Golden State Lifeguards

What Golden State Lifeguards does

Golden State Lifeguards is a private aquatic safety and emergency medical services company headquartered in Los Angeles that has provided professional lifeguard staffing across Southern California since 2006. The company supplies ocean, beach, pool, pool monitor, and yacht charter lifeguards to private estates, property managers and HOAs, hotels/resorts, film and television productions, corporate event planners, and high-net-worth individuals throughout the coastline from Santa Barbara to Orange County, with a geographic footprint now extending into Las Vegas via its Silver State Lifeguards sub-brand. Differentiators are explicitly service-quality rather than technology-based: minimum 5 years of real-world lifeguarding experience, age 21+, DOJ/FBI LiveScan background checks, in-person skills testing, and a workforce drawn substantially from active Los Angeles County and California State Parks lifeguards. Pricing is custom and quote-based, positioned as premium relative to brokerage-style gig platforms, and the company operates 365 days a year rather than seasonally.

The business generates revenue primarily through hourly or per-event professional services billing for lifeguard staffing, supplemented by an Event Medical Standby Service (EMT-staffed) launching in 2026 and a Beach Safety Clinic delivered in-person and via Zoom. Go-to-market is direct sales via website inquiries and phone, supported by content marketing (blog/SEO), thought-leadership commentary, and a strong referral network built over nearly two decades with celebrity clients, event planners, yacht charter operators, and hospitality venues. The company has no public funding history, no disclosed ownership structure beyond independent private operation, and operates at a headcount of 11-50 employees.

Name

Golden State Lifeguards

Legal name

Golden State Lifeguards

Website

https://goldenstatelifeguards.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Golden State Lifeguards is a Los Angeles-based private aquatic safety services company founded in 2006 that provides premium lifeguard staffing, event medical standby, and water safety services to luxury estates, HOAs, hospitality venues, yacht operators, and film productions across Southern California and Las Vegas.

Ownership category

akta.pro rank

Product category

Aquatic Safety Services

NAICS

Marinas (713930), Marinas (71393), Ambulance Services (62191)

SIC

Services-Amusement & Recreation Services (7900), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Water Safety, Lifeguarding & Training Services (Staffing, Certification) (THAAABAL)

akta.pro secondary industries

Dive & Snorkel Equipment Rental, Retail & Boat Services (compressors, gear hire) (THAAAIAL), Lifeguard, Water Rescue & Aquatic Safety Training (EDAOAMAJ)

Keywords

• Aquatic safety services
• Private lifeguard staffing
• Event medical standby
• Pool party lifeguards
• Yacht charter safety

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Lifeguard Staffing Services: Hourly or event-based staffing of professional lifeguards for private events, pool parties, beach gatherings, yacht charters, and film productions. Revenue is generated on a per-event or hourly basis with pricing that reflects premium service quality and staffing requirements.
2. Medical Standby Services: On-site emergency medical care services at events, provided by EMT-certified personnel. This new service line launching in 2026 expands their emergency medical coverage offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Golden State Lifeguards provides professional private lifeguard staffing and aquatic safety services for pools, beaches, yacht charters, private events, and film/TV productions across Southern California. The company also delivers event medical standby services staffed by EMTs and offers a beach safety clinic, leveraging vetted lifeguards with at least five years of real-world experience and active-duty municipal lifeguard credentials.

Product overview

Golden State Lifeguards is a private aquatic safety and emergency medical services company providing a portfolio of specialized lifeguard staffing services across Southern California. The core offerings include Ocean & Beach Lifeguard Services for coastal events, Pool Party Lifeguards for private estates and residential complexes, Pool Monitor Services for non-swimming poolside events, Yacht Charter Lifeguards for maritime operations, and Medical Standby Services with event EMTs. The company has expanded to include a Beach Safety Clinic for education and launched Silver State Lifeguards to serve the Nevada market.

Differentiator

Problem solved

Functional benefit

Brands

• Silver State Lifeguards: A subsidiary brand launched in 2026 to provide private lifeguard and aquatic safety services in Las Vegas, Nevada, extending Golden State Lifeguards' expertise to a new geographic market.

Products and services

• Ocean & Beach Lifeguard Services Professional ocean lifeguard staffing for private beach parties, events, and beach clubs across the Southern California coastline from Malibu to Orange County. Targeted at private clients, event organizers, and beach clubs requiring certified open-water safety personnel.
• Pool Party Lifeguards Private lifeguard staffing for pool parties and social events at residential estates, hotels, resorts, private clubs, and HOAs throughout Southern California. Serves property managers, event organizers, HOAs, and private clients seeking professional aquatic supervision.
• Pool Monitor Services Poolside monitoring for events and parties where no swimming is permitted, providing visible safety supervision without active aquatic rescue duties. Suited to events requiring compliance documentation but where full lifeguard services are not warranted.
• Yacht Charter Lifeguards Professional ocean-certified lifeguards and safety personnel for local and international super yacht charters and boat excursions operating out of Marina Del Rey, Oxnard/Ventura Harbor, and extending to Santa Barbara. Supports snorkeling, paddle boarding, scuba diving, and kayaking activities.
• Medical Standby Services Event medical standby service providing on-site emergency medical care by EMT-certified personnel at events across Southern California from Santa Barbara to Orange County. Designed for event permit compliance, insurance requirements, and crowd safety obligations.
• Beach Safety Clinic In-person and Zoom educational clinic teaching families and groups about hidden beach dangers, water conditions, hazards, and safety procedures for beach visits.
• Silver State Lifeguards Las Vegas and Nevada market expansion brand providing private lifeguard and aquatic safety services, bringing the parent's two decades of expertise to the Silver State region.

Quantifiable outcome

• Reduced liability exposure for clients through professional documented safety coverage and compliance with insurance requirements
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• The Legend Yacht Charter (Marina Del Rey)coreStrategic or Co-development Partner · 26 September 2019Golden State Lifeguards secured a contract to provide ocean lifeguard services for The Legend Yacht Charter operating out of Marina Del Rey. This partnership was highlighted as a validation of their services, having already made one rescue of a distressed paddleboarder near Pacific Palisades. The partnership addresses safety needs for yacht charters offering activities like snorkeling, scuba diving, and kayaking.
• Marina Del Rey Based Yacht Charter CompaniescoreStrategic or Co-development PartnerAs of 2019, Golden State Lifeguards had secured two contracts for ocean lifeguard services with notable Marina Del Rey based yacht charter companies. These partnerships provide professional safety personnel for charters conducting snorkeling, paddle boarding, and other water activities. The company was proactively reaching out to charter operators from Long Beach to Santa Barbara.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jeff Ellis & Associates (E&A): Established aquatic risk management and lifeguard training/services firm serving pools, waterparks, and resorts across the US. Closest direct peer to Golden State Lifeguards in providing professional, vetted lifeguard staffing and aquatic safety oversight for commercial venues.
• Pool Guards: Private event and pool party lifeguard staffing service operating on the East Coast (NY/NJ/CT/FL). Directly comparable to Golden State's private pool party and event lifeguard model, though focused on the Tri-State and Florida markets rather than Southern California luxury clientele.
• Premier Aquatics Services: Southern California-based aquatic services company providing pool management, lifeguard staffing, and swim lessons for HOAs, hotels, and community pools. Operates in the same SoCal market as Golden State with overlapping HOA and commercial pool customers.
• Lifeguard Pro: Private lifeguard and CPR training / staffing provider offering event and pool lifeguards plus certification courses. Comparable service mix to Golden State, though more focused on certification training alongside staffing.

Broad incumbents

• StarGuard Aquatics (Starfish Aquatics Institute): National lifeguard certification, auditing, and training organization used by pools, waterparks, and aquatic facilities across the US. Comparable through lifeguard training and quality standards, but operates as a certification authority rather than a private event staffing provider.
• American Pool Enterprises: Large East Coast-based commercial pool management company offering lifeguard staffing, pool operations, and aquatic facility management for HOAs, hotels, and municipalities. Comparable in HOA and commercial pool staffing but at much greater scale and broader geographic footprint than Golden State.

Regional players

• Aqua-Tech Pool Management: Pool management and lifeguard staffing company serving residential and commercial pools in Southern California. Directly comparable service offering to Golden State's pool party / HOA segment within overlapping geography.

Emerging players

• Sunsational Swim School: Private in-home and community pool swim instruction service with national reach. Adjacent competitor sharing the private-pool, parent-safety customer base but delivering lessons rather than event lifeguard staffing.
• British Swim School: US franchise swim instruction provider (300+ locations) focused on water safety education for children and adults. Adjacent rather than directly competitive — overlaps in water safety mission and franchise-style expansion model but not in private event staffing.

Others

• Emergency Medical Services Authority (private event EMT providers): While EMSA is a public agency, the private event-medical standby sector (e.g., Event Medical, Medics for Events, OnSite Medical) represents the competitive set for Golden State's newly launched Medical Standby service line in 2026. Comparable event EMT staffing models serving productions, festivals, and corporate events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/goldenstatelifeguards

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Golden State Lifeguards