Kroc Center
- Company typePrivate
- Founded2009
- HeadquartersCoeur D'alene, United States
- Headcount—
- GTM typeB2C
- OfferingServices
Kroc Center firmographics
Firmographics- Name
- Kroc Center
- Legal name
- The Salvation Army
- Website
- https://kroccda.org
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Ownership category
- akta.pro rank
Kroc Center industry classification
Industry- Product category
- Community Recreation Center
- NAICS
- Grantmaking and Giving Services (81321), Community Food Services (624210), Community Food Services (62421)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
Keywords
Where Kroc Center is headquartered
LocationHeadquarters
- HQ city
- Coeur D'alene
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kroc Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Membership Fees: Annual or monthly membership fees for community members to access fitness facilities, pools, and classes
- Day Passes and Class Fees: One-time fees for non-members to access facility and participate in classes
- Facility Rentals: Rental income from theatre (up to 400 attendees), community rooms, competition pool, climbing wall, overnight facility rentals, and outdoor amphitheater
- Event Rentals and Parties: Birthday party packages starting at $250 for 15 swimmers, plus additional attendees at $10 each. Members receive 10% discount.
- Donations and Fundraising: Charitable donations from community members to support outreach programs, Clothe a Child program ($150 per child sponsored), and annual Flannel Fest Red Kettle Gala
- Scholarships: Multiple named scholarships awarded to students including Kroc Founders Leadership Scholarship ($1,000), Major Ben Markham Continuing Education Scholarship (up to $4,500), Major Don Gilger Scholarship (10 x $5,000), and Brendan Melendez Memorial Scholarship ($1,000)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Splash Bash Pool Party package |
| One time/ perpetual license | Pay-as-you-go | Party room rental (add-on) |
| Other | Pay-as-you-go | Clothe a Child clothing assistance |
Distribution channels3 records
Marketing channels4 records
Kroc Center product offering
Product offeringCore offering
The Kroc Center operates a 132,000 square-foot community recreation and social services facility on 12 acres in Coeur d'Alene, Idaho, providing fitness, aquatics, performing arts, education, camps, worship, and community outreach programs. Revenue is generated through memberships and day passes, program/class fees, facility and event rentals, birthday party packages, charitable donations, and scholarships. The center also delivers social services including Clothe a Child, Families Feeding Families, a Recovery Center, and multiple named scholarships.
Product overview
The Salvation Army Kroc Center is a unified community center facility offering diverse recreational, educational, and social programs. The center provides facility access (fitness center, pools, gymnasium, climbing wall, theatre) through membership and day pass options, alongside structured programming including aquatic lessons, summer camps, arts/dance classes, youth and adult education, and recovery services. The center also operates community outreach initiatives including food assistance (Families Feeding Families), clothing support (Clothe a Child), scholarship programs, and hosts event rentals including birthday parties, facility rentals, and the annual Flannel Fest gala. The facility includes a 400-seat theatre with full production capabilities and multiple event spaces.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Largest community center of its kind in Coeur d'Alene
Companies that use Kroc Center
Customer profileSegments5 records
Ideal customer profiles3 records
Kroc Center technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kroc Center partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Kroc Center competitors and assessment
Company assessmentBroad incumbents
- Planet Fitness: National low-cost fitness franchise competing directly for value-conscious members in Coeur d'Alene. A commoditized threat to basic fitness membership share, though lacking aquatics, programming depth, and mission-driven differentiation.
- Gold's Gym: Mid-market national fitness chain with comparable equipment and amenity positioning, competing for the same adult fitness membership segment.
- Jewish Community Centers (JCC) — national network: Operate as broad multi-program community centers (fitness, aquatics, education, arts, social services) under a faith-affiliated nonprofit umbrella — same operating model as Kroc Center but typically in larger metro markets.
Regional players
- Idaho Youth Ranch: Idaho-based nonprofit providing youth programs, residential care, and family services. Competes for similar regional donor dollars and youth-programming audiences.
- City of Coeur d'Alene Parks & Recreation: Municipal parks and recreation department providing pools, classes, and community programs at subsidized rates. Significant pricing pressure on membership-based offerings within the same geography.
Others
- Showpass: Ticketing and event-booking platform used by Kroc Center for event reservations. Enabling technology peer rather than a competitor, but relevant for understanding the center's digital infrastructure.
Direct peers
- YMCA of the Inland Northwest: Operates membership-based fitness, aquatics, youth programs, and community services in the same Spokane/Coeur d'Alene region. Closest direct competitor in mission, membership model, and program mix.
- Boys & Girls Club of Kootenai County: Local youth-focused nonprofit offering after-school programming, camps, and family support — competes for the same household engagement and grant funding pool in the Coeur d'Alene market.
- Northwest Children's Home (Salvation Army affiliate): Another Salvation Army-affiliated nonprofit operating youth and family services in the Inland Northwest. Shares donor base, branding, and program philosophies.
- Salvation Army Kroc Centers (other locations): Other Salvation Army Ray & Joan Kroc Corps Community Centers nationwide share identical branding, programming model, governance, and donor structure, making them the most directly comparable peer cohort.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Kroc Center social profiles
Digital presenceKroc Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kroc Center leadership team
Management profileNumber of profiles
Kroc Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kroc Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kroc Center
What does Kroc Center do?
The Kroc Center operates a 132,000 square-foot community recreation and social services facility on 12 acres in Coeur d'Alene, Idaho, providing fitness, aquatics, performing arts, education, camps, worship, and community outreach programs. Revenue is generated through memberships and day passes, program/class fees, facility and event rentals, birthday party packages, charitable donations, and scholarships. The center also delivers social services including Clothe a Child, Families Feeding Families, a Recovery Center, and multiple named scholarships.
Is Kroc Center a public or private company?
Kroc Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kroc Center founded?
Kroc Center was founded in 2009.
Where is Kroc Center based?
Kroc Center is headquartered in Coeur D'alene, United States, in the North America region.
How does Kroc Center make money?
Six revenue lines are on record. Membership Fees are the primary driver. The others are day Passes and Class Fees, facility Rentals, event Rentals and Parties, donations and Fundraising and scholarships.
Who are Kroc Center's main competitors?
Broad incumbents on record are Planet Fitness, Gold's Gym and Jewish Community Centers (JCC) — national network. Regional players are Idaho Youth Ranch and City of Coeur d'Alene Parks & Recreation. Showpass is listed as an others. Direct peers are YMCA of the Inland Northwest, Boys & Girls Club of Kootenai County, Northwest Children's Home (Salvation Army affiliate) and Salvation Army Kroc Centers (other locations).
Does Kroc Center have an API?
No public API is recorded for Kroc Center.
What industry is Kroc Center in?
Kroc Center's product category is Community Recreation Center. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services. Its NAICS code is 81321 and its SIC code is 7997.