Tartine et Chocolat

What Tartine et Chocolat does

Tartine et Chocolat is a French heritage children's fashion house founded in 1977, operating as a privately held direct-to-consumer retailer headquartered in Paris. The company designs, sources, and sells premium clothing, accessories, nursery/bedroom items, and a signature line of soft toys (including iconic characters such as Léon the hedgehog, Augustin the rabbit, and Odilon the kitten) for newborns through children aged 14. Its assortment spans newborn clothing (0-2 years), baby and kid apparel (3 months-14 years), a bedroom collection with multiple decorative themes (Toile de Jouy, Jardin Hivernal, Garda), an Organic Collection, a premium Cashmere Collection, and a growing slate of limited-edition capsule collaborations with partner brands such as Gigi, TANN'S, MAIÔ Paris, Maria de la Orden, and Kujten.

The business operates a multi-channel go-to-market combining 23 owned retail boutiques worldwide (four of which are Paris flagships on Boulevard Saint-Germain, rue de la Paix, Avenue Victor Hugo, and rue de Courcelles) with a direct e-commerce storefront shipping to more than 40 countries across Europe, North America, the Middle East, Asia-Pacific, and Africa. Revenue is generated through unit-priced retail and e-commerce sales, premium personalized items (e.g., monogrammed cashmere blankets priced up to $345), e-gift cards, and seasonal collections, with a sale channel offering up to 50% off regular prices. International expansion is being executed through strategic retail partnerships, most notably with Majid Al Futtaim, which opened the brand's first Middle East boutique at Dubai Mall in October 2025 and is scheduled to open a second location at Mall of the Emirates in 2026. The technology stack is a standard third-party e-commerce platform (Shopify-powered) with no proprietary technology or AI/ML capabilities disclosed; the company is small (11-50 employees) and the connection to The Zannier Foundation suggests alignment with a heritage craftsmanship holding structure, though no formal parent company is disclosed in the available data.

Name

Tartine et Chocolat

Legal name

Tartine et Chocolat

Website

https://tartine-et-chocolat.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

11–50 employees

Short description

Tartine et Chocolat is a French heritage children's fashion house founded in 1977 that designs and sells premium clothing, accessories, nursery items, and iconic soft toys for newborns through children aged 14. The company serves parents and gift buyers through 23 global boutiques, a direct e-commerce platform shipping to 40+ countries, and selective retail partnerships.

Ownership category

akta.pro rank

Product category

Premium Children's Fashion

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Kids’ & Baby Apparel Retail (CRAAABAD)

Keywords

• Children's fashion
• Premium childrenswear
• Baby clothing
• Nursery products
• Soft toys

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Retail product sales: Direct-to-consumer sales of children's clothing, accessories, nursery items, and soft toys through owned retail stores and e-commerce website. Products include ready-to-wear for newborns to pre-teens, pajamas, dresses, gifts, and personalized items.
2. E-commerce direct sales: Online sales through tartine-et-chocolat.com with shipping to multiple countries including US, UK, EU, Australia, Canada, Singapore, and others. Free EU delivery offered from 200 EUR.
3. Personalized/customized products: Premium-priced personalized items including cashmere blankets, offering higher margins. E-gift cards also available.
4. Collaboration collections: Limited-edition collaboration products with partners including Gigi, MAIÔ Paris, TANN'S, Abbaye des Vaux de Cernay, Josefina, Kjacques, Kujten, Luz, Maria de la Orden, Mèzamè, and Élhée.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tartine et Chocolat is a French heritage children's fashion house that designs, retails, and distributes premium ready-to-wear clothing, accessories, nursery/bedroom items, and signature soft toys for newborns through pre-teens. The company operates 23 owned retail boutiques worldwide and a global direct-to-consumer e-commerce site, offering newborn (0-2 years), baby (3 months-4 years), and kid (2-14 years) clothing lines, alongside plush toys, gift boxes, and personalized items.

Product overview

Tartine et Chocolat is a French children's fashion house with over 50 years of expertise, operating 23 shops worldwide. The company offers a comprehensive portfolio of premium children's products organized into distinct categories: (1) Newborn Clothing (0-2 years) for girls, boys, and unisex including pajamas, jumpsuits, cardigans, bodies, and gift boxes; (2) Baby Clothing (3 months-4 years) and Kid Clothing (2-14 years) featuring dresses, sweaters, t-shirts, trousers, jackets, pajamas, and accessories; (3) Soft Toys including comforters (Léon the hedgehog, Augustin the rabbit) and development toys across organic and themed lines; (4) Bedroom Collection with furniture, sleeping bags, bedding, blankets, and nursery accessories in various decorative themes; (5) Gift offerings including newborn boxes, personalized items, and e-gift cards; and (6) Collaboration Collections with partner brands such as Gigi, TANN'S, MAIÔ Paris, and others. The product portfolio also includes an Organic Collection and Cashmere Collection for premium segments, plus an Outlet line for discounted items.

Differentiator

Problem solved

Functional benefit

Products and services

• Newborn Clothing Premium ready-to-wear clothing collection for newborns aged 0-2 years, available for girls, boys, and unisex. Includes pajamas, jumpsuits, dresses, cardigans, bodies, trousers, jackets, accessories, and gift boxes.
• Baby Clothing Clothing line for babies aged 3 months to 4 years, featuring dresses, cardigans, sweaters, sweatshirts, t-shirts, blouses, outfits, jumpsuits, trousers, shorts, jackets, coats, bodies, shoes, and accessories for girls and boys.
• Kid Clothing Children's fashion collection for ages 2-14 years (girls 2-14, boys 5-14). Includes dresses, sweaters, cardigans, shirts, t-shirts, polo shirts, trousers, shorts, skirts, jackets, coats, pajamas, and accessories.
• Soft Toys Emblematic plush animals and comforters including Léon the hedgehog, Augustin the rabbit, Odilon the kitten, Ferdinand the elephant, Edmond the sheep, Lucien the dog, and Gaston the bear. Includes development toys, organic line, Line 1977, and Toile de Jouy themed plush.
• Bedroom Collection Nursery and bedroom furniture and items including Moses baskets, sleeping bags, bed linens, blankets, pajamas, beanies, bath accessories, changing bags, angel nests, play mats, bibs, and swaddles. Offered in themes including Toile de Jouy, Jardin Hivernal, Garda, Délicatesse, and Starry Dream.
• Gifts Newborn gift boxes, iconic products, and personalized items spanning price tiers (under 50 EUR, 50-100 EUR, over 100 EUR, and exceptional gifts). Includes personalization services for blankets and other items.
• E-Gift Card Digital gift card available for purchase, allowing recipients to select their own preferred items from the Tartine et Chocolat collection. Example price point $34.
• Personalized Products Custom personalization services for blankets, cashmere items, and other products with monograms, custom messages, and bespoke embroidery (e.g., personalized cashmere blanket from $345).
• Collaboration Collections Limited edition capsule collections with partner brands including Gigi, TANN'S, MAIÔ Paris, Abbaye des Vaux de Cernay, Élhée, Josefina, Kjacques, Kujten, Luz, Maria de la Orden, and Mèzamè.
• Organic Collection Organic and sustainable clothing line made with certified organic materials for newborns and babies.
• Cashmere Collection Luxury cashmere clothing and blankets for newborns, featuring premium quality materials in soft colors.
• Outlet Collection Discounted previous season items including girls', boys', and bedroom products at up to 50% off regular prices.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Majid Al FuttaimcoreGTM or Marketing Partner · 28 October 2025Majid Al Futtaim, a leading shopping mall, retail, and leisure pioneer in the Middle East, has partnered with Tartine et Chocolat to open the brand's first Middle East boutique. The 150-square-metre store opened at Dubai Mall in October 2025, located in the mall's Kids Fashion section. This partnership marks Majid Al Futtaim's entry into the childrenswear segment and represents Tartine et Chocolat's expansion into the Middle East market. A second boutique at Mall of the Emirates is planned for 2026 as part of the expansion strategy into premium lifestyle categories.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Mayoral: Mayoral is a Spanish heritage children's fashion brand offering apparel for newborns through teens with international distribution. Comparable to Tartine et Chocolat in multi-country retail footprint, childrenswear category coverage, and heritage-driven positioning.
• Catimini: Catimini is a French children's fashion brand offering trendy and colorful clothing for babies and kids from birth to 14 years. Comparable to Tartine et Chocolat in age range covered and childrenswear focus, though with a more youthful aesthetic.
• Cyrillus: Cyrillus is a French multi-channel children's and family apparel retailer offering clothing for babies, kids, and adults. Comparable to Tartine et Chocolat in target market (French/EU parents) and childrenswear category, though at a broader price tier.
• Petit Bateau: Petit Bateau is a French children's clothing brand with deep heritage, offering ready-to-wear and underwear for babies and kids. Comparable to Tartine et Chocolat in French heritage roots and child apparel category, though positioned more accessibly on price.
• Bonpoint: Bonpoint is a French luxury children's fashion house offering premium ready-to-wear, accessories, and fragrances for babies and children. Directly comparable to Tartine et Chocolat in heritage positioning, French chic aesthetic, and premium pricing.
• Jacadi: Jacadi is a French heritage children's apparel and accessories brand offering clothing for newborns through pre-teens. Comparable to Tartine et Chocolat in target customer (premium-seeking parents), product category (kids' ready-to-wear, gifts, nursery items), and French heritage positioning.

Broad incumbents

• Baby Dior: Baby Dior is the children's line of luxury house Dior, offering premium ready-to-wear, accessories, and gifts for infants and children. Comparable to Tartine et Chocolat in premium gifting and luxury kidswear positioning, but operating within a larger luxury conglomerate portfolio.
• Burberry Children: Burberry offers a premium children's wear line as part of its broader luxury fashion portfolio. Comparable to Tartine et Chocolat in premium price positioning and heritage brand storytelling, though Burberry operates as a global luxury incumbent across many adult categories.
• Ralph Lauren Children: Ralph Lauren operates a substantial children's apparel and accessories line as part of its broader lifestyle brand portfolio. Comparable to Tartine et Chocolat in premium kidswear positioning and gift-friendly product assortment, though anchored to a much larger global brand.

Emerging players

• Miki House: Miki House is a Japanese premium children's fashion and lifestyle brand with growing international presence, particularly in Asia. Comparable to Tartine et Chocolat in premium positioning and craftsmanship focus, though stronger in Asia-Pacific markets.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCaqK29z03pK0lXptVp2tj3A
• Facebookfacebook.com/tartineetchocolat.france
• LinkedInlinkedin.com/company/tartine-et-chocolat
• Instagraminstagram.com/tartine.et.chocolat
• Pinterestfr.pinterest.com/tartineetchocol

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tartine et Chocolat