A-Way Hunting Products - Scent Web

What A-Way Hunting Products - Scent Web does

A-Way Hunting Products, Inc. is a privately-held Michigan corporation founded in 1991 by the father-son team of Fred and Greg Abbas, operating as a small family-owned hunting products business out of Beaverton, Michigan. The company's core product line centers on turkey hunting calls (diaphragm calls with 1-4 reed configurations, box calls, and a push call) and deer attractant scents built around a proprietary formulation technology branded EVER FRESH/NEVER FREEZE™ that resists drying, freezing, and rapid ground absorption. Supplementary SKUs include Turkey Decoy Wraps™ (feathered decoy covers), branded apparel, and a catalog of hunting DVDs drawn from the founders' former A-Way Outdoors television show. Units are priced from $2.99 to $54.99 and sold primarily direct-to-consumer through the awayhunting.com e-commerce site.

Historically, the company achieved scale by inventing and licensing products such as the Bowgrunter, Dual Grunter, and Scent Web to major box-store chains. Following industry consolidation that pressured small vendors, the founders sold the Dual Grunter and Scent Web patents around 2019-2020 and transitioned the business into a semi-retired posture. The company now operates a reduced product catalog alongside a $350 invention consulting service (A-Way Outdoors Invention Consulting and Submissions) that monetizes the founders' roughly three decades of outdoor industry relationships and product commercialization experience. A separate sub-brand, Great Lakes Jewels, sells handmade rock jewelry via Etsy. The business remains entirely founder-owned with no institutional investment and 1-10 employees.

Name

A-Way Hunting Products - Scent Web

Legal name

A-Way Hunting Products, Inc.

Website

https://awayhunting.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

A-Way Hunting Products is a family-owned Michigan hunting products manufacturer and retailer, founded in 1991 by Fred and Greg Abbas, selling turkey calls, synthetic deer scents with proprietary EVER FRESH/NEVER FREEZE technology, and hunting DVDs direct-to-consumer through its website, supplemented by an inventor consulting service.

Ownership category

akta.pro rank

Product category

Hunting Products & Accessories

NAICS

Sporting Goods Retailers (45911)

akta.pro industry

PRIMARYCRAMAKAE

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras)

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

SECONDARYCRAMABAK

Hunting, Shooting Sports & Archery Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

SECONDARYCRAMAKAD

Hunting Clothing, Footwear & Camouflage Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Hunting, Shooting & Archery Retail

Keywords

• Hunting products
• Turkey calls
• Deer scents
• Turkey decoys
• Hunting accessories

Headquarters

HQ city

Gladwin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Product Sales: One-time product sales of hunting accessories including turkey calls, deer scents, DVDs, and apparel through e-commerce
2. Invention Consulting Services: Consulting sessions at $350 for detailed comprehensive sessions covering idea stage to production/licensing, with free follow-up guidance as inventors progress through their game plan
3. Patent Licensing (Historical): Previously generated revenue through patent sales and licensing of products like Dual Grunter and Scent Web to other companies

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

A-Way Hunting Products manufactures and sells hunting gear—primarily turkey calls (diaphragm, box, and push designs), synthetic and natural deer scents with proprietary EVER FRESH/NEVER FREEZE™ technology, feathered turkey decoy wraps, wind-direction aids, branded apparel, and hunting DVDs—directly to individual hunters through its own e-commerce website. The company also provides one-on-one invention consulting services to outdoor-product inventors.

Product overview

A-Way Hunting Products is a family-owned hunting products company founded in 1991 by Greg and Fred Abbas, offering a diverse portfolio of hunting gear and accessories. The product line centers on turkey hunting calls including diaphragm calls (1-4 reed options), box calls, and push calls, complemented by deer hunting scents using proprietary synthetic and real urine formulas with EVER FRESH/NEVER FREEZE technology. The company also sells hunting DVDs documenting their TV show A-Way Outdoors, branded apparel, and provides invention consulting services leveraging over 30 years of industry experience to help outdoor inventors bring products to market or secure licensing deals. Formerly sold products include Dual Grunter, Scent Web, and Bowgrunter patents.

Differentiator

Problem solved

Functional benefit

Brands

• Great Lakes Jewels: Rock jewelry made from Great Lakes rocks, handmade by Greg Abbas. Products are sold via an Etsy shop.
• Outdoor Invention Consulting & Submissions

Products and services

• 1 Reed Sexy Single Diaphragm Call Single-reed diaphragm turkey call priced at $5.99, designed for beginners with easy-blow construction that produces higher-pitched sounds of a young Jenny hen (yelps, clucks, purrs, kee-kee run). Built with bendable aluminum frames that can be adjusted to fit the user's mouth.
• 2 Reed Deadly Double Diaphragm Call Most popular double-reed diaphragm turkey call in the lineup at $5.99, producing moderately raspy yelps, beautiful cuts, cackles, purrs, and fall kee-kee run. Also usable for elk bugles and cow chirps. Aluminum-frame construction.
• 3 Reed Raspy Ol' Cutter Diaphragm Call Advanced triple-reed diaphragm turkey call that duplicates the old boss hen's raspy yelps, clucks, cuts, and cackles. Marketed as the raspiest call in the lineup. Aluminum-frame construction.
• 4 Reed Black Magic IV Diaphragm Call Four-reed diaphragm turkey call with a diamond cut on the end producing an authentic blend of rasp and tone for yelps, clucks, cuts, and cackles. Identified as Greg Abbas's favorite call for contests and woods use. Aluminum-frame construction.
• 2-in-1 SURE GRIP™ Double-Sided Turkey Call Versatile double-sided turkey call combining a crystal surface for sharp high-pitched tones and a slate surface for soft purrs and clucks. Features an ergonomic Sure Grip design and an acrylic striker for all-weather calling.
• Turkey Trooper 2000 Deluxe Push Call Advanced walnut push turkey call priced at $27.99 with a volume/tone adjustment knob to compensate for changing gobbler distance, a patented camo covering that doubles as rain cover, a precision-engineered clucker button, and a wrist lanyard/belt loop. Rated 4.80/5 across 5 customer reviews.
• Purple Heart Box Call Higher-pitched sweet-sounding box call constructed from Purple Heart and Mahogany hardwoods, designed for long-range calling in hilly terrain. Higher frequency penetrates thicker woods with sound integrity at 200 yards.
• Real Hen Box Call Hand-tuned by Greg Abbas, this dual-sided box call duplicates high-pitched Young Jenny Hen sounds on one side and raspy Old Boss Hen sounds on the other. Made of cherry, poplar, and walnut; compact shirt-pocket dimensions of 8 1/4" x 1 3/4" x 1 7/8".
• Cluck N Cut Box Call Adapter Universal adapter that slides onto the side of any brand of box call, enabling hunters to perform flawless Excited Cuts, Clucks, and Cackles.
• A-Way Premium Grade Chalk Premium grade red chalk priced at $2.99, 100% oil free to avoid damaging wooden turkey calls. Softer formulation lasts a full day without re-chalking; one half-ball lasts many years.
• Turkey Decoy Wraps™ Feathered turkey decoy covers priced at $54.99 made from genuine turkey feathers stitched to waterproof fabric, transforming existing decoys into ultra-realistic turkey magnets. Proprietary sewn-in feather design rated 50 times more durable than previous generations; fits virtually any hen or Jake decoy.
• Synthetic Smart Scrape™ 8-ounce all-season synthetic deer attractant priced at $12.99. Proprietary blend mimics urine and tarsal gland scents and incorporates EVER FRESH/NEVER FREEZE™ technology that resists drying, freezing, and rapid ground absorption, remaining effective on scrapes for days across all season phases.
• SYNTHETIC DESIRE™ 4-ounce synthetic estrus doe urine priced at $12.99 with EVER FRESH/NEVER FREEZE™ technology that prevents drying, freezing, and rapid ground absorption. 100% synthetic and legal where natural deer urine is banned; formulated for pre-rut and peak rut conditions.
• DESIRE™ 4-ounce blend of 100% real estrus doe urine priced at $12.99 mixed with the proprietary EVER FREST/NEVER FREEZE™ technology. Resists drying, freezing, and sinking into the ground, staying active on scrapes for days. Urines sourced from CWD-negative certified deer farms meeting state and federal regulations.
• Smart Scrape™ 8-ounce all-season doe urine/synthetic blend priced at $12.99 with EVER FRESH/NEVER FREEZE™ technology. Resists drying, freezing, and sinking into the ground, remaining moist and fresh in scrapes for use from early mock scrapes through late season.
• Wind Smart Squeeze-n-go wind direction indicator bottle priced at $2.49 that dispenses scent-free powder to quickly reveal wind direction. Transparent bottle shows remaining powder level; helps hunters work the wind in their favor.
• Black Bear Zone Volume 1 DVD 85-minute bear hunting DVD featuring Greg Abbas and guide Dusty Brodhagen covering locating bear, crib set-up, baiting, stand placement, judging size, plus 10 over-the-shoulder hunts with practical jokes and a blooper reel.
• Black Bear Zone Volume 2 DVD 85-minute bear hunting DVD covering hunting tactics A-Z with 12 over-the-shoulder hunts in both spring and fall seasons.
• Black Bear Zone Volume 3 DVD Bear hunting DVD featuring 9 bow kills across several Canadian provinces, including a blonde-phase bear hunt and a blooper reel; marks Fred Abbas's first bear hunt in over 40 years.
• Footprints of Our Past DVD 90-minute relic hunting DVD with Fred and Greg Abbas and guest experts covering Civil War and Mexican War sites, metal-detecting dos and don'ts, electrolysis on finds, and battle reenactments.
• Whitetail Pursuits 2 DVD Whitetail hunting DVD covering Michigan, Illinois, and Montana, demonstrating decoy tactics, mock scrapes, scent usage, calling tactics, food plots, and mobile blinds. Features 10 hunts from early-season bow to late-season gun.
• A-Way Black Kryptek Camo Hat Branded hunting cap in Black Kryptek Camo pattern priced at $15.00 featuring the A-Way Hunting logo.
• All 4 Mouth Calls Special Bundle of all four diaphragm calls (Sexy Single, Deadly Double, Raspy Ol' Cutter III, Black Magic IV) used by Greg Abbas to win four of his six Michigan State Turkey Calling Championships. Aluminum frames included. Bundle pricing saves $4.00 versus individual purchase.
• Invention Consulting Services One-on-one paid consulting by Greg Abbas for outdoor-product inventors, priced at $350 for a comprehensive consultation covering everything from the idea stage through production and/or licensing. Free follow-up guidance is provided as the inventor progresses through their game plan. Greg has 30+ years of experience in hunting, fishing, and camping markets and closed deals worth several hundred thousand dollars for inventors in the past year.

Quantifiable outcome

• Greg Abbas won 4 of his 6 Michigan State Turkey Calling Championships using company diaphragm calls
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Cabela's: Mass-market outdoor retailer selling calls, scents, apparel, and accessories from many brands including smaller makers like A-Way. Functions both as a potential distribution channel and a competitor via house brands.
• Bass Pro Shops: Largest U.S. outdoor specialty retailer (now owning Cabela's). Sells a wide range of hunting products, sets shelf-access barriers for small brands, and represents both the biggest distribution opportunity and the consolidated buyer power cited in A-Way's contraction history.

Direct peers

• MAD Calls: Turkey call maker founded by champion caller Matt Van Cise; closely comparable founder-as-champion business model to Greg Abbas's six state championships. Direct competitor in premium turkey calls.
• Quaker Boy: Specialty manufacturer of game calls (turkey, deer, predator) sold through hunting retailers. Closely comparable to A-Way's turkey call lineup, with overlapping product formats and shared call-champion-led brand heritage.
• Lynch Mob Calls: Premium turkey call brand built around championship callers, sold through specialty retailers. Same niche (champion-endorsed turkey calls) and similar price points to A-Way's diaphragm and box call line.
• Hunter's Specialties: Multi-category hunting accessories brand (scents, calls, attractants, apparel). Competes directly with A-Way across deer scents, turkey calls, and field accessories, with established sporting-goods retail distribution.
• Wildlife Research Center: Specialty deer scent and lure brand with synthetic and natural urine products, including proprietary scent-delivery technology. Direct competitor to A-Way's Smart Scrape, Synthetic Desire, and Desire scent line and a natural pairing for the EVER FRESH/NEVER FREEZE tech.
• Primos Hunting: Long-established hunting calls and accessories brand (box calls, mouth calls, push calls, game cameras). Direct competitor to A-Way's diaphragm, box, and push turkey calls and Turkey Decoy Wraps, with much broader distribution across big-box retailers.
• Flextone (GHM): Multi-species game call brand (turkey, deer, predator, waterfowl). Sells through sporting-goods chains with a broader catalog but overlapping customer base with A-Way's turkey and deer callers.

Others

• Etsy (for Great Lakes Jewels sub-brand): Handmade marketplace hosting A-Way's Great Lakes Jewels sub-brand. Included only because Greg Abbas sells rock-jewelry products there; not a hunting-product peer but a relevant adjacent channel for a secondary revenue line.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCzDv...
• Facebookfacebook.com/awayhuntingproducts
• LinkedInlinkedin.com/company/a-way-hunting-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A-Way Hunting Products - Scent Web