LPGA Amateur Golf Association

What LPGA Amateur Golf Association does

LPGA Amateur Golf Association is a nonprofit membership organization founded in 1991 (originally as the Executive Women's Golf League) that serves as the recreational arm of the LPGA. It connects women of all golf abilities, from beginners to lifelong players, through over 130 volunteer-run chapters spanning the United States, Canada, Bermuda, the Dominican Republic, and Poland. The organization reports approximately 18,500 members (or 15,500+ per partner materials) and offers tiered annual memberships (Classic, Senior, Young Professional, Military, and Virtual Community Access) priced from $32.50 to $140, plus premium add-ons like the Business & Birdies Package ($195).

The organization's core technology platform is the Member Clubhouse, which integrates membership management, event registration, and benefits access. The Virtual Community Platform supplements in-person chapters with an online member directory, chapter forums, an all-member community, a leader community, and golf education content delivered by LPGA Professionals. The Let's Go Golf 101 microlearning program provides nine progressive modules covering equipment, fundamentals, and etiquette. Events are managed through Golf Genius integration, and the technology stack includes partnerships with 2nd Swing (donated club valuations), SurveyMonkey (hole-in-one submissions), Xact Xpressions (chapter merchandise), Billhighway (chapter financial services), and Google Maps (chapter finder).

Revenue is generated through a diversified model: recurring membership dues form the base, supplemented by event registration fees (Scramble Open $550/team, Cup Finals $599/team, Regional Qualifiers $325/team), merchandise sales (Member Pack $39.99), and partnership sponsorships across 20+ Global, Industry, Supporting, Travel, and Allied partner tiers. The Member Get a Member Drive (targeting 2,026 new members by June 2026) and #inviteHER movement drive acquisition through community-led growth, while tournaments and the Virtual Scramble simultaneously generate revenue and fund the Women on Par Scholarship and Grant programs. Customer segments span individual golfers aged 18-65+, corporate members, and non-traditional female students receiving scholarship support.

Name

LPGA Amateur Golf Association

Legal name

LPGA Amateur Golf Association

Website

https://lpgaamateurs.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

LPGA Amateur Golf Association is a nonprofit membership organization serving as the recreational arm of the LPGA, connecting approximately 18,500 women golfers across 130+ chapters in the US, Canada, Bermuda, Dominican Republic, and Poland through tiered memberships, tournaments, and learning programs.

Ownership category

akta.pro rank

Product category

Amateur Golf Association Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Women amateur golf
• Golf membership association
• Golf community chapters
• Golf tournaments women
• Golf instruction programs

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Membership Dues: Annual membership fees with tiered pricing based on age category (Classic, Senior, Young Professional, Military) and membership status (New, Renew, Rejoin). Additional chapter memberships available for $35/year. Memberships expire December 31st annually.
2. Merchandise Sales: Sales of LPGA Amateurs logoed merchandise including Member Packs, hats, visors, bag tags, and stickers. Chapter merchandise through Xact Xpressions partnership.
3. Event Registration Fees: Registration fees for association-wide tournaments including Scramble Open ($550/team), Regional Cup Qualifiers ($325), Cup Finals ($599), and Team Championship events.
4. Virtual Scramble: Virtual golf competition format with teams competing in four-person scrambles. Raises funds for Women on Par Scholarship and Grant programs. Since 2020, raised $160,000.
5. Partnership Sponsorships: Partnership programs with Global Partners, Industry Partners, Supporting Partners, Travel Partners, and Allied Partners. Customized partnership packages provide brand awareness, access to members, and recognition through LPGA affiliation.

Pricing tiers

Go-to-market motion5 records

Distribution channels6 records

Marketing channels14 records

Core offering

The LPGA Amateur Golf Association sells annual memberships to women golfers of all abilities, providing access to 130+ local chapters, association-wide tournaments, the Virtual Community online platform, LPGA Professional instruction, and LPGA Tour event benefits. It also offers grassroots golf education programs (Let's Go Golf 101), the Women on Par Scholarship and Grant, and member events including the Virtual Scramble and Cup Series.

Product overview

The LPGA Amateur Golf Association operates a membership-based community platform connecting women of all abilities to learn, play, and enjoy golf. The organization offers a unified product portfolio centered on membership programs (Classic, Senior, Young Professional, Military, and Virtual Community Access tiers) that provide access to over 130 volunteer-run chapters, national tournaments (Scramble Open, Team Championship, Championship Open, Cup Series), the Virtual Community platform, LPGA Tour event benefits, and the Let's Go Golf 101 education program. Supporting programs include the Women on Par Scholarship and Grant for educational support, #inviteHER for member recruitment, Hole-In-One Club for member recognition, and various merchandise offerings. The Business & Birdies Package serves as a premium add-on for enhanced golf access, while the Chapter Network with its Start a Chapter Program enables geographic expansion.

Differentiator

Problem solved

Functional benefit

Products and services

• LPGA Amateurs Membership Annual membership program offering multiple tiers (Classic, Senior, Young Professional, Military) providing access to local chapters, national events, LPGA Tour benefits, member discounts, and the Virtual Community platform. For individual women golfers of all abilities.
• Virtual Community Access Membership Standalone membership option for individuals not near a chapter, providing access to the Virtual Community platform, member directory, golf education, and LPGA Tour event access without local chapter benefits.
• Scramble Open Annual four-person team scramble tournament held in May at Ford's Colony Country Club in Williamsburg, VA. Open to all members with Gross and Net divisions using the Ambrose handicap method. 2026 pricing: $550 per team.
• Team Championship Two-person team stroke play event featuring fourball and scramble formats over 36 holes. Held at Paradise Valley Golf Course in Fairfield, CA.
• Championship Open Individual two-day stroke play competition with flighted divisions. Awards for overall low gross and net winners plus winners in each flight. 2026 event at Barefoot Resort & Golf in North Myrtle Beach, SC.
• Cup Series Four-person team match play competition with five Regional Qualifiers across the US in August leading to Cup Finals in October. Teams compete in Four Ball and Singles Match Play formats.
• Virtual Scramble Virtual four-person scramble competition presented by PGA TOUR Superstore, allowing members from US, Canada, Bermuda, Bahamas, and Dominican Republic to compete at any Par-72 course. Spring and Summer sessions with Competitive and Fun divisions.
• Biggest Loser Handicap Challenge Five-month stroke-shaving competition challenging members to improve their handicaps most. Flighted competition with prizes for best overall improvement and most improved in each flight.
• Let's Go Golf 101 Microlearning golf education series teaching the game through nine progressive modules covering equipment, putting, chipping, pitching, swing mechanics, bunker play, and on-course etiquette. Led by LPGA Professionals via the Virtual Community.
• Virtual Community Platform Online member engagement platform providing enhanced member directory, chapter communities, all-member community, leader community, live chat, badge system for participation milestones, and golf education content led by LPGA Professionals.
• Women on Par Scholarship Scholarship program providing financial assistance to non-traditional female students aged 30+ pursuing higher education. Awards $4,000, $2,000, and $1,000 scholarships. Over 40 women have received scholarships.
• Women on Par Grant Grant program awarding funds to LPGA Amateurs Chapters to design and implement programs helping women get on par through golf. Funds cover professional instruction, equipment, and facility usage.
• #inviteHER Movement Nationwide movement introducing and reconnecting women to golf through personal invitations. Includes Find an Event, Host an Event, and Send an Invitation components, powered by LPGA and LPGA Amateurs.
• LPGA Amateurs Logoed Merchandise Logoed merchandise including Member Pack (hat/visor, bag tag, sticker for $39.99), plus partner products from Buckeye Bag Tags, StickIt Magnetic Gear, Swing Scribe, Orange Whip, Range Goat Golf, and Skort Obsession with member discounts.
• Travel Events Program Domestic and international golf travel opportunities through LPGA travel partners including Red Stage Travel, Premier Africa, Sullivan Golf Travel, TMIGolf, Luxe Golf Concierge, and Nancy Lopez Golf Adventures.
• Business & Birdies Package Premium membership add-on for $195 annually offering ClubCorp membership with two cart-fee-only rounds per year and access to Preferred Golf Premium Membership with free round offers at partner resorts.
• Chapter Network Over 130 volunteer-run local chapters across the US, Canada, Bermuda, Dominican Republic, and Poland providing organized playing, learning, and networking opportunities for members. Includes Traditional Chapter and Corporate Chapter models.
• Start a Chapter Program Program supporting members in launching new LPGA Amateurs chapters with benefits including leader resource library, chapter development specialists, insurance coverage, member database, event management platform, and financial services.
• Member Get a Member Drive Recruitment program presented by Callaway Golf running October 1, 2025 - June 30, 2026 with goal of adding 2,026 new members. Members recruiting new members qualify for incentives including Callaway golf balls and complimentary memberships.

Quantifiable outcome

• 40+ women received scholarships to pursue higher education through Women on Par Scholarship program
• +3 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

27 partnerships are on record, tiered core, minor and flagship.

• PGA TOUR SuperstorecoreGTM or Marketing PartnerGlobal Partner and presenting sponsor of the LPGA Amateurs Virtual Scramble. LPGA Amateurs members receive 20% off in-store and online during Virtual Scramble events. Provides hole-in-one gift cards ($50 digital gift card) for members who score a hole-in-one.
• Golf MagazinecoreGTM or Marketing PartnerGlobal Partner providing annual GOLF Magazine subscription to members as a membership benefit.
• Xact XpressionsminorGTM or Marketing PartnerGlobal Partner powering the LPGA Amateurs Chapter Merchandise Shop. Creates and sells merchandise with chapter logos. 10% of purchases go back to LPGA Foundation.
• LPGAflagshipStrategic or Co-development PartnerIndustry Partner. LPGA Amateurs serves as the recreational arm of the LPGA. Members receive complimentary entrance to LPGA Tour events (excluding US Women's Open and Solheim Cup). LPGA Professionals provide instruction through local chapters.
• Ladies European Tour (LET)minorGTM or Marketing PartnerIndustry Partner. Members receive complimentary entrance to select LET Tournaments as a membership benefit.
• LPGA FoundationflagshipStrategic or Co-development PartnerIndustry Partner. LPGA Foundation supports Women on Par Scholarship and Grant programs. Partnership drives charitable giving and women's empowerment initiatives.
• LPGA*USGA Girls GolfcoreGTM or Marketing PartnerIndustry Partner focused on growing girls' participation in golf. Chapters engage with local Girls Golf programs and volunteer at events.
• Epson TourminorGTM or Marketing PartnerIndustry Partner. Members receive complimentary entrance to Epson Tour events as a membership benefit.
• LPGA ProfessionalsflagshipStrategic or Co-development PartnerIndustry Partner. LPGA Professionals provide golf instruction, clinics, and lessons through local chapters. Members access LPGA Professionals through their local chapter for golf education.
• 2nd SwingminorGTM or Marketing PartnerSupporting Partner. Facilitates used club donations for the LPGA Foundation. Provides complimentary shipping for donated clubs.
• Access DevelopmentminorGTM or Marketing PartnerSupporting Partner providing discount and perks program access for LPGA Amateurs members.
• Callaway GolfcoreGTM or Marketing PartnerSupporting Partner. Presenting sponsor of Member Get a Member Drive. Provides exclusive member discounts.
• Club ChampionminorGTM or Marketing PartnerSupporting Partner providing member discounts on club fitting and equipment.
• Golf GeniuscoreTechnology or IntegrationSupporting Partner providing event management platform for LPGA Amateurs tournaments including Virtual Scramble, Cup Series, and association-wide events.
• National Car RentalminorGTM or Marketing PartnerSupporting Partner providing rental car savings and discounts for LPGA Amateurs members.
• Orange WhipminorGTM or Marketing PartnerSupporting Partner. Voted #1 Teaching & Training Aid by PGA and LPGA Professionals. Members receive 10% off with custom LPGA Amateurs logoed option available.
• LensCraftersminorGTM or Marketing PartnerSupporting Partner providing member discounts on eyewear products.
• Luxe Golf ConciergeminorGTM or Marketing PartnerApproved Travel Partner providing domestic travel opportunities for LPGA Amateurs members.
• Premier AfricaminorGTM or Marketing PartnerApproved Travel Partner providing international travel opportunities including Nancy Lopez Golf Adventures for LPGA Amateurs members.
• Sullivan Golf TravelminorGTM or Marketing PartnerApproved Travel Partner providing golf travel packages for LPGA Amateurs members.
• TMIGolfminorGTM or Marketing PartnerApproved Travel Partner providing golf travel experiences for LPGA Amateurs members.
• ClubCorpminorGTM or Marketing PartnerAvailable through Business & Birdies Package. Members receive two cart-fee-only rounds per year at ClubCorp owned clubs and preferred playing rates for guests.
• Preferred GolfminorGTM or Marketing PartnerAvailable through Business & Birdies Package. Members receive free round of golf when booking two-night stay at participating Preferred Golf member resorts (retails at $295 value).
• Mocha MomsminorGTM or Marketing PartnerAllied Partner. Nonprofit organization supporting African American mothers, collaborating on community engagement initiatives.
• Jack and Jill Inc.minorGTM or Marketing PartnerAllied Partner. Family organization supporting African American families, collaborating on community initiatives.
• Fibroid FoundationminorGTM or Marketing PartnerAllied Partner. Health organization supporting women, collaborating on wellness and community initiatives.
• Golf OntariominorGTM or Marketing PartnerAllied Partner. Provincial golf organization in Canada supporting LPGA Amateurs chapter development in Ontario region.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LPGAAmateurs
• YouTubeyoutube.com/@lpgaamateurgolfassociation9128
• Facebookfacebook.com/LPGAAmateurs
• LinkedInlinkedin.com/company/lpga-amateur-golf-association
• Instagraminstagram.com/LPGAAmateurs
• TikToktiktok.com/@lpgaamateurs

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LPGA Amateur Golf Association