The Latino Commission

What The Latino Commission does

The Latino Commission (TLC) is a California-based 501(c)(3) nonprofit organization, founded in 1991 and headquartered in San Bruno, that delivers culturally rooted substance use disorder (SUD) treatment and youth development services primarily to Latino communities. The organization operates five DHCS-licensed facilities across three counties, including four residential recovery homes (Casa Maria in San Bruno, Casa Aztlan in Belmont, Casa Quetzal in San Francisco, and Casa Aviva in San Francisco) and one outpatient facility (Entre Familia in San Bruno), all certified under California's Drug Medi-Cal program and participating in the Drug Medi-Cal Organized Delivery System (DMC-ODS) pilot. Treatment delivery is built on the proprietary "La Cultura Cura" (Culture Cures) framework and the Latino Centric Behavioral Health Intervention Model, which integrate ASAM-criteria-based clinical care with indigenous teachings, rites of passage, and trauma-informed culturally rooted healing. Staff composition is over 90% Spanish-speaking and 85% in recovery, lending authentic lived-experience credibility to service delivery.

TLC's business model is a hybrid of government fee-for-service, philanthropic grants, and modest earned-revenue streams. Drug Medi-Cal reimbursements from California's Medicaid program represent the core service-revenue backbone, supplemented by foundation grants from Silicon Valley Community Foundation, Central Valley Community Foundation, San Bruno Community Foundation, Peninsula Health Care District, and others, plus individual donations via PayPal and stock giving. The organization also generates ancillary revenue through its annual Strengthening the Roots Latino Conference ($400 per attendee, $350 for groups of four or more), which doubles as a professional development and continuing education channel accredited through CAADE, CCAPP, and CAMFT. Youth development is operated through the Nuevo Comienzo Community Center in Tulare County, running after-school teen pregnancy prevention, the Xinachtli rites-of-passage program, Adelante Latina, Girasol, and Elevate Youth California.

Customer segments span adults with SUD (primary), at-risk Latino youth in Central Valley communities, families of clients, and behavioral health professionals attending the annual conference. Referrals are sourced from San Francisco Adult Probation, healthcare providers, schools, and community organizations, with a recovery community organization governance model that embeds lived-experience leadership. The portfolio is unified by a brand promise of transformational, culturally rooted healing and is supported by a Candid/GuideStar Platinum Seal earned for five or more consecutive years as a signal of organizational transparency.

Name

The Latino Commission

Legal name

Latino Commission on Alcohol and Drug Abuse Services of San Mateo County

Website

https://thelatinocommission.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

51–100 employees

Short description

The Latino Commission is a California-based 501(c)(3) nonprofit that delivers culturally rooted substance use disorder treatment, outpatient services, and youth development programs to Latino communities across San Francisco, San Mateo, and Tulare Counties through DHCS-licensed residential recovery homes and community centers.

Ownership category

akta.pro rank

Product category

Behavioral Health and Substance Use Disorder Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Substance Use Prevention & Recovery Services (EDALAFAE), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Substance abuse treatment
• Addiction recovery services
• Behavioral health treatment
• Youth empowerment programs
• Outpatient addiction services

Headquarters

HQ city

San Bruno

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Government Contracts - Drug Medi-Cal: California state-licensed facilities certified by Department of Health Care Services (DHCS), providing Drug Medi-Cal certified treatment services for substance use disorders
2. Donations and Grants: Foundation grants from organizations including Silicon Valley Community Foundation, Central Valley Community Foundation, Peninsula Health Care District, San Bruno Community Foundation, and others. Individual donations accepted via PayPal and stock donations.
3. Conference Revenue: Annual Latino Conference tickets at $400 per person ($350 for groups of 4+) providing continuing education credits for professionals in behavioral health field
4. Treatment Services Fees: Residential and outpatient substance abuse treatment services for men, women, and young women with child, with transitional sober living environments

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Latino Commission provides DHCS-licensed and Drug Medi-Cal certified residential and outpatient substance use disorder treatment for adults, along with culturally rooted youth development and family empowerment programs. Its core services are delivered through four residential recovery homes (Casa Maria, Casa Aztlan, Casa Quetzal, Casa Aviva), the Entre Familia outpatient facility in San Bruno, and the Nuevo Comienzo community center in Tulare County, supported by an annual professional Latino Conference and the Words of Wisdom podcast.

Product overview

The Latino Commission operates as a recovery community organization providing a comprehensive portfolio of behavioral health services in California. The organization offers: Residential Recovery Homes (Casa Maria, Casa Aztlan, Casa Quetzal, Casa Aviva) for adult substance use disorder treatment; Entre Familia Outpatient Services for outpatient care; Nuevo Comienzo Community Center for Central Valley youth and family programs; youth development programs including Xinachtli, Adelante Latina, Girasol, and Panche Be; an annual professional development conference (Strengthening the Roots Latino Conference); and a podcast (Words of Wisdom). The portfolio is unified by a culturally-rooted, trauma-informed approach to healing centered on Latino cultural values and indigenous teachings.

Differentiator

Problem solved

Functional benefit

Brands

• Nuevo Comienzo: Youth and family empowerment community center serving Cutler-Orosi, Dinuba, and Tulare County areas with after-school programs, teen pregnancy prevention, and parent groups.
• Entre Familia

Products and services

• Residential Recovery Homes (Casa Maria, Casa Aztlan, Casa Quetzal, Casa Aviva) DHCS licensed and Drug Medi-Cal certified adult residential recovery homes providing 24/7 intensive treatment services for substance use disorder. Includes separate men's and women's facilities (Casa Maria in San Bruno, Casa Aztlan in Belmont, Casa Quetzal and Casa Aviva in San Francisco) serving Spanish-speaking Latino adults referred through probation, healthcare providers, and community organizations.
• Entre Familia Outpatient Services DHCS licensed and Drug Medi-Cal certified outpatient facility in San Bruno offering addiction treatment with MD, RN, LCSW, and substance use counselors providing individualized or group therapy sessions in-person and virtually, designed for Spanish-speaking adults in addiction recovery.
• Nuevo Comienzo Community Center Youth and Family Empowerment Programs Youth and family empowerment center in Tulare County (Cutler-Orosi and Dinuba) offering after-school teen pregnancy prevention and wellness programs, evening youth groups, weekly parent groups, and culturally rooted youth development services for Latino families.
• Panche Be Youth Program

Quantifiable outcome

• Thousands of people have joined addiction recovery programs since 1991
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• California Association for Alcohol/Drug Educators (CAADE)minorOthers · 1 September 2026Provides continuing education hours for Certified Addictions Treatment Counselors at annual conference. CAADE Provider Number: CP10 857 C 0824
• California Consortium of Addiction Programs and Professionals (CCAPP)minorOthers · 1 September 2026Provider approved by CCAPP-EI (Provider Number 7-19-318-1227) for up to 10 CEHs at annual conference
• A Better WayminorOthers · 1 September 2026Approved by CAMFT to sponsor CE for LCSW, LMFT, LPCC, LEP for conference attendees. California Board of Behavioral Sciences recognizes CAMFT CE credit for license renewal.
• National Compadres NetworkcoreStrategic or Co-development Partner · 1 January 2017Debra Camarillo is a consultant, trainer, and advisor. Featured in National Compadres Network Newsletter; staff attend Xinachtli National Collectiva Intergenerational Working Group Retreats. Collaborative approach to culturally rooted healing methodologies.
• Candid (GuideStar)minorOthersPlatinum 2026 seal holder demonstrating organizational transparency and accountability standards met

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• HealthRIGHT 360: Large California-based nonprofit providing integrated substance use disorder, mental health, and primary care services across multiple counties. Directly comparable as a Medi-Cal-certified SUD treatment provider operating residential and outpatient programs statewide, though it lacks The Latino Commission's cultural specialization.
• Tarzana Treatment Centers: Major Southern California nonprofit providing residential and outpatient SUD treatment, mental health, and primary care, also Drug Medi-Cal certified. Comparable in service model and California footprint, but a broader incumbent with less cultural specialization.
• Behavioral Health Services (BHS): Large Los Angeles County behavioral health nonprofit providing residential, outpatient, and prevention SUD services including programs for Latino and other communities. Comparable in California scale and service mix, operating under similar DHCS/Drug Medi-Cal regulatory framework.

Direct peers

• National Compadres Network: National network focused on culturally rooted healing for Latino males and families; an active partner of The Latino Commission. Closely comparable mission, methodology, and target population, with overlapping leadership and program frameworks like Xinachtli.
• El Centro del Cardenal: Southern California nonprofit providing outpatient mental health and substance use services to Latino families and individuals. Directly comparable in cultural focus, county-licensed service delivery, and family-centered treatment approach.
• Asian American Drug Abuse Program (AADAP): California nonprofit providing culturally rooted substance abuse prevention and treatment, primarily for Asian American and Pacific Islander communities. Closely comparable as a culturally-specialized RCO-style SUD treatment organization using community-anchored, language-concordant service delivery.

Regional players

• Granite Wellness Centers: California-based nonprofit providing residential, outpatient, and prevention SUD services across multiple counties. Comparable in service model, funding sources, and nonprofit governance, though not culturally specialized.
• Bi-Bett Corporation: Northern California nonprofit operating DHCS-licensed residential and outpatient SUD treatment programs. Comparable in Medi-Cal-funded residential model and California geography, though less culturally specialized.
• Caminar / StarVista: San Mateo County-based behavioral health nonprofit providing SUD outpatient, prevention, and youth services in the same Bay Area geography as The Latino Commission. Comparable in county-level Medi-Cal contracting and youth/family programming.
• Fred Brown Recovery Services: California nonprofit operating residential and outpatient substance use treatment programs under DHCS licensing. Comparable in Medi-Cal-funded residential treatment model, though serving a more general population rather than a culturally specialized one.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/thelatinocommission
• LinkedInlinkedin.com/company/latino-commission

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Latino Commission