Bellin Health

What Bellin Health does

Bellin Health Systems is a non-profit integrated healthcare delivery system headquartered in Green Bay, Wisconsin, founded in 1907 by Dr. Julius Bellin as a 15-bed hospital and now operating a 220-bed flagship hospital plus a regional network. In December 2022 Bellin completed a merger of equals with Gundersen Health System to form Emplify Health, a combined 11-hospital, 100+ clinic system serving Northeast Wisconsin and Michigan's Upper Peninsula. The company delivers a full continuum of care including primary and specialty care, emergency and urgent care, FastCare walk-in clinics, Fastlane drive-thru services, maternity and Level III NICU, pharmacy, home care equipment, behavioral health, and cardiac electrophysiology (including the PURE EP™ system acquired in 2023).

The core technology stack centers on a unified Epic Foundation electronic health record, which integrated eight pre-merger revenue cycles into a single instance via staged go-live in July-August 2025, alongside the Emplify MyChart patient portal, telehealth/video visits, and Bellin Health Partners — a clinically integrated network of 86+ independent specialty physicians and 22 mid-level providers under value-based ACO contracts. Bellin holds 14 consecutive Leapfrog 'A' safety grades, 8 consecutive CMS 5-Star ratings, Healthgrades Patient Safety Excellence and Outstanding Patient Experience awards, and ranked 2nd of 482 ACOs nationwide in 2022 MSSP quality.

Bellin's revenue is generated through fee-for-service and value-based patient care payments, direct-to-employer contracts (112 employer partners saving $6.6M in 2024), Medicare Shared Savings via its ACO, and foundation/fundraising income. It serves three primary customer segments: individual patients across Northeast Wisconsin and Michigan's Upper Peninsula, employer groups purchasing onsite/nearsite clinics and wellness programs (e.g., Green Bay Packers, Bay Towel, Fincantieri, Ariens, Georgia Pacific), and the Medicare/ACO population. Go-to-market combines direct-to-consumer access (walk-in, scheduled, video visits, MyChart) with a sales-led direct-to-employer motion and community marketing anchored by the Green Bay Packers partnership.

Name

Bellin Health

Legal name

Bellin Health Systems

Website

https://bellin.org

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Bellin Health Systems is a non-profit integrated healthcare delivery system headquartered in Green Bay, Wisconsin. Now operating as Emplify Health following the 2022 merger with Gundersen, it runs 11 hospitals and 100+ clinics serving Northeast Wisconsin and Michigan's Upper Peninsula, with a direct-to-employer program covering 112 employer partners.

Ownership category

akta.pro rank

Product category

Integrated Healthcare Delivery

NAICS

General Medical and Surgical Hospitals (6221), Ambulatory Health Care Services (621), All Other Outpatient Care Centers (621498), Other Ambulatory Health Care Services (6219)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Integrated Delivery Networks (IDNs) & Multi-Hospital Systems (HLAFAAAC)

akta.pro secondary industries

Hospital-Owned Physician Networks & Medical Groups (HLAFAAAL), Ambulatory Specialty Clinics (Multi-Specialty & Single-Specialty) (HLAFABAA), Ambulatory & Physician Practice EHRs (HLACAAAB)

Keywords

• Integrated healthcare delivery
• Hospital and clinic services
• Primary and specialty care
• Employer onsite clinics
• Accountable care organization

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Patient Care Services: Fee-for-service and value-based care payments from patients and insurance providers for medical services including hospital care, clinic visits, emergency services, and specialty care.
2. Direct-to-Employer Healthcare: Contracts with employer groups providing workplace clinics, occupational health services, and wellness programs. Generated $6.6 million in employer savings in 2024.
3. Accountable Care Organization (ACO): Bellin Health Partners ACO participates in Medicare Shared Savings Program, ranking 2nd nationwide in quality and experience in 2022. Generates savings through value-based care arrangements.
4. Foundation and Donations: Bellin Health Foundation raises funds through events like the Black Tie & Blue Jean Extravaganza, supporting healthcare programs and community health initiatives.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Bellin Health operates an integrated healthcare delivery system providing hospital care, primary and specialty care, urgent and emergency care, pharmacy, home care, telehealth, employer-based clinics, and value-based accountable care across 11 hospitals and 100+ clinics in Northeast Wisconsin and Michigan's Upper Peninsula. Revenue is generated from patient care services and direct-to-employer contracts, supported by a unified Epic Foundation EHR and the Emplify MyChart patient portal.

Product overview

Bellin Health is a comprehensive healthcare system now operating under the Emplify Health brand following its merger with Gundersen Health System. The organization offers a unified digital health ecosystem centered around MyChart, a patient portal integrated with Epic Foundation EHR, complemented by Video Visits for telehealth access. Immediate care is provided through FastCare walk-in clinics, Fastlane drive-thru services, and Urgent Care locations. The system includes six Bellin Health Pharmacy locations, the Kress Birthing Center with Level III NICU, and the Bellin Health Surgery & Specialty Center. Bellin Health Partners serves as a clinically integrated network (ACO) across the region, and the organization recently acquired the PURE EP™ System for cardiac electrophysiology procedures.

Differentiator

Problem solved

Functional benefit

Products and services

• MyChart Patient Portal Secure patient portal providing access to medical records, appointment scheduling, bill payment, and virtual care scheduling through the unified Emplify MyChart platform. Used by patients across the Emplify Health system.
• Video Visits (Telehealth) On-demand and scheduled video visits enabling patients to connect with providers via computer or mobile device for common illnesses, follow-ups, mental health, and specialty consultations, with same-day and next-day availability.
• FastCare Walk-in Clinics Walk-in community health services providing quick and affordable care for minor illnesses, lab services, preventive care, and treatments, staffed by nurse practitioners and physician assistants at strip mall and supermarket locations with visits starting at $70.
• Fastlane Drive-thru Healthcare Climate-controlled drive-thru offering testing services, vaccinations, and lab services for patients of all ages. Appointments and provider orders are required for testing services.
• Urgent Care Walk-in urgent healthcare services with extended hours available seven days a week, treating minor illnesses and injuries including colds, flu, broken bones, and cuts requiring stitches. Costs are comparable to primary care and less expensive than emergency room visits.
• Bellin Health Pharmacy Six full-service pharmacies providing prescription services, over-the-counter medications, and retail products at locations including Bellevue and Wrightstown for convenient prescription pickup.
• Kress Birthing Center & Level III NICU State-of-the-art family-integrated Level III Neonatal Intensive Care Unit (Belmark NICU) with couplet care private suites, delivering maternity and neonatal intensive care services to families across Northeast Wisconsin.
• Bellin Health Titletown Sports Medicine and Orthopedics Comprehensive orthopedic and sports medicine facility offering assessment, diagnosis, treatment, and recovery plans created by multidisciplinary teams including physicians, specialists, trainers, and rehabilitation specialists at 1970 South Ridge Road, Green Bay.
• Bellin Health Partners (Clinically Integrated ACO Network) Clinically integrated network and Accountable Care Organization in Green Bay, Wisconsin covering Northeast Wisconsin and Michigan's Upper Peninsula, partnering Bellin Health system physicians with 86+ independent specialty physicians and 22 mid-level providers to deliver value-based care through the Medicare Shared Savings Program; ranked 2nd of 482 ACOs nationwide in 2022 quality and experience.
• Direct-to-Employer Onsite and Nearsite Clinics Onsite and nearsite employer clinics delivering primary care, early intervention therapy, physical therapy, occupational health, and wellness programs to 112 employer partner organizations and their employees and dependents, including flagship deployments such as Lambeau Field Clinic 1265 for the Green Bay Packers.
• Bellin Health Surgery & Specialty Center Specialty care center offering an array of surgical and specialty services under one roof including Asthma & Allergy, ENT, Audiology, and related specialty services to Northeast Wisconsin communities.
• Bellin Health Home Care Equipment Home care equipment service providing medical equipment and supplies for patients receiving care at home across the Bellin Health service area.

Quantifiable outcome

• 112 employer partners saved $6.6 million through direct partnerships in 2024
• +3 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

13 partnerships are on record, tiered core, flagship and minor.

• BioSig TechnologiescoreTechnology or Integration · 10 January 2023BioSig Technologies signed an agreement with Bellin Health for acquisition of its PURE EP™ System following a 60-day evaluation demonstrating cost savings and reduced noise interference. The system enhances real-time intracardiac signal visualization for personalized arrhythmia treatment. Bellin Health gains full autonomy over its operation.
• Gundersen Health SystemcoreStrategic or Co-development Partner · 1 December 2022Bellin Health and Gundersen Health System completed a merger of equals in December 2022, forming Emplify Health. The combined entity operates 11 hospitals and 100+ clinics across the Upper Midwest. The integration included merging eight distinct revenue cycles into a single Epic Foundation instance, completed July-August 2025.
• Green Bay PackersflagshipGTM or Marketing PartnerMulti-year partnership providing employee health services at Lambeau Field Clinic 1265, including primary care, nurse coaching, and physical therapy. Bellin Health is the official health partner of the Green Bay Packers. Partnership includes advertising featuring Head Coach Matt LaFleur, community events, and CPR/AED training programs.
• Packers vs Cancer (Vince Lombardi Cancer Foundation)flagshipGTM or Marketing PartnerAnnual Packers vs Cancer campaign raising awareness about all cancers and the importance of early cancer screening and detection. Collaboration between Green Bay Packers, Bellin Health, and Vince Lombardi Cancer Foundation.
• YMCA (Greater Green Bay)coreStrategic or Co-development PartnerEmplify Health by Bellin and Greater Green Bay YMCA partnership to bring physical therapy services on-site at YMCA location, creating a one-stop health and wellness destination for community members.
• Xcel EnergycoreStrategic or Co-development PartnerBellin and Gundersen Health System and Xcel Energy launched a project creating one of the first 100% resilient and renewable energy healthcare campuses in the United States.
• American Red CrossminorGTM or Marketing PartnerBellin Health partners with American Red Cross to host community blood drives at Bellin Health Surgery & Specialty Center.
• Children's WisconsincoreStrategic or Co-development PartnerConnected for Kids partnership bringing Children's Wisconsin neonatologists to Bellin's Level III NICU, providing specialty care for premature and ill newborns. Partnership enables easy transition from Bellin Hospital to Children & Adolescent Center for continued local care.
• Ashwaubenon School DistrictminorStrategic or Co-development PartnerBellin Health Sports Medicine partnership bringing athletic training services to Ashwaubenon School District student-athletes.
• Valders Area School DistrictminorStrategic or Co-development PartnerBellin Health Sports Medicine partnership delivering sports medicine services to Valders Area School District.
• Green Bay She Runs This TownminorGTM or Marketing PartnerBellin Health Sports Medicine partnership with free women's fitness club to support community wellness.
• Brian Butch BasketballminorStrategic or Co-development PartnerBellin Health Sports Medicine partnership bringing athletic training resources to basketball academy and camps.
• Bellin Employer Clinic (Fincantieri Marine Group)minorStrategic or Co-development PartnerBeat the Pack smoking cessation partnership with Fincantieri Marine Group. 22 classes held over 6 months, 184 participants, 12 employees confirmed quitting smoking.

Scale indicators12 records

Recent moves12 records

Expansion highlights7 records

Broad incumbents

• Mayo Clinic Health System: Regional extension of Mayo Clinic operating hospitals and clinics across the Upper Midwest, including Wisconsin and Minnesota. Functions as a broad incumbent that competes for complex specialty referrals and tertiary care cases in Bellin's broader catchment area.
• Ascension Wisconsin: Wisconsin footprint of large national nonprofit Catholic health system Ascension, operating multiple hospitals and clinics across the state. Competes with Emplify Health for inpatient capacity, employed physician networks, and employer-direct contracts in eastern Wisconsin markets.

Direct peers

• Aspirus Health: Nonprofit integrated health system serving Wisconsin and Michigan's Upper Peninsula, with hospitals, clinics, and home health. Direct geographic overlap with Bellin/Emplify Health in the UP and north-central Wisconsin, competing for similar rural patient populations and employer health contracts.
• Advocate Health (formerly Advocate Aurora Health): One of the largest nonprofit IDNs in the Midwest, formed from the merger of Advocate Health Care and Aurora Health Care, operating across Illinois and Wisconsin. Directly comparable to Bellin/Emplify Health in integrated hospital-clinic delivery, ACO participation, and employer health partnerships in overlapping Wisconsin markets.
• Prevea Health: Physician-led multispecialty group and integrated care provider based in Green Bay, Wisconsin, with hospital partnerships and employer clinic services. Directly competes with Bellin in the Green Bay primary/specialty care and direct-to-employer markets, sharing many of the same employer partners.
• ThedaCare: Wisconsin-based nonprofit integrated health system serving Northeast and Central Wisconsin with multiple hospitals and physician groups. Directly competes with Bellin Health in the Fox Valley and Northeast Wisconsin primary/specialty care markets and serves a similar rural-urban patient mix.
• Marshfield Clinic Health System: Wisconsin-based integrated physician group and health system with hospitals and clinics across central and northern Wisconsin. Comparable as a regional IDN combining physician group, hospitals, and ACO-style risk arrangements, with overlapping service areas in rural Wisconsin.
• Hospital Sisters Health System (HSHS): Catholic nonprofit health system operating hospitals and clinics across Wisconsin and Illinois. Comparable to Emplify Health in hospital-clinic integration, faith-based nonprofit governance, and ACO/value-based care participation in overlapping Midwest geographies.

Regional players

• OSF HealthCare: Catholic nonprofit integrated system serving Illinois and Michigan's Upper Peninsula with hospitals, clinics, and ACO participation. Operates in adjacent Midwestern geographies with a similar IDN and value-based care model, providing a regional analog for Emplify Health's footprint.
• CentraCare: Minnesota-based nonprofit integrated health system operating hospitals, clinics, and ACO across central and western Minnesota. Comparable to Emplify Health as a regional IDN with rural hub-and-spoke geography, ACO leadership, and direct-to-employer service lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/i/flow/login?redirect_after_login=%2Fbellinrun
• YouTubeyoutube.com/channel/UCQ6pS6AoNZLj3qHlRCZ6Qig
• Facebookfacebook.com/BellinHealth
• LinkedInlinkedin.com/company/bellin-health
• Instagraminstagram.com/bellinrun

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bellin Health