Ness Family Dentistry

What Ness Family Dentistry does

Ness Family Dentistry is a family-owned general dental practice operating from a single location at 1015 S Broadway St, Minot, North Dakota. Founded circa 1960, the practice has served the Minot community for over 60 years and is currently led by Dr. Alex Ness and Dr. Stephanie Ness, both DMD graduates of Oregon Health and Science University, alongside a third general dentist, Dr. Patel. The clinical team is supported by long-tenured staff including a registered dental hygienist (since 2004) and a registered dental assistant with 20+ years of experience.

The practice offers a comprehensive dental service menu across four primary categories: preventive dentistry (checkups, cleanings, oral cancer screening, periodontal therapy, TMJ/TMD treatment, mouthguards, and emergency care), restorative dentistry (crowns, bridges, tooth-colored fillings, dentures, partials, root canal therapy, extractions, and dental implants), cosmetic dentistry (porcelain veneers, professional teeth whitening, and metal-free restorations), and children's dentistry (sealants, fluoride, and orthodontic screening). Technology stack includes digital X-rays, a Modento-based online patient sign-up and payment portal, and a third-party SMS messaging service for appointment reminders and patient communications. Implants are delivered via a referral partnership with a local oral surgeon for surgical placement, while the practice handles restoration and follow-up care in-house.

The business model is fee-for-service professional services with three payment pathways: dental insurance billing (the practice files claims on behalf of patients), out-of-pocket payment, and CareCredit third-party healthcare financing. Distribution is exclusively direct-to-consumer through the single physical office, online appointment requests via the website, and phone scheduling. Patients are served across all age groups (1 to 101+), and the practice markets itself through organic channels — website SEO, Google reviews, Facebook, and community word-of-mouth — rather than paid acquisition. There is no disclosed external institutional ownership, no funding history, and no multi-location expansion.

Name

Ness Family Dentistry

Legal name

Ness Family Dentistry

Website

https://nessdental.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Ness Family Dentistry is a family-owned general dental practice in Minot, ND, operating from a single location for over 60 years. It serves patients of all ages with preventive, restorative, cosmetic, pediatric, emergency, and implant dentistry using fee-for-service, insurance, and CareCredit financing.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)

Keywords

• General dentistry services
• Family dental care
• Preventive dentistry
• Restorative dentistry
• Cosmetic dental services

Headquarters

HQ city

Minot

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Services: Fee-for-service dental care including preventive, restorative, cosmetic, and emergency services. Accepts dental insurance and files claims on behalf of patients. Offers financing through CareCredit for patients without insurance or those preferring payment plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ness Family Dentistry is a single-location, family-owned dental practice in Minot, North Dakota that delivers preventive, restorative, cosmetic, pediatric, emergency, and implant dental services to patients of all ages. Services are rendered in-office by three dentists (Dr. Alex Ness, Dr. Stephanie Ness, Dr. Patel) and supported by hygienists and dental assistants, with insurance billing and CareCredit financing available to patients.

Product overview

Ness Family Dentistry offers a comprehensive, multi-service dental practice with preventive, restorative, cosmetic, and pediatric dental services. The core offering centers on preventive dentistry (checkups, cleanings, sealants, fluoride treatments) and restorative dentistry (crowns, bridges, fillings, dentures, root canals, extractions). Cosmetic services include porcelain veneers and professional teeth whitening. The practice also provides specialized children's dentistry, dental implants (partnering with oral surgeons), emergency dentistry, and periodontal therapy. Services are provided by three dentists (Dr. Alex Ness, Dr. Stephanie Ness, and Dr. Patel) to patients of all ages, with financing options through CareCredit and online patient management via Modento.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 98% success rate for dental implants
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Benevis: DSO focused on family-friendly and pediatric dental practices, including the Kool Smiles and Smile Direct-affiliated networks. Comparable to Ness Family Dentistry's family-and-children orientation but operating nationally with Medicaid and insurance scale.
• Smile Brands: DSO supporting multiple dental brands (including Bright Now! Dental and others) with hundreds of locations nationwide. Operates general dentistry practices with similar service scope to Ness Family Dentistry but with shared back-office and marketing resources.
• Dental Care Alliance: DSO supporting 400+ practices across the US with general, specialty, and orthodontic services. Comparable to Ness in offering comprehensive family dental care but at multi-state scale with corporate support functions.
• MB2 Dental Solutions: DSO focused on partnering with dentist-owned practices, preserving clinical autonomy while providing administrative support. Directly comparable to Ness's family-owned model but with a partner-network structure rather than single independent ownership.
• Heartland Dental: Largest US dental support organization, providing non-clinical support to thousands of general and specialty dental practices. Comparable to Ness Family Dentistry in core general-dentistry services, but operates at vastly greater scale with corporate infrastructure and could expand into the Minot market.
• Pacific Dental Services: Large US DSO supporting hundreds of general and specialty practices, with emphasis on modern technology and integrated specialty services. Comparable in service breadth (preventive, restorative, specialty) to Ness's comprehensive offering, but at enterprise scale.
• Aspen Dental: National DSO brand operating hundreds of Aspen Dental-branded offices across the US, offering preventive, restorative, and denture/implant services. Directly overlaps Ness's service mix but serves a much larger geography with standardized branding and marketing.

Emerging players

• Tend: Modern, design-forward dental startup operating a small but growing network of urban dental studios with premium patient experience focus. Comparable in delivering full-service family/general dentistry but differentiated by a tech-enabled, retail-style brand.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NessFamilyDentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ness Family Dentistry