La Grande Jaugue

What La Grande Jaugue does

La Grande Jaugue SAS is a French manufacturer and distributor of 100% plant-based organic amendments, founded in 1997 and headquartered in Saint-Médard-en-Jalles, Gironde. The company operates two production platforms in Saint-Médard-en-Jalles, where it runs a six-month aerobic composting cycle using only air, rainwater, and naturally occurring microorganisms — no chemical additives or treated water. It processes over 50,000 tonnes of vegetation annually, sourced through a public service delegation from Bordeaux Métropole covering 28 municipalities. La Grande Jaugue is a SAS subsidiary of Groupe Cassous SAS, a diversified industrial group based in Mérignac, France, with declared share capital of €1,000,000 and a workforce of 11–50 employees.

The company's core product family is the Touban line of organic composts and amendments: Touban Flore (general garden and vegetable use), Touban Vigne (vineyards), Touban Plants (vine replanting), Touban Arbo (arboriculture), and Touban à la carte (custom formulations based on soil analysis using proprietary software built on 15+ years of vineyard data). Supporting products include growing media (Terreau Touban, Substrat de Plantation, Terre dite de Bruyère), landscape soils (Terre Paysagiste, Terre Brute), mulches (Paillis Organique, Mulch Douglas), and specialty custom mixes including lightweight substrates for rooftop gardens. Products hold ECOCERT certification, USDA NOP approval for US exports, COFRAC-accredited independent quality control, and comply with French NFU 44 051, 44 551, and 44 095 norms.

La Grande Jaugue generates revenue through direct sales from its production platforms (self-loading), organized delivery across Gironde and France using a specialized vehicle fleet (semi-trailers, 6x4 trucks, crane trucks, flatbeds), and custom blending services. Pricing is unit-based and publicly disclosed, ranging from €0.045/kg for landscape soil to €0.201/kg for Douglas fir mulch, with 25kg bags at €6.70 and 50L substrates at €8.70. It serves two primary segments: professionals (viticulturists, landscape professionals, sports field and golf course operators, market gardeners, arboriculturists, large-scale farmers) and individual home gardeners. The go-to-market combines a sales-led model with technical consultation and soil analysis interpretation for professionals, direct-to-consumer self-loading and delivery for both segments, and event-driven lead generation through participation in trade shows including Vinitech, Aquiflor, and HORTIS Congress.

Name

La Grande Jaugue

Legal name

La Grande Jaugue SAS

Website

https://la-grande-jaugue.fr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

La Grande Jaugue SAS, founded 1997 in Saint-Médard-en-Jalles, France, manufactures and distributes 100% plant-based organic compost and soil amendments (Touban product family) for viticulture, landscaping, sports fields, market gardening, and home gardeners, processing 50,000+ tonnes of vegetation annually as a subsidiary of Groupe Cassous SAS.

Ownership category

akta.pro rank

Product category

Organic Soil Amendments and Composting

NAICS

Compost Manufacturing (325315), Fertilizer and Compost Manufacturing (32531), Nursery, Garden Center, and Farm Supply Retailers (44424)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Compost & Soil Amendment Product Manufacturing/Blending (Value-Added Organics) (BPALAEAH)

Keywords

• Organic compost manufacturing
• Plant-based soil amendments
• Viticulture fertilization products
• Landscaping growing media
• Organic agriculture inputs

Headquarters

HQ city

Saint-médard-en-jalles

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Compost and Organic Amendment Sales: La Grande Jaugue manufactures and sells organic amendments (compost, terreaux, soils, substrates, mulch) to both professionals and individuals. Revenue is generated through direct product sales from production platforms, with multiple packaging options: bulk (vrac), big bags (500kg and 1 tonne), and 25kg bags.
2. Delivery and Logistics Services: Organized delivery of products across France and Gironde using a fleet of specialized vehicles (semi-trailers, 6x4 trucks, crane trucks, flatbed trucks), generating additional service revenue.
3. Custom Blending Services: Custom mixing/blending services based on soil analysis, creating specialized amendments tailored to specific crop and soil requirements (e.g., Touban à la carte for vineyards).
4. Plant Collection Services: Voluntary plant material collection service for professionals, collecting vegetation and stumps of all sizes from green space professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

La Grande Jaugue manufactures and sells 100% plant-based organic amendments (composts, terreaux, soils, substrates, mulches) under the Touban brand family, produced via a six-month aerobic composting process. The company serves both professionals (viticulture, green spaces, sports fields, arboriculture, market gardening) and individuals, with custom formulations based on proprietary soil analysis interpretation, available in bulk, big bags, and 25 kg bags via direct platform sales or organized delivery across France.

Product overview

La Grande Jaugue is a manufacturer and distributor of 100% plant-based organic amendments, serving both professionals and individuals in Gironde since 1997. The core product line centers on the Touban family of composts: Touban Flore (general garden/vegetable use), Touban Vigne (vineyards), Touban Plants (vine replanting), Touban Arbo (arboriculture), and Touban à la carte (custom formulations). Supporting products include soil amendments (Terre Paysagiste, Terre Brute), growing media (Terreau Touban, Terreau Touban Régénération, Substrat de Plantation, Terre dite de Bruyère), and organic mulches (Paillis Organique, Mulch Douglas). The company also produces specialty custom mixes for sports fields, green roofs, and professional applications. All products are certified for organic agriculture and controlled by independent COFRAC-accredited organizations.

Differentiator

Problem solved

Functional benefit

Brands

• Touban Flore: Compost product line for individuals and professionals - 100% plant-based organic amendment
• Touban Vigne
• Touban Plants
• Touban Arbo
• Touban à la carte
• Touban Régénération

Products and services

• Touban Flore 100% plant-based organic compost used for soil amendment in gardens, vegetable plots, flower beds, and lawn maintenance. Available in multiple granulometries (0/10, 0/15) for varied applications.
• Touban Vigne Organic amendment specifically formulated for vineyard maintenance and soil restoration. Ecocert-certified and NOP-compliant for wine export. Made exclusively from woody and deciduous plant matter.
• Touban Plants Organic amendment designed for vine replanting (complantation), providing optimal conditions for young vine plants to establish.
• Touban Arbo Organic amendment for arboriculture, suitable for olive, plum, cherry, apple, and kiwi trees as well as market gardening crops.
• Touban à la carte Custom-formulated amendment based on Touban Vigne, supplemented with certified organic raw materials (EC 834/2007 and NFU 42001), tailored to specific soil analysis and production objectives.
• Terre Paysagiste Quality screened soil amended with 30% pure Touban compost, used for plantings, lawn seeding, lawn plaque preparation, and green space creation.
• Substrat de Plantation Planting substrate made from compost, coco fiber, and natural fertilizers, designed for potted plants, repotting, and flower bed applications.
• Terre dite de Bruyère Specialized soil formulated for acid-loving plants and rhododendrons.
• Paillis Organique Organic mulch from the natural composting cycle, made exclusively from carbonaceous elements with no chemical treatment. 20–60 mm granulometry.
• Mulch Douglas Mulch from Douglas fir (class 3 resinous wood), naturally resistant to pathogens, untreated, 100% natural, and PEFC-certified from sustainably managed forests. Calibre 20/40.
• Mélanges Spéciaux Custom specialty mixes for viticulture, green spaces, market gardening, arboriculture, sports fields, green roofs, and rooftop gardens, formulated to specific agronomic and physical requirements.
• Delivery and Logistics Services Organized delivery of products across Gironde and all of France via specialized vehicles (semi-trailers 25t/90m3 or 25t/50m3, 6x4 trucks 12t/25m3, trucks with trailers 20t/40m3, crane trucks for 11×1t big bags, flatbed trucks for 24×1t big bags).
• Plant Collection Service Voluntary plant material collection for green space professionals, including vegetation and stumps of all sizes, supporting raw material supply for the composting cycle.

Quantifiable outcome

• Water retention capacity of up to 70% (700 liters per m3) with Touban Flore 0/15
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Bordeaux MétropolecoreStrategic or Co-development PartnerLa Grande Jaugue holds a delegation of public service from Bordeaux Métropole, enabling it to valorize over 50,000 tonnes of vegetation annually from 28 member municipalities. This partnership secures raw material supply and validates the company's environmental mission.
• EcocertcoreOthersEcocert is an independent inspection and certification body that controls and certifies La Grande Jaugue's products. Certificate available for download (ID: C118653A-86C3-41B6-8732-83398489FD1B). Certification confirms products meet organic farming standards.
• COFRAC (French Accreditation Committee)coreOthersCOFRAC is the French accreditation committee that accredits the independent organism controlling La Grande Jaugue's product quality. This accreditation ensures transparency and total quality guarantee going beyond mandatory norm requirements.
• Groupe CassouscoreOthersLa Grande Jaugue is a SAS (société par actions simplifiée) subsidiary of Groupe Cassous SAS, headquartered at 27 rue Alessandro Volta, 33697 Mérignac. Groupe Cassous is the parent company and director of publication (Valérie Cassous).
• UNEP (National Union of Landscape Professionals)minorGTM or Marketing PartnerLa Grande Jaugue is a partner of UNEP and was present at the Landscape Professional Day on July 2, organized by the union. Partnership provides access to landscape professional network.
• HORTISminorGTM or Marketing PartnerLa Grande Jaugue is a partner of the annual HORTIS Congress held at Hôtel de la Métropole de Bordeaux, connecting with hospitality and urban agriculture professionals.
• APEC – Association des Œnologues de BordeauxminorGTM or Marketing PartnerPartner of the Association of Bordeaux Œnologues, which brings together oenologists trained in Bordeaux since 1966. La Grande Jaugue supports the association's annual Matinée des Œnologues event.
• AKEBIA (Urban Agriculture Project)minorStrategic or Co-development PartnerLa Grande Jaugue partnered with AKEBIA to supply 20 m3 of Touban terreau for the ephemeral vegetable garden project at Bassins à flot in Bordeaux, part of the 48h urban agriculture initiative.
• ADIVALORminorOthersLa Grande Jaugue adheres to ADIVALOR, a non-profit eco-organization that organizes collection and valorization of agricultural inputs at end of life, supporting sustainable agriculture.
• Eurofins / Galys LaboratoryminorOthersLa Grande Jaugue's technicians have received additional training on soil sampling and analysis interpretation with Eurofins / Galys laboratory, used for providing soil analysis-based recommendations to customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Compost de l'Adour / Sotriva: Regional organic amendment and compost manufacturer in southwestern France. Comparable in green waste sourcing and product line, providing direct regional benchmark for La Grande Jaugue's Gironde operations.

Direct peers

• Compo Expert: European specialty fertilizer and soil amendment manufacturer offering compost, growing media, and biostimulants to professional markets including viticulture. Direct competitor in organic and mineral soil amendments at scale.
• DCM: Belgian organic fertilizer and soil amendment manufacturer with strong presence across Europe in professional horticulture and agriculture. Comparable in organic certification focus and product/market adjacency.
• Florentaise: French producer of growing media, substrates, and organic amendments using plant-based inputs, serving horticulture and landscaping. Directly comparable in input philosophy and customer segments.
• Klasmann-Deilmann: European leader in growing media and substrates (peat-based and peat-reduced). Comparable in professional substrate manufacturing and supply to horticulture, viticulture, and landscaping channels.
• Frayssinet: French producer of organic amendments, composts, and biostimulants serving viticulture, arboriculture, and landscaping — the closest French specialty-organic-amendment comparable to La Grande Jaugue's professional offering.

Broad incumbents

• Timac Agro (Roullier Group): Major French fertilizer and soil-conditioner producer serving broad agricultural markets including viticulture and field crops. Larger, established competitor with broader product portfolio and deeper distribution.
• SEDE Environnement (Veolia): French soil and organic waste valorization specialist within Veolia, operating large-scale composting platforms. Direct overlap on municipal vegetation valorization but at national scale with parent-group resources.
• Veolia Environmental Services: Global environmental services platform with significant organic waste, composting, and soil amendment operations across France. Larger, financially deeper competitor capable of competing on municipal contracts and price.
• Pizzorno Environnement: French environmental services group active in waste collection, treatment, and organic material valorization in southern France. Competes for municipal green waste and organic amendment contracts in adjacent regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaGdeJaugue
• LinkedInlinkedin.com/company/la-grande-jaugue

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Grande Jaugue