Prilosec OTC
Prilosec OTC is a Procter & Gamble-owned consumer health brand selling over-the-counter omeprazole-based heartburn medication in the US. It serves adults with frequent heartburn (2+ days/week) through retail, pharmacy, and online channels, holding the #1 OTC PPI position since 2004.
- Company typePrivate
- Founded2003
- HeadquartersGrand Rapids, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Prilosec OTC does
Prilosec OTC is a consumer health brand that manufactures and markets an over-the-counter heartburn medication containing omeprazole magnesium 20.6mg (equivalent to 20mg omeprazole), a proton pump inhibitor (PPI) that blocks excess stomach acid production at the source. The product is formulated as a delayed-release tablet using multiple enteric-coated pellets that pass through stomach acid before releasing the active ingredient in the small intestine, providing 24-hour relief from frequent heartburn (defined as symptoms occurring 2+ days per week) with one pill daily over a 14-day treatment course. The brand portfolio consists of two SKUs: the original unflavored Prilosec OTC and Prilosec OTC Wildberry, a flavored variant offering the same active ingredient with improved swallowability. The brand is owned, manufactured, and distributed by Procter & Gamble, a diversified consumer goods conglomerate headquartered in Cincinnati, Ohio, with brand operations and fulfillment based in Grand Rapids, Minnesota.
Prilosec OTC was first introduced as the first OTC PPI in the US market in 2003, having previously been available only by prescription (the original Prilosec was launched by AstraZeneca in 1989). Since 2004, it has held the #1 position in the US OTC heartburn medicine category and is the #1 doctor- and gastroenterologist-recommended OTC acid reducer per the IQVIA ProVoice Survey (2005-2025). Over 27.9 million consumers have tried the product. The brand sells through major retail chains, mass merchandisers, pharmacies, and online retailers in 14, 28, and 42-count packages at an MSRP range of $12.99-$28.99; the product is FSA/HSA eligible and supported by a money-back guarantee. Marketing is direct-to-consumer, leveraging physician/pharmacist recommendations, educational content (Heartburn Guide), and social media channels (Twitter/X, Facebook, YouTube).
The business model is a one-time-purchase consumer packaged good sold OTC through nationwide retail and pharmacy distribution under P&G's ownership. The brand operates without independent VC funding, public listing, or standalone legal entity structure; it is a product line within P&G's Consumer Health portfolio.
Prilosec OTC firmographics
Firmographics- Name
- Prilosec OTC
- Legal name
- Procter & Gamble
- Website
- https://prilosecotc.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Prilosec OTC is a Procter & Gamble-owned consumer health brand selling over-the-counter omeprazole-based heartburn medication in the US. It serves adults with frequent heartburn (2+ days/week) through retail, pharmacy, and online channels, holding the #1 OTC PPI position since 2004.
- Ownership category
- akta.pro rank
Prilosec OTC industry classification
Industry- Product category
- OTC Heartburn Medication
- SIC
- Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC) (CRADAMAE)
Keywords
Where Prilosec OTC is headquartered
LocationHeadquarters
- HQ city
- Grand Rapids
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prilosec OTC business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel
Revenue model
- OTC Pharmaceutical Product Sales: Direct consumer sales of Prilosec OTC heartburn medication through retail stores, pharmacies, and online channels. Revenue generated from one-time purchase of 14, 28, or 42-count packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Prilosec OTC Original - 14, 28, and 42 count packages |
| Unit Pricing | Pay-as-you-go | Prilosec OTC Wildberry - 14 and 42 count packages |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Prilosec OTC product offering
Product offeringCore offering
Prilosec OTC is an over-the-counter Proton Pump Inhibitor (PPI) heartburn medication containing 20mg omeprazole (as 20.6mg omeprazole magnesium). It is sold in two variants — Original (unflavored) and Wildberry — in 14, 28, and 42-count packages and provides 24-hour relief from frequent heartburn with one pill daily over a 14-day treatment course. The brand is owned and manufactured by Procter & Gamble and distributed through retail, pharmacy, and online channels in the United States.
Product overview
Prilosec OTC is an over-the-counter medication portfolio consisting of two products: the original unflavored Prilosec OTC and Prilosec OTC Wildberry. Both products contain the active ingredient omeprazole (20mg as omeprazole magnesium), a Proton Pump Inhibitor (PPI) that prevents excess stomach acid production. The products are designed for frequent heartburn sufferers who experience symptoms two or more days per week. The 14-day treatment course provides 24-hour relief with one pill taken each morning. Available in 14, 28, and 42-count tablet packages.
Differentiator
Problem solved
Functional benefit
Brands
- Prilosec OTC Wildberry: A Wildberry-flavored variant of the Prilosec OTC heartburn relief tablet, providing the same 20mg omeprazole active ingredient with a burst of wildberry flavor. Available in 14 and 42 count sizes.
Products and services
- Prilosec OTC (Original/Unflavored) Over-the-counter Proton Pump Inhibitor (PPI) containing 20mg omeprazole (as 20.6mg omeprazole magnesium) in a delayed-release tablet. Provides 24-hour relief from frequent heartburn (2+ days per week) with one pill daily for a 14-day treatment course by blocking excess acid production at the source. Available in 14, 28, and 42-count packages.
- Prilosec OTC Wildberry Wildberry-flavored variant of Prilosec OTC containing the same 20mg omeprazole (as 20.6mg omeprazole magnesium) active ingredient in a delayed-release tablet, providing a burst of wildberry flavor while swallowing. Available in 14 and 42-count packages.
Quantifiable outcome
- Nearly 50% of subjects were heartburn-free for the full day after the first dose vs. ~32% on placebo
- +3 more outcomes
Companies that use Prilosec OTC
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Prilosec OTC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Prilosec OTC partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Procter & GamblecorePrilosec OTC is owned and manufactured by Procter & Gamble (P&G), one of the world's largest consumer goods companies. P&G handles all manufacturing, marketing, and distribution of the product. The company is headquartered in Cincinnati, Ohio and operates globally in consumer health products.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
Prilosec OTC competitors and assessment
Company assessmentEmerging players
- Gaviscon: Gaviscon is an OTC antacid that uses an alginate raft mechanism positioned between immediate antacids and 14-day PPIs, competing for the same heartburn consumer subset that shops in the same US and international drug retail environment as Prilosec OTC.
- Equate Omeprazole (Walmart Private Label): Walmart's Equate store-brand omeprazole 20mg is the largest private-label PPI in US mass retail and competes with Prilosec OTC on identical active ingredient at significantly lower price points within the same frequent-heartburn shelf set.
Direct peers
- Prevacid 24HR: Prevacid 24HR is an OTC PPI containing lansoprazole 15mg and competes head-to-head with Prilosec OTC in the US OTC acid reducer category, positioning on similar 14-day, 24-hour relief dosing and recommended by pharmacists for frequent heartburn.
- Tums: Tums is an OTC antacid containing calcium carbonate sold across the same US mass, drug, and grocery channels as Prilosec OTC, targeting consumers seeking immediate heartburn symptom relief rather than the 14-day, source-blocking mechanism of Prilosec OTC.
- Pepcid AC: Pepcid AC is an OTC H2 receptor blocker containing famotidine that directly competes with Prilosec OTC in the US heartburn and acid reducer shelf, distinguished by faster onset but shorter duration versus PPIs.
- Nexium 24HR: Nexium 24HR is an over-the-counter PPI containing esomeprazole 20mg and is the closest direct OTC competitor to Prilosec OTC, marketed for frequent heartburn with a similar once-daily, 24-hour relief proposition targeting the same adult consumer segment in US mass and drug channels.
- Alka-Seltzer: Alka-Seltzer is a long-established OTC antacid and pain relief brand sold in the same US retail channels as Prilosec OTC, addressing heartburn via a different (effervescent, on-demand) mechanism.
- Zantac 360: Zantac 360 is an OTC H2 blocker containing famotidine (reformulated after the ranitidine recall) and competes with Prilosec OTC for the same frequent-heartburn consumer in US retail and drug stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Prilosec OTC social profiles
Digital presencePrilosec OTC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prilosec OTC leadership team
Management profileNumber of profiles
Prilosec OTC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prilosec OTC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prilosec OTC
What does Prilosec OTC do?
Prilosec OTC is an over-the-counter Proton Pump Inhibitor (PPI) heartburn medication containing 20mg omeprazole (as 20.6mg omeprazole magnesium). It is sold in two variants — Original (unflavored) and Wildberry — in 14, 28, and 42-count packages and provides 24-hour relief from frequent heartburn with one pill daily over a 14-day treatment course. The brand is owned and manufactured by Procter & Gamble and distributed through retail, pharmacy, and online channels in the United States.
Is Prilosec OTC a public or private company?
Prilosec OTC is a private company. It is classified as corporate owned and is currently operating.
When was Prilosec OTC founded?
Prilosec OTC was founded in 2003. It employs 1 to 10 people.
Where is Prilosec OTC based?
Prilosec OTC is headquartered in Grand Rapids, United States, in the North America region.
How does Prilosec OTC make money?
One revenue line is on record: OTC Pharmaceutical Product Sales.
Who are Prilosec OTC's main competitors?
Emerging players on record are Gaviscon and Equate Omeprazole (Walmart Private Label). Direct peers are Prevacid 24HR, Tums, Pepcid AC, Nexium 24HR, Alka-Seltzer and Zantac 360.
Does Prilosec OTC have an API?
No public API is recorded for Prilosec OTC.
What industry is Prilosec OTC in?
Prilosec OTC's product category is OTC Heartburn Medication. Its primary akta.pro industry code is CRADAMAE, Digestive Health OTC (Antacids, Laxatives, Anti-diarrheals, Probiotics OTC). Its SIC code is 2834.