Martat Banyo Mobilyaları

What Martat Banyo Mobilyaları does

Martat Banyo Mobilyaları is a Turkish manufacturer of bathroom furniture, established in 1994 and headquartered in İnegöl, Bursa — a recognized Turkish furniture-production cluster. The company designs, produces, and distributes a tiered portfolio of bathroom cabinets, vanities, mirrors, and complementary accessories organized into four main collections (Avangarde, Luxury, Premier, Classy) plus a complementary-products line (Tamamlayıcı Ürünler). Production runs across two facilities totaling 30,000 m² of covered area with an annual capacity of 300,000 modules, using materials such as MDF Lam, lacquer coatings, ceramic washbasins, soft-closing hardware, and Belenco countertops in premium SKUs like ROMA. Featured products include ROMA, ZEN, and NEW SOFIA, spanning luxury and mid-premium tiers.

The company sells primarily through a dealer-mediated wholesale model in Turkey — 260+ authorized dealers operating 400+ sales points — supplemented by a dedicated B2B e-commerce portal (bayi.martatbanyo.com) for dealer ordering, a franchise/bayilik program for recruiting new dealers, and showrooms branded under specific dealer identities (Arma, Arma II, Capella, Ardeco, Monza, Dora, Vanity). Revenue streams therefore consist of wholesale dealer sales, direct sales through company-supported dealer showrooms, and international export revenue across more than 30 countries. End customers are predominantly residential homeowners undertaking bathroom renovation, with a secondary commercial-project segment (notably hotel installations) handled by dedicated regional managers.

Martat monetizes on a one-time-purchase basis per cabinet/module; pricing is quote-based through dealers and is not publicly disclosed. Go-to-market is multi-channel: the corporate website (martatbanyo.com) and e-catalog support top-of-funnel demand, the dealer portal handles bottom-of-funnel ordering, UNICERA and similar trade shows plus a 3D virtual fair booth support mid-funnel engagement, and social media (Facebook, Twitter, LinkedIn) handles awareness. The company holds quality, environmental, and occupational-health certifications aligned to ISO frameworks and complies with Turkish KVKK data-protection rules, though no specific audit details are publicly listed. No external funding, parent company, M&A, or AI/ML capability is disclosed.

Name

Martat Banyo Mobilyaları

Legal name

MARTAT GIDA İNŞ.SPOR MOB.VE OTO İŞL.SAN. A.Ş.

Website

https://martatbanyo.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Martat Banyo Mobilyaları is a Turkish bathroom furniture manufacturer, founded 1994 in İnegöl/Bursa, operating 30,000 m² of production capacity across two facilities. It serves residential and commercial customers through 260+ dealers and 400+ sales points in Turkey plus exports to 30+ countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Inegol

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2C Bathroom Furniture Sales: Direct sales of bathroom furniture and cabinets to end consumers through dealer network and showrooms across Turkey.
2. Dealer/Wholesale Revenue: Wholesale distribution through 260+ authorized dealers and 400+ sales points across Turkey. Dealers can order through the B2B e-commerce platform (bayi.martatbanyo.com).
3. International Export: Export sales to 30+ countries, generating international revenue streams.
4. Franchise (Bayilik): The company offers dealership/franchise opportunities for entrepreneurs to open Martat Banyo showrooms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Martat Banyo Mobilyaları designs, manufactures, and distributes bathroom furniture and vanity cabinets across multiple product tiers (Avangarde, Luxury, Premier, Classy) plus complementary products such as mirrors and accessories. Production takes place at two facilities totaling 30,000 m² in İnegöl/Bursa, with an annual capacity of 300,000 modules. The company sells primarily through 260+ authorized dealers and 400+ sales points across Turkey, with a B2B dealer portal and exports to 30+ countries.

Product overview

Martat Banyo Mobilyaları is a Turkish bathroom furniture manufacturer with 30+ years of experience operating two production facilities totaling 30,000 m² with a 300,000 module annual production capacity. The company's product portfolio consists of four main collections—Avangarde, Luxury, Premier, and Classy—plus complementary products (Tamamlayıcı Ürünler). Featured products include ROMA, ZEN, and NEW SOFIA, representing different tiers from luxury to premier collections. The company operates a dealer e-commerce portal (bayi.martatbanyo.com) alongside its main website, serving approximately 260 dealers and 400+ sales points domestically while exporting to 30+ countries.

Differentiator

Problem solved

Functional benefit

Brands

• Avangarde: Product category line
• Luxury
• Premier
• Classy
• Tamamlayıcı Ürünler

Products and services

• Avangarde Collection

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Creavit: Turkish manufacturer of bathroom furniture, ceramic sanitaryware, and shower systems, also based in the İnegöl/Bursa furniture cluster. Directly comparable in product category, channel model (dealer-driven), and mid-premium positioning.

Broad incumbents

• Roca: Spanish global leader in bathroom products with a full range of bathroom furniture, sanitaryware, and faucets. Competes with Martat across the Luxury and Premier collections and is a frequent benchmark for international buyers sourcing Turkish-made products.
• Laufen: Austrian bathroom brand (part of the Roca Group) producing premium ceramic sanitaryware and bathroom furniture. Comparable in design-driven bathroom cabinet collections aimed at residential and hospitality projects.
• Ideal Standard: Global bathroom solutions provider with a strong EMEA presence in sanitaryware, fittings, and bathroom furniture. Competes with Martat in mid-premium bathroom cabinet ranges for residential and commercial projects.
• Duravit: German manufacturer of designer bathroom furniture, ceramic sanitaryware, and wellness products. Comparable in its bathroom-vanity focus, premium pricing tiers (DuraStyle, Luv, etc.), and international project-driven sales model.
• Villeroy & Boch: European heritage brand producing bathroom ceramics and furniture for residential and hotel projects. Direct overlap in premium bathroom cabinets and vanities, with stronger international hotel/project references than Martat.
• Geberit: Swiss sanitary technology leader best known for concealed cisterns and installation systems, with an expanding bathroom furniture line. Competes with Martat on integrated bathroom solutions for new-build and renovation projects.
• Eczacıbaşı - Vitra: Turkey's largest bathroom/sanitaryware brand producing bathroom furniture, ceramics and complete bathroom solutions. Direct overlap in product (bathroom cabinets, vanities) and geography (Turkey), with significantly larger brand recognition and international reach than Martat.

Emerging players

• Artema (VitrA Tramel): Turkish manufacturer of bathroom mixers, faucets and complementary bathroom furniture. Comparable regional Turkish manufacturer serving similar dealer and hotel-project channels as Martat, though with a narrower furniture range.
• Hansgrohe: German manufacturer of bathroom faucets, showers and complementary bathroom furniture. Adjacent competitor often specified alongside Martat products in hotel and residential projects across Turkey and export markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/martatbanyo
• Facebookfacebook.com/martatbanyodolaplari

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Martat Banyo Mobilyaları