Feedback Marketing Re-Productions

What Feedback Marketing Re-Productions does

Feedback Marketing Re-Productions SL is a Barcelona-based creative production agency founded in 2004 that designs and produces advertising and brand content across digital, print, video, and retail formats for enterprise clients in Spain and Portugal. The company operates four interconnected service lines: Agile Creativity (Design Studio) for concept and design, Creative Production (Production Factory) for high-volume asset production, IA and Design Consulting (Strategy Lab) for process optimization, and Agile Systems Innovation (Design Lab) for scalable infrastructure built around Figma-based design systems, the Ad Scale System, and Data Merge automation. In 2024, the firm added a fifth capability, the AI Creative Lab, which uses generative AI to produce audiovisual content, avatars, and AI-generated spots, with claimed reductions of 50-80% in production timelines and up to 70% in shooting or CGI costs.

The business model combines three revenue streams: one-off project engagements for specific campaign deliverables, recurring monthly retainer arrangements with dedicated teams, and high-performance in-plant team services where Feedback staff are embedded on client premises. Go-to-market is direct enterprise field sales with a single point of contact per account. Named long-tenure clients include FC Barcelona (since 2012, producing 30,000+ assets annually), ŠKODA Spain, PepsiCo brands (Lipton, Doritos, Rockstar, Lay's), CaixaBank, Brico Dépôt (Spain and Portugal, 2,000+ pieces per month), Sevilla FC, MotoGP/Dorna (600+ original icons for the 2025 corporate identity), Telefónica, ASICS, and Grupo Planeta. Underlying technology comprises a creative production platform combining AI-powered content generation with modular design systems and data-driven automation, with integrations into DAMs and CRMs.

The firm is a privately held Spanish Sociedad Limitada with no disclosed parent company, institutional investment, or funding rounds, and operates from a single headquarters in Barcelona (Reig i Bonet 5, 08024). Headcount is reported in the 11-50 range. The company maintains a multilingual website (Spanish, Catalan, English) and an active presence on LinkedIn and Instagram. No revenue figures, awards, patents, or management team details are publicly disclosed.

Name

Feedback Marketing Re-Productions

Legal name

FEEDBACK MARKETING RE-PRODUCTIONS SL

Website

https://feedbackmp.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Feedback Marketing Re-Productions is a Barcelona-based creative production agency that designs and produces high-volume omnichannel advertising and brand content for enterprise clients in Spain and Portugal, combining modular design systems, automation, and a generative AI Creative Lab.

Ownership category

akta.pro rank

Product category

Creative Production Services

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Other Motion Picture and Video Industries (512199)

SIC

Services-Advertising (7310), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Commercial Production Companies (Live-Action) (MPAAAMAA), Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Audio Post & Music for Advertising (Sound Design, Mix, Music Supervision) (MPAAAMAE)

Keywords

• Creative production services
• Digital content production
• AI creative content
• Brand content production
• Marketing content automation

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Production Projects: One-off project engagements for specific campaign deliverables including key visuals, digital assets, and multichannel adaptations
2. Monthly Fee Engagements: Recurring monthly retainer arrangements for ongoing creative production support with dedicated teams
3. In-plant Team Services: High-performance embedded teams working on-site at client premises for continuous creative production

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Feedback Marketing Re-Productions is a creative production agency that designs and produces advertising and brand content across all formats (digital, print, video, retail) and channels for enterprise brands. Services span concept development, high-volume asset production, design system creation, process optimization consulting, and AI-generated audiovisual content, delivered through one-off projects, monthly retainers, or embedded in-plant teams.

Product overview

Feedback Marketing Re-Productions is a creative production agency combining strategic thinking, agile processes, and technical execution. Their portfolio comprises four interconnected service lines: Agile Creativity (Design Studio) for concept development and design, Creative Production (Production Factory) for high-volume asset creation, IA & Design Consulting (Strategy Lab) for process optimization, and Agile Systems Innovation (Design Lab) for scalable infrastructure. The AI Creative Lab adds generative AI capabilities including avatar creation, AI-generated spots, and automated content generation. Together, these services enable omnichannel brand consistency across digital, print, video, and retail formats for major international clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Feedback Agile Creativity (Design Studio) Creative concept development and design service for commercial campaigns, creating key visuals, promotional materials, digital creatives (banners, social, newsletters), adaptations with art direction, and advertising copy and scripts with a focus on scalable production and brand consistency for enterprise brand clients.
• Feedback Creative Production (Production Factory) High-volume creative asset production service covering digital, print, video, and retail formats. Includes multichannel campaign adaptations, HTML5 animations and rich media banners, catalogue and leaflet layout, and transcreation for multiple markets for enterprise brand clients.
• Feedback IA & Design Consulting (Strategy Lab) Marketing process optimization consulting that analyzes workflows and proposes solutions to save time, avoid errors, and improve team efficiency. Includes creative production audits, workflow optimization, team reorganization, task automation, and high-performance in-plant teams for enterprise marketing departments.
• Feedback Agile Systems Innovation (Design Lab) Scalable production infrastructure development including visual systems in Figma (Design System, Ad Scale System), reusable components, AI applied to design and content generation, adaptable layouts, Data Merge with external data sources, and custom tech developments including plugins and integrations with DAMs and CRMs for enterprise brand clients.
• Feedback AI Creative Lab Generative AI-powered audiovisual content production using fully AI-generated or hybrid processes for enterprise brand clients. Includes avatar creation, 100% AI-generated spots, digital campaign content, generative special effects (motion, morphing, particles, transitions), automated campaign scaling, and visual correction and consistency maintenance.

Quantifiable outcome

• 50-80% reduction in production timelines
• +3 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Dorna SportscoreStrategic or Co-development Partner · 1 January 2025Collaboration with Dorna to develop the official MotoGP iconographic system with 600+ original icons aligned with the 2025 corporate identity launch.
• PHD SpainminorChannel Partner/ Reseller/ Distributor · 1 January 2019Media agency partnership for ŠKODA Spain digital campaigns. Coordinates media buying and campaign delivery for multiformat digital production.
• ProximityminorChannel Partner/ Reseller/ Distributor · 1 January 2019Creative agency partnership for ŠKODA Spain digital campaign production and coordination.
• Jungle PS21minorChannel Partner/ Reseller/ Distributor · 1 January 2019Creative agency partnership for ŠKODA Spain digital campaign production and coordination.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studio output: Now part of Accenture Song, Studio output is a creative production agency producing digital, print, and motion content for global brands at scale — directly comparable in operating model to Feedback's Production Factory.
• MediaMonks (Monks): S4 Capital's digital-first production and marketing services network combining creative production, content, and data — comparable to Feedback's AI-augmented, omnichannel production model for large enterprise clients.
• Tag Worldwide: Dentsu's global content production company serving enterprise brands with end-to-end creative production, adaptation, and transcreation services — overlapping directly with Feedback's high-volume multichannel production offering.
• Dept Agency: European-headquartered digital creative and technology agency producing digital marketing, content, and experiences for global brands — comparable in client type and AI-enabled production orientation.
• Oliver (Inside Ideas Group): Specialist in building and operating in-house agency and embedded creative teams for enterprise brands — directly comparable to Feedback's in-plant team offering and single point-of-contact account model.
• Hogarth Worldwide: WPP-owned global creative production network that produces advertising, digital, and video content at scale for enterprise brands, with embedded in-house teams — directly comparable to Feedback's production factory and in-plant model.
• John Brown Media (Lectora): A content production company within Dentsu producing high-volume editorial, branded, and digital content for enterprise clients — closely comparable to Feedback's content production and transcreation services.

Regional players

• Shackleton: Madrid-based independent creative agency producing advertising campaigns and content for major Spanish and international brands — a regional peer in the Spanish market with overlap in brand content production.

Broad incumbents

• TBWA\Spain: Spanish arm of the TBWA global advertising network, offering full-service creative and content production to enterprise clients in the same Iberian market as Feedback — overlapping in client base and campaign production work.

Others

• Mighty (formerly Hivebrite): Stagwell's data and media consultancy that partners with brands on content and production workflows — thematically related to Feedback's Strategy Lab and process optimization services, though not a direct production competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/feedback-marketing-re-productions
• Instagraminstagram.com/feedback_mp
• Xx.com/FeedbackMP
• Facebookfacebook.com/FeedbackMP

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Feedback Marketing Re-Productions