Hausgerate Kramer

What Hausgerate Kramer does

Hausgeräte Krämer GmbH is a privately held German specialty retailer and service provider for household appliances (white goods), headquartered at Aarstraße 243-245 in Taunusstein-Wehen, Hessen, and operating continuously since its founding in 1982. The company is managed by Gerald Balz and Markus Krämer and employs between 1 and 10 people. It sells and services appliances across six core categories — washing machines and dryers, refrigerators and freezers, dishwashers, ovens and cookers, coffee machines, and small appliances — and has extended into professional and commercial appliances for hospitality, education, and care facilities. It is an authorized sales and service partner for major brands including Miele, Bosch, Siemens, AEG, Liebherr, Neff, Gaggenau, Jura, and Nivona, and is the official Süwag Service Partner for the Taunusstein area.

The business model combines one-time product resale with a layered set of professional services: on-site consultation and measurement within a 40km radius (€39.90 fee credited toward purchase), delivery, professional installation including electrical connections and cabinet adjustments, in-house repair for all common brands, scheduled maintenance and hygiene cleaning (notably for fully automatic coffee machines), a Fullservice package bundling 5-year warranty, express service, loaner devices, and disposal, and differentiated offerings such as pre-cooled refrigerator delivery. The technology stack is non-proprietary, comprising a content-managed website, Google Maps, WhatsApp Business, Google Analytics, and self-hosted Matomo; no AI, API, or proprietary platform is offered.

Revenue mechanics are diversified across private households (primary segment), businesses and public institutions purchasing on invoice, and commercial clients in hospitality, education, and care. Distribution is direct: a single physical showroom, on-site field consultation and installation within a 40km radius, and remote contact via phone, email, contact form, and WhatsApp. The company is GDPR-compliant, has no subsidiaries, no parent, and no external investors identified.

Name

Hausgerate Kramer

Legal name

Hausgeräte Krämer GmbH

Website

https://hausgeraete-kraemer.de

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Short description

Hausgeräte Krämer is a family-owned German specialty retailer and service provider in Taunusstein-Wehen, founded 1982, selling and servicing household appliances from brands such as Miele, Bosch, and Siemens for private households, businesses, and commercial clients within a 40km radius.

Ownership category

akta.pro rank

Product category

Home Appliance Retail & Service

NAICS

Electronics and Appliance Retailers (4492)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Commercial/Prosumer Appliance Retail (Light Commercial, Prosumer Kitchen/Laundry) (CRACACAI)

akta.pro secondary industries

Appliance Service Plans, Extended Warranties & Maintenance Retail (CRACACAK), Refrigeration & Freezer Retail (Refrigerators, Freezers, Wine/Beverage Coolers) (CRACACAB)

Keywords

• Household appliance retail
• Appliance installation services
• Appliance repair services
• Commercial appliance supply
• White goods specialist

Headquarters

HQ city

Taunusstein

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Appliance Sales: Sale of household appliances including washing machines, dryers, refrigerators, freezers, dishwashers, ovens, cookers, coffee machines, and small appliances. Revenue generated from one-time product sales to consumers and businesses.
2. Installation and Setup Services: Delivery, connection, and professional installation of appliances including built-in devices. Also includes strong current connections for electric cookers and ovens, cabinet sawing for adjustments, and furniture front mounting.
3. Repair Services: In-house repair service for all common brands. Fast and affordable repairs using high-quality replacement parts.
4. Maintenance and Hygiene Services: Regular maintenance, deep cleaning, and hygiene services for coffee machines and other appliances to ensure optimal performance and longevity.
5. Full Service Package: Comprehensive service package including 5-year warranty, express service, loaner devices, 20% discount on materials, installation, connection, and disposal services.
6. Consultation and Measurement Services: On-site consultation and measurement service within 40km radius. Includes professional measurement of existing appliances and consultation for new purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hausgeräte Krämer GmbH is a specialty retailer (Fachhandel) distributing household appliances (white goods) from all major manufacturers to private households and commercial customers in Hessen, Germany. The offering bundles product sales with end-to-end services including needs-based consultation, on-site measurement, delivery, professional installation, repair, maintenance, and a 5-year full-service warranty package. Authorized as a sales and service partner for brands such as Miele, Bosch, Siemens, AEG, Liebherr, Neff, Jura, and Nivona, the company also serves professional and commercial customers (hotels, restaurants, schools, childcare facilities) with commercial-grade appliances.

Product overview

Hausgeräte Krämer GmbH is a home appliance specialist (Weiße Ware) in Taunusstein-Wehen, Germany, established in 1982. The company operates as a single unified offering combining physical product sales with comprehensive after-sale services. The core product portfolio includes six major appliance categories: Waschmaschinen u. Wäschetrockner (washing machines & dryers), Kühl- u. Gefriergeräte (refrigerators & freezers), Geschirrspülmaschinen (dishwashers), Backöfen u. Herde (ovens & cookers), Kaffeemaschinen (coffee machines), and Kleingeräte (small appliances). Additional offerings include Rauchwarnmelder (smoke detectors) and Profi und Gewerbe (professional/commercial appliances). Service add-ons include Fullservice (full-service package with warranty, express service, and loaner devices), Hausgeräte-Service (consultation, delivery, installation), Reparatur-Service (repair for all major brands), Kaffeevollautomaten-Service (fully automatic coffee machine maintenance), Beratungs- & Ausmessservice (on-site measuring and consultation), Ausmessservice (precision measuring), and Vorkühlservice (pre-cooling for new refrigerator delivery). The company sells and services leading brands including AEG, Bosch, Siemens, Neff, Constructa, Liebherr, Miele, Nivona, Electrolux, Küppersbusch, Jura, Saeco, Delonghi, Krups, Gaggenau, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Washing Machines & Dryers (Waschmaschinen u. Wäschetrockner) Energy-efficient washing machines, heat pump dryers, and washer-dryer combos with features like short programs, automatic load detection, and energy-saving technologies; sold to private households and professionals with delivery, installation, and after-sales service.
• Refrigerators & Freezers (Kühl- u. Gefriergeräte) Freestanding refrigerators, built-in units, freezer chests, and combo appliances featuring No-Frost technology, precise temperature control, and energy-efficient systems for food preservation; available with delivery, installation, and a pre-cooling service for failed-unit replacement.
• Dishwashers (Geschirrspülmaschinen) Modern dishwashers offering hygienic cleaning with reduced water and energy consumption, available in various sizes, with professional installation provided by the retailer.
• Ovens & Cookers (Backöfen u. Herde) Electric cookers, induction cooktops, built-in ovens, and combination units with features such as rapid preheating, automatic programs, and energy-saving technologies; sold and professionally installed by the retailer.
• Coffee Machines (Kaffeemaschinen) High-quality coffee machines including classic filter machines, fully automatic machines, and specialty equipment for commercial use; sold with professional installation and supported by a dedicated fully automatic coffee machine service.
• Small Appliances (Kleingeräte) Small kitchen and household appliances such as mixers, kettles, food processors, and vacuum cleaners designed for everyday convenience, efficiency, and cleanliness.
• Smoke Detectors (Rauchwarnmelder) Smoke alarms for homes and businesses with professional installation, maintenance, and optional Smart-Home integration or central fire alarm system connection.
• Professional & Commercial Appliances (Profi und Gewerbe) Commercial-grade appliances for hospitality, gastronomy, craft businesses, hair salons, wellness facilities, holiday resorts, dormitories, rental housing, sports clubs, and daycare centers; includes Miele commercial washing machines (e.g., Miele PW 5065 LP ED) compliant with EU Machinery Directive 2006/42/EC.
• Full-Service Package (Fullservice) Comprehensive care package bundling a 5-year warranty, express service, loaner device, 20% discount on materials, installation, connection, and disposal of old appliances for purchasers of new equipment.
• Appliance Repair Service (Reparatur-Service) Professional in-house repair service for washing machines, dishwashers, dryers, refrigerators, and cookers from all common brands, with on-site error diagnosis, high-quality replacement parts, and expert restoration.
• Fully Automatic Coffee Machine Service (Kaffeevollautomaten-Service) Professional service for fully automatic coffee machines, covering regular maintenance, repair of malfunctions, and hygiene deep-cleaning for households, offices, and commercial customers.
• Consultation & Measuring Service (Beratungs- & Ausmessservice) On-site consultation and measuring service within a 40 km radius of Taunusstein, where a specialist measures existing appliances and advises on replacement requirements; €39.90 one-time fee is credited toward a subsequent purchase.
• Pre-Cooling Service (Vorkühlservice) Delivery of a new refrigerator pre-cooled to preserve perishable food when the customer's existing refrigerator has failed.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Nine partnerships are on record, tiered core.

• MielecoreTechnology or IntegrationFeatured as a major brand partner. Company is an authorized Miele service partner offering sales and after-sales service for Miele appliances. Logo prominently displayed on website.
• BoschcoreTechnology or IntegrationMajor brand partner offering sales and service for Bosch household appliances. Listed among supported brands.
• SiemenscoreTechnology or IntegrationMajor brand partner for household appliances. Authorized sales and service partner.
• AEGcoreTechnology or IntegrationBrand partner offering sales and service for AEG household appliances.
• LiebherrcoreTechnology or IntegrationBrand partner for refrigeration and freezer products. Company is an authorized service partner.
• NeffcoreTechnology or IntegrationBrand partner for household appliances including ovens and cookers.
• SüwagcoreStrategic or Co-development PartnerOfficial Süwag Service Partner. As a regional energy provider, Süwag designates Hausgeräte Krämer as their authorized service partner for Taunusstein area. Provides assistance with energy-related inquiries, tariff comparisons, meter readings, product conversions, and bill explanations for Süwag customers.
• JuracoreTechnology or IntegrationCoffee machine brand partner. Company offers sales and service including repair and maintenance for Jura coffee machines.
• NivonacoreTechnology or IntegrationCoffee machine brand partner. Company offers sales and service for Nivona coffee machines.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Expert SE: Germany's largest specialty retail chain for household appliances and consumer electronics with a Fachhandel model combining physical showrooms, branded service, and installation. Closest direct comparable to Hausgeräte Krämer's appliance-specialist retail and service model.
• Euronics Deutschland: European specialist retailer cooperative for consumer electronics and home appliances with member-owned stores offering consultation, installation, and service - directly comparable to the Fachhandel approach used by Hausgeräte Krämer.
• ElectronicPartner Handel SE: German electronics and home appliance retailer group (including EP: and Medimax) combining specialty retail, branded service partnerships, and in-house installation - functionally aligned with Hausgeräte Krämer's appliance retail and service business.

Emerging players

• Cyberport: Online-focused German consumer electronics and small/large appliance retailer with delivery and basic installation services, representing the digital-native competition for traditional Fachhandel players like Hausgeräte Krämer.

Broad incumbents

• Otto (Otto Group): Major German online retailer with a sizeable household appliances assortment and delivery/installation options. Competes with Hausgeräte Krämer for online appliance buyers in the same Hessen region.
• MediaMarkt Saturn Deutschland: Germany's largest big-box consumer electronics and appliance retailer, offering broad assortment and low-price focus that directly overlaps with Hausgeräte Krämer's product categories, but at scale and without the specialist-Fachhandel service depth.

Others

• BSH Hausgeräte Service Partner Network: BSH (parent of Bosch, Siemens, Neff) operates an authorized service-partner network; competitors within that network (e.g. other Fachhandel stores in Hessen) operate with the same brand authorizations, directly competing for service contracts.
• Miele Experience Center (Miele direct): Miele's own brand stores and online direct channel. As Hausgeräte Krämer is an authorized Miele service partner, Miele's direct retail operations are an adjacent channel relationship worth monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hausgeraete.Kraemer

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hausgerate Kramer