Nolan Insurance Agency

What Nolan Insurance Agency does

Nolan Insurance Agency is a traditional independent insurance agency headquartered at 112 East Main Street in Brandon, Wisconsin, serving the local community since 1968. The agency operates as an affiliate of Apex Insurance Group, having formally joined the organization in 2024 while retaining local operational autonomy. It represents more than 50 insurance and benefit carriers — including Acuity, Auto-Owners, Liberty Mutual, MetLife, Progressive, Travelers, Frankenmuth, Secura, West Bend, Aflac, Anthem Blue Cross Blue Shield, Delta Dental, Guardian Life, Humana, United Healthcare, Principal Financial, and Wisconsin Physicians Service — and distributes their products to individuals, families, farm owners, and small-to-medium businesses in the Wisconsin market.

The agency's product portfolio spans 19 categories covering personal lines (auto, home, RV, life, specialty), commercial lines (business, farm, corporate bonds), employee benefits (group and individual health, short- and long-term disability, dental and vision, cancer, long-term care), and Medicare-related products (supplements, advantage plans, prescription drug coverage). Technology infrastructure is minimal: the agency runs a Zywave-powered client portal for existing policyholders and a Facebook presence for community engagement, with no proprietary software or AI/ML capabilities disclosed.

Revenue is generated through standard insurance commissions paid by carrier partners on new policy sales and renewal premiums. Go-to-market is sales-led, centered on direct phone outreach, email inquiries, and walk-in consultations at the single Brandon office, supplemented by a website (aigwi.com/locations/brandon-wi) and email newsletter. The staff of approximately 19 listed personnel includes producers, customer service representatives (CSRs), customer service associates (CSAs), an HR manager, and a receptionist, with family continuity reflected by Michael Nolan and John Nolan Jr. on the team. No pricing is publicly disclosed; customers receive personalized quotes based on individual risk profiles.

Name

Nolan Insurance Agency

Legal name

Nolan Insurance Agency

Website

https://nolanins.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

Nolan Insurance Agency is a traditional independent insurance agency in Brandon, Wisconsin, established in 1968 and affiliated with Apex Insurance Group since 2024. It represents 50+ carriers to deliver personal, commercial, farm, and benefits products to local individuals, families, and small businesses.

Ownership category

akta.pro rank

Product category

Independent Insurance Agency

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industries

Group AD&D (Standalone or Bundled with Life) (FSAIADAG), Personal Auto Insurance (FSAJAMAA), Personal Accident Insurance (Injury, Disability & Income Benefit) (FSAJAJAD)

Keywords

• Independent insurance agency
• Personal lines insurance
• Commercial insurance coverage
• Farm insurance policies
• Employee benefits products

Headquarters

HQ city

Brandon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Commissions: As an independent insurance agency, Nolan Insurance Agency earns revenue through commissions paid by insurance carrier partners. Commissions are earned on new policy sales and renewal premiums. The agency represents over 50 insurance carriers, offering personal lines (auto, home, life, health), commercial lines (business, farm), and specialty insurance products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nolan Insurance Agency is an independent insurance agency that sells personal, commercial, farm, and life/health insurance products on behalf of more than 50 insurance carriers. The agency delivers quotes, policy placement, ongoing policy reviews, and claims assistance through a local office plus phone and email channels, and also provides employee benefits and Medicare-related products.

Product overview

Nolan Insurance Agency is an independent insurance agency offering a comprehensive portfolio of insurance products and value-added services. The agency provides personal insurance products including Auto, Home, Farm, Life, Health, RV, and Specialty insurance, as well as business insurance products including Corporate Bonds and Business Insurance. The agency also offers employee benefits including Group Health, Individual Health, Short/Long Term Disability, Dental & Vision, Cancer, and Long Term Care coverage. Additionally, the agency provides Medicare-related products including Medicare Supplements, Medicare Advantage, and Medicare Prescription Drugs. As an independent agency, they represent over 50 insurance carriers to offer competitive pricing and individualized attention. The agency operates as an affiliate of Apex Insurance Group, having joined in 2024, and has been serving the area since 1968.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance Collision and comprehensive auto insurance products offered through multiple carriers, with personalized risk management and claims handling assistance for individual drivers and families.
• Home Insurance Property insurance coverage protecting homeowners' residences and financial investments, tailored through carrier comparisons to individual property and risk profiles.
• Farm Insurance Specialized insurance policies protecting farming businesses and agricultural operations in Wisconsin, with coverage that adjusts as business needs change.
• Life Insurance Life insurance policies ranging from temporary to permanent coverage providing financial security for beneficiaries.
• Health Insurance Coverage that safeguards individuals and families from financial hardships arising from illness or injury, offered through multiple benefit carriers.
• RV Insurance Recreational vehicle coverage including comprehensive and collision coverage, personal injury protection, and towing costs.
• Specialty Insurance Extended insurance services including identity protection, personal items coverage under umbrella policies, and solutions for theft, accidents, or lawsuits.
• Corporate Bonds Business bonding solutions to help meet bonding goals along with licensing and permit services for businesses.
• Business Insurance Comprehensive coverage protecting businesses from top to bottom, allowing owners to focus on day-to-day operations.
• Group Health Insurance Health coverage programs designed to control costs for businesses and employees, including building and maintaining employee benefits programs.
• Medicare Supplements Coverage that helps pay Medicare-approved services not fully covered by Medicare, addressing healthcare costs for seniors.
• Medicare Advantage Medicare replacement plans with their own provider networks that may or may not include prescription drug coverage.
• Medicare Prescription Drug Plans Medicare Part D coverage for prescription drugs offered by private insurance companies, plus Wisconsin SeniorCare state pharmaceutical assistance.
• Dental and Vision Insurance Coverage addressing oral symptoms of systemic diseases and visual impairment, with options for individuals and employer groups.
• Long Term Care Insurance Insurance covering home care, assisted living, adult daycare, respite care, hospice care, nursing home, and Alzheimer's facilities.
• Short and Long Term Disability Insurance Disability coverage addressing the financial impact when individuals become disabled and may lose ability to earn a living.
• Cancer Insurance Supplemental coverage for individuals affected by cancer, addressing the elevated lifetime risk of cancer diagnosis.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Apex Insurance GroupcoreOthers · 1 January 2024Nolan Insurance Agency is an affiliate of Apex Insurance Group. Apex Insurance Group is a parent organization that Nolan Insurance Agency joined in 2024. This affiliation provides Nolan with centralized resources, brand association, and operational support while maintaining local autonomy in Brandon, WI.
• AcuityminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Nolan Insurance Agency offering personal and commercial insurance products.
• Auto-Owners InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Nolan Insurance Agency offering auto and property insurance.
• Liberty MutualminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Nolan Insurance Agency offering personal insurance products.
• MetLifeminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Nolan Insurance Agency offering life, dental, and other insurance products.
• ProgressiveminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Nolan Insurance Agency offering auto insurance products.
• TravelersminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Nolan Insurance Agency offering personal and commercial insurance products.
• Frankenmuth InsuranceminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Nolan Insurance Agency offering commercial and personal insurance products.
• SecuraminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Nolan Insurance Agency offering commercial insurance products.
• West Bend MutualminorChannel Partner/ Reseller/ DistributorInsurance carrier partner represented by Nolan Insurance Agency offering personal and commercial insurance products.
• AflacminorChannel Partner/ Reseller/ DistributorBenefit carrier partner offering supplemental insurance products including accident, cancer, and short-term disability coverage.
• Anthem Blue Cross Blue ShieldminorChannel Partner/ Reseller/ DistributorBenefit carrier partner offering health insurance products including individual and group health plans.
• Delta DentalminorChannel Partner/ Reseller/ DistributorBenefit carrier partner offering dental insurance products.
• Guardian LifeminorChannel Partner/ Reseller/ DistributorBenefit carrier partner offering life insurance, dental, vision, and employee benefits products.
• HumanaminorChannel Partner/ Reseller/ DistributorBenefit carrier partner offering health insurance, Medicare supplements, and Medicare Advantage plans.
• United HealthcareminorChannel Partner/ Reseller/ DistributorBenefit carrier partner offering health insurance products including individual and group health plans.
• Principal FinancialminorChannel Partner/ Reseller/ DistributorBenefit carrier partner offering life insurance and retirement benefits products.
• Wisconsin Physicians Service (WPS)minorChannel Partner/ Reseller/ DistributorBenefit carrier partner offering health insurance products including Medicare plans.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Arthur J. Gallagher & Co. Major publicly traded insurance brokerage and risk advisory firm. Comparable role as an insurance intermediary, though focused on commercial lines and enterprise clients rather than Nolan's small-business/consumer base.
• HUB International: Large global insurance brokerage representing numerous carriers across commercial and personal lines. Overlaps with Nolan's multi-carrier brokerage model but at vastly larger scale and with national reach.
• Allstate: National personal lines insurer with a captive agent distribution model. Competes head-to-head with Nolan in personal auto and home but lacks the multi-carrier independent brokerage positioning.
• State Farm: Largest U.S. personal lines insurer distributed through captive agents. Competes with Nolan for the same household insurance customers but operates a single-carrier model at national scale.

Direct peers

• Country Financial: Midwest-based regional insurer and financial services company that distributes through captive and semi-independent agents across rural communities. Closely comparable regional agency footprint and customer demographic to Nolan.
• Erie Insurance: Regional P&C insurer with a strong independent agent distribution model in the Midwest and Mid-Atlantic. Comparable multi-line personal/commercial product breadth and agency-led distribution approach.
• Brightway Insurance: Franchise-style independent insurance agency platform representing multiple carriers across personal and commercial lines. Operates a similar multi-carrier brokerage model to Nolan Insurance Agency.
• Goosehead Insurance: Independent insurance agency franchise model offering personal and commercial lines through multiple carriers. Highly comparable to Nolan's independent agency structure, though at much greater scale and geographic breadth.

Regional players

• The Cincinnati Insurance Companies: Midwest-based regional P&C insurer distributed through independent agents across personal and commercial lines. Comparable regional distribution approach and product mix, though operates as a carrier rather than a brokerage.

Emerging players

• Lemonade: Direct-to-consumer insurtech using a digital-first model and AI-driven underwriting. Represents the disruptive threat to traditional independent agencies like Nolan by bypassing intermediaries entirely.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nolanins
• LinkedInlinkedin.com/company/nolan-insurance-agency-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nolan Insurance Agency