Gerard Leblanc Courtier D'assurances

What Gerard Leblanc Courtier D'assurances does

Gérard Leblanc Courtier D'assurances ltée is a family-owned independent insurance brokerage headquartered in Compton, in the Estrie region of Quebec, Canada. Founded by Gérard Leblanc in 1988 (with predecessor activity dating to 1978) and now wholly owned by his son Olivier Leblanc since 2011, the firm employs 25 people, of whom 22 are licensed insurance brokers holding permits from the Autorité des marchés financiers (AMF). The brokerage distributes personal, commercial, agricultural, recreational vehicle, and specialty insurance products on behalf of 17+ carrier partners including Intact, Desjardins/L'Unique, Promutuel, Aviva, Economical, Northbridge, and Chubb, as well as niche providers such as Pafco and Optimum Agricole for hard-to-place risks.

The firm's product portfolio spans six core lines: Auto, Home, Business, Agricultural, Recreational Vehicle, and Special Insurance (Assurances Particulières), supported by an online self-service quote platform for auto and home built on Applied Systems' WebRater technology and a full-service claims advocacy function. The brokerage's go-to-market is a hybrid of in-person consultation at the Compton office, phone/email sales, online self-service quoting, and content marketing via a Facebook presence and an educational 'Info-Chroniques' blog. Marketing is reputation-driven, with no paid advertising detected; customer acquisition relies on referrals and 40+ years of community presence.

The firm operates on a commission-based revenue model, earning placement commissions from carriers on premiums written rather than charging client fees. Revenue is consequently tied to the volume and quality of policies placed. Distribution is regional (Estrie) with no disclosed expansion outside Quebec, and customer concentration is dispersed across individuals, SMBs, and agricultural operations with no anchor accounts identified.

Name

Gerard Leblanc Courtier D'assurances

Legal name

Gérard Leblanc courtier d'assurances ltée

Website

https://leblancassurances.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Gérard Leblanc Courtier D'assurances ltée is a family-owned independent insurance brokerage in Compton, Quebec, employing 25 staff including 22 AMF-licensed brokers. It places personal, commercial, agricultural, and specialty insurance on behalf of 17+ carrier partners for individuals, SMBs, and farms across the Estrie region.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro industry

PRIMARYFSAEADAA

Retail (Personal Lines) Insurance Brokerage

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAN

Insurtech-Enabled Brokerage (Digital Brokers & Aggregators)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

SECONDARYFSAEADAJ

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Insurance Brokerage & Risk Advisory

Keywords

• Independent insurance brokerage
• Property casualty insurance
• Commercial insurance solutions
• Agricultural farm insurance
• Personal lines insurance

Headquarters

HQ city

Compton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Independent insurance brokerage earning commissions from multiple insurance companies (17+ insurers listed) for placing client coverage. Revenue derived from premiums placed rather than fees charged to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Independent insurance brokerage placing personal, commercial, agricultural, recreational vehicle, and specialty insurance coverage on behalf of clients through 17+ partner insurers. Operates as a market-shopping intermediary, comparing premiums and coverage options, advocating for clients during claims, and providing solutions for hard-to-insure risks across the Estrie region of Quebec.

Product overview

Gerard Leblanc Courtier d'Assurances ltée is an independent insurance brokerage offering a comprehensive portfolio of property and casualty insurance products through multiple insurers. The core offerings consist of six main insurance categories: Auto Insurance (Assurance Automobile), Home Insurance (Assurance Habitation), Business Insurance (Assurance Entreprise), Agricultural Insurance (Assurance Agricole), Recreational Vehicle Insurance (Assurance Véhicules Récréatifs), and Special Insurance (Assurances Particulières). The brokerage operates on an independent model, representing multiple insurance companies to provide clients with genuine choice and competitive rates. Supporting services include an online quote platform powered by Applied Systems WebRater and full-service claims management where brokers advocate for clients throughout the claims process.

Differentiator

Problem solved

Functional benefit

Products and services

• Assurance Automobile (Auto Insurance) Auto insurance coverage for private vehicles, business vehicles, high-value vehicles, antique cars, trucks, motorcycles, and recreational vehicles, including mandatory and optional coverages such as collision, liability, theft, vandalism, and road assistance. Available to individual and business vehicle owners in Quebec.
• Assurance Habitation (Home Insurance) Home insurance for homeowners, co-owners, and renters covering single-family homes, luxury homes, secondary residences, chalets, income properties, vacant buildings, and seasonal camping trailers. Offers both all-risk and named-perils coverage with optional add-ons.
• Assurance Entreprise (Business Insurance) Business insurance for retail stores, service businesses, restaurants, income properties, civil liability, errors and omissions, and commercial bonding. Coverage is customized based on specific business needs and sector requirements.
• Assurance Agricole (Agricultural Insurance) Agricultural insurance protecting farming operations including buildings, equipment, machinery, farm animals, crops, civil liability, income loss, and farm equipment breakdown coverage tailored to the Quebec agricultural sector.
• Assurance Véhicules Récréatifs (Recreational Vehicle Insurance) Insurance for recreational vehicles including motorcycles (scooters, trikes, spyders, motocross), snowmobiles, ATVs, caravans, motorhomes, and boats (dinghies, sailboats, yachts). Includes mandatory minimum $500,000 civil liability for off-road vehicles.
• Assurances Particulières (Special Insurance) Specialized insurance for particular situations including special event insurance (festivals, booths), prize indemnity insurance, civil liability for nomads, event cancellation insurance, and other unique insurance needs for individuals and businesses.
• Online Quote System (WebRater) Web-based quote request platform powered by Applied Systems WebRater enabling self-service auto and home insurance quotes integrated with multiple insurer partners in real time. Other lines require phone or email contact.
• Claims Management Service Broker-led claims handling and advocacy service in which brokers assist clients through the claims process, liaise with insurers via teleconference, guide settlements, and intervene in disputes with insurers on behalf of clients.

Quantifiable outcome

• Premiums can vary up to 150% between insurers for home insurance
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, major and supporting.

• PromutuelcoreOthersPrimary agricultural insurer partner. Also provides auto, home and business insurance. Regional mutual insurance company with strong presence in agricultural sector.
• IntactcoreOthersMajor national insurance company offering auto, home and business coverage. One of the primary insurer partners.
• L'Unique (Desjardins)coreOthersDesjardins-owned insurer specializing in auto and home insurance. Key partner for personal lines coverage.
• AvivamajorOthersInternational insurance group offering personal and commercial insurance products.
• EconomicalmajorOthersCanadian insurance company providing auto, home and business insurance coverage.
• EchelonsupportingOthersInsurance provider partner offering various commercial and personal insurance products.
• Optimum Société d'assurancescoreOthersInsurance company including specialized agricultural insurance division (Optimum Assurances Agricoles).
• PafcosupportingOthersSpecialty insurance provider for non-standard and hard-to-place risks.
• LeclercsupportingOthersRegional insurance provider partner.
• Estrie-RichelieucoreOthersRegional mutual insurance company serving Estrie area. Specialized in agricultural insurance alongside Promutuel.
• NorthbridgesupportingOthersCanadian commercial insurance provider specializing in business and industrial coverage.
• April CanadasupportingOthersManaging general insurance broker offering specialty insurance products.
• ChubbsupportingOthersGlobal insurance company offering personal and commercial insurance including high-value coverage.
• NovaProsupportingOthersInsurance provider partner.
• BILsupportingOthersInsurance provider partner.
• Premier-CanadasupportingOthersInsurance provider partner.
• InterGroupe AssurancessupportingStrategic or Co-development PartnerMember of InterGroupe Assurances grouping, enabling access to specialized insurers to meet even the most specific client needs. Strategic partnership to expand insurer network for complex risks.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Northbridge Insurance: Canadian commercial and business insurance carrier partnering with brokers; relevant as one of Leblanc's tier 1 insurer partners and a peer in the broader commercial-lines brokerage ecosystem in Canada.
• Promutuel Assurance: Quebec mutual insurance company serving members through its own agent network; significant because Promutuel is both a Leblanc carrier partner and a competing distribution channel in Quebec, making it a directly comparable insurer-affiliated alternative to an independent brokerage.
• InterGroupe Assurances: Network of independent Quebec insurance brokerages of which Leblanc is a member; relevant as the closest aggregator peer, providing shared carrier access, group services, and operational support — a structural template for any future expansion model.

Direct peers

• Westland Insurance Group: Canadian independent P&C brokerage with a multi-carrier model similar to Leblanc's 17+ insurer panel; comparable as a growth-oriented retail broker focused on personal and commercial lines, though much larger and multi-provincial in scope.
• Lussier Cabinet de services financiers: Quebec-based independent insurance and financial services firm with regional branches; comparable in being a Quebec-rooted, multi-line retail brokerage offering auto, home, business, and group insurance through multiple carriers — a near-direct peer to Leblanc in geography and product breadth.

Broad incumbents

• BrokerLink: One of Canada's largest retail insurance brokerages, owned by Intact Financial; competes directly with Leblanc in personal and commercial lines while offering the scale, digital tools, and marketing reach that a 25-person firm lacks.
• BFL Canada: Canadian-owned commercial insurance brokerage serving businesses and high-net-worth clients; overlaps with Leblanc in commercial lines and specialty placements, but operates nationally with specialty practice depth Leblanc does not have.
• Hub International (Canada): Large North American brokerage with significant Quebec and Canadian retail operations; comparable in offering multi-carrier brokerage services to individuals and businesses, but at vastly greater scale and national geographic breadth than Leblanc.

Regional players

• La Capitale / Beneva (group insurance arm): Quebec-rooted mutual insurer and insurance distributor serving individuals and businesses across the province; comparable Quebec-based competitor for personal and commercial lines with strong brand trust similar to Leblanc's regional reputation.
• CAA-Quebec Insurance: Quebec-focused affinity-based insurance provider selling auto, home, and travel through CAA membership; comparable regional competitor for personal lines in Quebec, with strong brand recognition and direct-to-consumer distribution that competes with Leblanc's broker-led model in the same province.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gerard Leblanc Courtier D'assurances