business model is a typical nonprofit community-hospital revenue model: billed services through standard healthcare billing processes to commercial insurers, Medicare, Medicaid, and self-pay, supplemented by published financial assistance programs. Pricing is not publicly disclosed. The facility carries multiple high-credibility accreditations (Joint Commission, Commission on Cancer, American College of Radiology, College of American Pathologists, NAPBC, FACT, QOPI, URAC Specialty Pharmacy) and earned the Joint Commission Gold Seal of Approval for Acute Stroke Ready Hospital in 2022. The source data does not provide revenue, headcount, or ownership specifics; the careers and privacy infrastructure links to Sanford Health, suggesting a system-level relationship with Sanford beyond Marshfield Clinic Health System.

Name

Lakeview Medical Center Inc.

Legal name

Lakeview Medical Center Inc.

Website

https://lakeviewmedical.com

Company type

Private

Founded year

1916

Operating status

Operating

Short description

Lakeview Medical Center is a 40-bed nonprofit community hospital in Rice Lake, Wisconsin, operating as Marshfield Medical Center - Rice Lake. It serves northwest Wisconsin residents with inpatient care, 40+ outpatient specialties, 24/7 emergency, and virtual visits, as part of Marshfield Clinic Health System.

Ownership category

akta.pro rank

Product category

Community Hospital Services

NAICS

General Medical and Surgical Hospitals (6221), Offices of Physicians (62111)

SIC

Services-Hospitals (8060), Services-Home Health Care Services (8082)

akta.pro industry

PRIMARYHLAFAAAL

Hospital-Owned Physician Networks & Medical Groups

Healthcare & Life Sciences/Healthcare Providers & Systems/Acute Care Hospitals & Health Systems

SECONDARYHLADAFAB

Hospital-Based/Home Health System-Affiliated Skilled Home Health

Healthcare & Life Sciences/Elder Care & Long-Term Care/Home Health Care Services (Skilled)

Keywords

• Community hospital services
• Inpatient acute care
• Outpatient specialty care
• Emergency medical services
• Diagnostic imaging services

Headquarters

HQ city

Rice Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Distribution channels5 records

Marketing channels2 records

Core offering

Lakeview Medical Center Inc. operates a 40-bed nonprofit community hospital in Rice Lake, Wisconsin, providing comprehensive integrated inpatient and outpatient medical services across more than 40 specialties. The hospital delivers emergency medicine, walk-in care, virtual visits, same-day appointments, surgical services, oncology, cardiac and pulmonary rehabilitation, dialysis, women's health, diagnostic imaging, laboratory, and pharmacy services to residents of northwest Wisconsin.

Product overview

Marshfield Medical Center-Rice Lake operates as a fully integrated medical campus providing comprehensive hospital and medical office healthcare services. The facility offers a unified platform combining inpatient hospital care (including private patient rooms, emergency department, intensive care, and surgery) with extensive outpatient services through medical offices. The campus features specialty services including cardiac rehabilitation, oncology (with Commission on Cancer accreditation), orthopedics, pain management, pulmonary rehabilitation, sleep medicine, women's health, wound care, and behavioral health. Additional access points include emergency services (24/7), walk-in care, same-day appointments, virtual visits (Care My Way), direct access testing, and pharmacy/laboratory services. Patient engagement is supported through multiple portal integrations (MyMarshfieldClinic for Wisconsin, FollowMyHealth for Michigan, and AthenaHealth for Dickinson clinics).

Differentiator

Problem solved

Functional benefit

Products and services

• Hospital Inpatient Services Inpatient hospital care provided in private patient rooms designed for patient comfort, including intensive care, surgery, and comprehensive medical treatment for patients from throughout northwest Wisconsin.
• Outpatient Medical Office Services Primary and specialty outpatient care delivered through on-campus medical offices, covering more than 40 medical specialties for residents of northwest Wisconsin.
• Emergency Department 24/7 emergency department providing immediate care for serious medical conditions, serving northwest Wisconsin residents. The facility earned the Joint Commission Gold Seal of Approval for Acute Stroke Ready Hospital in 2022.
• Walk-in Care Convenient on-site care for non-life-threatening injuries or illnesses, available without an appointment.
• Care My Way Virtual Visit Mobile or virtual care for common ailments delivered via phone consultation through 1-844-CAREWAY, providing a self-service remote care option.
• Same-day Appointments Primary or specialty care appointments at preferred locations on the same day, scheduled by calling (715) 235-8100.
• Surgical Services Inpatient and outpatient surgery including general surgery, hand surgery, joint replacement, orthopedic surgery, spine surgery, oncologic surgery, neurosurgery, and vascular surgery.
• Oncology Services Cancer care including medical oncology, hematology, radiation oncology, and oncologic surgery; the program holds Commission on Cancer accreditation and QOPI certification.
• Cardiac Rehabilitation Rehabilitation services for cardiac patients, including support related to pacemaker services and cardiology care.
• Pulmonary Rehabilitation and Respiratory Therapy Rehabilitation services for patients with pulmonary conditions, along with respiratory therapy.
• Kidney Dialysis Dialysis services for patients with kidney disease, including pediatric nephrology support.
• Endoscopy Endoscopic diagnostic and therapeutic procedures.
• Home Health and Hospice Home-based healthcare and hospice services, including Lifeline personal emergency response support.
• Pain Management Clinic Specialized clinic for managing chronic and acute pain.
• Sleep Studies Diagnostic sleep medicine studies.
• Women's Health Obstetric and gynecological services including breast care, supported by National Accreditation Program for Breast Centers (NAPBC) and mammography/breast imaging capabilities.
• Wound Care Specialized treatment for chronic and complex wounds.
• Behavioral Health Services Mental health and behavioral health services including psychiatry, psychology, and counseling.
• Direct Access Testing Laboratory testing services available without a physician referral, operated Monday through Friday 8:30 AM to 5:00 PM.
• Pharmacy Services On-campus pharmacy located in Suite 300, open Monday through Friday 8:00 AM to 5:00 PM, with URAC Specialty Pharmacy accreditation.
• Laboratory Services Diagnostic laboratory services in Suites 100 and 200, Monday through Friday 7:00 AM to 5:30 PM, with College of American Pathologists accreditation.
• Diagnostic Imaging Diagnostic imaging services including breast MRI, breast ultrasound, CT, mammography, MRI, nuclear medicine, PET, stereotactic breast biopsy, ultrasound, neuroradiology, and radiology body imaging, accredited by the American College of Radiology.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Essentia Health: Large Upper Midwest health system with hospitals across northern Wisconsin, Minnesota, and North Dakota. Comparable as a regional incumbent offering community hospital and specialty services in geographies adjacent to Lakeview's catchment.
• Sanford Health: Large Upper Midwest health system referenced in the company's digital properties as the parent/integrating entity of Marshfield Clinic Health System. Broad incumbent due to scale, multi-state footprint, and the apparent corporate relationship to Lakeview's operating system.
• Mayo Clinic Health System: Large regional health system with facilities across Wisconsin, Minnesota, and Iowa. It is a broad incumbent that competes with Lakeview for higher-acuity specialty referrals in northwest Wisconsin and benefits from the Mayo Clinic brand in tertiary care.

Regional players

• Bellin Health: Northeast Wisconsin-based integrated health system with hospital and clinic operations. Comparable as a community-rooted, system-affiliated provider competing for patient share in Wisconsin's smaller markets.
• Gundersen Health System: Western Wisconsin regional health system with multiple hospital sites and integrated clinics. Comparable as a community-hospital-anchored regional system competing for patient share in western and central Wisconsin.
• ThedaCare: Northeast Wisconsin regional health system operating multiple community hospitals and clinics. Comparable as a system-affiliated community hospital competitor with similar service breadth and rural footprint.
• Aspirus Health: Regional nonprofit health system serving northern and central Wisconsin with hospitals and clinics. Comparable operating model (community-based acute care anchored by a regional system) and overlapping service area in Wisconsin's rural communities.

Direct peers

• HSHS Sacred Heart Hospital: Hospital Sisters Health System community hospital in Eau Claire, Wisconsin. Direct peer as a similarly sized Wisconsin hospital with emergency, inpatient, and outpatient specialty services serving a comparable rural/small-city catchment.
• Marshfield Medical Center - Eau Claire: Another hospital within the Marshfield Clinic Health System, providing acute care, emergency services, and a similar multi-specialty medical office model in western Wisconsin. Direct peer because of shared system affiliation, comparable service mix, and overlapping patient catchment in north-central Wisconsin.
• Marshfield Medical Center - Weston: A Marshfield Clinic Health System hospital located in Weston, Wisconsin, offering integrated hospital and outpatient specialty services. It is a direct operational peer, sharing system-wide EHR, referral pathways, and accreditation strategy with Lakeview Medical Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mfldclinic
• Facebookfacebook.com/marshfieldclinic
• LinkedInlinkedin.com/company/marshfield-clinic-health-system
• Instagraminstagram.com/marshfieldclinic

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lakeview Medical Center Inc.