What Northwest Arena does

Northwest Arena is a 501(c)(3) nonprofit indoor recreation facility and event venue in Jamestown, New York, founded in 2002 as an economic development initiative for the City of Jamestown. The operationally referred to entity is legally named Jamestown Center City Development Corporation. The facility is anchored by two NHL-sized ice pads and supports approximately 250,000 visitors annually through a diversified portfolio that includes public skating, drop-in hockey, backyard curling leagues, ice bumper cars, a walking track, and corporate and private event hosting. In July 2026 the arena is launching TheZone, a 6,200 square foot interactive indoor play space for children ages 2-13 that combines physical activities with STEAM (science, technology, engineering, arts, math) education using RFID wristband technology for personalized user profiles, activity scoring, and video reel creation. TheZone was designed in partnership with RWS Global and Cortina Productions, both of which have backgrounds in major attraction design.

The arena operates a multi-channel revenue model combining transactional ticket sales (public skating at $8.32, drop-in hockey at $12, TheZone at $15/child), seasonal league fees (curling at $180-$291 per team), facility rentals (the Jamestown Mattress Arena Club accommodates 220-250 guests; 17,000 sq ft of exhibit space supports larger conferences), corporate sponsorships (70+ sponsors across multiple tiers), food and beverage (café and Sully's Lounge), and nonprofit donations and grants. Distribution is direct-to-consumer via on-site sales and the FareHarbor embedded booking platform, supplemented by a B2B sales team for corporate events and a BOCES channel partnership for school field trips. The venue serves families, youth athletes, corporate groups, private event hosts, and K-12 educational groups across Western New York and the broader region, with proximity to the National Comedy Center creating a destination cluster effect.

Name

Northwest Arena

Legal name

Jamestown Center City Development Corporation

Website

https://northwestarena.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Northwest Arena is a 501(c)(3) nonprofit indoor recreation facility in Jamestown, NY, operating dual NHL-sized ice rinks and event venues, serving 250,000 annual visitors with public skating, hockey, curling, corporate events, and the newly launched TheZone interactive STEAM play space.

Ownership category

akta.pro rank

Product category

Recreation and Event Venue Services

NAICS

Fitness and Recreational Sports Centers (713940), Amusement Parks and Arcades (7131)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arenas & Indoor Sports Centers (MPAKAEAB)

akta.pro secondary industries

Ice Rinks & Winter Sports Facilities (MPAKAEAG), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

Keywords

• Indoor recreation facility
• Ice skating rink
• Event venue services
• Youth sports programs
• Community entertainment center

Headquarters

HQ city

Jamestown

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from admission fees for public skating, drop-in hockey, ice bumper cars, and TheZone play sessions. Tickets sold per session or per hour with varying price points for children vs adults
2. League Fees: Backyard curling leagues charge per team per season. Fall/winter leagues feature 6 leagues while spring offers 2 leagues. League fees range from $180-$291 per team depending on season and payment method
3. Facility Rentals: Private ice rentals, birthday party packages, corporate event bookings, and wedding venue rentals. The Jamestown Mattress Arena Club and Atrium Boardroom serve as premium event spaces
4. Sponsorships: Corporate sponsorships of exhibits, activities, and naming rights. Sponsors receive visibility through arena branding, digital displays, and recognition materials
5. Donations and Grants: As a 501(c)(3) nonprofit, the arena receives funding from private donations, foundation grants, and public funding from local, state, and federal sources
6. Food and Beverage: Café and Sully's Lounge provide food and beverage service during events. Outside catering permitted for certain events

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Northwest Arena is a multi-use indoor recreation and event venue operating dual NHL-sized ice pads in Jamestown, NY, offering public ice skating, drop-in hockey, ice bumper cars, backyard curling leagues, a walking track, and TheZone—an interactive indoor play space for children ages 2-13 combining sports with STEAM education using RFID wristband technology. The facility also hosts corporate events, conferences, weddings, and concerts across 17,000 sq ft of exhibit space and the 3,400-seat main arena.

Product overview

Northwest Arena operates as a multi-use indoor recreational facility and event venue in Jamestown, NY, featuring two NHL-sized ice pads as its core infrastructure. The facility offers a diverse portfolio of products and services organized around three main pillars: (1) Core recreational activities including public ice skating, hockey programs, ice bumper cars, backyard curling leagues, and a walking track; (2) TheZone, a newly launched 6,200 square foot interactive indoor sports-themed play space for children ages 2-13 that combines physical play with RFID-enabled technology for personalized experiences and STEAM education; and (3) Event venue services including conferences, corporate events, weddings, and celebrations utilizing spaces like the Jamestown Mattress Arena Club and Atrium Boardroom with rooftop patio. The arena draws approximately 250,000 visitors annually and serves as the anchor for economic development initiatives in the City of Jamestown.

Differentiator

Problem solved

Functional benefit

Brands

• TheZone: A 6,200 square foot state-of-the-art indoor play space for toddlers through pre-teens (ages 2-13) featuring sports-themed interactive activities combined with STEAM elements.

Products and services

• TheZone Indoor Play Space A 6,200 sq ft state-of-the-art indoor sports-themed play space for toddlers through pre-teens (ages 2-13) featuring interactive activities that blend sports with STEAM education using RFID wristband technology for personalized user profiles, activity tracking, and video content creation.
• Public Ice Skating Public skating sessions available daily welcoming all ages and skill levels, with trainer bar and skate rental add-ons for beginners.
• Learn to Skate Program A structured skating instruction program offered by the Jamestown Skating Club for all ages and abilities, held Wednesdays 6:00-6:50 PM (September-May), featuring 25 minutes of group instruction, 25 minutes of practice time, and free skate rentals, led by a four-time U.S. Figure Skating gold medalist coach.
• Ice Bumper Cars Unique ice-based bumper car experience with joystick-controlled LED glow-in-the-dark vehicles, available for private group rentals, birthday parties, and select public skating events, suitable for ages 3+ with adult supervision.
• Backyard Curling Leagues The arena's most popular leisure team sport played on ice without skates or special equipment, with seasonal leagues (fall, winter, spring) for teams of four players, plus private rentals and instructional sessions.
• Drop-In Hockey Programs Drop-in hockey sessions welcoming players of all ages, running 1:00-2:30 PM with $12 admission and free admission for goalies, with locker rooms opening 30 minutes prior to session start.
• Conference and Exhibition Services Multi-day conference and exhibition hosting with 17,000 sq ft of exhibit space, accommodating up to 3,400 for concerts and 2,350 for sporting events, with add-on activities including ice skating, ice bumper cars, and backyard curling for team building.
• Weddings and Celebrations Venue Event hosting services for wedding ceremonies, receptions, and celebrations, utilizing the Jamestown Mattress Arena Club and the Atrium Boardroom with Rooftop Patio, accessible via Interstate 86 and located near the National Comedy Center.
• Birthday Parties at TheZone Two-hour birthday party experiences at TheZone featuring one hour of playtime followed by one hour in the Activity Room, accommodating up to 24 guests with options for additional guests.
• TheZone Field Trips Educational field trip opportunities combining active play, sports, and STEAM-based learning experiences for school groups, with teachers and chaperones attending free of charge.
• Private Ice Rentals Private ice rink rentals available for groups, organizations, or private events with custom availability and pricing.
• Indoor Walking Track An indoor walking track within the arena facility allowing visitors to exercise and walk while overlooking the ice rink area.

Quantifiable outcome

• 250,000 estimated annual visitors
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Tim Hortons Southern TierminorGTM or Marketing Partner · 11 July 2026Tim Hortons Smile Cookie campaign where proceeds from cookie sales in the Jamestown/Lakewood area go towards TheZone. Marketing partnership supporting TheZone's opening.
• RWS GlobalcoreStrategic or Co-development PartnerGlobally recognized entertainment and design firm that partnered with Northwest Arena to design and develop TheZone. Responsible for attractions similar to Ferrari World Abu Dhabi and LEGOLAND.
• Cortina ProductionscoreStrategic or Co-development PartnerCreative production company that partnered on TheZone development, bringing expertise from National Baseball Hall of Fame and Museum and other major attractions.
• AECOMminorOthersMultinational consulting firm that conducted a study projecting TheZone to become a major regional attraction as one of the country's only indoor interactive Sports and STEAM play spaces.
• Lakeshore PavingminorGTM or Marketing PartnerSponsor of TheZone's Science of Sport exhibit area.
• National Comedy CentercoreStrategic or Co-development PartnerAdjacent attraction in Jamestown that creates synergistic tourism traffic. Hosts Lucille Ball Comedy Festival with Northwest Arena as a venue. Both facilities benefit from proximity and shared visitor demographics.
• Jamestown Board of Public UtilitiesminorGTM or Marketing PartnerLocal utility company and arena sponsor supporting community facilities.
• WegmansminorGTM or Marketing PartnerRegional grocery chain and arena sponsor.
• UPMC ChautauquaminorGTM or Marketing PartnerHealthcare provider and arena sponsor.
• Project Play WNYminorStrategic or Co-development PartnerYouth sports programming organization that partnered with Northwest Arena for Summer Free Play Series activities.
• BOCESminorChannel Partner/ Reseller/ DistributorBoard of Cooperative Educational Services providing 404 Exploratory Enrichment CO-SER program enabling schools to book field trips at Northwest Arena.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Main Event Entertainment: Chain of family entertainment centers with bowling, laser tag, gravity ropes, and food/beverage. Comparable in mixed entertainment venue model, group event revenue, and family party monetization.
• Urban Air Adventure Park: Franchised indoor adventure parks combining trampolines, climbing, and active-play attractions. Comparable in family entertainment positioning and pay-per-session pricing similar to TheZone.
• Andretti Indoor Karting & Games: Indoor entertainment complexes with karting, arcade, bowling, and event spaces. Comparable as a multi-attraction family entertainment venue with corporate event and birthday party revenue streams.
• Sky Zone: National chain of indoor trampoline and active-play parks. Comparable as an indoor family active-play concept with similar per-session ticket pricing model and birthday-party revenue stream.

Others

• National Comedy Center: Jamestown-based comedy museum and attraction co-located with Northwest Arena. Comparable as a synergistic regional tourism partner and as a nonprofit attraction model sharing visitor demographics and destination positioning.
• The Kroc Center: Network of Salvation Army-operated community recreation centers with ice rinks, swimming, fitness, and event space funded by donations and grants. Comparable as a nonprofit-funded multi-use community recreation and event facility.

Direct peers

• Blue Cross Arena: Rochester, NY mid-size multi-use arena hosting hockey, concerts, and family shows. Comparable as a New York State regional arena with similar ice/entertainment programming mix and ~2,000–3,000 event seat scale.
• Adirondack Bank Center: Utica, NY regional arena hosting hockey, concerts, and community events. Comparable as a small-market NY multi-use arena with similar programming diversity and nonprofit/community utilization profile.
• HarborCenter: Buffalo, NY multi-use complex with two NHL-sized rinks, hotel, and event spaces operated alongside the KeyBank Center. Most directly comparable peer due to shared Western NY geography, dual-rink configuration, and integrated event/hospitality model.

Broad incumbents

• Tsongas Center: UMass Lowell 6,500-seat multi-use arena hosting hockey, concerts, and family shows. Comparable as a mid-size multi-purpose arena at university/community scale with similar event programming mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NorthwestArena
• Instagraminstagram.com/northwestarena
• Xx.com/NorthwestArena
• LinkedInlinkedin.com/company/jamestown-savings-bank-arena

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northwest Arena