A Better Way Mortgages

What A Better Way Mortgages does

A Better Way Mortgage Group, operated by 0952130 B.C. LTD., is a Canadian mortgage brokerage founded in 2013 and headquartered in Langley, British Columbia, with offices in Surrey, Calgary, and Orangeville. It serves independent mortgage brokers as its primary customer, providing them direct, top-tier access to 65+ lenders without national deal-desk intermediaries, alongside a dual-network affiliation option (Dominion Lending Centres and Mortgage Architects) — making it the only brokerage in Canada offering brokers the choice of both networks.

The platform combines an integrated technology ecosystem — Velocity (deal pipeline and lender submission), Gold Rush CRM (renewals and client lifecycle automation), BluMortgage (processing and co-brokering), Brain MB (AI-powered policy and rate search across 65 lenders and ~7,200 policies), Lumen5 AI marketing tools, and Zoho CRM/DocuSign for back-office execution — with a training stack that includes the Canadian Perfect Loan Process (CPLP), Tenth Degree AI mortgage mastery, and the Mortgage Masters Canada webinar vault. Compliance is staffed by a dedicated Chief Compliance & Operations Officer focused on AML/FINTRAC readiness and the forthcoming BC Mortgage Services Act. Distribution is reinforced by the weekly Mortgage Broker Podcast, the Tuesday Mortgage Memo newsletter, and a Preferred Partner Program with a sold-out 2026 cohort and a 2027 waitlist.

The business model is a transaction-fee franchise: ABW derives revenue from broker commission overrides, per-file service fees (AMPS at $500-$750/file for out-of-province deals, DLC Access Desk at $359/file, CUU at $440+/file), Preferred Partner licensing fees, and ancillary mortgage protection insurance revenue. Since 2013, the network of 450+ brokers has produced over $21B in cumulative mortgage volume and 35,000+ transactions, including $4.1B funded in 2025 (up $1.3B YoY). The company is privately held with no external institutional capital, no subsidiaries, no M&A activity, and no acquisitions on record.

Name

A Better Way Mortgages

Legal name

0952130 B.C. LTD.

Website

https://joinabw.ca

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

A Better Way Mortgage Group is a privately held Canadian mortgage brokerage founded in 2013, supporting 450+ independent brokers with direct top-tier access to 65+ lenders under Dominion Lending Centres and Mortgage Architects affiliations, generating $4.1B in funded mortgage volume in 2025.

Ownership category

akta.pro rank

Product category

Mortgage Brokerage Services

NAICS

Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA)

akta.pro secondary industries

Mortgage Comparison, Marketplace & Rate-Shopping Platforms (FSALABAJ), Commercial & Multifamily Mortgage Brokers (FSALABAB)

Keywords

• Mortgage brokerage services
• Mortgage broker network
• Residential mortgage lending
• Mortgage broker support
• Broker technology platform

Headquarters

HQ city

Langley

HQ country

Canada

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Broker Commission Recapture: A Better Way generates revenue by facilitating mortgage transactions for its network of 450+ brokers. Brokers receive commission from lenders on funded mortgages, and the brokerage operates under Dominion Lending Centres and Mortgage Architects networks, generating volume-based revenue from mortgage production.
2. Mortgage Volume Generation: The company has generated over $21 billion in mortgage volume since 2013, with $4.1B funded in 2025 alone, representing significant transaction volume through its broker network.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

A Better Way Mortgages is a Canadian mortgage brokerage that recruits, supports, and enables independent mortgage brokers by providing access to two major lending networks (Dominion Lending Centres and Mortgage Architects), direct top-tier lender submission, integrated technology tools (Velocity, Gold Rush CRM, BluMortgage, BrainMB AI), and back-office services including payroll, compliance, and deal processing. The brokerage supports 450+ agents across British Columbia, Alberta, and Ontario, facilitating over $21 billion in mortgage volume since 2013.

Product overview

A Better Way Mortgage Group operates as a mortgage brokerage platform offering brokers access to two major networks (Dominion Lending Centres and Mortgage Architects) through franchise brands. The platform provides a unified ecosystem of tools including the ABW Agent Intranet Portal as the central hub, with integrated platforms Velocity, Gold Rush CRM, and BluMortgage for broker operations. Training products include the Canadian Perfect Loan Process (CPLP), Tenth Degree AI, and Mortgage Masters Canada for broker education. The service portfolio includes the ABW Tuesday Mortgage Memo and The Mortgage Broker Podcast for ongoing market intelligence, AMPS for out-of-province processing, and the Preferred Partner Program for lender relationships. New AI capabilities include Brain MB for policy search and an AI Marketing Program through Lumen5.

Differentiator

Problem solved

Functional benefit

Products and services

• Mortgage Brokerage Services (DLC - A Better Way and Mortgage Architects - A Better Way) Core mortgage brokerage offering through two franchise brands (DLC - A Better Way and Mortgage Architects - A Better Way), providing 450+ independent mortgage brokers with network affiliation, direct lender access, and operational support across British Columbia, Alberta, and Ontario.
• AMPS (Aligned Mortgage Processing Solutions) Out-of-Province Service
• Out of Province Access Desk (DLC Access Desk and MA CUU)
• Preferred Lender Program Program partnering with top lenders and suppliers to deliver year-round support including educational workshops, exclusive training, market insights, and enhanced networking events for ABW brokers.
• ABW Preferred Partner Portal Exclusive online portal for lenders and partners enrolled in the Preferred Partner Program, providing access to partner resources and program information.
• Canadian Perfect Loan Process (CPLP)
• Tenth Degree AI (Mortgage & Lending AI Mastery)
• Mortgage Masters Canada (Webinar Vault)
• BrainMB (AI Lender Policy Search and Rate Comparison)
• AI Marketing Program (Lumen5)
• The Mortgage Broker Podcast
• ABW Tuesday Mortgage Memo
• ABW Playbooks

Named customers1 record

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core, major and support.

• Dominion Lending CentrescoreChannel Partner/ Reseller/ Distributor · 1 January 2013ABW operates as a franchise under Dominion Lending Centres since 2013. This partnership provides ABW brokers access to DLC's national brand, technology platform (Velocity), broker tools (My Mortgage Toolbox, Gold Rush CRM), and extensive lender relationships. DLC is one of Canada's largest mortgage broker networks.
• Mortgage ArchitectscoreChannel Partner/ Reseller/ DistributorABW brokers can also align under Mortgage Architects network, providing choice between two of Canada's top mortgage networks. MA offers alternative brand affiliation and broker support infrastructure including MA Link Portal and CUU out-of-province services.
• VelocitycoreTechnology or IntegrationAll-in-one broker platform integrated into DLC network. Provides secure document portals, application processing, compliance features, lender submission capabilities, and AI-powered tools for broker workflow management.
• Gold Rush CRMcoreTechnology or IntegrationCRM platform for broker client relationship management. Includes automated renewal campaigns, birthday reminders, milestone communications, and client engagement tools to help brokers maintain ongoing client relationships.
• BluMortgagecoreTechnology or IntegrationPart of the broker technology suite available to ABW members. Provides implementation and processing support for brokers, including access to co-brokering capabilities through the platform.
• BrainMBcoreTechnology or IntegrationAI-powered lender policy search and rate comparison tool available FREE for ABW agents. Contains 65 lenders, 7,233 policies, and 2,568 rate products, enabling brokers to quickly find optimal lending solutions for clients.
• AMPS (Aligned Mortgage Processing Solutions)coreImplementation/ SI/ Consulting PartnerCo-brokering partner for out-of-province mortgage transactions. AMPS provides underwriting and processing support for files outside brokers' home provinces, including deal coordination, lender communication, and compliance documentation. Led by Geoffrey Shoji, Partner & Sr. Underwriter.
• Preferred Lenders (2026 Program)majorChannel Partner/ Reseller/ Distributor2026 Preferred Partner Program includes top industry lenders and suppliers. Partners provide year-round educational workshops, exclusive training, market insights, and enhanced networking events. Brokers retain complete freedom to choose any lender with no restrictions.
• Zoho CRMsupportTechnology or IntegrationCRM platform used for client data management and communication. Mentioned in privacy policy as technology partner processing customer data under confidentiality agreements.
• DocuSignsupportTechnology or IntegrationElectronic signature platform used by brokers for document execution and signing packages, enabling streamlined transaction processing.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Pineapple Financial: Publicly listed Canadian mortgage brokerage leveraging technology and AI to disrupt traditional broker networks. Competes for tech-forward brokers and shares ABW's AI-powered tooling thesis.
• Ratehub.ca: Canadian mortgage comparison and rate-shopping platform. Functionally adjacent to ABW's BrainMB AI rate-comparison tool and competes for consumer mindshare in the broker channel.

Direct peers

• TMG The Mortgage Group: Established Canadian mortgage broker network with comparable national reach, lender relationships, and broker-support infrastructure. Directly comparable in scale and value proposition.
• Mortgage Alliance Company of Canada: National Canadian mortgage brokerage network with comparable broker-support model including lender access, processing, and training. Direct competitor for recruiting independent brokers across Canada.
• Mortgage Architects: Second largest Canadian broker network and ABW's other alignment option. Directly competes for broker affiliation and shares the same Velocity/AI tooling ecosystem, making it the closest structural comparison to ABW.
• Verico Financial Group: Canadian mortgage brokerage network offering brokers multi-lender access, technology platforms, and override economics highly analogous to ABW. Competes for the same independent broker pool.
• Invis: DLC-owned Canadian mortgage broker network competing head-to-head for independent brokers in the same geographies as ABW with comparable lender relationships and technology.
• M3 Financial Group: Canadian mortgage broker network offering independent brokers multi-lender access and operational support. Comparable in scale, GTM, and broker-affiliation value proposition.

Regional players

• RFA Mortgage (Equitable Bank): Canadian digital mortgage lender with broker-channel distribution. Comparable as a lender-partner counterpart to ABW's 65+ lender panel, illustrating the broker-channel economics that drive ABW's overrides.

Broad incumbents

• Dominion Lending Centres: One of Canada's largest mortgage broker networks and ABW's primary franchise partner. DLC directly parallels ABW's broker-network, multi-lender access, and processing infrastructure model, but operates at far greater national scale with hundreds of franchisees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dominion-lending-centres---a-better-way

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A Better Way Mortgages