Stetson-Hatcher School of Business - Mercer University

What Stetson-Hatcher School of Business - Mercer University does

The Stetson-Hatcher School of Business is an AACSB-accredited business school operating as an academic unit within Mercer University, a private, non-profit institution founded in 1833 and headquartered in Macon, Georgia. The school delivers career-focused business education through a multi-format portfolio: residential and online Bachelor of Business Administration (BBA) programs with majors spanning Accounting, Finance, Marketing, Supply Chain Management, Sports Marketing and Analytics, and other disciplines; graduate degrees including Full-Time Day, Evening, and Online MBA formats, MS in Business Analytics, Master of Accountancy, MS in Integrative Business, and five combined-degree programs (MBA/MAcc, MBA/JD, MBA/PharmD, MBA/M.Div., MBA/DPT); six stackable graduate certificates (Leadership, Business and Data Analytics, Supply Chain Management, Healthcare Management and Analytics, Compliance/Regulation/Analytics in Fintech, Entrepreneurship and Innovation); executive education via the Center for Executive Education; and the international Mercer On Mission service-learning program. Curriculum is delivered through Canvas LMS across physical campuses in Macon, Atlanta, Savannah, and Columbus, plus fully online channels, with five annual enrollment start terms for working-adult BBA students.

The school's business model centers on tuition revenue generated through recurring per-credit-hour charges (e.g., $912 per credit hour for graduate certificates, with 12-credit certificates totaling $10,944). Pricing tiers are structured by program format and intensity, including accelerated 30-hour and specialized 36-hour MBA options. Distribution combines direct admissions sales motion (dedicated admissions counselors, virtual coffee chats, info sessions) with enterprise field sales targeting employers via the Enterprise Learning Partnership Program, Department of Defense 30% tuition benefit, EdAssist network, and the Technical College System of Georgia articulation agreement. Customer segments span traditional undergraduate students, working adults, graduate professionals, Mercer alumni transitioning via the Special Consideration Program, international students, and employer-sponsored cohorts. Named employer placements include Delta Air Lines, Coca-Cola, PepsiCo, Deloitte, KPMG, PwC, EY, Grant Thornton, Home Depot, KPMG, Truist, the Federal Reserve Bank of Atlanta, AT&T, UPS Capital, and multiple healthcare systems, with a reported 96% graduate placement rate for the Class of 2022. Underlying technology is limited to standard third-party platforms (Canvas LMS, Handshake for career services, Office 365, MyMercer portal); proprietary technology is not a significant differentiator.

Name

Stetson-Hatcher School of Business - Mercer University

Legal name

Mercer University

Website

https://business.mercer.edu

Company type

Private

Founded year

1833

Operating status

Operating

Short description

The Stetson-Hatcher School of Business is an AACSB-accredited business school within Mercer University, delivering BBA, MBA, specialized master's, and graduate certificate programs across Macon, Atlanta, Savannah, and Columbus, Georgia, plus online formats. It serves traditional undergraduates, working adults, graduate professionals, international students, and employer-sponsored cohorts.

Ownership category

akta.pro rank

Product category

Higher Education - Business School

NAICS

Business Schools and Computer and Management Training (6114), Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Undergraduate Business Schools (BBA/BSBA Programs) (EDAHAHAA)

akta.pro secondary industry

Executive Education & Corporate Programs (Non-degree) (EDAHAHAN)

Keywords

• Business education
• Graduate business programs
• Undergraduate business degrees
• Executive education
• Online MBA

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Tuition and Fees - Graduate Programs: Graduate business programs (MBA, MS Business Analytics, Master of Accountancy, MS Integrative Business) charge tuition per credit hour. Revenue is generated through recurring tuition payments from enrolled graduate students across Evening, Full-Time, and Online MBA formats, as well as specialized master's degrees.
2. Graduate Certificate Programs: Stackable graduate certificate programs (Business and Data Analytics, Compliance/Regulation/Analytics in Fintech, Entrepreneurship and Innovation, Healthcare Management and Analytics, Leadership, Supply Chain Management) generate revenue at $912 per credit hour. Certificates can be pursued standalone or stacked toward the MS Integrative Business degree, creating an upsell pathway.
3. Undergraduate BBA Programs: Residential, online, and evening Bachelor of Business Administration programs charge tuition for undergraduate degree completion across multiple campus locations (Macon, Atlanta, Henry County). Programs serve traditional and working-adult students.
4. Enterprise and Employer Partnership Programs: Revenue is generated through employer-sponsored tuition benefit arrangements including the Department of Defense Employee Tuition Benefit (30% tuition reduction), EdAssist network partnerships, and the Enterprise Learning Partnership Program — where corporations, government agencies, and nonprofit organizations sponsor employees' educational goals.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Stetson-Hatcher School of Business is an AACSB-accredited business school delivering undergraduate BBA degrees, MBA programs, specialized master's degrees (MS Business Analytics, Master of Accountancy, MS Integrative Business), and stackable graduate certificates across residential, evening, and fully online formats on Macon and Atlanta campuses. The school also offers combined degree programs (MBA/JD, MBA/MAcc, MBA/Pharm.D., MBA/M.Div., MBA/DPT), executive education through the Center for Executive Education, and global service-learning through Mercer On Mission.

Product overview

The Stetson-Hatcher School of Business is an AACSB-accredited business school offering a comprehensive portfolio of academic and professional development programs. The school operates as a multi-format educational platform providing: undergraduate BBA programs (Residential on Macon campus and Online/Evening for working adults) with majors in Accounting, Economics, Entrepreneurship, Finance, General Business, International Business, Management, Marketing, Risk Management, Sports Marketing and Analytics, and Supply Chain Management; graduate programs including Full-Time Day MBA, Evening MBA, Online MBA, MS in Business Analytics, Master of Accountancy, and MS in Integrative Business; stackable graduate certificates in Leadership, Business and Data Analytics, Supply Chain Management, Healthcare Management and Analytics, Fintech, and Entrepreneurship and Innovation; and combined degree programs (MBA/MAcc, MBA/JD, MBA/Pharm.D., MBA/M.Div., MBA/DPT). The school also offers executive education through its Center for Executive Education and global impact programs via Mercer On Mission. Students can customize their education through embedded graduate certificates or concentrations within MBA programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Time (Day) MBA
• Evening MBA
• Online MBA
• MS in Business Analytics
• Master of Accountancy (MAcc)
• MS in Integrative Business
• Residential Undergraduate BBA
• Online and Evening BBA
• Leadership Graduate Certificate
• Business and Data Analytics Graduate Certificate
• Supply Chain Management Graduate Certificate
• Healthcare Management and Analytics Graduate Certificate
• Compliance, Regulation, and Analytics in Fintech Graduate Certificate
• Entrepreneurship and Innovation Graduate Certificate
• Combined MBA/MAcc
• Combined MBA/JD
• Combined MBA/Pharm.D.
• Combined MBA/M.Div.
• Combined MBA/DPT
• Center for Executive Education
• Mercer On Mission

Quantifiable outcome

• 96% of School of Business graduates (Class of 2022) were employed or in graduate school six months after graduation

Named customers20 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Technical College System of Georgia (TCSG)coreStrategic or Co-development Partner · 28 January 2026Mercer and the Technical College System of Georgia signed transfer agreements to expand bachelor's degree pathways, enabling seamless transitions from technical college programs to Mercer's business degree programs.
• EdAssistcoreGTM or Marketing PartnerMercer University partners with EdAssist, a national tuition assistance network that connects organizations with education providers meeting key business goals. Through this partnership, Mercer helps employees of in-network organizations achieve their educational advancement goals.
• Department of DefensecoreGTM or Marketing PartnerEmployees of the U.S. Department of Defense, including civilians and contractors, are eligible for a 30% tuition benefit for selected undergraduate and graduate programs at Mercer University. Individuals actively working for the DoD or one of its contractors may apply for this benefit.
• Enterprise Learning Partnership Program OrganizationscoreStrategic or Co-development PartnerMercer University has established a unique Enterprise Learning Partnership Program to partner with corporations, government agencies, and nonprofit organizations committed to supporting their employees' educational goals and professional development. The program provides affordable opportunities for employees of partner organizations to enroll in employer-approved programs of study at Mercer.
• Sports Marketing and Analytics Advisory Board MembersminorStrategic or Co-development PartnerAn advisory board of key personnel from prominent sports teams and organizations — including Atlanta Braves, Atlanta Falcons, FOX Sports, UGA Athletic Association — supports the Sports Marketing and Analytics program. Board members interview students for internships and entry-level positions during the annual Sports Business Combine, work with students on class projects, and make classroom visits.
• Mercer On MissionminorStrategic or Co-development PartnerMercer On Mission deploys students and faculty across the globe to meet fundamental needs of humanity, combining service, research, and global experience. Students in the Full-Time MBA and study abroad tracks may participate in international project experiences through this program.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Auburn University Harbert College of Business: AACSB-accredited Southeastern business school in Alabama with undergraduate, MBA, and specialized master's programs. Comparable tier competitor for regional student and employer markets in the Southeast.
• Clemson University College of Business: AACSB-accredited Southeastern public business school with comparable undergraduate and graduate program mix. Regional Southeast competitor for traditional BBA and online MBA enrollments.

Broad incumbents

• Emory University Goizueta Business School: Atlanta-based AACSB-accredited business school offering undergraduate BBA, MBA (Full-Time, Evening, Executive), and specialized master's programs. Direct geographic competitor with stronger brand ranking, competing for the same Atlanta metro talent pool.
• Georgia Institute of Technology Scheller College of Business: Top-ranked AACSB-accredited business school in Atlanta with highly ranked MBA and MS in Business Analytics programs. Competes for the same Atlanta working-professional talent and analytics-focused applicants with stronger STEM brand.
• University of South Carolina Darla Moore School of Business: AACSB-accredited Southeastern flagship business school offering undergraduate, MBA, and specialized master's programs with strong international business focus. Comparable Southeast competitor in applicant and employer markets.
• University of Georgia Terry College of Business: AACSB-accredited flagship state-university business school in Georgia. Stronger brand recognition in the Southeast with comparable undergraduate and graduate program mix; competes for the same regional applicant pool.

Emerging players

• Southern New Hampshire University College of Business: Large online-focused business program with strong brand in working-adult and online MBA segments. Represents the lower-cost, online-native competitive threat to Mercer's online MBA and certificate formats.
• Western Governors University College of Business: Competency-based, low-cost online business degree provider with rapidly scaled BBA and MBA programs. Emerging disruptor in the online BBA/MBA market competing on price and flexibility.

Direct peers

• Georgia State University Robinson College of Business: Atlanta-based AACSB-accredited public business school offering BBA, MBA, and specialized master's degrees. Most direct local peer — similar program mix, comparable audience of working professionals, and overlapping employer relationships.
• Kennesaw State University Coles College of Business: Metro Atlanta-based AACSB-accredited public business school offering BBA, MBA, and certificates with strong focus on working professionals and online delivery. Closest structural peer in format and audience within the Atlanta metro.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/MercerYou
• Facebookfacebook.com/MercerUniversity
• LinkedInlinkedin.com/company/mercer-university
• Instagraminstagram.com/merceryou

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stetson-Hatcher School of Business - Mercer University