Pepa & Co
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Pepa & Co firmographics
Firmographics- Name
- Pepa & Co
- Legal name
- Pepa London
- Website
- https://pepaandcompany.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Pepa & Co industry classification
Industry- Product category
- Children's Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (4581), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)
- akta.pro primary industry
- Kids’ & Baby Apparel Retail (CRAAABAD)
- akta.pro secondary industries
- Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets) (CRAAAHAM), Occasion & Formalwear (Children) (CRAAAHAK)
Keywords
Where Pepa & Co is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Pepa & Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Direct Product Sales: One-time purchase of children's and baby clothing, accessories, shoes, toys, and celebration wear through e-commerce and retail stores. Products range from everyday clothing to formal occasion wear (weddings, christenings). No subscription or recurring revenue model indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Premium Traditional Children's Clothing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Pepa & Co product offering
Product offeringCore offering
Pepa & Co (Pepa London) designs, sources, and sells premium traditional children's and baby clothing, footwear, accessories, toys, and celebration wear for ages newborn through 12 years. Core products include hand-smocked dresses, gold-embroidered styles, knitwear, coats, rompers, two-piece sets, swimwear, and traditional shoes (Mary Janes, T-bars, lace-ups) made from premium materials such as cashmere, silk, and fine merino wool. The brand also offers a licensed Historic Royal Palaces collection and seasonal collections (Spring Summer, Resort) sold through an owned e-commerce site and UK retail stores.
Product overview
Pepa London is a traditional children's and baby clothing retailer offering a comprehensive portfolio of apparel and accessories. The core offering spans multiple age segments: Newborn (0-12 months), Baby Girl and Baby Boy (6 months to 4 years), Girl (4-12 years), and Boy (4-10 years). Product categories include dresses, knitwear, coats, jackets, rompers, tops, bodysuits, bloomers, nightwear, and swimwear. The brand specializes in celebration wear (flower girl, page boy, christening), traditional shoes (Mary Janes, T-bars, lace-ups), toys and books, and accessories. Signature collections include Hand Smocked, Bespoke Florals, and The Icons. The company also offers a Sale Collection with discounts up to 60% off.
Differentiator
Problem solved
Functional benefit
Products and services
- Newborn Clothing Traditional clothing for babies aged 0-12 months including knitwear, cardigans, all-in-ones, rompers, dresses, tops, bodysuits, baby grows, bloomers, and pants.
- Baby Girl Clothing Clothing for baby girls aged 6 months to 4 years including dresses, knitwear, cardigans, coats, jackets, blouses, bloomers, rompers, tops, bodysuits, baby grows, nightwear, swimwear, and two-piece sets.
- Baby Boy Clothing Clothing for baby boys aged 6 months to 4 years including knitwear, cardigans, coats, jackets, shirts, bloomers, shorts, trousers, dungarees, rompers, tops, bodysuits, baby grows, nightwear, and swimwear.
- Girl Clothing Clothing for girls aged 4-12 years including dresses, knitwear, cardigans, coats, jackets, tops, blouses, skirts, shorts, trousers, nightwear, and swimwear.
- Boy Clothing Clothing for boys aged 4-10 years including knitwear, cardigans, coats, jackets, tops, shirts, shorts, trousers, nightwear, and swimwear.
- Children's Shoes Traditional children's footwear including Mary Jane shoes, T-bar shoes, lace-ups, sandals, loafers, boat shoes, plimsolls, boots, ballerinas, school shoes, pram shoes, and booties for ages 0-10 years.
- Celebration Wear Special occasion clothing including flower girl outfits, page boy outfits, wedding collection, christening/baptism gowns, and wedding guest attire for children.
- Toys & Books Children's toys, books, and soft toys including teddy bears, tooth fairy items, and nursery accessories.
- Accessories Children's accessories including hair accessories, bonnets, booties, mittens, socks, tights, bibs, dummies, teethers, towels, blankets, sleeping bags, sunglasses, hats, flower crowns, and belts.
- Newborn Gifting Gift sets and curated gift boxes for newborns including cashmere items, first outfits, and curated gift sets.
- Signature Hand Smocked Collection Handcrafted traditional children's clothing featuring hand-smocked designs, a signature craft technique central to the brand's heritage aesthetic.
- Bespoke Florals Collection Traditional children's clothing featuring bespoke floral patterns and embroidered floral designs.
- The Icons Collection Signature timeless styles representing the brand's most iconic and enduring traditional children's designs.
- Pepa London x Historic Royal Palaces Collection Licensed heritage-inspired collaboration collection with Historic Royal Palaces featuring royal and traditional British craftsmanship designs.
- Spring Summer 2025 Collection Seasonal spring/summer collection featuring lightweight traditional children's clothing, shoes, and accessories.
- Resort 2026 Collection Seasonal resort collection featuring traditional children's summer clothing including dresses, knitwear, swimwear, and accessories.
Companies that use Pepa & Co
Customer profileSegments4 records
Ideal customer profiles2 records
Pepa & Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pepa & Co partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Historic Royal PalacescoreCollaboration featuring a special collection celebrating what would have been Queen Elizabeth II's 100th birthday. The Historic Royal Palaces collection includes heritage-inspired designs preserving royal history and traditional British craftsmanship.
- MerrythoughtminorLimited Edition collaboration producing teddy bears including the Merrythought & Pepa Teddy Bear with Beauchamp Gingham Bow in Blue, combining traditional toy craftsmanship with Pepa London's heritage aesthetic.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Pepa & Co competitors and assessment
Company assessmentDirect peers
- Il Gufo: Italian premium children's clothing brand specializing in elegant, traditional craftsmanship for babies and children up to 14 years. Comparable in craftsmanship-led positioning and multi-age product coverage.
- Monnalisa: Italian luxury children's fashion brand featuring detailed prints, embroidery, and elegant designs for baby and children. Comparable in decorative craft techniques, premium pricing, and multi-region distribution.
- Bonpoint: French luxury children's fashion house specializing in premium handmade clothing, smocking, and embroidery for newborns through older children. Directly comparable in craftsmanship, premium pricing, and heritage aesthetic for affluent parents.
- Tartine et Chocolat: French premium children's clothing brand known for refined, traditional styling and gift-focused collections. Comparable in premium positioning, French/European heritage aesthetic, and celebration/gifting category focus.
- Marie-Chantal: Luxury children's wear brand founded by a Greek royal, offering elegant traditional clothing for babies and children. Comparable in royal heritage association, premium pricing, and celebration wear focus.
- Trotters: UK-based children's clothing retailer offering traditional, classic styles with strong London store presence. Directly comparable as a UK-based premium children's brand operating physical retail plus e-commerce.
- Rachel Riley: UK-based children's clothing brand known for traditional smocked dresses, vintage prints, and heritage styling. Directly comparable in hand-smocked craft technique, UK heritage aesthetic, and premium occasion wear focus.
- Jacadi: French traditional children's clothing retailer offering classic, elegant apparel from newborn to 12 years with a heritage positioning. Closely overlaps with Pepa London's product mix (dresses, smocking, occasion wear) and target customer.
Broad incumbents
- Burberry Children: Burberry's children's line from the global British heritage luxury house offers premium traditional clothing as part of a broader adult and kids portfolio. Overlaps with Pepa London on UK heritage and premium positioning but operates at much larger scale.
- Ralph Lauren Children: Global luxury brand's children's division offering heritage-inspired preppy clothing across newborn to older sizes. Comparable in premium pricing and traditional aesthetic but as part of a multi-category global brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pepa & Co social profiles
Digital presencePepa & Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pepa & Co leadership team
Management profileNumber of profiles
Profiles1 record
Pepa & Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pepa & Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pepa & Co
What does Pepa & Co do?
Pepa & Co (Pepa London) designs, sources, and sells premium traditional children's and baby clothing, footwear, accessories, toys, and celebration wear for ages newborn through 12 years. Core products include hand-smocked dresses, gold-embroidered styles, knitwear, coats, rompers, two-piece sets, swimwear, and traditional shoes (Mary Janes, T-bars, lace-ups) made from premium materials such as cashmere, silk, and fine merino wool. The brand also offers a licensed Historic Royal Palaces collection and seasonal collections (Spring Summer, Resort) sold through an owned e-commerce site and UK retail stores.
Is Pepa & Co a public or private company?
Pepa & Co is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pepa & Co founded?
Pepa & Co was founded in 2013. It employs 11 to 50 people.
Where is Pepa & Co based?
Pepa & Co is headquartered in London, United Kingdom, in the Europe region.
How does Pepa & Co make money?
One revenue line is on record: direct Product Sales.
Who are Pepa & Co's main competitors?
Direct peers on record are Il Gufo, Monnalisa, Bonpoint, Tartine et Chocolat, Marie-Chantal, Trotters, Rachel Riley and Jacadi. Broad incumbents are Burberry Children and Ralph Lauren Children.
Does Pepa & Co have an API?
No public API is recorded for Pepa & Co.
What industry is Pepa & Co in?
Pepa & Co's product category is Children's Apparel. Its primary akta.pro industry code is CRAAABAD, Kids’ & Baby Apparel Retail, with a secondary code of CRAAAHAM, Baby Accessories & Layette (Bibs, Hats, Mittens, Blankets). Its NAICS code is 4581 and its SIC code is 5600.