BG Gaming
- Company typePrivate
- Founded2018
- HeadquartersMálaga, Spain
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
BG Gaming firmographics
Firmographics- Name
- BG Gaming
- Legal name
- BG Gaming
- Website
- https://bg-gaming.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
BG Gaming industry classification
Industry- Product category
- Gaming Peripherals
- NAICS
- Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)
- SIC
- Computer Peripheral Equipment, Nec (3577), Retail-Computer & Computer Software Stores (5734)
- akta.pro primary industry
- PC Gaming Peripherals (Keyboards, Mice, Headsets) (CRACAOAC)
- akta.pro secondary industries
- PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers) (CRACAFAD), Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD)
Keywords
Where BG Gaming is headquartered
LocationHeadquarters
- HQ city
- Málaga
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
BG Gaming business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Gaming Peripherals Sales: Direct hardware sales of gaming peripherals including mice, keyboards, mousepads, and headsets to consumers through online and retail channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | X-4 Gaming Pack - Complete entry-level gaming set |
| Unit Pricing | One time/ perpetual license | Hellcat Gaming Mouse |
| Unit Pricing | One time/ perpetual license | Runway XL Extended Mousepad |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
BG Gaming product offering
Product offeringCore offering
BG Gaming designs and sells gaming peripherals directly to consumers, including the Hellcat gaming mouse, Runway XL extended mousepad, and the X-4 complete gaming pack (keyboard, headset, mouse, mousepad). The company markets entry-level to mid-range gaming hardware with features such as adjustable DPI optical sensors, RGB lighting, ergonomic rubber-coated designs, virtual 7.1 surround sound, and plug-and-play setup, distributed through its own website and physical retail stores in Spain and Portugal.
Product overview
BG Gaming is a gaming peripherals brand based in Málaga, Spain, offering a focused portfolio of gaming hardware products. The product line consists of individual peripherals (mouse, mousepad) and bundled sets designed for gamers at various skill levels, from beginners to competitive players. Products feature RGB lighting, adjustable DPI settings, ergonomic designs, and plug-and-play functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Hellcat Gaming Mouse
Companies that use BG Gaming
Customer profileSegments3 records
Ideal customer profiles3 records
BG Gaming technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
BG Gaming partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gaming Content CreatorsminorCollaborations with recognized gaming influencers and content creators who have shown interest in the brand and with whom BG Gaming has established strong collaborative ties. These partnerships help promote the brand to wider gaming audiences.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
BG Gaming competitors and assessment
Company assessmentBroad incumbents
- HyperX: Gaming peripherals division of HP offering headsets, keyboards, mice and accessories heavily marketed through eSports and gaming creators. Comparable on influencer-driven GTM and entry-to-mid tier focus.
- Logitech G: Global gaming peripherals division of Logitech, offering mice, keyboards, headsets and accessories across all price tiers. Sets the competitive benchmark BG Gaming must differentiate against on price, features, and brand.
- Corsair Gaming: Broad gaming and streaming peripherals/PC components company with global distribution. Comparable as a full-stack competitor covering mice, keyboards, headsets, and streaming gear across price tiers.
- Razer: Global gaming hardware leader in peripherals, laptops, and lifestyle gear with a strong eSports sponsorship tradition. Comparable as the category-defining incumbent whose community-marketing playbook BG Gaming is emulating.
Direct peers
- Trust Gaming: Dutch-founded value gaming peripherals brand selling mice, keyboards, headsets and chairs across Europe. Comparable on entry-level pricing strategy, broad product line, and European retail distribution.
- Ozone Gaming: Spanish gaming peripherals manufacturer offering mice, keyboards, headsets and accessories. Direct competitor with overlapping Iberian footprint and similar value-tier positioning.
- Sharkoon: German gaming peripherals and PC components brand with deep European retail presence. Comparable on affordable pricing, broad catalog of gaming mice/keyboards/headsets, and influencer-driven marketing.
- Newskill: Spanish gaming peripherals brand offering mice, keyboards, mousepads and gaming chairs at competitive prices. Most directly comparable to BG Gaming in geography, product mix, and entry-to-mid market positioning.
- Tempest Gaming: Spanish gaming peripherals and accessories brand with a similar focus on entry-level competitive pricing, Iberian retail distribution, and eSports community engagement.
Emerging players
- Endgame Gear: European gaming peripherals brand focused on high-performance mice and accessories with an enthusiast following. Comparable on peripheral category focus and European origin, though operating at a higher price tier.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
BG Gaming social profiles
Digital presenceBG Gaming financial estimates
Financial estimateRevenue estimate
Valuation estimate
BG Gaming leadership team
Management profileNumber of profiles
BG Gaming funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BG Gaming M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BG Gaming
What does BG Gaming do?
BG Gaming designs and sells gaming peripherals directly to consumers, including the Hellcat gaming mouse, Runway XL extended mousepad, and the X-4 complete gaming pack (keyboard, headset, mouse, mousepad). The company markets entry-level to mid-range gaming hardware with features such as adjustable DPI optical sensors, RGB lighting, ergonomic rubber-coated designs, virtual 7.1 surround sound, and plug-and-play setup, distributed through its own website and physical retail stores in Spain and Portugal.
Is BG Gaming a public or private company?
BG Gaming is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BG Gaming founded?
BG Gaming was founded in 2018. It employs 1 to 10 people.
Where is BG Gaming based?
BG Gaming is headquartered in Málaga, Spain, in the Europe region.
How does BG Gaming make money?
One revenue line is on record: gaming Peripherals Sales.
Who are BG Gaming's main competitors?
Broad incumbents on record are HyperX, Logitech G, Corsair Gaming and Razer. Direct peers are Trust Gaming, Ozone Gaming, Sharkoon, Newskill and Tempest Gaming. Endgame Gear is listed as an emerging player.
Does BG Gaming have an API?
No public API is recorded for BG Gaming.
What industry is BG Gaming in?
BG Gaming's product category is Gaming Peripherals. Its primary akta.pro industry code is CRACAOAC, PC Gaming Peripherals (Keyboards, Mice, Headsets), with a secondary code of CRACAFAD, PC Gaming Peripherals Retail (Keyboards, Mice, Headsets, Controllers). Its NAICS code is 334118 and its SIC code is 3577.