What Mjoll does

Mjoll is a Norwegian software company founded in January 2019 and part of the Fonn Group, headquartered in Bergen and operating via the legal entity Mimir Media Tech AS. Mjoll's commercial offering is Mimir, a cloud-native media collaboration and production platform that delivers production asset management, archive, object-store, and live production capabilities through a browser-based SaaS application. The platform is differentiated by AI-assisted metadata enrichment — automatic speech-to-text transcription, multi-language translation, event tagging, object and face recognition, and celebrity detection — and by native integration with Adobe Premiere Pro, Avid Nexis/Media Composer, and AWS Elemental Live, including a proxy workflow that reduces file sizes to 1-2% of originals for distributed editing.

The business model is enterprise subscription-based SaaS delivered through direct field sales with a "Book a demo" motion and quote-based pricing; specific tiered pricing is not publicly disclosed. Go-to-market relies on industry trade shows (SET Expo, IBC, NAB), content marketing, webinars, and channel partners such as CIS Group in Latin America and strategic partners like Telestream. Customer segmentation is primarily broadcasters and production companies, with secondary reach into digital agencies, educational institutions, news agencies, energy firms (Aker BP, Eviny, DeepOcean), hospitality (Hilton), and streaming platforms (Blinx). Named enterprise customers include Sky News, RTL, TV2, TVNZ, GB News, Canal 9, VRT, AusBiz, DPA, and TV2 Fyn across broadcasting; geographic footprint is described as worldwide. Operationally the firm reports 1-10 employees, consistent with a focused product team within the broader Fonn Group rather than a scaled standalone SaaS business.

Name

Mjoll

Legal name

Mimir Media Tech AS

Website

https://mjoll.no

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mjoll, a Norwegian software firm within the Fonn Group, operates Mimir — a cloud-native media collaboration and production platform with integrated AI for metadata enrichment. It serves enterprise broadcasters, production companies, news agencies, and adjacent media organizations worldwide through subscription SaaS.

Ownership category

akta.pro rank

Product category

Media Asset Management Software

NAICS

Software Publishers (5132), Broadcasting and Content Providers (516), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Asset Management (DAM) for Media/Creative (MPAHAGAB)

akta.pro secondary industries

Metadata Management & Cataloging (Taxonomy, Semantic Search, AI Tagging) (MPAHAGAG), Ingest, Indexing & Proxy/Mezzanine Generation (MPAHAGAH), Content Retrieval, Distribution & Reuse Workflows (Interoperability/APIs) (MPAHAGAK)

Keywords

• Cloud media production
• Media asset management
• Broadcast collaboration software
• AI video metadata
• Cloud MAM platform

Headquarters

HQ city

Bergen

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription-based SaaS: Fully managed cloud platform where customers purchase subscriptions for access. No on-premise installation required. Scalable based on customer needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mjoll develops and sells Mimir, a cloud-native media collaboration and production platform delivered as a subscription-based SaaS to broadcasters, production companies, digital agencies, and enterprise media teams. The platform combines production asset management, archive, and object-store capabilities with AI-driven automatic metadata enrichment (speech-to-text, translation, face/celebrity detection) and integrates natively with Adobe Premiere Pro, Avid Nexis, Avid Media Composer, and AWS Elemental Live for live production.

Product overview

Mjoll offers Mimir, a single unified cloud-native media collaboration and production platform. Mimir serves as the core product providing production asset management, archive functionality, and object-store features in an all-cloud or hybrid cloud environment. The platform integrates AI technologies throughout for automatic metadata enrichment, including speech-to-text transcription, multi-language translation, object and face recognition, and celebrity detection. Mimir is accessible directly from Adobe Premiere Pro and integrates with Avid Nexis and Media Composer for seamless editing workflows.

Differentiator

Problem solved

Functional benefit

Products and services

• Mimir Mimir is a cloud-native, browser-based media collaboration and production platform sold to professional media organizations. It provides production asset management, archive, object-store, AI-assisted metadata enrichment (speech-to-text, multi-language translation, object/face/celebrity recognition), and integrates natively with Adobe Premiere Pro, Avid Nexis, Avid Media Composer, and AWS Elemental Live. It is used by broadcasters, production companies, digital agencies, news agencies, schools, and enterprises worldwide.

Quantifiable outcome

• File sizes reduced to 1-2% of original through proxy workflow

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature6 records

Partnerships

Five partnerships are on record, tiered regional, core and strategic.

• CIS GroupregionalChannel Partner/ Reseller/ Distributor · 1 January 2026Regional partnership for Latin American market. CIS Group hosts Mimir at SET Expo 2026 (Stand 38A) providing demos and product education to Latin American media organizations.
• AdobecoreTechnology or IntegrationDeep integration with Adobe Premiere Pro and Adobe Creative Cloud. Mimir is accessible directly from within Adobe Premiere Pro, enabling editors to import clips, create sub-clips from text selection, and work with proxy or high-res material without leaving the editing application.
• AvidcoreTechnology or IntegrationIntegration with Avid Nexis and Media Composer for easy search, project workflows, and clip creation. Enables seamless interoperability between Mimir's asset management and Avid's editing environment.
• AWScoreTechnology or IntegrationIntegration with AWS Elemental Live for live production support and AWS celebrity service providing access to 600,000+ celebrities for face and celebrity detection. Supports customers wanting to minimize on-premise infrastructure.
• TelestreamstrategicTechnology or IntegrationStrategic partnership for streamlined media production ensuring real-time access to production-ready content for editors and teams. Joint marketing and product integration for production-ready media from ingest to edit workflow.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Telestream: Telestream provides transcoding, QC, and media workflow infrastructure (Lightspeed Live, Vantage) widely used in broadcast and post. It is both a Mimir partner and a broader workflow incumbent whose tools sit adjacent to Mimir's MAM layer.
• AWS Media Services: AWS Media Services (MediaLive, MediaPackage, MediaConvert, Elemental) provides the cloud broadcast infrastructure underlying much of Mimir's live production stack. It is a critical upstream infrastructure provider and a potential competitive layer as AWS expands media-specific SaaS offerings.

Direct peers

• Primestream: Primestream offers the FORK and Xchange Suite MAM/workflow products used by broadcasters and production companies. It competes in the same MAM, metadata enrichment, and Adobe/Avid integration space as Mimir.
• Vizrt: Vizrt (now Vizrt Group, including NewTek and NDI) provides newsroom, graphics, playout, and MAM solutions for live broadcast and news production. It overlaps directly with Mimir on live production workflows, newsroom asset management, and broadcaster customer base.
• Grass Valley: Grass Valley is a long-established broadcast infrastructure vendor offering playout, news production, and asset management solutions (including GV STRATUS and AMPP). It competes with Mimir for production and MAM workloads inside television broadcasters.
• Avid Technology: Avid provides Media Composer, Nexis storage, and the MediaCentral media platform used by broadcasters and production companies. Avid is simultaneously a partner (integrating with Mimir) and a competitor offering its own cloud and MAM capabilities, making it the closest comparable in product surface area.
• iconik: iconik is a cloud-native media asset management SaaS with AI-powered metadata, transcription, and search. It is a direct cloud-MAM peer to Mimir, particularly for production companies, agencies, and post-production houses rather than the largest broadcasters.
• Tedial: Tedial provides media asset management, workflow orchestration, and AI-powered content management for broadcasters and media companies. It targets the same MAM/AI metadata opportunity as Mimir with a focus on sports, news, and large archives.
• Dalet: Dalet is a leading media asset management and workflow orchestration platform for broadcasters, newsrooms, and production companies. It directly competes with Mimir in cloud-native MAM, news production workflows, and AI-assisted metadata, serving many of the same tier-1 broadcasters.
• Imagen (Pixitmedia): Imagen is a cloud media management platform for sports organizations, broadcasters, and rights holders, focused on archiving, distribution, and AI-powered discovery. It overlaps with Mimir's archive, AI metadata, and rights-clearance use cases.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Mjolltech

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mjoll