Cerealia

What Cerealia does

Cerealia SRL is a privately held, family-run Italian industrial bakery founded in the 1960s and headquartered in Montaione, in the Florence province of Tuscany. The company produces traditional Tuscan bread and pizza products, operating from a single 10,000+ square meter production facility powered in part by a 1 megawatt photovoltaic renewable-energy system and organized across four dedicated production lines. Annual capacity is reported at approximately 7,000,000 pizzas and 90 quintals of bread per day, with artisanal techniques — 48-hour natural biga leavening, hand-stretching by expert personnel, and refractory stone-oven direct-flame baking — combined with modern industrial-scale output.

The product portfolio spans daily fresh bread, atmosphere-protected (ATP) bread with up to 90-day shelf life, pre-cooked chilled bread, frozen pre-baked bread (up to 18 months at -18°C), fresh and frozen pizzas with over 30 topping variants, pizza bases, and naturally leavened focaccia. Cerealia operates a hybrid revenue model: selling its own-branded SKUs through Italian and international retail channels while providing a dedicated private-label manufacturing service for major Italian large-scale retail chains (GDO - Grande Distribuzione Organizzata), offering flexible production volumes, varied sizing, and customized packaging. Distribution is weighted toward B2B retail partnerships domestically, complemented by export activity to foreign markets.

Go-to-market is dual-track: a B2B contract-manufacturing channel anchored on private-label supply to GDO customers, and an indirect-to-consumer channel that routes own-brand and partner-brand SKUs through supermarket and retail networks. Pricing is not publicly disclosed and is understood to be negotiated contractually on a per-account basis for the private-label stream. The company markets primarily through its corporate website (available in Italian and English), with no disclosed social-media, paid-media, or email programs in the source data. Cerealia holds no public listing and discloses no external institutional investors; ownership appears retained within the founding family.

Name

Cerealia

Legal name

Cerealia SRL

Website

https://cerealia.it

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

1–10 employees

Short description

Cerealia SRL is a privately held, family-run Tuscan industrial bakery founded in the 1960s, producing traditional bread and pizza for Italian GDO private-label contracts, own-brand retail sales, and international export.

Ownership category

akta.pro rank

Product category

Bakery Products

NAICS

Bakeries and Tortilla Manufacturing (3118), Bread and Bakery Product Manufacturing (31181), Dry Pasta, Dough, and Flour Mixes Manufacturing from Purchased Flour (311824)

SIC

Bakery Products (2050), Food And Kindred Products (2000)

akta.pro primary industry

Grain-Based Mixes & Doughs Manufacturing (pancake/waffle mixes, baking mixes, dough bases) (AFAKABAF)

Keywords

• Bakery manufacturing
• Frozen pizza production
• Private label bakery
• Fresh baked goods
• Bread manufacturing

Headquarters

HQ city

Castelfiorentino

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Private Label Manufacturing: Production service for major retail private labels (GDO). Cerealia produces bread and pizza products under retailer brand names with flexible volumes, varied sizing, and different packaging options.
2. Own Brand Products: Sale of Cerealia branded bread and pizza products through retail channels including fresh, frozen, and protected atmosphere formats.
3. Export: International export of Tuscan bread and pizza products to markets abroad, mentioned alongside private label production capabilities.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

Cerealia is a Tuscan bakery company founded in the 1960s that manufactures fresh and frozen bread and pizza products. Its core operations center on industrial-scale production of artisanal-style baked goods, with a primary focus on private label manufacturing supplying major retail chains, complemented by its own branded product line.

Product overview

Cerealia is a Tuscan bakery company producing bread and pizza products. The product portfolio centers on two core categories: fresh and frozen pizzas (including pizza bases and focacce) and various bread formats (daily fresh, atmosphere-protected, pre-cooked, and frozen). Pizzas feature traditional 48-hour leavened biga, manual stretching, and stone oven baking. The company also offers private label manufacturing services for retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Pizza Freshly prepared pizza products manufactured by Cerealia for retail distribution, including own-brand and private label variants.
• Frozen Pizza Industrial-produced frozen pizza products for retail sale through grocery and food retail channels.
• Pizza Base Pre-formed pizza bases manufactured by Cerealia for retail and food service customers.
• Focaccia Traditional Tuscan focaccia bread products produced by Cerealia for retail distribution.
• Daily Fresh Bread Daily-produced fresh bread offerings distributed through retail channels, leveraging Tuscan bakery tradition.
• ATP Bread Par-baked (ATP – bake-off technology) bread products supplied to retail for in-store final baking.
• Pre-Cooked Bread Fully pre-cooked bread products manufactured by Cerealia for retail sale, requiring only reheating by the consumer.
• Frozen Pre-Baked Bread Frozen pre-baked bread products supplied to retail and food service for thawing and finishing.
• Private Label Production Service Contract manufacturing service producing bakery and pizza products under retail customer brands, serving as Cerealia's primary business line.

Quantifiable outcome

• 48-hour leavening process provides superior crispness and digestibility
• +3 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Dr. Oetker: German-headquartered global food company with major frozen pizza operations across Europe; competes with Cerealia in branded and private label frozen pizza categories.
• Aryzta: Swiss-headquartered global bakery business with significant private label and foodservice bread/pizza operations across Europe; competes with Cerealia for retailer private label contracts.
• Harry's (Barilla): Barilla-owned industrial bread brand producing packaged bread across Europe; competes with Cerealia in shelf-stable and pre-cooked bread segments.
• La Lorraine Bakery Group: Belgian industrial bakery group with extensive private label and branded bread/pizza operations across Europe; comparable scale and private label focus to Cerealia.
• Barilla Group: Italy's largest pasta and bakery company with pizza, bread, and Harry's branded bakery products; competes with Cerealia in both private label manufacturing and Italian-branded bakery aisles.
• Buitoni (Nestlé): Italian pasta and pizza brand owned by Nestlé, producing fresh and frozen pizza products that overlap directly with Cerealia's pizza portfolio in Italian retail.
• Délifrance: French industrial bakery and Viennoiserie producer with private label and foodservice channels across Europe; comparable private-label bread/pizza manufacturer profile to Cerealia.

Direct peers

• Roncadin: Italian industrial manufacturer of frozen pizza with private label capabilities, directly competing with Cerealia in frozen pizza B2B production for European retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/cerealia-s.r.l.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cerealia