MAP
- Company typePrivate
- Founded1975
- HeadquartersLecco, Italy
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
MAP firmographics
Firmographics- Name
- MAP
- Legal name
- MAP Srl – socio unico
- Website
- https://map-srl.it
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
MAP industry classification
Industry- Product category
- Industrial Cleaning Equipment
- NAICS
- Janitorial Services (561720), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490), Industrial and Personal Service Paper Merchant Wholesalers (424130)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Services-Miscellaneous Equipment Rental & Leasing (7350)
- akta.pro primary industry
- Janitorial & Sanitation (JanSan) Supplies Wholesale (CRAOAGAA)
Keywords
Where MAP is headquartered
LocationHeadquarters
- HQ city
- Lecco
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
MAP business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Equipment Sales: Sale of professional cleaning machines (floor scrubbers, vacuum cleaners, pressure washers, steam generators, sweepers) and accessories (brushes, squeegees, filters, spare parts). Products are sold directly through showroom and website.
- Equipment Rental: Operating leases for cleaning equipment with flexible short, medium, and long-term options. Allows customers to have efficient machines without the burden of purchase, suitable for companies needing machines only periodically.
- ZeroGuasti Maintenance Plans: Three-tier maintenance protection packages (LITE €48, RELAX €58, ALL INCLUSIVE €149 per month) covering scheduled maintenance, consumables, spare parts, and replacement machines.
- ZeroSprechi Chemical Management: Monthly subscription service starting from €25/month for automatic chemical dilution systems including installation, training, automatic refills, and all-inclusive detergents.
- Professional Cleaning Products: Sale of professional cleaning chemicals, detergents, degreasers, disinfectants, and HACCP-certified products for industrial, commercial, and food sector applications.
- Used/Refurbished Equipment: Sale of verified, refurbished, and warranted used cleaning machines as a cost-effective alternative for customers seeking high performance at competitive prices.
- Technical Consulting and Training: Advisory services, technical support, on-site inspections, technical reports, and operational training to help companies choose the most suitable equipment and maintain optimal performance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | ZeroGuasti LITE - Basic maintenance coverage for any machine type |
| Subscription | Monthly | ZeroGuasti RELAX - Maintenance with consumables included |
| Subscription | Monthly | ZeroGuasti ALL INCLUSIVE - Full coverage with replacement machine |
| Subscription | Monthly | ZeroSprechi Chemical Management - All-inclusive chemical dilution service |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
MAP product offering
Product offeringCore offering
MAP Srl sells, rents, and services professional cleaning machines and equipment for industrial, commercial, and institutional customers across Northern Italy. The portfolio includes floor scrubbers, steam generators, pressure washers, industrial vacuums, sweepers, single-disc machines, ozone and electrostatic sanitization systems, and HACCP-compliant detergents, complemented by operating-lease rental, certified used equipment, maintenance subscriptions, and technical consulting/training services.
Product overview
MAP Srl is a professional cleaning equipment distributor and service provider based in Lecco, Italy, with over 50 years of experience serving industrial, commercial, and logistics companies across northern Italy. The company operates the largest showroom of professional cleaning equipment in northern Italy with over 100 models on display. MAP offers a comprehensive portfolio spanning multiple product categories: floor scrubbers (lavasciuga pavimenti) including walk-behind models (CT15, CT30, CT40) and ride-on models (CT80); steam generators (SG 50 industrial and Compact 3 kW portable); sanitization equipment including ozone generators (SmartOzon) and electrostatic sprayers (E-Spray); pressure washers; industrial vacuums; sweepers; single-disc machines; professional detergents; and window cleaning equipment. Beyond product sales, MAP provides complementary services including flexible rental programs (noleggio operativo), certified pre-owned equipment, maintenance programs (ZeroGuasti), and chemical management services (ZeroSprechi), along with technical consulting and training support.
Differentiator
Problem solved
Functional benefit
Brands
- SmartOzon (by MAP): Professional ozone sanitization system for environmental decontamination, transforming oxygen into pure ozone to eliminate viruses, bacteria, fungi, and molds.
- ZeroGuasti
- ZeroSprechi
Products and services
- CT30 Lavasciuga pavimenti professionale uomo a terra Compact walk-behind floor scrubber with 350mm cleaning path, 28L solution tank, 30L recovery tank, up to 45 minutes runtime, available in battery or corded versions; designed for industrial and commercial floor maintenance.
- CT40 Lavasciuga pavimenti professionale uomo a terra Walk-behind floor scrubber with 500mm cleaning path, 40L tanks, 75–180 minute battery runtime, and productivity up to 2,475 m²/h; suitable for industrial and commercial facilities.
- CT80 Lavasciuga pavimenti professionale uomo a bordo Ride-on floor scrubber with wide cleaning path and high tank capacity, designed for large industrial facilities and high-traffic commercial spaces such as warehouses, logistics centers, and large retail.
- CT15 Lavasciuga pavimenti professionale compatta uomo a terra Compact walk-behind floor scrubber designed for tight areas such as automotive workshops and small commercial spaces where maneuverability is required.
- 505 Motoscopa professionale uomo a terra Walk-behind sweeper for medium-sized environments with 700mm cleaning path, productivity up to 2,450 m²/h, 65L waste container, 3 m² filtering surface with automatic electric filter shaker; available in 12V battery or petrol versions for indoor and outdoor sweeping.
- SG 50 Generatore di vapore industriale professionale Industrial steam generator with continuous refill system, 10 bar pressure, and saturated steam at 180°C; robust steel frame, industrial rubber wheels, and comprehensive safety systems for heavy-duty sanitization in food, industrial, and logistics applications.
- Compact 3 kW Generatore di vapore saturo professionale mobile Portable saturated steam generator with 8 bar pressure, 170°C internal temperature, 4-minute heat-up time, continuous steam production, and approximately 4–5 liters of water per hour; available in standard or VAC version with integrated aspiration.
- SmartOzon (by MAP) Professional ozone generator that transforms oxygen into pure ozone to eliminate viruses, bacteria, fungi, and mold in environments without chemical disinfectants; features integrated safety sensors, automatic cycle programming, traceability logs, and certification of interventions.
- E-Spray electrostatic sanitizing sprayer Electrostatic sprayer for nebulizing disinfectant solutions onto surfaces, providing even coverage for environmental sanitization in commercial and industrial spaces.
- PW-H35 professional high-pressure washer Professional high-pressure washer designed for industrial cleaning applications such as machinery, vehicles, and production areas.
- PW C22 Idropulitrice ad alta pressione professionale Professional high-pressure washer for commercial and industrial cleaning tasks.
- GP 1/27 W&D Aspiratore industriale Industrial vacuum cleaner with single motor suitable for both dry and wet applications in industrial and commercial environments.
- Mini Power Mini Quadra Monospazzola orbitale professionale Professional orbital single-disc machine used for floor treatment, polishing, and surface preparation in commercial and industrial settings.
- Tornado super sgrassante professional detergent Heavy-duty professional degreaser formulated for industrial and commercial cleaning applications requiring removal of oil, grease, and stubborn soils.
- Noleggio operativo (operating-lease rental) Operating-lease rental service for cleaning equipment with short, medium, and long-term options, allowing businesses to access machines without purchasing them outright; suitable for periodic or seasonal needs.
- ZeroSprechi chemical management subscription Subscription chemical management service starting from €25/month that provides automatic chemical dilution system with installation, training, automatic refills, and all-inclusive detergents; eliminates product waste and incorrect dilutions while guaranteeing cleaning results.
- ZeroGuasti maintenance protection plans Three-tier subscription maintenance protection plans for cleaning machines covering scheduled technician visits, consumables, spare parts, and replacement machines; LITE €48/month, RELAX €58/month (includes consumables), ALL INCLUSIVE €149/month (includes consumables, spare parts, and free replacement machine).
- Macchine usate garantite (certified pre-owned cleaning machines) Sale of certified pre-owned cleaning machines that are verified, refurbished, and warranted, offering high performance at competitive prices for budget-conscious industrial buyers.
Quantifiable outcome
- Over 100 models available for viewing in showroom
- +2 more outcomes
Companies that use MAP
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles6 records
MAP technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
MAP partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- CleanHubminorMAP supports CleanHub platform as part of their ecosystem of cleaning industry projects and resources.
- Cleaning CurriculumminorMAP is associated with Cleaning Curriculum (cleaningcurriculum.it), an educational platform for cleaning professionals.
- Equipment Brand Partners (Fimap, IPC, Comac, Kranzle, Lindhaus, Dulevo, etc.)coreMAP distributes professional cleaning equipment from major brands including Fimap, IPC, Comac, Kranzle, Lindhaus, Hyper-grinder, Dulevo, TMB, Delfin, Klindex, Wirbel, Depureco, Biemmedue, Rea, IPC Soteco, Columbus, Polti, Unger, Mastervac, RCM, and Maer. These are displayed as partner brands in their sanitization and cleaning equipment catalog.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
MAP competitors and assessment
Company assessmentBroad incumbents
- Dulevo: Italian manufacturer of industrial sweepers and cleaning machines, headquartered in Emilia-Romagna. Competes with MAP for municipal, industrial, and large-retail sweeping equipment sales.
- Tennant Company: US-listed global manufacturer of floor scrubbers, sweepers, and coatings/removal equipment. Targets the same industrial and commercial cleaning verticals as MAP, though primarily through direct and national-distributor channels rather than regional showrooms.
- Hako: German manufacturer of municipal and indoor cleaning machines (scrubbers, sweepers, municipal vehicles). Competes for industrial, logistics, and contract-cleaner accounts in the same verticals as MAP.
- Fimap: Italian-based manufacturer of professional floor scrubbers, sweepers, and cleaning machines. MAP is one of Fimap's distribution partners, so they share product overlap and target the same northern Italian end-customer base, but Fimap owns the manufacturing IP.
- Comac: Italian manufacturer of professional cleaning machines (scrubbers, sweepers, vacuums) headquartered near Verona. Direct competitor to MAP's distributed brands and a potential channel partner / principal simultaneously.
- Nilfisk: Global Danish manufacturer of professional cleaning equipment (now owns IPC). Overlaps directly with MAP's floor-care and vacuum portfolio and competes for the same enterprise and contract-cleaner end customers.
- Kärcher: Global leader in professional and consumer cleaning equipment. Competes with MAP's product lines across pressure washers, vacuums, and steam cleaners, and operates its own direct sales and dealer network across Italy.
- Lindhaus: Italian manufacturer of professional vacuums distributed by MAP. Direct overlap on the professional vacuum category serving hotels, offices, and contract cleaners.
- Kranzle: German manufacturer of high-pressure washers distributed by MAP. Competes on the pressure-washer side of MAP's portfolio for industrial and automotive customers.
- IPC (IPC Group): Major European manufacturer of professional cleaning equipment (CT-series floor scrubbers featured on MAP's site). Competes head-to-head with MAP's distributed portfolio and serves the same industrial, retail, and HoReCa verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
MAP social profiles
Digital presenceMAP financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAP leadership team
Management profileNumber of profiles
MAP funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAP M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAP
What does MAP do?
MAP Srl sells, rents, and services professional cleaning machines and equipment for industrial, commercial, and institutional customers across Northern Italy. The portfolio includes floor scrubbers, steam generators, pressure washers, industrial vacuums, sweepers, single-disc machines, ozone and electrostatic sanitization systems, and HACCP-compliant detergents, complemented by operating-lease rental, certified used equipment, maintenance subscriptions, and technical consulting/training services.
Is MAP a public or private company?
MAP is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MAP founded?
MAP was founded in 1975. It employs 11 to 50 people.
Where is MAP based?
MAP is headquartered in Lecco, Italy, in the Europe region.
How does MAP make money?
Seven revenue lines are on record. Equipment Sales are the primary driver. The others are equipment Rental, zeroGuasti Maintenance Plans, zeroSprechi Chemical Management, professional Cleaning Products, used/Refurbished Equipment and technical Consulting and Training.
Who are MAP's main competitors?
Broad incumbents on record are Dulevo, Tennant Company, Hako, Fimap, Comac, Nilfisk, Kärcher, Lindhaus, Kranzle and IPC (IPC Group).
Does MAP have an API?
No public API is recorded for MAP.
What industry is MAP in?
MAP's product category is Industrial Cleaning Equipment. Its primary akta.pro industry code is CRAOAGAA, Janitorial & Sanitation (JanSan) Supplies Wholesale. Its NAICS code is 561720 and its SIC code is 5040.