What Accendo does

Accendo is a privately-held executive coaching and business consulting firm founded in 2014 by Phillip Stoller in Waynesville, Ohio, after he sold Perma-Column, Inc., a post-frame foundation manufacturer he had scaled across the United States and Canada. The firm operates as a two-person practice (Phillip Stoller as Founder and Lead Consultant; Aimee Stoller as Life Coach) serving executives, business owners, and organizations primarily in the food processing, agri-science, heavy equipment manufacturing, healthcare, financial services, and education sectors. Its core offerings include life coaching, team development and customized training programs, personality assessments (Myers-Briggs and others), and business consulting focused on corporate culture, leadership strategy, and organizational alignment.

The firm's technology layer consists of two online self-service assessment tools hosted on its website: the Accendo EQ Assessment (a 10-question emotional intelligence self-evaluation) and the Accendo Well Being Assessment (based on Carol Ryff's Six Dimensions of Well-Being model). These tools serve as top-of-funnel lead generation rather than standalone products. Distribution combines direct consulting engagements (delivered in-person or virtually), a formal partnership with Aileron for referrals to privately held company executives, and content marketing via a twice-monthly blog plus LinkedIn and Facebook presence.

The business model is professional services-led with no publicly disclosed pricing. Revenue streams include life coaching (individual and executive), team development programs, business consulting, personality assessments, and online assessments. The firm has no external investors, no subsidiaries, no patents or trademarks registered in the data, no disclosed headcount beyond the two founders, and no public revenue figures. Geographic reach is primarily North America (United States and Canada), though past engagements have spanned international companies including Haldrup GmbH (Germany).

Name

Accendo

Legal name

Accendo

Website

https://goaccendo.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Accendo is a two-person executive coaching and business consulting firm founded in 2014, serving leaders, owners, and teams in food processing, agri-science, heavy equipment, and related sectors with life coaching, team development, personality assessments, and online EQ and well-being diagnostics.

Ownership category

akta.pro rank

Product category

Management Consulting / Leadership Development

NAICS

Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

DEI, Equity & Inclusion Advisory (BPACAJAJ)

Keywords

• Executive coaching services
• Leadership development consulting
• Team development training
• Personality assessment tools
• Corporate culture consulting

Headquarters

HQ city

Waynesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Life Coaching Services: Individual and executive coaching engagements focused on personal development, leadership effectiveness, and career transitions.
2. Team Development Programs: Customized training programs designed and delivered to address development needs of individuals and groups within organizations.
3. Business Consulting: Consulting services covering corporate culture development, leadership strategy, and organizational alignment with company values, mission, and vision.
4. Personality Assessments: Myers-Briggs Type Indicator and other personality assessments used in coaching and team development contexts.
5. Online Assessments: Digital EQ and Well-Being assessments delivered through the company website.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Accendo is a coaching and consulting firm that delivers life coaching, team development programs, personality assessments (including Myers-Briggs), and business consulting on corporate culture, leadership, and strategy. The firm complements these professional services with two online self-evaluation tools — the Accendo EQ Assessment and the Accendo Well Being Assessment — accessible directly through its website to support self-discovery and engagement.

Product overview

Accendo is a coaching and consulting firm offering a unified portfolio of services centered around personal and professional development. The core offerings include Life Coaching, Team Development, Personality Assessments, and Business Consulting, complemented by two online assessment tools: the Accendo EQ Assessment (a 10-question self-evaluation for emotional intelligence) and the Accendo Well Being Assessment (a well-being evaluation tool). These products work together as part of Accendo's mission to 'IGNITE Your Potential' by helping clients discover sparks of inspiration and apply them to achieve their objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Life Coaching One-on-one coaching engagements that explore new perspectives and approaches to obstacles standing in the way of reaching potential, focused on personal development, leadership effectiveness, and career transitions for individuals.
• Team Development Customized training programs designed, developed, and delivered to address the identified development needs of individuals and groups within organizations, covering culture development, leadership pipeline, and team effectiveness.
• Personality Assessments Personality assessment services including Myers-Briggs Type Indicator and related instruments used in coaching and team development contexts to help individuals and organizations understand personality traits and characteristics.
• Business Consulting Consulting engagements covering corporate culture development, leadership strategy, and organizational alignment with company values, mission, and vision, delivered to executives, business owners, and organizations across food processing, agri-science, heavy equipment manufacturing, financial services, healthcare, and other sectors.
• Accendo EQ Assessment A preliminary online emotional intelligence assessment consisting of 10 self-evaluation questions designed to help individuals identify their EQ strengths and pinpoint weaknesses for improvement.
• Accendo Well Being Assessment

Quantifiable outcome

• 90% of top performers have above average EQ scores, and people with high EQ earn $29,000 more annually on average than those with low EQ
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• AileroncoreStrategic or Co-development PartnerAccendo provides Business Advising and Executive Coaching to executives and owners of privately held companies through a formal partnership with Aileron (www.aileron.org). This relationship enables Phillip Stoller to serve clients seeking structured business advising services through Aileron's network.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bregman Partners: Boutique executive coaching and leadership development firm serving CEOs, founders, and senior teams. Closely comparable on the boutique, founder-led, executive-coaching-for-leaders model with framework-driven methodology.
• Aileron: Nonprofit that provides business advising and executive coaching to owners of privately-held companies. Directly comparable to Accendo's target segment and services, and additionally Accendo's named channel partner.

Broad incumbents

• DDI (Development Dimensions International): Global leadership and talent management firm offering assessments, training, and coaching. Directly comparable on leadership development content and assessment-based interventions, and notably already appears as a named Accendo client reference.
• Korn Ferry: Global organizational consulting firm with a substantial leadership development and executive coaching practice. Comparable on executive coaching and leadership advisory for senior executives, with much broader service portfolio.
• FranklinCovey: Global leadership and organizational performance firm offering training, coaching, and content (e.g., The 7 Habits). Directly comparable on leadership development and team training, but at much larger scale and with proprietary curriculum.
• Heidrick & Struggles: Global executive search and leadership advisory firm with a coaching and leadership-assessment practice. Comparable on executive coaching and leadership advisory for senior leaders, at much larger scale.
• Center for Creative Leadership (CCL): Nonprofit research-and-training institution specializing in leadership development, assessments, and executive education. Comparable on the leadership-development content and assessments, with a research-backed approach similar to Accendo's framework grounding.
• Gallup: Research-based consulting firm best known for CliftonStrengths and employee engagement analytics. Comparable on the assessment-led approach to coaching and the data-driven positioning of personal-development products.

Emerging players

• CoachHub: Enterprise digital coaching platform offering AI-matched coaches, progress measurement, and integration with HR systems. Comparable as a coaching + measurement solution for business leaders, but distributed via a SaaS platform rather than direct consulting.
• BetterUp: Digital coaching platform combining 1:1 coaching with assessments and analytics. Comparable to Accendo on the coaching + assessment bundle, but serves enterprise buyers at scale via a tech-enabled model rather than a sole-practitioner model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goaccendo
• LinkedInlinkedin.com/company/goaccendo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Accendo