Pool Guards Inc

What Pool Guards Inc does

Pool Guards, Inc. is a privately held, family-owned pool management company headquartered in Aurora, Illinois, founded in 1986 and operating with approximately 42 employees. The company provides turnkey, full-service pool management contracts to homeowners associations, condominium associations, community swimming pools, and private country clubs across nine cities and surrounding areas in the Chicagoland region (including Aurora, Naperville, Schaumburg, Joliet, Plainfield, Oswego, Yorkville, Warrenville, and Huntley).

Its service portfolio bundles lifeguard staffing, lifeguard training, pool chemistry and chemical supply, pump house maintenance, facility opening/closing, regular inspections, end-of-season repair reports, payroll administration, and full liability and workers' compensation coverage into a single annual contract priced per client. Lifeguards are trained to American Red Cross standards and the company states it follows CDC sanitation protocols. An ancillary add-on service provides branded uniforms ordered through a dedicated online portal. The core technology is operational rather than software-based: a computerized time-clock with geo-location monitoring is used to manage lifeguard attendance.

Revenue is generated through recurring annual service contracts negotiated directly with property associations and recreational facilities; pricing is custom-quoted, not publicly disclosed, and billed annually. The go-to-market is sales-led and primarily regional, relying on the company website, Google AdWords and AdRoll remarketing, direct outreach via phone and contact forms, and client referrals. Two named partner/client organizations are highlighted on the website (SPMS Pools and DuPage Swimming Center). The company is privately held with no disclosed institutional investors, funding rounds, or acquisition activity.

Name

Pool Guards Inc

Legal name

Pool Guards, Inc.

Website

https://poolguards.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Pool Guards, Inc. is a family-owned, full-service pool management company in Aurora, Illinois that provides turnkey lifeguard staffing, training, chemicals, and inspections to HOAs, condo associations, and community pools across nine Chicagoland cities since 1986.

Ownership category

akta.pro rank

Product category

Pool Management Services

NAICS

Security Guards and Patrol Services (561612)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Aquatics Programs (Pools, Swim Lessons, Lifeguarding) (EDALAIAF)

akta.pro secondary industry

Pool, Aquatics & Water Feature Maintenance (EDAEAAAI)

Keywords

• Pool management services
• Commercial lifeguard staffing
• HOA pool services
• Aquatic facility operations
• Pool inspection and chemicals

Headquarters

HQ city

Aurora

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Full-Service Pool Management Contracts: Pool Guards, Inc. provides comprehensive pool management services under full-service contracts that bundle management, lifeguards, chemicals, and inspections for a single price. Revenue is generated through recurring service contracts with property associations and community pools.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pool Guards, Inc. provides turnkey, full-service pool management contracts to homeowners associations, condominium associations, community pools, and private country clubs across the Chicagoland area. Each contract bundles lifeguard staffing, water chemistry and chemical management, pool inspections, facility opening/closing, payroll administration, insurance coverage, and 24/7 management availability into a single annual price negotiated against the client's budget.

Product overview

Pool Guards Inc offers a unified, turnkey pool management service portfolio rather than discrete modular products. The core offering is Pool Management Services, which bundles together Lifeguard Training, Lifeguard Staffing & Supervision, and Pool Service/Inspections & Chemicals as an all-inclusive package for a single price. An add-on Uniforms service provides branded lifeguard attire through a separate ordering system. All services are coordinated through the company's Aurora, Illinois office and delivered to community pools across the Chicagoland area.

Differentiator

Problem solved

Functional benefit

Products and services

• Pool Management Services

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• SPMS PoolsminorOthersPartner organization displayed on website. SPMS Pools is featured as a partner/client organization with reciprocal logo placement, suggesting a referral or collaborative relationship in the Chicagoland pool services market.
• DuPage Swimming CenterminorOthersPartner organization featured on website. DuPage Swimming Center appears as a collaborative partner with reciprocal logo placement, indicating a referral or mutual client relationship within the regional pool services ecosystem.

Scale indicators3 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Leslie's Poolmart: Leslie's is the largest pool supplies retailer in the U.S. and offers pool service and repair through its store network. While primarily retail, its adjacent service offerings make it a broad comparable in the residential pool services ecosystem.
• City Wide Facility Solutions: City Wide is a national facility management franchise that manages outsourced facility services across commercial properties. Its bundling approach to facility services overlaps with Pool Guards' bundled, outsourced model for residential community pools.

Others

• Pool Corporation: Pool Corporation (POOL) is the world's largest wholesale distributor of pool and spa products, supplying chemicals, equipment, and parts to service companies. It is a critical upstream supplier/comparable in the pool services value chain that Pool Guards operates in.
• YMCA of the USA: The YMCA operates extensive aquatics programs including swim lessons, lifeguard training, and pool management standards. Its training and certification framework (referenced by Pool Guards) is comparable as an ecosystem participant in aquatic safety.

Direct peers

• Jeff Ellis & Associates: Jeff Ellis & Associates is an international lifeguard training and aquatic risk management company offering certified lifeguard staffing and aquatic safety services. It directly competes with Pool Guards' lifeguard training and pool operations offerings.
• Pool Management Inc: Pool Management Inc. is a regional pool management company that provides lifeguard staffing and pool operations services to community pools and HOAs, directly overlapping with Pool Guards' core service portfolio.
• American Pool Enterprises: American Pool is the largest commercial pool management company in the U.S., providing lifeguard staffing, pool management, and aquatic services to HOAs, hotels, and country clubs. It is the most direct large-scale competitor to Pool Guards' full-service contract model.

Emerging players

• Premier Pools & Spas: Premier Pools & Spas is one of the largest pool builders in the U.S. and also offers pool maintenance and service. It is comparable to Pool Guards in the residential pool services market, though it focuses more on construction.
• StarGuard Aquatic Institute: StarGuard is a lifeguard certification and aquatic safety training provider that competes in the certification and lifeguard staffing segment of the pool services market, overlapping with Pool Guards' training and staffing offerings.

Regional players

• Aqua Safe Pool Management: Aqua Safe is a regional pool management and lifeguard staffing company operating outside the Chicagoland market. It is comparable in service mix to Pool Guards but serves a different geographic region, making it a regional rather than direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pool-guards-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pool Guards Inc