What Oberhaizinger does

Oberhaizinger is a fourth-generation, family-owned German company founded in 1905 in Marktl, Bavaria, that designs, manufactures, and installs corporate identity spaces for premium brand owners. The company translates brand visual language into physical environments—showrooms, dealerships, retail stores, bank branches, pharmacies, hotels, and offices—for a client base centered on luxury automotive OEMs (Porsche, Mercedes-Benz, BMW/MINI, Audi, Bugatti, Cupra, KIA, SEAT/Škoda, Volkswagen), premium consumer brands (Beiersdorf/NIVEA), and select hospitality clients (Kempinski). It operates as both a general contractor and a certified series supplier, holding official status as the authorized series supplier for Porsche dealership corporate identity worldwide.

The company's core offering combines design, in-house manufacturing, and international rollout management. Production takes place at a dedicated facility in Julbach with 50,000 m²/yr of panel processing capacity, automated panel storage (1,600 panels), CNC machining (Homag BHX 3-axis), and 150,000 linear meters/yr of edge banding. The business is structured around three operating divisions—Corporate Design, Office Solution, and IDP (Interior Design Project / general contractor)—plus regional subsidiaries in Italy (2024) and a planned French entity (2026), with direct sales offices also in Germany (Holzwickede), Slovenia, and the UAE. The group is a member of the CIS AG corporate-design network and holds ISO 9001 and ISO 14001 certifications, the Familienunternehmer family-business certification, and the Bavarian Export Award.

Revenue is generated through project-based contracts that bundle design services, custom furniture manufacturing, and installation or multi-location rollout execution. Pricing is quote-based and not publicly disclosed. The company has 51–100 employees, operates without external institutional ownership, has no public listing, and has raised no external funding rounds. International expansion is currently the principal growth vector, executed via new subsidiaries, regional sales offices, and the CIS AG partnership.

Name

Oberhaizinger

Legal name

Oberhaizinger GmbH

Website

https://oberhaizinger.de

Company type

Private

Founded year

1905

Operating status

Operating

Headcount range

51–100 employees

Short description

Oberhaizinger is a fourth-generation, family-owned German company (founded 1905) that designs, manufactures, and installs corporate identity spaces for luxury automotive, retail, banking, and hospitality clients across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Corporate Identity Interior Design and Fit-Out

NAICS

Showcase, Partition, Shelving, and Locker Manufacturing (337215), Office Furniture (including Fixtures) Manufacturing (3372), Institutional Furniture Manufacturing (337127)

SIC

Miscellaneous Furniture & Fixtures (2590), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540), Public Bldg & Related Furniture (2531)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

Keywords

• Corporate identity design
• Custom furniture manufacturing
• Automotive showroom fit-out
• Interior fit-out services
• Retail space design

Headquarters

HQ city

Julbach

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate Design & Interior Design Projects: End-to-end design, planning, and execution of brand identity spaces for automotive dealerships, retail stores, banks, pharmacies, hotels, and office environments. Revenue is generated through project-based contracts involving design, production, and installation.
2. Furniture and Space Solutions Manufacturing: In-house manufacturing of custom furniture and space solutions at the Julbach facility. Revenue from bespoke single pieces as well as series production for brand identity rollouts.
3. Rollout Management: International rollout management services for consistent corporate identity implementation across multiple locations, generating recurring project revenue from existing client base.
4. General Contractor (Interior Design Projects): As general contractor with strong interior architecture competence, Oberhaizinger coordinates all trades for project realization, billing as prime contractor.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Oberhaizinger designs, manufactures, and installs brand identity spaces and bespoke furniture for luxury automotive dealerships, banks, retail chains, pharmacies, hotels, and office environments. The company operates its own manufacturing facility in Julbach, Germany, with automated panel processing, CNC machining, and edge banding capabilities, and delivers end-to-end projects from design and 3D/VR visualization through production, project management, and international rollout.

Product overview

Oberhaizinger is a family-owned company (founded 1905) offering integrated space design and furniture manufacturing services. The portfolio consists of four core business fields (Corporate Design, Production, Office Solution, and Interior Design Project/IDP as general contractor) supported by four service modules (Project Management, Production, International Corporate Structure & Network, and Rollout Management). Services span brand-spaces design for automotive, retail, pharmacies, banks, insurance, and office sectors across Germany, France, Italy, Slovenia, and UAE markets.

Differentiator

Problem solved

Functional benefit

Brands

• Oberhaizinger Corporate Design: Corporate design and brand identity furnishings division.
• Oberhaizinger Office Solution
• IDP (Interior Design Project)

Products and services

• Corporate Design Translates brand identities into physical spaces, materials, and forms for enterprise clients. Includes 3D visualization and Virtual Reality tools to make client visions tangible before implementation. Targets premium and luxury automotive dealerships, retail brands, banks, pharmacies, and office environments.
• Production (Custom Furniture and Space Manufacturing) In-house manufacturing of custom furniture and room solutions at the Julbach production facility. Uses automated panel storage (1,600 panels), panel saw and nesting line, edge banding, and 3-axis Homag BHX CNC for both bespoke single pieces and series production for brand identity rollouts. Serves as the production backbone behind all of Oberhaizinger's project and rollout work.
• Office Solution Complete office interior concepts combining design, ergonomics, and New Work principles. Provides individual planning and aesthetic implementation for single offices, team zones, and open spaces for companies transforming their workplaces.
• Interior Design Project (IDP) - General Contractor General contractor service with strong planning and interior architecture competence. Coordinates all trades and delivers interior design projects from concept through completed space for new builds, conversions, and revitalization projects.
• Rollout Management Strategic and operational management of progressive introduction of corporate identity concepts and systems across multiple locations nationally and internationally. Enables complex project rollouts for recurring clients through an experienced team and the international network.

Named customers14 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CIS AGcoreStrategic or Co-development PartnerOberhaizinger is a member of the CIS AG network, benefiting from premier knowledge transfer and high-level strategic collaboration. This membership enables access to new markets and the ability to offer internationally competitive products and services to clients.
• HRworksminorChannel Partner/ Reseller/ DistributorHRworks serves as Oberhaizinger's external recruitment and job application platform, hosting all current vacancies and enabling candidates to apply through a dedicated company portal.
• NEST ONE Brand DesignminorStrategic or Co-development PartnerCollaboration on the NIVEA Houses project in Berlin and Hamburg (2021/22), where NEST ONE handled brand design and Oberhaizinger managed complete shop fitting and treatment room installations in NIVEA Corporate Design.

Scale indicators4 records

Recent moves13 records

Expansion highlights6 records

Broad incumbents

• Steelcase: Global leader in office furniture and workplace solutions. Comparable in commercial office furniture manufacturing and project-based corporate interior work, but operates at vastly larger scale and broader portfolio; not specialized in luxury automotive retail like Oberhaizinger.
• Haworth: Global office furniture manufacturer with strong European presence through subsidiary networks. Comparable in office interior systems and contract furniture, but operates at much larger scale with broader portfolio than Oberhaizinger.

Direct peers

• Umdasch Shopfitting (Umdasch Group): Austrian shop-fitting and brand-space contractor serving international retail and automotive chains. Comparable in project-based corporate identity rollouts, vertical integration from design to installation, and multinational project delivery.
• Bene Büromöbel: Austrian office furniture and room-system manufacturer with strong project-based corporate interior business. Comparable in custom office interior solutions, European premium market focus, and project/rollout delivery model.
• Sedus Stoll: German premium office seating and furniture manufacturer with European-wide project sales. Comparable in German premium office furniture manufacturing, project-based commercial sales, and integrated design + production model.
• König + Neurath: German premium office furniture manufacturer with custom solutions for corporate environments. Comparable product portfolio (high-end custom office furniture, project-based sales) and German Mittelstand ownership profile.
• Dula-Werke: German manufacturer of retail and shop-fitting furniture with strong automotive dealership and banking hall business. Directly comparable in customer base (OEMs, banks), product range (showroom fittings, branch equipment), and German Mittelstand ownership structure.
• USM: Swiss modular furniture manufacturer with classic modular systems used in commercial interiors globally. Comparable in high-end custom modular furniture manufacturing, premium B2B project sales model, and family-owned independent operation.
• ASSMANN Büromöbel: German family-owned office furniture manufacturer with in-house production and direct sales. Directly comparable in Mittelstand heritage, German manufacturing footprint, and office/workspace solutions business that overlaps with Oberhaizinger's Office Solution division.
• Schmidhuber Brand Space: Munich-based brand space design and realization firm serving premium automotive and retail clients. Closest direct peer - similar end-to-end design/build service, premium automotive clientele, German-headquartered family/independent ownership.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oberhaizinger