SParms

What SParms does

SParms, operated through ANK GOLF LOGISTICS PTY LTD, is an Australian sun protection apparel brand founded in 2009 and headquartered on the Gold Coast, Queensland. The company designs, manufactures, and sells UPF 50+ certified sun protective clothing and accessories, with a product portfolio that originated in arm sleeves and has expanded into shoulder wraps, leg sleeves, women's leggings, palmless gloves, UV face shields, body shirts, thermals, organic SPF 50 sunscreen, and cooling towels. Its core technology rests on CoolTech, a patented cooling fabric claimed to run up to 2°C cooler than bare skin with moisture-wicking properties, supplemented by a patented ThermoTech insulating fabric for cold-weather use; both are independently certified annually by ARPANSA (Australian Radiation Protection and Nuclear Safety Agency) to UPF 50+, blocking 98% of UVA and UVB rays. Fabric compositions include 90% Meryl Microfiber with 10% Spandex for original arm sleeves and 88.1% Nylon with 11.9% Polyurethane for women's leggings, with selected products marketed as PFAS chemical-free.

SParms operates a direct-to-consumer e-commerce model via Shopify storefronts, with US fulfillment handled by a third-party logistics partner in Texas and Australian/international fulfillment from its Nerang warehouse. Revenue is generated through one-time unit-priced product sales (e.g., $39.99 USD per pair of original arm sleeves, $34.99 USD for performance sleeves, $95.99 USD for women's leggings) with no subscription component, supplemented by a wholesale enquiries program for retailers and distributors. The company runs an athlete and influencer partnership program, including signature collections with professional pickleball player Blaine Hovenier and limited-edition collaborations with the Professional Pickleball Association (PPA), LPGA Amateur Golf, and Girls Golf. Target customers are active outdoor enthusiasts engaged in golf, tennis, pickleball, running, cycling, hiking, and other sun-exposed activities, segmented across men, women, and youth with a horizontal market approach.

The company is privately held and founder-owned with no disclosed external investors, funding rounds, or revenue figures, and operates with a small team of 1-10 employees. It claims to ship to 40+ countries with US storefront reaching all 50 states, while primary operations and warehouse remain based in Australia. Distribution is asset-light: production is contracted out, and SParms manages brand, IP, certification, and direct e-commerce rather than holding manufacturing infrastructure.

Name

SParms

Legal name

ANK GOLF LOGISTICS PTY LTD

Website

https://sparms.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

SParms is an Australian direct-to-consumer apparel brand that designs and sells UPF 50+ certified sun protective clothing and accessories (sleeves, shoulder wraps, leggings, gloves, face shields) using its patented CoolTech cooling fabric, serving active outdoor consumers across golf, tennis, pickleball, and other sun-exposed sports.

Ownership category

akta.pro rank

Product category

Sun Protection Apparel

NAICS

Apparel Accessories and Other Apparel Manufacturing (3159), Clothing and Clothing Accessories Retailers (4581), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Sports & Outdoor Accessories Manufacturing (Performance Gloves/Headwear) (IMAOAFAI)

akta.pro secondary industries

Cold-Weather Accessories Manufacturing (Thermal Sets/Arm & Leg Warmers) (IMAOAFAJ), Sunscreen (Body) (CRABAHAB)

Keywords

• Sun protection apparel
• UPF 50+ clothing
• Cooling arm sleeves
• UV protective wear
• Outdoor sportswear

Headquarters

HQ city

Upper Nerang

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. E-commerce Product Sales (Direct-to-Consumer): SParms generates revenue through direct online sales of UPF 50+ sun protective apparel and accessories via its US and Australian e-commerce storefronts. Products are sold as one-time purchases with no subscription model.
2. Wholesale Distribution: SParms offers a wholesale enquiries program for retailers and distributors interested in carrying SParms products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

SParms manufactures and sells UPF 50+ certified sun protection apparel and accessories directly to consumers through its Shopify-powered e-commerce storefronts. Its core product line includes arm sleeves (Original, Performance, SP Plus with Thumbhole, ThermoTech Thermal), shoulder wraps, palmless gloves, leg sleeves, women's leggings, UV face shields, cooling shirts, organic sunscreen, cooling towels, and wash bags. The brand extends its offerings through limited-edition collaborations with professional athletes and sports organizations including LPGA Amateur Golf, PPA, Girls Golf, and Blaine Hovenier.

Product overview

SParms is a sun protection apparel brand based on the Gold Coast, Australia, offering a comprehensive range of UPF 50+ certified protective clothing. The product portfolio centers on arm sleeves (Original Arm Sleeves, Performance Sleeves, SP Plus with Thumbhole, and ThermoTech Thermal variants), shoulder wraps, leg wear (Leggings and Leg Sleeves), palmless gloves, UV face shields, body shirts, and accessories including sunscreen, cooling towels, and wash bags. The brand operates across multiple collaborations including Sparms x Blaine Hovenier, PPA x SParms, Girls Golf x SParms, and LPGA x SParms. Key technologies include patented CoolTech fabric providing cooling effects up to 2°C cooler than bare skin, moisture-wicking properties, and ARPANSA-certified UPF 50+ protection blocking 98% of UVA and UVB rays. The company ships from Texas for US customers and Australia for international markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Arm Sleeves Foundational UPF 50+ arm sleeves crafted from signature fabric with smooth, stretchy material designed to stay in place during outdoor activity without uncomfortable gripping. Available in White, Grey, Black, Navy, Beige, Pink, Latte, Hi Vis Orange, Hi Vis Green, and Camo colorways for everyday sun protection.
• UPF50+ Performance Sleeves High-output UPF 50+ performance sleeves designed for active individuals with cotton-like, soft, smooth texture and matte finish. Light compression conforms from wrist to bicep for a seamless, second-skin fit suitable for casual outdoor use; includes youth colorways.
• Performance Sleeves Soft, smooth performance sleeves with cotton-like texture and matte finish that feel like a second skin. Light compression conforms from wrist to bicep for a seamless fit suitable for casual outdoor use, including BH Signature Sleeves at $34.99 per pair.
• ThermoTech Thermal Arm Sleeves Thermal arm sleeves combining UPF 50+ sun protection with ThermoTech insulating fabric that retains warmth without bulk, designed for cooler conditions during outdoor activities such as golf, cycling, and running.
• Original Shoulder Wrap Shoulder coverage product delivering UPF 50+ protection across shoulders and arms in a comfortable, non-restrictive fit. Connected area around the back keeps the sleeves locked in place; standard price $53.99 USD with limited edition/custom logo versions at $59.99 USD.
• Palmless Gloves Sun protection gloves made with CoolTech UPF 50+ fabric and a unique palmless design covering the back of hands while maintaining natural grip. Lightweight and built for driving, golf, and outdoor activities, available in White, Black, Grey, Beige, and Latte at $47.99 per pair.
• UV Face Shield (Neck Gaiter) Face and neck coverage product wrapping from the bridge of the nose to the chest. Made from CoolTech UPF 50+ fabric with ear cut-outs and a mesh panel at the nose and mouth for airflow, protecting face, mouth, and neck from UV rays.
• Women's Leggings Full-length leg protection with ARPANSA-certified UPF 50+ fabric blocking 98% of UV rays combined with patented cooling technology. Features breathable mesh brief panel, moisture-wicking construction, and 88.1% Nylon, 11.9% Polyurethane composition; priced at $95.99 USD in Black and Beige.
• Leg Sleeves Extra leg coverage running from above the knee to above the ankle with certified UPF 50+ protection blocking 98% of UV rays. Patented cooling technology keeps legs cool with silky-smooth fabric and thick elastic band; Leg Sleeves V1 at $59.95 and V2 at $69.95 in White, Black, Grey, Navy, Mint, and Camo Blue.
• Women's Cooling Shirt Round Neck Women's body shirt providing UPF 50+ sun protection with cooling properties, designed to be worn under sports apparel as a discreet base layer. Available in white and black round-neck colorways.
• Everyday Sleeves Adult One-size adult UPF 50+ arm sleeves designed for everyday casual wear in black, white, slate-grey, and green colorways. Currently sold out at the time of source capture.
• Youth's Original Arm Sleeves Youth-sized original arm sleeves in camo blue pattern, part of the SParms kids collection for sun protection during outdoor play, beach, and sports.
• 100% Organic Sensitive Skin Sunscreen SPF 50 100% organic sunscreen formulated with non-nano zinc oxide delivering broad spectrum SPF 50 protection against UVA, UVB, UVC, and Blue Light. Dermatologically tested, non-comedogenic, vegan, cruelty-free, and reef-safe; made in Australia for sensitive skin and children 3+ months at $29.95 USD.
• Sparms Cooling Towel
• The Wash Bag Wash bag that protects SParms and delicate items in the washing machine to maintain garment quality and longevity, priced at $9.99 USD (currently sold out at source capture).
• Sparms x Blaine Hovenier Signature Collection Limited-edition signature collection of full-coverage arm sleeves developed with professional pickleball player Blaine Hovenier, including BH Signature Sleeves in White, Grey, and Black priced at $34.99 USD per pair; designed for on-tour performance use.
• PPA x SParms Official Merchandise Limited-edition official merchandise collection with the Professional Pickleball Association (PPA), including branded arm sleeves and shoulder wraps sold as official PPA tournament and fan merchandise.
• Girls Golf x SParms Collection Limited-edition collaboration collection with Girls Golf featuring custom logo arm sleeves and shoulder wraps targeting junior and women's golf audiences.
• LPGA x SParms Limited Edition Custom Logo Shoulder Wrap Limited-edition LPGA Amateur Golf custom logo women's shoulder wrap sold as part of the LPGA x SParms women's golf collaboration set.

Quantifiable outcome

• UPF 50+ protection blocks 98% of UVA and UVB rays, independently certified by ARPANSA annually
• +2 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Blaine HoveniercoreStrategic or Co-development PartnerProfessional tennis player Blaine Hovenier is SParms' most prominent athlete partner. The partnership includes a signature sleeve collection (BH Signature Sleeves) sold on the SParms website, with the sleeves Blaine wears on tour. This is a product collaboration with athlete co-development.
• LPGA Amateur Golf AssociationcoreGTM or Marketing PartnerLPGA Amateur Golf x SParms limited edition collaboration featuring custom logo shoulder wraps and arm sleeves. The partnership leverages LPGA Amateur Golf branding on SParms products for the golf market.
• PPA (Professional Pickleball Association)coreGTM or Marketing PartnerPPA x SParms limited edition official merchandise collaboration. Products include PPA-branded arm sleeves and shoulder wraps sold as official PPA merchandise.
• Girls GolfcoreGTM or Marketing PartnerGirls Golf x SParms limited edition collaboration featuring custom logo shoulder wraps and arm sleeves targeting junior and women's golf.
• Georgia NanscawenminorGTM or Marketing PartnerProfessional field hockey player featured as SParms ambassador in product marketing and size guides.
• Karis DavidsonminorGTM or Marketing PartnerProfessional golfer featured as SParms ambassador in product marketing.
• ARPANSA (Australian Radiation Protection and Nuclear Safety Agency)coreStrategic or Co-development PartnerARPANSA independently certifies SParms products for UPF 50+ every year. This annual certification process ensures all products meet the highest UV protection standards.
• Third-Party Logistics (3PL) Partner in AmericaminorImplementation/ SI/ Consulting PartnerSParms uses a third-party logistics (3PL) partner in America to ensure efficient and reliable shipping within the United States.
• ShopifycoreTechnology or IntegrationSParms US is powered by Shopify, which enables the e-commerce platform, payment processing, and customer data management. Shopify's infrastructure hosts the SParms US store and processes personal information.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mott50: Mott50 is a sun-protective women's clothing brand offering UPF 50+ dresses, tops, and swimwear. Comparable to SParms in targeting style-conscious women seeking certified UV protection, though more apparel-line-driven than sleeve-focused.
• Coolibar: Coolibar is a US-based specialist in UPF 50+ sun protective clothing and accessories for men, women, and children. Direct overlap with SParms on certified sun-protective arm sleeves, shoulder wraps, swimwear, and accessories, serving similar outdoor and skin-health-conscious consumers.
• Solumbra: Solumbra specializes in sun-protective clothing and accessories designed for individuals with sun sensitivity and outdoor enthusiasts. Direct overlap with SParms on UPF apparel targeted at golfers, gardeners, and medical-needs consumers.
• Cabana Life: Cabana Life is a sun-protective clothing brand offering UPF 50+ apparel for women, men, and kids across beach, swim, and active categories. Comparable in DTC-driven, certified-sun-protection positioning to SParms.
• UV Skinz: UV Skinz produces UPF 50+ sun-protective clothing and accessories including swim shirts, arm sleeves, and hats. Closely mirrors SParms' category focus on family and outdoor UV protection apparel at accessible price points.

Emerging players

• BUFF: BUFF is a Spanish-origin multifunctional headwear and neck gaiter brand widely used for sun and cold protection in outdoor sports. Overlaps with SParms specifically on UV face shields and neck gaiters, though BUFF's core product is general outdoor headwear rather than arm sleeves.

Others

• Sun Bum: Sun Bum is a US sunscreen and sun-care brand with a lifestyle-oriented consumer base in surfing, golf, and outdoor sports. While not a direct apparel competitor, it competes for the same sun-protection-aware consumer and represents the lotion/substitute category that SParms positions against.

Broad incumbents

• Athleta: Athleta is a women's performance apparel brand (Gap Inc.) increasingly offering UPF-rated tops, leggings, and outerwear. Overlaps with SParms' women's performance sun-protection segment but operates as a broad lifestyle brand rather than a certified-UPF specialist.
• Patagonia: Patagonia is a major outdoor apparel brand with UPF-rated products across shirts, hats, and base layers. SParms competes at the margin for the same active outdoor sun-protection consumer, but Patagonia's scale, brand authority, and distribution far exceed SParms' niche focus.
• Outdoor Research: Outdoor Research is an established US outdoor apparel brand offering UPF-rated sun protection shirts, gloves, hats, and accessories. Comparable to SParms on performance sun protection products but as part of a much broader outdoor portfolio rather than a sun-specialist niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SParms_Official
• Facebookfacebook.com/SParms
• LinkedInlinkedin.com/company/sparms

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SParms