Les Brasseurs Savoyards

What Les Brasseurs Savoyards does

Les Brasseurs Savoyards is a privately held French artisanal brewery headquartered in Alby-sur-Chéran, Haute-Savoie (645 rue des Champs de la Pierre), positioned as the first exclusively organic brewery in France (Première Brasserie exclusivement BIO de France). Taken over on 4 February 2014 by brothers Antoine and Etienne Onorati alongside master brewer Claude Thiery, the company brews a portfolio of 19+ organic products across five families: the BS entry range (Blonde, Blanche, Ambrée, Brune, Génépi, Myrtille), the 100% BIO Brasseurs Savoyards range (IPA, Triple, NEIPA and alcohol-free variants), the premium craft Nonne range (Triple, IPA, APA, Oak, seasonal), the Yaute BIO soft drink line (Limo, Cola, Ice Tea, Tonic, Ginger Beer, Maté), and the Peek & Keep hard seltzer (launched 2021). Core production technology uses 100% organic ingredients (including rare 100% organic hops), Alpine water sourced from the Lake Annecy glacier-fed system, traditional multi-week aging, and dry-hopping techniques, with proprietary Génépi aroma co-developed with Aromatica.

The business operates at >15,000 hectoliters per year across 30 fermentation tanks, processing 350+ tonnes of organic cereals and 8+ tonnes of organic hops annually, and has accumulated 39+ medals across competitions including World Beer Awards and Concours Général Agricole. Revenue is generated through multiple channels: national wholesale via L'Eau Vive's 73 organic retail stores, specialty beer retailers in Rhône-Alpes, HORECA accounts, direct-to-consumer at the brewery shop, event equipment rental (100+ beer dispensers, beer tanks up to 1,500L, sparkling water dispensers), and a 2024 bottle consignment partnership with Alpes Consigne enabling up to 50 reuses per glass bottle. The company is founder/family-owned with no disclosed external venture capital or private equity involvement, recognized in Les Échos 500 Champions of Growth 2020.

Name

Les Brasseurs Savoyards

Legal name

Brasseurs Savoyards

Website

https://bs.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Les Brasseurs Savoyards is France's first exclusively organic craft brewery, producing 19+ organic beers, BIO soft drinks, and hard seltzers from Alpine water in Haute-Savoie. It distributes through organic retail (notably L'Eau Vive), HORECA, event equipment rental, and direct-to-consumer channels.

Ownership category

akta.pro rank

Product category

Organic Craft Beer

NAICS

Breweries (312120), Beverage Manufacturing (3121), Soft Drink and Ice Manufacturing (31211), Beer and Ale Merchant Wholesalers (42481)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Regional & National Breweries (THAFALAD)

akta.pro secondary industries

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)

Keywords

• Organic craft beer
• Artisanal brewing
• Beverage manufacturing
• Event equipment rental
• Hard seltzer production

Headquarters

HQ city

Alby-sur-chéran

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Organic Craft Beer Sales: Primary revenue stream from brewing and selling organic craft beers under three main brands: Gamme BS (standard), Gamme Brasseurs Savoyards (100% organic), and Gamme Nonne (premium craft). Products include blonde, blanche, ambrée, brune, génépi, myrtille, IPA, NEIPA, Triple, seasonal beers, and alcohol-free variants. Distributed through retail, specialty stores, and direct-to-consumer.
2. Alcohol-Free Beer & Soft Drinks: Growing product lines including alcohol-free beers (Gamme BS Sans Alcool, Gamme Brasseurs Savoyards 0.0) and Yaute soft drinks (limonades, cola, ice tea, tonic, ginger beer, maté). Soft drinks are 100% BIO and artisanal. As of 2025, 100% of the soft drink range is available in cans.
3. Hard Seltzer (Peek & Keep): Peek & Keep brand hard seltzers — flavored sparkling alcoholic beverages (5% ABV) made with BIO wheat alcohol and natural BIO aromas. Three flavors: Orange-Mandarine, Fruits Rouges, Mangue-Passion. Available in 33cl glass bottle (screw cap) and 33cl aluminum can. Commercial launch March 2021.
4. Beer Dispenser & Event Equipment Rental: Rental of beer dispensers (100+ units for all event types), beer tanks (up to 1,500L), and sparkling water dispensers for events. Turnkey service including delivery, installation, commissioning, and technical adjustments. Revenue from rental fees based on equipment type and event duration.
5. Bottle Deposit System (Consigne): Bottle deposit and return program in partnership with Alpes Consigne. Glass bottles can be reused up to 50 times before recycling, reducing new bottle production needs. This circular economy model supports the sustainability positioning and reduces packaging costs.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Les Brasseurs Savoyards is France's first exclusively organic brewery, producing a portfolio of organic craft beers (BS, Brasseurs Savoyards, Nonne ranges), alcohol-free beers, organic soft drinks (Yaute), and hard seltzers (Peek & Keep). The brewery also rents beer dispensers, large beer tanks, and sparkling water dispensers for events, and operates a circular-economy bottle consignment system. All products use Alpine water sourced from Lake Annecy glaciers and ingredients certified organic from field to bottle.

Product overview

Les Brasseurs Savoyards is France's first exclusively organic brewery, producing a diverse portfolio of alcoholic and non-alcoholic beverages. The product portfolio spans five main categories: (1) BS Range - traditional organic beers including Blonde, Blanche, Ambrée, Brune, Génépi, and Myrtille; (2) Brasseurs Savoyards Premium Organic Range - higher-tier organic beers including IPA, Triple, and Neipa; (3) Nonne Range - craft-inspired premium beers including Triple, IPA, APA, Golden Ale, English IPA, and seasonal varieties like Summer IPA and Noël; (4) Yaute Softs - organic soft drinks including limo, cola, ice tea, tonic, ginger beer, and newest Yaute Maté; (5) Peek & Keep Hard Seltzer - organic alcoholic sparkling beverages launched 2021. The company also offers event services including beer dispenser and tank rental, plus a bottle consignment system for sustainability. All beverages are certified organic with water sourced from Lake Annecy glaciers and ingredients from French organic agriculture.

Differentiator

Problem solved

Functional benefit

Brands

• La Nonne: Premium 'craft' beer range inspired by various countries (USA, Belgium) with beers like Nonne Triple, Nonne IPA, Nonne APA, Nonne Golden Ale, Nonne Noël, Nonne Summer IPA, Nonne NEIPA, Nonne Oak, Nonne SMASH, Nonne IPL
• Yaute
• Peek & Keep

Products and services

• Gamme BS (Standard Organic Range)
• Gamme Brasseurs Savoyards (Premium 100% Bio Range)
• Gamme Nonne (Premium Craft Range)
• Gamme BS Sans Alcool (Alcohol-Free Range)
• Yaute Softs (Organic Soft Drinks)
• Peek & Keep Hard Seltzer
• Beer Dispenser Rental Service (Location Tireuses)
• Beer Tank System Rental (up to 1,500L)
• Sparkling Water Dispenser Rental
• Bottle Consignment System (Consigne)

Quantifiable outcome

• More than 15,000 hectoliters produced per year — largest artisanal beer production in Haute-Savoie
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Alpes ConsignecoreStrategic or Co-development Partner · 16 October 2024Partnership for the implementation of a bottle deposit and return system (consigne). Alpes Consigne handles washing and re-circulation of glass bottles, enabling up to 50 reuses per bottle before recycling. This local partnership operates in short circuit, minimizing transport emissions. The consigne system reduces new bottle production by 76% energy, 51% water, and 79% CO2 emissions compared to recycling-only glass management.
• L'Eau VivecoreChannel Partner/ Reseller/ DistributorL'Eau Vive is an organic food retail chain with 73 stores in France (founded in 1979). They have been distributing Brasseurs Savoyards products nationally since 2015, making them the first chain to reference the Nonne Triple at its 2016 launch. The partnership is built on shared values of organic certification, ethical sourcing, and responsible consumption. Didier Cotte, President of L'Eau Vive, has stated: 'Pour certains le bio c'est juste une étiquette, pour nous c'est une éthique.'
• AromaticacoreStrategic or Co-development PartnerPartnership with Aromatica, a PME (SME) based in the Alpes-Maritimes region, to develop a proprietary natural BIO génépi aroma — a 70% Vol génépi alcohol extract (unsweetened) used to flavor BS Génépi beer. This collaboration addressed the brewing challenge of infusing actual génépi plant strands in a fermentation tank and enabled the creation of a balanced, recognizable génépi flavor in an organic beer.
• Espérance III AssociationminorGTM or Marketing PartnerSupport for the reconstruction of the mythical Espérance III wooden boat on Lake Annecy (18m length, 25 tons). A special edition 'BS Espérance III' beer is sold with a percentage of proceeds donated to the association. The boat will feature a 110 kW electric motor aligned with eco-responsible values. Commercialization began July 2020 primarily in Grand Annecy retail outlets.
• Rock On SnowminorGTM or Marketing PartnerRock On Snow (formerly Rock On Snowboard Tour) is an annual ski/snowboard event held in Val Thorens and Avoriaz. Brasseurs Savoyards has been a partner for multiple years, providing product sampling, branded animations (e.g., fortune wheel, branded merchandise), and brand visibility at the event village. Aligns with the brewery's Alpine regional identity.
• Malterie du ChâteaucoreOthersThe Malterie du Château in Belgium malts all the organic barley used in Brasseurs Savoyards beers. While the malts are produced and cultivated in France, they are malted in Belgium by this renowned malthouse. This is a key ingredient supply partnership ensuring high-quality organic malt for all beer production.

Scale indicators10 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Brasserie Fischer: Historic Alsatian brewery now owned by Heineken, producing traditional French beers at industrial scale. Comparable broad incumbent operating in the same French beer category but at much larger scale.
• Kronenbourg (Carlsberg Group): Largest brewer in France and part of Carlsberg Group, producing mass-market beers including some organic/craft offerings under sub-brands. Represents the dominant competitive pressure in the French beer market.
• Brasserie 3 Brasseurs: French brewpub chain operating dozens of locations across France producing their own craft beers on-site. Larger and more established than Brasseurs Savoyards but overlaps in craft beer production and on-premise experience.

Direct peers

• Brasserie Castelain: Independent French regional brewery in northern France producing traditional and craft beers at similar scale. Comparable artisanal production model with broad portfolio of beer styles.
• Brasserie Ninkasi: Lyon-based French craft brewery operating a brewpub and producing a diverse portfolio of craft beers. Comparable to Brasseurs Savoyards in scale, regional French craft positioning, and multi-product strategy.
• Gallia Paris: Parisian craft brewery with comparable scale and craft positioning, producing a portfolio of artisanal beers including IPAs and seasonal offerings. Both target craft-conscious French consumers with regional identity.
• Brasserie Coreff: Breton craft brewery with strong regional identity in Brittany, producing artisanal beers including organic and specialty offerings. Comparable independent French craft brewery with similar scale and product diversification.
• Brasserie Pietra: Corsican craft brewery known for chestnut-flavored beers and regional identity-driven branding. Comparable French regional craft brewery with strong terroir positioning and portfolio of distinctive specialty beers.
• Brasserie de l'Abbaye: French regional abbey-style brewery producing artisanal traditional and specialty beers. Comparable independent French craft brewery with monastic brewing heritage and similar production scale.

Others

• L'Eau Vive: National organic food retail chain with 73 stores across France and Brasseurs Savoyards' largest distribution partner. Included as an ecosystem participant — its commercial health directly impacts the brewery's national reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lesbrasseurssavoyards
• Instagraminstagram.com/lesbrasseurssavoyardsofficiel
• Xx.com/brass_savoyards

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Brasseurs Savoyards