Fight Nights Global

What Fight Nights Global does

Fight Nights Global is a Russian mixed martial arts promotion company founded in 2010 and headquartered in Moscow, operating under the legal entity OOO «Panch Pikturs» (ПАНЧ ПИКЧЕРС). Itself-positioned as Russia's largest MMA promotion, the company organizes live tournament events featuring world-class fighters from Russia and internationally, managing a roster of 200+ known fighters and hosting 130+ major tournaments across 100+ Russian cities since inception. The core product is the numbered tournament series (e.g., БЕТСИТИ Fight Nights 132–139), supplemented by multi-stage Grand Prix tournaments with prize funds reaching $1,000,000 across multiple weight classes, plus ancillary services including fighter matchmaking, media/press services, and event-driven marketing.

The company does not operate as a technology platform — there is no proprietary software stack, mobile application, or public API disclosed. Its technology footprint is limited to a content website, YouTube channel (Fight Nights TV), and social/community presence on VK and Telegram. Content distribution occurs through three primary channels: live in-person attendance at arenas across Russian cities, linear broadcast on TV channel "Udar," and digital streaming via VK Video and YouTube. Revenue is generated through four streams: (1) ticket sales via the official website and partners Kassir and Ticketland, (2) broadcasting rights and streaming, (3) title and secondary sponsorship (with Betsity/Betcity.ru as the title partner for every numbered event, plus Tassay, Panther Energy, Q-men, and BNS Biolab as secondary sponsors), and (4) Grand Prix prize-funded events that drive viewership and sponsorship interest.

Leadership has been stable since founding: President Kamil Gadzhiev and Vice President/General Director Sharip Aliev have led the company since 2010, with Sports Director Vagif Guseynov since 2015, Media Director Ardashher Shokhzoda since 2021, Operations Director Viktoriya Nikiforova since 2022, and Head of Partnerships Eva Stepanishcheva added in 2025. The company is privately held with no disclosed external investors, parent company, or funding rounds, operating entirely within Russia with no international footprint beyond Russian-speaking audiences.

Name

Fight Nights Global

Legal name

OOO «Panch Pikturs» (ООО «ПАНЧ ПИКЧЕРС»)

Website

https://fightnights.ru

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Russia's largest MMA promotion since 2010, organizing 130+ live tournaments across 100+ cities featuring 200+ fighters. Revenue is generated from ticket sales, broadcasting on Udar TV/VK Video/YouTube, and title sponsorship from Betcity.

Ownership category

akta.pro rank

Product category

MMA Sports Promotion

NAICS

Sports Teams and Clubs (711211)

akta.pro industry

PRIMARYMPAKAHAB

Professional MMA Promotions

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Combat Sports Promotions (Boxing, MMA, Wrestling)

SECONDARYMPAKAHAI

Combat Sports Event Series & Tournament Operators (Grand Prix, leagues)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Combat Sports Promotions (Boxing, MMA, Wrestling)

Keywords

• MMA tournament promotion
• Live combat sports events
• Fight broadcasting services
• Sports event ticketing
• Fighter matchmaking

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Fight Nights generates revenue through direct ticket sales for its live tournaments held in various Russian cities, with tickets sold via its official website and third-party ticketing partners such as Kassir and Ticketland.
2. Broadcasting Rights and Streaming: Live tournament broadcasts air on TV channel "Udar", with additional streaming on VK Video and YouTube. Broadcasting partnerships serve as a revenue and audience-reach mechanism.
3. Sponsorship and Title Partnership: BetCity serves as the title partner for each numbered Fight Nights event (e.g., BETSITI Fight Nights 139). Additional sponsors include Tassay (energy drink), Panther Energy, Q-men, BNS Biolab, and others, generating sponsorship revenue.
4. Grand Prix Prize Fund: The promotion organizes Grand Prix tournaments across weight divisions with significant prize funds (e.g., $1,000,000 for the welterweight Grand Prix), attracting top fighters and generating viewership and sponsorship interest.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Fight Nights Global is Russia's largest MMA promotion company, organizing live mixed martial arts tournaments featuring Russian and international fighters. The company runs a numbered tournament series with show events, ranking fights, and championship bouts, as well as multi-stage Grand Prix tournaments with prize funds up to $1,000,000. Revenue is generated through ticket sales, broadcasting rights on TV channel Udar and digital platforms, and corporate sponsorships (notably title partner BetCity).

Product overview

БЕТСИТИ Fight Nights is a Russian MMA (mixed martial arts) promotion company operating since 2010. The company organizes live tournament events featuring world-class fighters, manages a roster of over 200 fighters, and distributes content through broadcast partnerships and digital platforms. The core product is the tournament series, which includes show events, ranking fights, and championship bouts. The company also operates Grand Prix multi-stage tournaments with prize funds up to $1,000,000. Content distribution is handled through TV channel 'Удар', VK Video, and the Fight Nights TV YouTube channel. Additional services include ticket sales, fighter matchmaking, and media/press services.

Differentiator

Problem solved

Functional benefit

Products and services

• БЕТСИТИ Fight Nights Tournament Series (BETSIITI Fight Nights Tournament Series) The main live-event product consisting of regular MMA tournaments with fight cards featuring Russian and international fighters. Includes show events, ranking fights, and championship bouts held across Russian cities.
• Grand Prix (Гран-при) Multi-stage knockout tournament format held across various weight classes (welterweight, light heavyweight, featherweight) with prize funds reaching $1,000,000 for winners.
• Broadcasting Services (Трансляции) Live streaming and broadcast distribution of tournament content through official TV channel Udar, VK Video, and YouTube (Fight Nights TV channel).
• Ticket Sales (Билеты) Direct ticket sales for tournament events through the official website and partnered platforms Kassir.ru and Ticketland.ru.
• Fighter Roster Management (Бойцы) Management and matchmaking of over 200 known fighters from around the world for tournament participation.
• Media/Press Services (СМИ) Press center providing access to fighter and management interviews, behind-the-scenes content, press credentials, and media materials for journalists.
• Fight Nights TV (YouTube Channel) Official YouTube channel publishing full tournament broadcasts, best moments compilations, and exclusive video content.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Betsity (Betcity.ru)coreGTM or Marketing PartnerBetsity (Betcity) is the title partner for all numbered Fight Nights events, appearing as 'БЕТСИТИ Fight Nights' on all event branding. The betting company also runs promotional campaigns with freebet bonuses (3x500) targeting Fight Nights audiences, serving as the primary marketing and title sponsor of the promotion.
• Udar TVcoreChannel Partner/ Reseller/ DistributorUdar TV is the official broadcast partner of Fight Nights, airing live tournament broadcasts. The channel serves as the primary television distribution channel for the promotion's events, reaching domestic viewers across Russia.
• TassayminorGTM or Marketing PartnerTassay is an energy drink brand that sponsors Fight Nights events. The partnership includes branding presence at tournaments and co-marketing activities targeting the sports and combat fan audience.
• Panther EnergyminorGTM or Marketing PartnerPanther Energy is an energy drink sponsor of Fight Nights tournaments, appearing in the partners section of the website alongside other brand partners.
• Q-menminorGTM or Marketing PartnerQ-men is a merchandise/apparel brand partner of Fight Nights, featured alongside other sponsors in the partners section of the website.
• BNS BiolabminorGTM or Marketing PartnerBNS Biolab is a partner of Fight Nights, appearing in the partners section. The nature of the partnership likely relates to sports science, nutrition, or biomedical support for fighters.
• KassircoreChannel Partner/ Reseller/ DistributorKassir is a major Russian ticketing platform that serves as the primary ticket sales partner for Fight Nights events. Ticket purchase links for each tournament redirect to Kassir's website, making it the main channel for in-person event attendance revenue.
• TicketlandminorChannel Partner/ Reseller/ DistributorTicketland is a Russian ticketing partner for select Fight Nights events, offering additional ticket sales channels alongside Kassir for event attendance.
• VK (VKontakte)coreChannel Partner/ Reseller/ DistributorVK (VKontakte) serves as the streaming platform for Fight Nights live broadcasts via VK Video, and the Fight Nights official community on VK provides event announcements, photo galleries, and social engagement. VK's platform is a key digital distribution channel for the promotion.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ACA (Absolute Championship Akhmat): ACA is a major Russia/CIS-based MMA promotion that operates its own league, events, and Grand Prix-style tournament formats. It directly competes with Fight Nights for Russian fighters, domestic broadcast slots, and regional sponsorship budgets.
• KSW (Konfrontacja Sztuk Walki): KSW is the leading MMA promotion in Poland/Central Europe, running stadium-scale events with similar gate, broadcast, and sponsor economics to Fight Nights. Comparable as a regional MMA promotion anchored in a single European market.
• Eagle FC: Eagle FC is an MMA promotion with Russian/CIS roots that runs international fight cards and has signed recognizable fighters. It competes directly for the Russian fighter pool and similar tournament-style economic structure.
• M-1 Global: M-1 Global was historically a prominent Russia-rooted MMA promotion that ran co-promoted events and international fight cards. Comparable legacy category: Russian/CIS MMA promotion with international fighter signings and Grand Prix-style events.
• RCC (Russian Cagefighting Championship): RCC is a Russian MMA promotion running multi-card events primarily in Russia with associated international broadcast distribution. It is one of the closest direct competitors for the same domestic fighter base and Russian-speaking audience.
• AMC Fight Nights: AMC Fight Nights is a Kazakhstan-based MMA promotion running events across Central Asia with comparable production values and Grand Prix formats. Closely comparable as a CIS-region combat sports event operator competing for the same regional audience and fighter pipeline.

Broad incumbents

• ONE Championship: ONE is a large Asia-headquartered MMA/combat sports promotion with global broadcast deals and a serialized event schedule. Comparable in business model (event-driven promotion, broadcast monetization, sponsor-driven revenue) though operating in different geographies.
• PFL (Professional Fighters League): PFL operates a season-based MMA format with playoffs and a $1M prize structure — directly analogous to Fight Nights' Grand Prix model — and has absorbed Bellator. It competes for premium fighter signings and international broadcast rights.
• UFC (Ultimate Fighting Championship): UFC is the world's largest MMA promotion, operating globally with tier-1 broadcast partners and the deepest roster of elite fighters. It sets the competitive ceiling Fight Nights must navigate when signing, retaining, and pricing top Russian and international fighters.

Regional players

• Brave Combat Federation: Brave CF is a Bahrain/MEA-based MMA promotion running a country-anchored global series. Comparable event-driven, Grand Prix-format promotion model anchored outside major Western markets, with international broadcaster distribution.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FIGHTNIGHTSTV
• Xx.com/fngmma
• Facebookfacebook.com/fightnightsglobal
• LinkedInlinkedin.com/company/fight-nights-global

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fight Nights Global