Ross's Auctioneers & Valuers

What Ross's Auctioneers & Valuers does

Ross's Auctioneers & Valuers is an Australian private auctioneering firm headquartered in Welshpool, Perth, Western Australia, trading as "Ross's Auctions." The firm conducts asset disposal and liquidation services through a multi-channel platform spanning traditional on-site auctions, browser-based online auctions (auctions.com.au) with real-time bidding and countdown timers, sealed-bid tenders, curated special events, offsite clearance auctions conducted at customer sites, and a regulated Wine Auctions vertical operated under Dealer Licence DL5681. Its customer base centers on mining and resources companies (the explicitly identified primary segment), with secondary segments in commercial and industrial businesses, hospitality and food service operators, logistics and warehousing, and wine collectors.

The firm's operational footprint comprises a headquarters complex at 453 Orrong Road, Welshpool (WA 6106), a Karratha showroom in the Pilbara's Gap Ridge Estate, and additional regional auction locations at Boddington, Muchea, and Wangara. The online auction platform integrates eWAY for payment processing and includes connection-status monitoring to alert bidders when live bids are not updating. Notable identified customers include Boddington Gold Mine (offsite equipment auctions) and Perth Airport (online sale of surrendered/uncollected property). The firm holds AVAA membership, indicating adherence to Australian auctioneering industry standards. Founded as an established long-standing business, Ross's serves buyers and sellers primarily across Western Australia with both in-person and remote participation formats.

Ross's generates revenue through three streams: (1) seller commissions charged as a percentage of hammer price on successful auction sales, (2) buyer's premiums applied to winning bids, and (3) fees for professional valuation services covering equipment, machinery, commercial assets, and inventory. All auction pricing is transaction-based with rates not publicly disclosed. The firm employs between 11 and 50 people. Its go-to-market combines direct sales for enterprise offsite auctions with a self-serve, online-bidding channel for SMBs, individual buyers, and consumer segments. Distribution, valuation, and event-services operations are bundled under a single integrated auctioneer brand rather than siloed product lines.

Name

Ross's Auctioneers & Valuers

Legal name

Ross's Auctioneers & Valuers

Website

https://auctions.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Ross's Auctioneers & Valuers is a Western Australian auction house operating traditional, online, tendered, and wine auction services plus asset valuations, primarily serving mining, commercial/industrial, hospitality, logistics, and government clients across the state.

Ownership category

akta.pro rank

Product category

Auction Services

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

Keywords

• Industrial auction services
• Online auction platform
• Asset valuation services
• Mining equipment auctions
• Commercial asset disposal

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Auction Commission: The company earns commission fees on successful auction sales, charging sellers a percentage of the sale price for auctioning their goods.
2. Buyer's Premium: Buyers pay a premium on winning bids, generating additional revenue per transaction.
3. Valuation Services: Professional valuation services for various assets, likely generating fees for assessment reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels1 record

Core offering

Ross's Auctioneers & Valuers conducts traditional and online auctions across mining, commercial, industrial, and wine categories, and provides professional valuation services. The firm operates a real-time online bidding platform that connects third-party sellers with buyers, and additionally runs offsite clearance auctions, tenders, and special event auctions. Revenue is generated through auction commissions and buyer's premiums, with valuation services offered as a separate fee-based engagement.

Product overview

Ross's Auctioneers & Valuers operates a multi-channel auction and valuation platform comprising Traditional Auctions (physical on-site bidding events), Online Auctions (real-time web-based bidding platform), Tenders (sealed bid processes), Valuations (professional asset assessment services), Special Events (curated themed sales), and Wine Auctions (liquor sales under licensed compliance). The offering functions as an integrated auction marketplace supporting both buyer registration/bidding and seller surplus inventory management across mining, commercial, industrial, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Auctions Real-time online auction events conducted through the firm's bidding platform, enabling sellers to reach buyers across Australia for general industrial, commercial, and specialty assets. Buyers register online and bid remotely; settlement is processed via integrated eWAY payment.
• Traditional Auctions
• Wine Auctions
• Valuations
• Tenders
• Offsite Clearance Auctions
• Special Events

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Auctioneers and Valuers Association of Australia (AVAA)coreOthersRoss's Auctioneers & Valuers is a member of the Auctioneers and Valuers Association of Australia (AVAA). The company displays the AVAA logo on their website, indicating professional membership and adherence to industry standards.
• eWAY Payment GatewaycoreTechnology or IntegrationIntegration with eWAY payment processing gateway for secure online transaction processing. The company displays eWAY verified seal on their website, indicating secure payment processing capabilities for auction transactions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Bonhams: International auction house with collectibles, luxury, and wine verticals. Comparable to Ross's Wine Auctions segment in particular, but operates at a global luxury scale rather than WA regional industrial focus.

Direct peers

• Grays: Australian online auction and classifieds platform covering industrial equipment, commercial vehicles, wine, and consumer goods. Overlaps with Ross's product breadth, online-only auction capability, and wine-collectibles vertical.
• Pickles Auctions: Australia's largest privately-owned auction house with strong presence in mining, industrial, automotive, and commercial asset categories. Directly comparable to Ross's in serving WA enterprise sellers and operating a multi-format (online + on-site) auction model.
• Lloyds Auctions: National Australian auction house operating across heavy equipment, vehicles, mining, and consumer categories with both online and on-site formats. Comparable business model and category mix to Ross's multi-channel offering.
• Aalders Auctions: Established Australian auction and valuation firm with industrial, commercial, and government asset disposal expertise. Direct comparable to Ross's traditional and online auction format combined with valuation services.

Broad incumbents

• Ritchie Bros. Auctioneers (RB Global): Global leader in heavy equipment, construction, and mining equipment auctions with strong Australian presence. Comparable to Ross's industrial/mining auction core but operates at significantly larger scale with international buyer reach.
• Manheim Auctions: Large Australian automotive and commercial vehicle auction operator (part of Cox Automotive). Comparable to Ross's commercial vehicle and fleet-disposal segment, though broader in scale and more focused on auto than mining equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/RossAuctions
• Facebookfacebook.com/rossauctions
• LinkedInlinkedin.com/company/rossauctioneersvaluers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ross's Auctioneers & Valuers