What Lloyds Auctions does

Lloyds Auctioneers and Valuers (Lloyds Auctions) is an Australian online and physical auction house operating since 2004, headquartered in Carrara (Gold Coast), Queensland, with 14 fully secured facilities across Queensland, New South Wales, Victoria, South Australia, Western Australia, and the Northern Territory and over 110,000 sqm of total footprint. The company runs a multi-category auction platform spanning real estate, classic cars, fine art and antiques, heavy equipment and machinery, automotive and marine, consumer and home goods, jewellery and fashion, wine and liquor, insurance claim liquidation, insolvency, and tenders, supported by 250+ full-time staff.

Its core technology stack is a proprietary online bidding platform (lloydsonline.com.au) that supports real-time bidding, simulcast live auctions streamed from physical sites, multi-currency payment processing, cryptocurrency acceptance (since June 2021), and a Government-audited trust account for buyer and vendor funds. The platform is augmented by a 24/7 internal logistics and transport team handling asset pickup and delivery across the national footprint, plus a valuations practice staffed by senior and cadet valuers in QLD, NSW, VIC, and WA.

Lloyds monetises via four streams: buyer's premiums on winning bids, seller's commissions on listed assets, professional valuation services for banks, insurers, legal professionals, government departments, and private clients, and partnership revenue from a finance partner (Asset Based Lending) that delivers pre-auction financing and partial vendor payments. Its customer base spans individual consumers (millions of monthly website visitors), corporate and government clients (banks, insurers, loss adjusters, insolvency practitioners, legal and forensic accounting firms, federal/state/local government), and collectors of classic cars and fine art. In January 2026 the company extended into a new vertical via the launch of Lloyds Creative Arts, a digital-first online art auction platform backed by Lloyds Auctions.

Name

Lloyds Auctions

Legal name

Lloyds Auctioneers and Valuers

Website

https://lloydsauctions.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

101–250 employees

Short description

Lloyds Auctions is a privately held Australian multi-category auction house operating since 2004, running 14 physical facilities and a proprietary online bidding platform serving individual consumers, banks, insurers, government departments, and corporate clients across Australia.

Ownership category

akta.pro rank

Product category

Auctioneering and Valuation Services

akta.pro primary industry

Auction-based Generalist Marketplaces (CRAFAAAC)

akta.pro secondary industries

Residential Real Estate Auctions (BPAJAEAA), Estate Jewelry & Collection Liquidation Services (CRAKAKAJ)

Keywords

• Online auctions
• Auctioneering services
• Asset valuations
• Asset disposal
• Simulcast bidding

Headquarters

HQ city

Gold Coast

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Operations, Supply Chain

Revenue model

1. Buyer's Premium: Buyers pay a premium on winning bids, which is standard in the auction industry. The specific premium rates are not publicly disclosed but represent the primary revenue stream.
2. Seller's Commission: Sellers pay fees for listing and selling assets through the platform. The company handles everything from listing to payment processing and delivery logistics.
3. Valuation Services: Fee-based professional valuation services for banks, insurance companies, legal professionals, government departments, and private clients.
4. Finance Partnership Revenue: Partnership revenue from facilitating pre-auction finance and financing solutions for buyers and sellers through their finance partner network.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Lloyds Auctions runs a proprietary online auction platform (lloydsonline.com.au) supplemented by 14 physical auction houses across Australia, conducting unreserved and reserve auctions across more than a dozen asset categories (classic cars, real estate, fine art, heavy equipment, vehicles/marine, consumer goods, jewellery, wine, insurance claims). It also provides professional asset valuations, tenders and expressions of interest, insolvency and asset-disposal services to corporate and government clients, and partners with finance providers to enable pre-auction buyer financing.

Product overview

Lloyds Auctions operates as a multi-category auction platform with a unified online bidding infrastructure supplemented by physical auction houses across 14 Australian locations. The core product is the Lloyds Online Auction Platform (lloydsonline.com.au), which serves as the digital gateway for all auction categories. The platform offers a broad portfolio including real estate, classic cars, fine art and antiques, heavy equipment, automotive and marine, consumer goods, jewellery, wine, insurance claim liquidation, and insolvency services. Additionally, Lloyds Creative Arts (launched January 2026) provides a specialized digital art marketplace with independent authentication and real-time global bidding. Supporting services include asset valuations, tenders, and expressions of interest processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Lloyds Online Auction Platform
• Classic Cars Auctions
• Fine Art & Antiques Auctions
• Heavy Equipment & Machinery Auctions
• Real Estate Auctions
• Automotive, Trucks & Marine Auctions
• Consumer & Home Auctions
• Jewellery, Fashion & Luxury Goods Auctions
• Wine & Liquor Auctions
• Insurance Claim Auctions
• Finance, Banking & Insolvency Services
• Asset & Valuation Services
• Tenders
• Expressions of Interest
• Lloyds Creative Arts

Quantifiable outcome

• Millions of website visits per month
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Leading Australian Banks and FinancierscoreStrategic or Co-development PartnerLong-standing partnerships with Australia's leading financial institutions for asset rationalisation services including valuations and auction disposal of secured assets.
• Insurance Companies and Loss AdjusterscoreStrategic or Co-development PartnerPartnership for insurance claim asset liquidation and valuation services, handling everything from small product selections to massive insurance claim clearances.
• Legal ProfessionalscoreStrategic or Co-development PartnerPartnership with legal professionals for reports and arbitration, corporate recovery and insolvency matters, providing valuation and auction services for legal proceedings.
• Forensic AccountantscoreStrategic or Co-development PartnerCorporate recovery and insolvency partnerships with forensic accountants requiring asset valuation and disposal for bankrupt and deceased estates.
• Sydney RoostersminorGTM or Marketing PartnerOngoing charity partnership featuring player issued and signed jersey auctions to raise funds for community initiatives and various charities.
• Starlight Children FoundationminorGTM or Marketing PartnerCharity partnership supporting seriously ill children through benefit auctions. Evidence shows happiness helps kids bounce back after tough times.
• Motorsport MinistriesminorGTM or Marketing PartnerPartnership for Pirtek Legends Night celebrating Australian motorsport icons and raising funds for the organisation serving Australian motorsport since 1986.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grays (Australia): Grays is an Australian multi-category auction and remarketing platform covering industrial, consumer, wine, and automotive assets. It directly competes with Lloyds in online auctions, valuations, and corporate asset disposal across Australia.
• Pickles Auctions: Pickles is one of Australia's largest auction and valuation groups, with operations in automotive, industrial, and salvage. It is a direct competitor on heavy equipment, automotive, and corporate asset disposal categories.
• Manheim Auctions (Cox Automotive Australia): Manheim operates Australia's largest wholesale automotive auction network. It competes directly with Lloyds' Automotive, Trucks & Marine and classic car divisions.
• BPI Auctions: BPI (formerly Business Printing & Imaging) runs a national auction business focused on corporate asset disposal, insolvency, and remarketing. It directly competes with Lloyds on the corporate/advisory side of the business.

Broad incumbents

• Bonhams: Bonhams is a global luxury auction house with motor cars, fine art, jewelry, and collectibles categories. It competes with Lloyds in classic cars, fine art, and jewelry, but operates globally with a much broader luxury portfolio.
• Sotheby's: Sotheby's is one of the world's largest luxury auction houses, with deep fine art, jewelry, and rare collectibles categories. It competes with Lloyds in the high-end fine art and jewelry space but at a much higher price tier and global scale.
• Christie's: Christie's is a global luxury auction house covering art, jewelry, watches, and antiques. It is a competitor in fine art and jewelry categories at the premium end of the market.
• eBay Australia: eBay is the dominant consumer auction/marketplace platform globally. It competes with Lloyds on consumer goods, collectibles, and small-ticket items, offering a much larger buyer pool but with less curation and trust infrastructure.

Emerging players

• Heritage Auctions: Heritage Auctions is the largest US-based auction house, with deep categories in art, comics, coins, luxury, and classic cars. Overlap with Lloyds in luxury and collectibles categories, but operates primarily in the US market.
• Bringing It All Together (BRING A TRAILER): Bring a Trailer is a digital-first collector car auction platform with strong online enthusiast community. It competes with Lloyds' classic cars division through a curated, online-only model that carries lower fixed costs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgBC_dhmDVGifuU_daUrhnA
• Facebookfacebook.com/Lloydsauctions
• LinkedInau.linkedin.com/company/lloyds-auctions
• Instagraminstagram.com/lloydsauctions/?hl=en
• Xx.com/lloydsauctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lloyds Auctions