What FYR Studio does

FYR Studio is a Brazilian 3D visual content studio headquartered in Curitiba, founded circa 2009-2010 by Fabio Torlai. The company specializes in producing hyper-realistic 3D renders, humanized floor plans, 3D animation videos, and 360-degree virtual tours for real estate developers (incorporadoras) launching residential and commercial projects across Brazil. Operating with a small team of 1-10 employees, the company has accumulated 15+ years of specialized experience, 1,000+ launch participations, and 30,000+ renders produced over its history.

The company offers a four-product service suite — Imagem 3D (3D renders), Planta Humanizada (humanized floor plans), Filme Imobiliário (real estate animation videos), and Passeio Virtual 360º (360° virtual tours) — built around proprietary 3D rendering workflows emphasizing photorealistic fidelity to architectural projects. Core differentiators center on structured project management, risk elimination, and guaranteed on-time delivery rather than underlying rendering technology. The firm has served 180+ developers cumulatively, including enterprise clients such as Plaenge, MF7, Think Incorporadora, HVM, Building Inc., Grupo Mantena, Grupo Impper, Max Realiza, Paes & Gregori, and Perplan, and won the Prêmio Master Imobiliário for the Casa Higienópolis project.

Revenue is generated through custom project-based engagements with enterprise real estate developers. Pricing is quote-based and not publicly disclosed; proposals are delivered within 24 hours via direct WhatsApp or email contact. Geographic reach is concentrated entirely in Brazil. Marketing relies on website case studies, direct outreach, and a B2B newsletter ('Conheça a sua Área Útil') targeting real estate professionals.

Name

FYR Studio

Legal name

Fyr Studio

Website

https://fyrstudio.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

FYR Studio is a Brazilian 3D visual content studio founded circa 2009, producing hyper-realistic renders, humanized floor plans, animation videos, and 360° virtual tours for enterprise real estate developers launching projects across Brazil.

Ownership category

akta.pro rank

Product category

3D Architectural Visualization Services

NAICS

Motion Picture and Video Production (512110), Graphic Design Services (541430), Industrial Design Services (541420)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

VFX & Motion Graphics (CGI, Compositing, 2D/3D) (MPAAAMAC)

akta.pro secondary industries

Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM), Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI), Animation Services for VFX (Creature/Character, Crowd, Simulation Support) (MPADAHAF)

Keywords

• 3D architectural visualization
• Real estate rendering
• Virtual property tours
• Architectural 3D animation
• Humanized floor plans

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Project-Based 3D Visual Content Services: Revenue generated through custom project engagements for real estate developers. Services include 3D renders, humanized floor plans, real estate films, and virtual tours. Pricing is quote-based, not publicly disclosed. The company emphasizes structured management and guaranteed delivery timelines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

FYR Studio produces hyper-realistic 3D visual content for Brazilian real estate developers (incorporadoras). Its core offerings include four products: (1) hyper-realistic 3D renders (Imagem 3D) with photorealistic finishes, colors and textures, (2) humanized floor plans (Planta Humanizada) in floor plan, perspective or schematic formats, (3) 3D animation videos (Filme Imobiliário) with storyboard and script for real estate launches, and (4) interactive 360-degree virtual tours (Passeio Virtual 360º). The company sells these as custom project engagements with guaranteed on-time delivery aligned to marketing campaigns.

Product overview

FYR Studio offers a unified suite of four 3D visual content products for real estate launches: (1) Imagem 3D for hyper-realistic 3D renders, (2) Planta Humanizada for humanized floor plans, (3) Filme Imobiliário for 3D animation videos, and (4) Passeio Virtual 360º for interactive 360-degree virtual tours. The company specializes in managing and delivering visual content with strict timeline adherence, combining these products to provide complete visual marketing solutions for property developers.

Differentiator

Problem solved

Functional benefit

Products and services

• Imagem 3D (3D Render)

Quantifiable outcome

• 1000+ launches completed successfully
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Arqui9: London-based architectural visualization studio producing high-end CGI renders, animation, and interactive content for real estate and property developments — directly comparable to FYR's core render/animation/virtual tour offerings.
• Kilograph: Los Angeles-based visualization studio creating CG imagery, animation, and interactive experiences for architecture and real estate developers — overlapping offering to FYR's Imagem 3D, Filme Imobiliário, and Passeio Virtual.
• Neoscape: US-based design visualization and film studio producing renders, films, and immersive content for real estate marketing — directly comparable in product mix and customer base.
• Brick Visual: Berlin-based architectural visualization firm delivering CGI, animation, and real-time content for property developers and architects — a directly comparable boutique rival in the architectural viz space.
• BoxBrownie: Real estate visual content provider offering 3D renders, virtual staging, and virtual tours to property agents and developers — comparable product mix focused on real estate marketing customers.
• Hayes Davidson: UK architectural CGI studio producing high-end stills, animation, and interactive visualization for property developers — directly comparable in customer segment and product suite.
• Luxigon: Paris-based architectural image and film studio serving real estate developers and architects with photorealistic renders and animations — directly comparable boutique peer.
• Tiltpixel: Architectural visualization studio producing high-end CGI, animation, and real-time content for real estate and architecture clients — a directly comparable boutique visualization firm.

Emerging players

• REimagineHome: AI-powered virtual staging and interior visualization platform for real estate marketing — adjacent emerging player that competes with parts of FYR's render and humanized floor plan services and signals AI commoditization risk.

Broad incumbents

• Matterport: US-listed platform for 3D capture, digital twins, and immersive virtual tours used widely across real estate — broader incumbent in the virtual tour space that overlaps with FYR's Passeio Virtual 360º offering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fyrstudio

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FYR Studio