Promosystems
Promosystems AG is a Swiss outdoor advertising company operating 487 nationwide locations with four standardized 12 m² product lines — mobile trailers, fixed billboards, towers, and flexible platforms — serving events, corporate, real estate, and political clients.
- Company typePrivate
- Founded2011
- HeadquartersLyss, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Promosystems does
Promosystems AG is a Swiss outdoor advertising company headquartered in Lyss, Canton Bern, operating a nationwide network of 487 active advertising locations across Switzerland. Founded around 2011, the company offers four standardized product lines — Promotrailer (mobile advertising trailers), Promopanel (fixed billboard panels), Promotower (360-degree advertising towers), and Promomisc (flexible frame-based platforms) — each built around a standardized 12 m² advertising surface designed for interchangeable campaign deployment.
The business operates a turnkey service model covering the full advertising lifecycle: banner design and production, municipal permit procurement, location acquisition from landowners, installation, maintenance, and removal. Pricing is primarily quote-based, with Promopanel locations bookable on a weekly rental basis. The company markets to four use-case segments — events, corporate and product promotions, construction and real estate, and political campaigns — suggesting a diversified customer base of small-to-mid-market clients. Go-to-market is sales-led, relying on a corporate website with direct inquiry forms, phone, and email channels, supported by a presence on LinkedIn and Instagram.
The company is operated by a small team of six, led by Managing Director Daniel Wenger, with dedicated expansion leadership (Head of Expansion and Location Expansion roles) indicating ongoing buildout intent. No external funding has been raised, no acquisitions have been made, no patents are held, and no financial figures are publicly disclosed. The core revenue mechanics are recurring location rental and campaign-based fees on a physical advertising infrastructure asset base.
Promosystems firmographics
Firmographics- Name
- Promosystems
- Legal name
- Promosystems AG innovativ werben
- Website
- https://promosystems.ch
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Promosystems AG is a Swiss outdoor advertising company operating 487 nationwide locations with four standardized 12 m² product lines — mobile trailers, fixed billboards, towers, and flexible platforms — serving events, corporate, real estate, and political clients.
- Ownership category
- akta.pro rank
Promosystems industry classification
Industry- Product category
- Outdoor Advertising Services
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Static Billboards & Posters (Roadside, Wallscapes) (BPAFALAA)
- akta.pro secondary industries
- Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), Static Billboard Advertising (MPAAAKAA)
Keywords
Where Promosystems is headquartered
LocationHeadquarters
- HQ city
- Lyss
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Promosystems business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Outdoor Advertising Rental: Rental of mobile advertising trailers (Promotrailer), fixed billboard locations (Promopanel), advertising towers (Promotower), and flexible advertising platforms (Promomisc) throughout Switzerland. Weekly booking options available. Includes full service from design and production of advertising banners to permits, installation, and removal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Weekly billboard rental - bookable by the week |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Promosystems product offering
Product offeringCore offering
Promosystems AG rents outdoor advertising space across Switzerland through four physical formats: mobile advertising trailers (Promotrailer), fixed billboards (Promopanel), 360-degree advertising towers (Promotower), and custom frame platforms (Promomisc), each providing standardized 12 m² advertising surfaces. The company delivers a complete turnkey service covering banner design and production, location acquisition, permit handling, professional installation, and removal, with nationwide coverage across 487 active advertising locations.
Product overview
Promosystems AG offers a portfolio of four core outdoor advertising products: Promotrailer (mobile advertising trailers), Promopanel (fixed billboards), Promotower (advertising towers), and Promomisc (custom poster platforms). Their flagship offering provides standardized 12 m² advertising surfaces throughout Switzerland. The company delivers a full-service approach encompassing advertising concept design, banner production, location acquisition and permit procurement, and professional installation/dismantling. The products serve diverse applications including events, corporate promotions, real estate, and political campaigns.
Differentiator
Problem solved
Functional benefit
Brands
- Promotrailer: Mobile advertising trailers - flexible, location-independent solution for advertising throughout Switzerland
- Promopanel
- Promotower
- Promomisc
Products and services
- Promotrailer (mobile advertising trailer)
- Promopanel (fixed billboard locations)
- Promotower (advertising towers)
- Promomisc (flexible billboard platform)
Quantifiable outcome
- 5,032 advertising nets produced
- +2 more outcomes
Companies that use Promosystems
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Promosystems technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Promosystems partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Promosystems competitors and assessment
Company assessmentBroad incumbents
- Ströer: Major German-headquartered OOH and digital out-of-home operator with cross-European footprint. Comparable product mix of static billboards and digital out-of-home, though Ströer is far larger and more digitally oriented than Promosystems.
- Clear Channel Outdoor: Global OOH operator with significant Swiss presence through street furniture, billboards, and transit advertising. Overlaps with Promosystems on fixed outdoor formats but operates at much larger scale and across multiple countries.
- JCDecaux: World's largest outdoor advertising company, including street furniture, billboards, and transport advertising across Europe. Comparable in serving the same advertiser needs (high-visibility outdoor placements) but at global scale and primarily via municipal concessions.
Direct peers
- APG|SGA: Switzerland's largest out-of-home advertising operator, offering static, digital, and mobile billboards nationwide. Directly comparable to Promosystems because both sell OOH inventory on a rental basis across Swiss high-traffic locations, though APG|SGA operates at vastly greater scale and with digital capabilities.
- Affichage Holding: Swiss outdoor advertising company with a portfolio of analog and digital billboard faces across Switzerland. Direct competitor in the static billboard segment with similar nationwide rental model and permit-managed inventory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Promosystems social profiles
Digital presencePromosystems financial estimates
Financial estimateRevenue estimate
Valuation estimate
Promosystems leadership team
Management profileNumber of profiles
Profiles6 records
Promosystems funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Promosystems M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Promosystems
What does Promosystems do?
Promosystems AG rents outdoor advertising space across Switzerland through four physical formats: mobile advertising trailers (Promotrailer), fixed billboards (Promopanel), 360-degree advertising towers (Promotower), and custom frame platforms (Promomisc), each providing standardized 12 m² advertising surfaces. The company delivers a complete turnkey service covering banner design and production, location acquisition, permit handling, professional installation, and removal, with nationwide coverage across 487 active advertising locations.
Is Promosystems a public or private company?
Promosystems is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Promosystems founded?
Promosystems was founded in 2011. It employs 1 to 10 people.
Where is Promosystems based?
Promosystems is headquartered in Lyss, Switzerland, in the Europe region.
How does Promosystems make money?
One revenue line is on record: outdoor Advertising Rental.
Who are Promosystems's main competitors?
Broad incumbents on record are Ströer, Clear Channel Outdoor and JCDecaux. Direct peers are APG|SGA and Affichage Holding.
Does Promosystems have an API?
No public API is recorded for Promosystems.
What industry is Promosystems in?
Promosystems's product category is Outdoor Advertising Services. Its primary akta.pro industry code is BPAFALAA, Static Billboards & Posters (Roadside, Wallscapes), with a secondary code of BPAFALAG, Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards). Its NAICS code is 54185 and its SIC code is 7310.