Recycle.co.uk

What Recycle.co.uk does

Recycle.co.uk is a UK-based recycling information portal serving the general UK public who need guidance on what household items can be recycled and where to dispose of them locally. The platform centers on an A-Z Recycle Guide covering items from aerosols to yoghurt pots, a free embeddable Recycling Centre Locator widget that website owners can install on their own sites via source code, and a Recycling News blog covering council service changes, sustainability initiatives, and consumer attitudes. The underlying technology is a standard website platform with content management rather than a sophisticated software stack; no API, SDK, or AI/ML capabilities are disclosed.

The business model is affiliate/referral-based: Recycle.co.uk provides all content and tools free of charge to end users and partner websites, then earns commissions when users click through to partner services. The four named referral partners are Car.co.uk (Scrap My Car), Skip Hire Network, Furniture Donation Network, and BulkyWaste. The site explicitly markets itself as "The Heart of Recycling in the UK" and promotes user-submitted recycling tips alongside curated editorial content.

Customer segmentation is horizontal, with the primary segment being individual UK consumers seeking recycling advice, and secondary segments including website owners/councils that embed the locator widget, and residents needing bulky item or vehicle disposal. The company is privately held with no disclosed funding, no parent company, no headcount data, and no office locations specified in the source material. No patents, certifications, regulatory actions, mergers, or leadership changes are recorded, suggesting a lean, independently operated niche content site rather than a venture-backed growth business.

Name

Recycle.co.uk

Legal name

Recycling.co.uk

Website

https://recycling.co.uk

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Recycle.co.uk is a UK-based recycling information portal providing consumers with an A-Z guide on recyclable items, a free embeddable Recycling Centre Locator widget for partner websites, and referral access to partner waste disposal services including scrap cars, skip hire, and bulky waste.

Ownership category

akta.pro rank

Product category

Recycling Information Services

NAICS

Waste Collection (5621)

SIC

Refuse Systems (4953)

akta.pro primary industry

Donation, Resale & Disposal Coordination (HSAFAAAK)

akta.pro secondary industries

Eco-Friendly Disposal, Recycling & Donation Hauling (HSAIAOAJ), Recycling & E-Waste Collection/Hauling (HSAKALAJ), Donation, Resale & Textile Recycling Coordination (HSAFABAI)

Keywords

• Recycling information
• Recycling guidance
• Recycling centre locator
• Household recycling tips
• Waste recycling directory

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Partner Referrals: The site appears to generate revenue through referral arrangements with partner websites including Car.co.uk (Scrap My Car), Skip Hire Network, and other community dotcom schemes. When users click through to partner sites, Recycle.co.uk likely receives referral commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Recycle.co.uk is a free UK recycling information portal that publishes an A-Z directory of recyclable household items with practical how-to-recycle advice. It provides a free embeddable Recycling Centre Locator widget that website owners can add to their sites so visitors can find their nearest recycling centre, along with the "Heart of Recycling" branding logo. The site generates revenue through referral/affiliate arrangements with partner community sites such as Car.co.uk (Scrap My Car), Skip Hire Network, Furniture Donation Network, and BulkyWaste.

Product overview

Recycle.co.uk is an informational recycling portal offering a unified platform that provides the Recycle Guide for identifying recyclable materials, the Recycling Centre Locator Tool for websites to help users find local recycling facilities, and curated Recycling News content. The portal also supports several community charitable networks (Scrap Car Network, Skip Hire Network, Furniture Donation Network, Bulky Waste) through referral partnerships, though these are not integrated technical products.

Differentiator

Problem solved

Functional benefit

Products and services

• Recycle Guide An A-Z online guide providing advice and tips on what household items can and cannot be recycled, with clear instructions on how to recycle them. Targeted at UK members of the public seeking to recycle specific items.
• Recycling Centre Locator Tool A free embeddable widget that website owners, blogs, councils, and organizations can add to their sites to help visitors find their nearest recycling centre. Source code is supplied after registration of interest.
• Recycling News A news/blog section featuring articles on recycling attitudes and behaviour, council waste-service changes, and corporate sustainability initiatives, aimed at UK readers interested in broader recycling topics.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Car.co.uk (Scrap My Car)coreGTM or Marketing PartnerCar.co.uk offers free scrap car collection services throughout UK mainland through licensed Authorised Treatment Facilities (ATFs). Profits from the Scrap Car Network sustain a charity helping end homelessness. Recycle.co.uk promotes this service as part of its vehicle disposal guidance.
• Skip Hire NetworkcoreGTM or Marketing PartnerSkip Hire Network offers nationwide skip hire services with a recycling policy that maximizes waste diversion from landfill. Recycle.co.uk supports and promotes this service for users needing skips for garden cleanup, spring cleaning, or business use.
• Furniture Donation NetworkminorGTM or Marketing PartnerCommunity dotcom scheme allowing UK residents to donate old furniture to charity. Recycle.co.uk supports this initiative as part of its reuse and recycling ethos.
• Bulky WasteminorGTM or Marketing PartnerCommunity dotcom scheme for disposing of bulky waste items. Recycle.co.uk is proud to support this community initiative for bulky waste collection and disposal.

Recent moves5 records

Expansion highlights2 records

Direct peers

• Earth911: US-based recycling information and locator platform. Closest international analog to Recycling.co.uk's information-portal-plus-locator model, with similar affiliate/marketing orientation.
• Scrap Car Network: UK scrap car collection referral scheme partnered with Recycling.co.uk via Car.co.uk. Same sister-site dotcom structure with affiliate-driven lead generation.
• BulkyWaste: UK community dotcom scheme for bulky waste collection, partnered with Recycling.co.uk. Same community/affiliate dotcom model serving UK residents with disposal needs.
• Recycle Now (WRAP): UK government-backed recycling information portal run by WRAP. Most direct competitor to Recycling.co.uk, offering similar A-Z recycling guidance and a recycling locator for UK consumers.
• RecycleNation: US recycling search and information portal providing a locator plus how-to-recycle content. Comparable content-led business model targeting consumers seeking disposal guidance.
• Skip Hire Network: UK nationwide skip hire referral scheme and Recycling.co.uk partner. Operates the same community dotcom referral model for skip hire that Recycling.co.uk replicates for recycling info.
• Furniture Donation Network: UK community scheme for donating used furniture, partnered with Recycling.co.uk. Same charity-aligned dotcom model for connecting consumers with reuse services.

Broad incumbents

• Veolia UK: UK subsidiary of global environmental services group offering waste collection, recycling and resource recovery. Comparable in that it sits in the UK recycling services value chain that Recycling.co.uk routes users toward.
• Biffa: Major UK waste management company providing collection, recycling and disposal services. Operates in the same UK waste/recycling space but as a full-service incumbent rather than an information portal.
• Waste Management Inc. Largest North American waste and recycling services company. A broad incumbent in the broader recycling/waste ecosystem whose educational content and pickup services overlap with what Recycling.co.uk aggregates via referral.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recycle.co.uk